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All Journal Proceeding SENDI_U International Journal of Artificial Intelligence Research Hasanuddin Economics and Business Review DIJB (Diponegoro International Journal of Business) Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Ilmu Manajemen Profitability Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Idea Pengabdian Masyarakat Journal of Social Science, Humanitis and Humaniora Adpertisi Room of Civil Society Development Center of Economic Students Journal (CSEJ) Room of Civil Social Development
Kasnaeny Karim, Kasnaeny
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Can Bugis-Makassar Local Culture Reduce Compulsive Buying Behavior? Karim, Kasnaeny; Dani, Ibrahim
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 3, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3433

Abstract

This study aims to determine whether the local wisdom of Bugis culture is able to minimize consumer behavior in purchasing products, considering the negative impact caused by excessive shopping behavior with the use of credit cards that exceed the limit of funds or without the use of credit cards. Research informants amounted to 100 people obtained through snowball sampling. Research data were collected through open and closed questionnaires and interviews, then the research instrument was tested through validity and reliability tests using triangulation and peer review methods. The research method uses a narrative qualitative approach to obtain an explanation of whether the local wisdom of Bugis culture, namely "Siri'", is able to prevent compulsive buying behavior (consumerism). The results of the analysis show that siri' is believed to be able to prevent someone from spending excessively, because (1) there is a sense of shame to Self and Family, (2) There is shame to God Almighty, because God does not like people to do excessive behavior, and (3) there is a sense of shame about social sanctions when unable to pay arrears due to excessive use of credit cards.The implications of the results of this study can be used as reference material in preventing compulsive buying behavior and consumerism
WOMEN'S DECISIONS TO BE AN ENTREPRENEURSHIP IN THE INFORMAL SECTOR IN MAKASSAR Karim, Kasnaeny; Jibril, Hadira Thumaninah
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.2028

Abstract

This study aims to determine the factors underlying women with high school education levels up to Bachelor, for entrepreneurship in the informal sector. Answer the research problem; the data were collected through 22 informants and then analyzed using a qualitative phenomenological approach. The results showed that six factors were underlying the decision of women to become entrepreneurs in the informal sector, which consisted of leisure time factors, Socio-cultural factors, Marriage factors, Ease factors, Capital Factors, and Economic Factors.
Customers' Switching Barrier on Switching Behavior from Conventional Banks to Sharia Banks Karim, Kasnaeny; Dani, Ibrahim
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 2, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i2.2397

Abstract

This study aims to explore the reasons why conventional bank customers have not yet shifted to Islamic (sharia) banking in South Sulawesi, as well as identify the obstacles that have caused customers to remain conventional banks. The research subjects numbered 110 people. The research method uses Mixed Methods with sequential exploratory design. The first stage is a qualitative method to obtain data that is variable because the community has not yet switched to sharia banking. The second stage of the quantitative method is using Factor Analysis, to deepen the data and test the data so that the findings can be generalized. Data were collected by open and closed questionnaires and interviews, validity and reliability tests were carried out based on the analysis model used. The results of the analysis show that the factors that constrain people to move to Sharia banking are Fee Interest Factor, Information Factor, Location Factor, Relationship and Reputation Factor, Religiosity Factors, Product Factor, and Financial Risk Cost Factor. There are four findings of new factors as novelty of this study, namely Fee Interest Factors, Location Factors, Religiousity Factors, and Product Factors, as barriers to switch for the service industry, especially Sharia banking.
The influence of emotional motives on the decision to use a credit card Karim, Kasnaeny; Tajibu, Muhammad Jibril
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2951

Abstract

The purpose of this study was to analyze the influence of emotional motives consisting of personal factors and psychological factors on consumer decisions to use credit cards. This study involved 100 respondents, with a sampling technique based on purposive sampling. The questionnaire was distributed to respondents according to the research criteria, namely being customers of credit card users in banks in the city of Makassar, which were further analyzed using the Multiple Linear Regression model, which will test variables from emotional motives, namely personal factors, and psychological factors, on the decision to use credit cards. . The results showed that personal factors had a significant positive effect on the decision to use a credit card, while psychological factors also showed a significant positive effect on the decision to use a credit card. Thus, people in the city of Makassar use credit cards based on the encouragement of emotional motives consisting of personal factors and psychological factors.
PKM Penggunaan Alat Pemipil Jagung Mekanis Untuk Peningkatan Produktivitas Petani Jagung Di Kecamatan Bontonompo Selatan Kabupaten Gowa Yunus, Sattar; Karim, Kasnaeny; Zulkifli , Zulkifli
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kampung Bontoramba kelurahan Bontoramba Kecamatan Bontonompo Selatan termasuk wilayah penghasil jagung di Kabupaten Gowa Sulawesi Selatan.  Jagung  adalah merupakan  hasil  pertanian  yang  banyak  diminati  oleh petani,  karena proses serta cara perawatannya tidak terlalu sulit dan masa dari penanaman hingga panen relatif cepat. Dalam proses produksi umumya  pada  saat  pemipilan  masih  banyak  petani  termasuk di kampung Bontoramba melakukan  cara  pemipilan  menggunakan  tangan  ataupun  alat-alat  bantu  sederhana  sehingga  memerlukan waktu produksi yang cukup lama. Metode kegiatan yang dilakukan adalah dengan penerapan teknologi pada masyarakat, dengan merancang dan membuat alat pemipil jagung mekanis dan diberikan kepada petani jagung di Kampung Bontoramba. Penerapan teknologi ini bertujuan agar petani dapat memanfaatkan mesin pemipil jagung tersebut untuk meningkatkan produktivitas produk jagung pipil. Pada pengujian mesin pemipil jagung yang telah dibuat dan diuji fungsi sebelum diserahkan kepetani, dengan daya penggerak 5,5 HP memiliki kapasitas produksi rata-rata yaitu 600 kg/jam jagung pipil. Hal ini diharapkan dapat membantu petani jagung untuk menghasilkan jagung pipil dengan waktu yang lebih cepat. Disamping pelatihan penggunaan mesin pemipil jagung, tim PKM juga melaksanakan pelatihan manajemen usaha pada anggota kelompok tani termasuk strategi pemasaran jagung agar diperoleh hasil penjualan yang lebih tinggi.
MODEL STRATEGI PENINGKATAN DAYA SAING PRODUK BERBASIS EKONOMI KERAKYATAN DAN PANCASILA PADA UMKM TEH KELOR Karim, Kasnaeny; Yunus, Sattar; Tajibu, Muhammad Jibril
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 2 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i2.42772

Abstract

The People's economics at this time needs to be developed to increase community participation in the economic sector. For this reason, guidance is needed that comes from the state philosophy, namely Pancasila. The study aims to determine how to increase product competitiveness based on people's economics and Pancasila in Moringa Tea MSMEs in Makassar. The SWOT analysis method is used to formulate a strategy model for increasing product competitiveness by first identifying factors that can increase competitiveness by analyzing strengths and weaknesses. The research results show that the strategy model that can be implemented to increase the competitiveness of Moringa Tea MSME products based on people's economics and Pancasila is the SO model, namely the combination of strengths and opportunities through (1) Strengthening product distribution, (2) Implementing digital/online marketing, (3) Collaborating with parties who play a role in product development and marketing, (4) Implementing promotions conventionally or based on Information Technology, (5)Expanding innovations in packaging, (6) Innovating products that have more added value, (7) Improving MSME human resource capabilities, (8) Completing other permits and certifications, and (9) Improving the taste of Moringa tea.
Pengaruh Viral Marketing dan Customer Review Terhadap Keputusan Pembelian Di Platform Tiktok Madani, Siti; Karim, Kasnaeny; Achmad Gani, Ackhriansyah
Center of Economic Students Journal Vol. 6 No. 1 (2023): January-Maret (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/q0marf63

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Viral Marketing dan Customer Review Terhadap Keputusan Pembelian Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muslim Indonesia Angkatan 2021. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 85 responden yang ditentukan menggunakan rumus slovin dan pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data penelitian ini menggunakan metode survei dengan cara menyebarkan kuesioner terhadap objek penelitian. Metode statistik yang digunakan untuk menguji hipotesis adalah dengan menggunakan regresi linier berganda. Berdasarkan analisis yang telah di lakukan menunjukkan bahwa Viral Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian dan secara simultan bersama-sama Viral Marketing dan Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian mahasiswa Fakultas Ekonomi dan Bisnis UMI angkatan 2021 pada platform tiktok.
Pengaruh Konten Instagram Terhadap Keputusan Pembelian Kaku Food Di Kota Makassar Marwana; Karim, Kasnaeny; Fitriani
Center of Economic Students Journal Vol. 8 No. 2 (2025): April-June (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/96zyng32

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten Instagram terhadap keputusan pembelian Kaku Food di Kota Makassar. Pendekatan yang digunakan adalah kuantitatif dengan metode regresi linear berganda. Sampel penelitian berjumlah 98 orang konsumen Kaku Food yang dipilih dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SPSS 25.Hasil penelitian menunjukkan bahwa konten instagram reel dan konten instagram story baik secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Koefisien determinasi (R²) sebesar 56.1% menunjukkan bahwa kedua variabel tersebut mampu menjelaskan variasi keputusan pembelian secara substansial. Penelitian ini memperkuat teori Elaboration Likelihood Model (Petty & Cacioppo, 1986) yang menjelaskan bahwa pesan pemasaran dapat memengaruhi perilaku konsumen melalui dua jalur pemrosesan, yaitu jalur sentral dan jalur perifer. Konten Instagram yang menarik dan informatif memungkinkan konsumen memproses informasi secara mendalam dan membentuk sikap positif yang mendorong terjadinya keputusan pembelian
The Effect of Work Flexibility and Work Environment on Job Satisfaction through Work–Life Balance among PLN Pinrang Employees Natsir, Ikram Saprillah; Karim, Kasnaeny; Latief, Baharuddin
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/0xw52b53

Abstract

Despite growing attention to work flexibility and work environment in human resource management literature, limited studies have simultaneously examined their direct and indirect effects on job satisfaction through work–life balance within public utility organizations. This study aimed to analyze the influence of work flexibility and work environment on job satisfaction, with work–life balance acting as a mediating variable among employees of PLN UP3 Pinrang–ULP Lakawan. The research employed a quantitative design using primary data collected through structured questionnaires distributed to all 64 employees using a census sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 to evaluate both the measurement and structural models. The results indicated that work flexibility had a positive and significant effect on work–life balance and job satisfaction. Similarly, the work environment significantly influenced both work–life balance and job satisfaction. Furthermore, work–life balance showed a positive and significant effect on job satisfaction and partially mediated the relationships between work flexibility and job satisfaction as well as between work environment and job satisfaction. The model demonstrated strong explanatory power, with the structural model explaining a substantial proportion of variance in both work–life balance and job satisfaction. These findings highlight the importance of implementing flexible work arrangements and creating a supportive work environment to improve employees’ work–life balance and ultimately enhance job satisfaction. The study contributes to human resource management literature by providing empirical evidence from a public utility organizational context and offers practical implications for organizations seeking to improve employee well-being and organizational performance.
Co-Authors Abbas, Muchlis Achmad Gani, Ackhriansyah Ashoer, Muhammad Ating, Rashid Bima, M. Irfan Maulana Dani, Ibrahim David Kaluge Fitriani Gusmitha, Sarminda Hadira Thumaninah Jibril Hambali, Haisyah Ibrahim Ibrahim Jibril, Hadira Thumaninah Latief, Baharuddin Madani, Siti Maizirwan Mel Mangkona, Suriyanti Marwana Masyadi minah, Aminah Natsir, Ikram Saprillah Putri, Atika Rahma Sakir, Muhammad Sattar Sattar, Sattar Syahnur, Muhammad Haerdiansyah Tajibu, Muhammad Jibril Tajuddin, Imran Thahir, Taufik Zulkifli , Zulkifli