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All Journal Proceeding SENDI_U Jurnal Riset Ekonomi dan Bisnis Eduscience : Jurnal Ilmu Pendidikan Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Manajemen Ubhara Feedforward: Journal of Human Resource Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC) International Journal of Science and Environment Media Abdimas Jurnal Pengabdian Masyarakat dan Riset Pendidikan AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Cendekia Ilmiah Jurnal Valtech Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Kewirausahaan
Nina Nurhasanah, Nina
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA PENDIDIK SEKOLAH KRISTEN DI JAKARTA BARAT Sisca Lailana; Nina Nurhasanah
Jurnal Valtech Vol 7 No 2 (2024): Jurnal Valtech
Publisher : Teknik Industri - ITN Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/valtech.v7i2.9455

Abstract

Sekolah membutuhkan pemimpin dengan gaya kepemimpinan yang sesuai, seperti gaya kepemimpinan situasional, yang berpengaruh besar terhadap jalannya kegiatan dan pencapaian tujuan sekolah. Motivasi kerja di lingkungan sekolah juga memengaruhi produktivitas para pendidik. Penelitian ini mengeksplorasi pengaruh gaya kepemimpinan dan motivasi kerja terhadap produktivitas para pendidik di sekolah Kristen Jakarta Barat. Sampel sebanyak 105 responden dipilih melalui purposive sampling, dengan kriteria pendidik yang telah bekerja lebih dari satu tahun. Data dikumpulkan melalui kuesioner online dengan skala Likert melalui Google Form. Analisis dilakukan menggunakan metode SEM PLS (Partial Least Square). Hasil penelitian menunjukkan bahwa gaya kepemimpinan dan motivasi kerja berpengaruh positif terhadap produktivitas kerja, dan gaya kepemimpinan juga memengaruhi motivasi kerja. Implikasi manajerialnya adalah pentingnya pemimpin sekolah dalam mengembangkan kepemimpinan yang berkualitas dan memberikan dorongan yang efektif kepada para pendidik untuk meningkatkan produktivitas dan mencapai tujuan sekolah
The Influence of Social Media Marketing on Purchase Decision Mediated by Brand Awareness and e-WOM Nina Lestari; Nina Nurhasanah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1585

Abstract

This study analyzes the influence of social media marketing on brand awareness, electronic word of mouth (e-WOM), and consumer purchase decision for Tyeso Tumbler products in Jakarta. The research method used is quantitative with purposive sampling technique through questionnaires to 110 respondents, and data analysis using Structural Equation Modeling (SEM). The results of the study indicate that social media marketing has a positive and significant effect on brand awareness e-WOM, and purchase decision. In addition, brand awareness and e-WOM have a positive effect on purchase decision and are proven to act as mediating variables in the relationship between social media marketing and purchase decision. These findings confirm that professional social media management not only increases brand awareness but also encourages consumer interaction and strengthens purchase decision.
Strategi Pemasaran Loyalitas Merek di Media Sosial: Membangun Keterlibatan Pelanggan yang Berkelanjutan Muhamad Khairullah Jalal; Nina Nurhasanah
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3376

Abstract

This study aims to analyze the influence of Social Media Marketing and Customer Engagement on Brand Loyalty, with the Intention to Continue Utilizing as a mediating variable, among active TikTok users who have interacted with Rucas brand content. This study employs a quantitative approach using a survey method with 120 respondents selected through purposive sampling, with criteria of being aged 18–35 years and actively using TikTok. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (PLS-SEM). The results indicate that Social Media Marketing and Customer Engagement have a significant positive influence on the Intention to Continue Using. Customer Engagement was also found to have a direct effect on Brand Loyalty, while the direct effect of Social Media Marketing on Brand Loyalty was not significant. Furthermore, the intention to continue using was found to mediate the relationship between social media marketing and customer engagement on brand loyalty. These findings emphasize the importance of building a sustainable experience through social media that is not only attractive but also capable of creating engagement and long-term intentions to lead to strong brand loyalty.
Pengaruh Work Life Balance, Self-Efficacy, dan Komitmen Organisasional Terhadap Burnout pada Mahasiswa yang Bekerja [The Influence of Work Life Balance, Self-Efficacy, and Organizational Commitment on Burnout in Working Students] Winata, Brigitta Liberty; Nurhasanah, Nina
Feedforward: Journal of Human Resource Vol. 2 No. 2: September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v2i2.5986

Abstract

This study aims to examine and analyze the effect of Work Life Balance, Self-Efficacy and Organizational Commitment on Burnout in working students. The research approach used in this research is quantitative research. The method used is a survey method by distributing questionnaires to Parallel Students of the Faculty of Economics and Business, Esa Unggul University, Kebon Jeruk. The questionnaires collected were 119 respondents, the data was then processed by the multiple linear regression method. The results of data analysis carried out with the help of SPSS 26 software for Windows. From the results of the study, the Work Life Balance variable has a significance value of 0.000 <0.05 with an Unstandardized Beta value of 0.582 which means that Work Life Balance has a positive influence on Burnout in working students. The Self-Efficacy variable (X2) has a significance value of 0.009 <0.05 with an Unstandardized Beta value of -0.257, meaning that the Self-Efficacy variable has a negative effect on Burnout in working students. The Organizational Commitment variable (X3) has a significance value of 0.878 with an Unstandardized Beta value of -0.017, meaning that the Organizational Commitment variable has a negative effect on Burnout. From the F test table, the F test value is 22.831 with a significant value of 0.000 <0.05. These results mean that there is a simultaneous influence of the three variables Work Life Balance, Self-Efficacy, and Organizational Commitment on Burnout in working students.Bahasa Indonesia Abstrak: Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Work Life Balance, Self-Efficacy dan Komitmen Organisasional terhadap Burnout pada mahasiswa yang bekerja. Pendekatan riset yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Metode yang digunakan metode survey dengan cara menyebarkan kuesioner kepada Mahasiswa Paralel Fakultas Ekonomi dan Bisnis Universitas Esa Unggul, Kebon Jeruk. Kuesioner yang terkumpul sebanyak 119 responden, data tersebut kemudian diolah dengan metode regresi linear berganda. Hasil analisis data yang dilakukan dengan bantuan software SPSS 26 for Windows. Dari hasil penelitian, variabel Work Life Balance memiliki nilai signifikasi 0,000 < 0,05 dengan nilai Unstandardized Beta sebesar 0,582 yang dapat diartikan Work Life Balance memiliki pengaruh positif terhadap Burnout pada mahasiswa yang bekerja. Pada variabel Self-Efficacy (X2) memiliki nilai signifikasi 0,009 < 0,05 dengan nilai Unstandardized Beta sebesar -0,257, artinya variabel Self-Efficacy berpengaruh negatif terhadap Burnout pada mahasiswa yang bekerja. Pada variabel Komitmen Organisasional (X3) memiliki nilai signifikasi 0,878 dengan nilai Unstandardized Beta sebesar -0,017, artinya variabel Komitmen Organisasional berpengaruh negatif terhadap Burnout. Dari tabel Uji F didapat nilai uji F sebesar 22.831 dengan nilai signifikan 0.000 < 0.05. Hasil tersebut mengartikan bahwa terdapat pengaruh secara simultan ketiga variabel Work Life Balance, Self-Efficacy, dan Komitmen Organisasional terhadap Burnout pada mahasiswa yang bekerja.
Pengaruh Customer Relationship Management Terhadap Customer Loyalty Dimediasi Customer Satisfaction Nur Intan, Rodiyah; Nurhasanah, Nina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11941

Abstract

Penelitian ini didasarkan pada pentingnya CRM dalam membangun hubungan jangka panjang dengan pelanggan, terutama di tengah persaingan ketat industri layanan internet. Penelitian ini bertujuan untuk menganalisis pengaruh Customer Relationship Management (CRM) terhadap Customer Loyalty dengan Customer Satisfaction sebagai variabel mediasi pada pengguna layanan internet MyRepublic di Kota Tangerang Selatan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 120 responden yang merupakan pelanggan MyRepublic. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa CRM berpengaruh positif dan signifikan terhadap Customer Satisfaction dan Customer loyalty. Selain itu, Customer Satisfaction juga berpengaruh positif dan signifikan terhadap Customer loyalty. Temuan penting lainnya adalah bahwa Customer Satisfaction mampu memediasi secara signifikan hubungan antara CRM dan Customer loyalty. Artinya, CRM yang baik akan meningkatkan kepuasan pelanggan, yang pada gilirannya memperkuat loyalitas mereka terhadap layanan. Penelitian ini memberikan implikasi manajerial bagi perusahaan untuk meningkatkan kualitas CRM melalui pelayanan responsif, komunikasi efektif, dan pemahaman terhadap kebutuhan pelanggan guna menciptakan kepuasan dan loyalitas yang berkelanjutan.
Pengaruh Advertising Awareness, Brand Image dan Brand Awareness terhadap Keputusan Pembelian Nakane Dellia Kheny Muliawan; Nina Nurhasanah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5520

Abstract

The development of technologyandsocial media encouragescompanies to leveragedigital strategies in building their brands. Advertising awareness is one of the key factors in enhancing brand awareness and brand image, which ultimately influences consumer behavior. This study aims to analyze the influence of advertising awareness, brand image, and brand awareness on consumer purchasing decisions on local brand clothing products Colorbox which carries a casual look style. In the context of increasingly competitive local fashion industry competition, building brand image and consumer awareness of advertising are the keys to increasing competitiveness. This study uses a quantitative approach with a survey method distributed to respondents aged 17 –40 years who have purchased Colorbox products in the last three months. The sampling technique used purposive sampling with a total of 105 respondents. Data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method. The results of the study show that advertising awareness has a significant effect on brand image and brand awareness. Brand awareness is also proven to have a positive influence on brand image, and brand image serves as a mediator in the relationship between advertising awareness and brand awareness. These findings highlight the importance of effective marketing communication in shaping positive brand perceptions and encouraging consumer purchasing decisions.
The Influence of Job Satisfaction and Organizational Commitment on Employee Performance Nina Nurhasanah; Siti Sarah; Purwanto SK
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3342

Abstract

In improving employee satisfaction, the company has tried to improve employee satisfaction through various programs such as improving incentives, creating the most comfortable working conditions or environment. The purpose of the study was to determine the extent to which job satisfaction and organizational commitment influence employee performance and the relationship between these variables. The research method used is a quantitative method with a survey approach using a Likert scale-based questionnaire. The research sample consisted of 110 State-Owned Banks employees who were domiciled in Jakarta and had worked for at least one year, with a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling with the Partial Least Square (SEM-PLS) approach. The results of the study showed that job satisfaction had a positive and significant effect on organizational commitment, and organizational commitment had a positive and significant effect on employee performance. However, job satisfaction did not have a significant effect on employee performance directly.
Migrant Workers Who Are Citizens of The Republic of Indonesia in The Fisheries Sector Working on Foreign-Flagged Vessels from a Legal and Economic Perspective Siswanto, Ade Hari; Nurhasanah, Nina; Slamet, Sri Redjeki; Bakhtiar, Amir; Morgan, Steven Alexander
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.326

Abstract

The exploitation and human trafficking practices against Indonesian migrant workers employed on foreign-flagged fishing vessels demonstrate the weakness of cross-jurisdictional legal protection. This study aims to analyze the regulatory framework governing legal protection for migrant workers in the fisheries sector; to examine the legal strategies and policies that may be developed to strengthen such protection. The research employs a normative juridical method, incorporating statutory, conceptual, and case approaches, and uses qualitative descriptive analysis of primary, secondary, and tertiary legal materials. The findings indicate that Law No. 18 of 2017 and Government Regulation No. 22 of 2022 provide a strong legal basis in Indonesia; however, inter-agency coordination gaps and limited cross-border supervision hinder their effective implementation. To reinforce both legal and economic protection, institutional synergy, consistent supervision, and the ratification of the ILO Convention No. 188 of 2007 and the Cape Town Agreement of 2012 as supporting international legal instruments are required. This study contributes to the strengthening of institutional and cross-jurisdictional policy synergy to ensure the protection of Indonesian migrant workers in the fisheries sector through an integrated legal and economic approach.
Pengaruh Kpop Idol sebagai Brand Ambassador dan Brand Image terhadap Purchasing Decision pada Produk Korea Nindhira Annisa Putri Setiadi; Nina Nurhasanah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6725

Abstract

The growing phenomenon of Korean Wave (Hallyu) such as KPOP Idol is used as a marketing strategy by Korean brands to attract the attention of Indonesian consumers, especially the younger generation. This study aims to measure the extent to which the role of K-pop idols as brand ambassadors, brand awareness and brand image on purchasing decisions for Korean products in Indonesia. This research is intended for consumers who know Innisfree skincare products in Jakarta City who are at least 17 years old and fans of Kpop Idol Kim Mingyu as a brand ambassador. This research uses quantitative deductive methods. Conducted with 115 Respondents and data obtained from online questionnaires on Google Forms. This study uses PLS SEM (Partial Least Square Structural Equation Modeling). The results of this study show that Brand Ambassadors help increase Purchasing Decisions, while Brand Image strengthens brand image. Brand Awareness also contributes to a better understanding of Brand Image, but does not directly influence Purchasing Decisions. This shows that marketing strategies for KPOP Idols can shape a strong Brand Image and encourage consumers to make Purchasing Decisions, but Brand Awareness alone is not enough to make consumers make Purchasing Decisions. Companies can use this research to gain a deeper understanding of the use of K-pop idols in marketing strategies, particularly in the Indonesian market. Additionally, this helps Korean brands design more optimal strategies to attract attention and build stronger relationships with Indonesian consumers.
Dampak Work Demands terhadap Turnover Intention melalui Burnout dan Work-Family Conflict Dewi, Angellica Berliana; Nurhasanah, Nina
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 3 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i3.2457

Abstract

This study examines the impact of Work Demands (WD) on Turnover Intention (TI), considering the mediation of Burnout (BO) and Work-Family Conflict (WFC) among employees in the private banking sector residing in the Jakarta area. This research is motivated by the high Turnover Intention among Generation Z employees due to work pressure and role imbalance. This study aims to analyse the effect of WD on TI and to examine the mediating roles of BO and WFC in that relationship. This quantitative research involved 240 respondents selected thru purposive sampling and analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The results show that WD has a positive and significant effect on BO (β=0.501) and WFC (β=0.392). BO has a positive and significant effect on TI (β=0.698), while WFC does not have a significant effect on TI (β=0.103). Indirectly, WD has a significant effect on TI thru BO (β=0.350), but not thru WFC (β=0.040). The implications of this research emphasize the need for a more realistic evaluation of workload and work targets, adjustment of the number of clients or daily targets for front liners, provision of counselling services and employee assistance programs (EAP), stress management training, as well as monitoring burnout thru periodic internal surveys to reduce turnover intention and achieve a more balanced work schedule.
Co-Authors Ade Hari Siswanto Ahmad Dadang Supriadi Ahmad Samudra Anna Maria Oktaviani Arifin Maksum Bakhtiar, Amir Budi Tjahjono Budilaksono, Sularso Desvidisa, Niki Dewi, Angellica Berliana Erman Suherman Euis Heryati Fahreza Bahran Fara Diba Catur Putri* Firdayanti Tafonao Herianingtyas, Nur Luthfi Rizqa Ichwani, Arief Ihwattun Umaroh Irawan, Bambang kartini, kartini Kundang Karsono Juman Lestari, Puji Budi Makrum, Arifin Meria, Lista Mohamad Adiputra Mohamad Syarif Sumantri Morgan, Steven Alexander Muhamad Khairullah Jalal Mukhamad Abduh Nakane Dellia Kheny Muliawan Nina Lestari Nindhira Annisa Putri Setiadi Nizirwan Anwar Nur Intan, Rodiyah Pina Dewi Astuti Purwano SK Purwanto Resniat Telaumbanua Reta Tata Pratiwi Reyza Elvina Suryana Eka Putri Harahap Roesfiansjah Rasjidin Sisca Lailana Siti Sarah Sri Redjeki Slamet Tri Suryaningsih Ulum, Muhamad Bahrul Usman, Herlina Utomo, Erry Widodo, Agung Mulyo Winata, Brigitta Liberty Yosi Wulandari Yulhendri Yulhendri Yusminar S Dakhi Zella Putri Febriyani Zulfikri Zulfikri, Zulfikri