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All Journal Proceeding SENDI_U Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Riset Ekonomi dan Bisnis Eduscience : Jurnal Ilmu Pendidikan Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ilmiah Manajemen Kesatuan Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmiah Manajemen Ubhara Jurnal Kewarganegaraan Feedforward: Journal of Human Resource AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC) Applied Quantitative Analysis (AQA) Media Abdimas Jurnal Pengabdian Masyarakat dan Riset Pendidikan AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Cendekia Ilmiah Jurnal Valtech Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Kewirausahaan Optimal: Jurnal Ekonomi dan Manajemen
Nina Nurhasanah, Nina
Universitas Esa Unggul
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA PENDIDIK SEKOLAH KRISTEN DI JAKARTA BARAT Sisca Lailana; Nina Nurhasanah
Jurnal Valtech Vol 7 No 2 (2024): Jurnal Valtech
Publisher : Teknik Industri - ITN Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/valtech.v7i2.9455

Abstract

Sekolah membutuhkan pemimpin dengan gaya kepemimpinan yang sesuai, seperti gaya kepemimpinan situasional, yang berpengaruh besar terhadap jalannya kegiatan dan pencapaian tujuan sekolah. Motivasi kerja di lingkungan sekolah juga memengaruhi produktivitas para pendidik. Penelitian ini mengeksplorasi pengaruh gaya kepemimpinan dan motivasi kerja terhadap produktivitas para pendidik di sekolah Kristen Jakarta Barat. Sampel sebanyak 105 responden dipilih melalui purposive sampling, dengan kriteria pendidik yang telah bekerja lebih dari satu tahun. Data dikumpulkan melalui kuesioner online dengan skala Likert melalui Google Form. Analisis dilakukan menggunakan metode SEM PLS (Partial Least Square). Hasil penelitian menunjukkan bahwa gaya kepemimpinan dan motivasi kerja berpengaruh positif terhadap produktivitas kerja, dan gaya kepemimpinan juga memengaruhi motivasi kerja. Implikasi manajerialnya adalah pentingnya pemimpin sekolah dalam mengembangkan kepemimpinan yang berkualitas dan memberikan dorongan yang efektif kepada para pendidik untuk meningkatkan produktivitas dan mencapai tujuan sekolah
The Influence of Social Media Marketing on Purchase Decision Mediated by Brand Awareness and e-WOM Nina Lestari; Nina Nurhasanah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1585

Abstract

This study analyzes the influence of social media marketing on brand awareness, electronic word of mouth (e-WOM), and consumer purchase decision for Tyeso Tumbler products in Jakarta. The research method used is quantitative with purposive sampling technique through questionnaires to 110 respondents, and data analysis using Structural Equation Modeling (SEM). The results of the study indicate that social media marketing has a positive and significant effect on brand awareness e-WOM, and purchase decision. In addition, brand awareness and e-WOM have a positive effect on purchase decision and are proven to act as mediating variables in the relationship between social media marketing and purchase decision. These findings confirm that professional social media management not only increases brand awareness but also encourages consumer interaction and strengthens purchase decision.
Strategi Pemasaran Loyalitas Merek di Media Sosial: Membangun Keterlibatan Pelanggan yang Berkelanjutan Muhamad Khairullah Jalal; Nina Nurhasanah
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3376

Abstract

This study aims to analyze the influence of Social Media Marketing and Customer Engagement on Brand Loyalty, with the Intention to Continue Utilizing as a mediating variable, among active TikTok users who have interacted with Rucas brand content. This study employs a quantitative approach using a survey method with 120 respondents selected through purposive sampling, with criteria of being aged 18–35 years and actively using TikTok. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (PLS-SEM). The results indicate that Social Media Marketing and Customer Engagement have a significant positive influence on the Intention to Continue Using. Customer Engagement was also found to have a direct effect on Brand Loyalty, while the direct effect of Social Media Marketing on Brand Loyalty was not significant. Furthermore, the intention to continue using was found to mediate the relationship between social media marketing and customer engagement on brand loyalty. These findings emphasize the importance of building a sustainable experience through social media that is not only attractive but also capable of creating engagement and long-term intentions to lead to strong brand loyalty.
Pengaruh Work Life Balance, Self-Efficacy, dan Komitmen Organisasional Terhadap Burnout pada Mahasiswa yang Bekerja [The Influence of Work Life Balance, Self-Efficacy, and Organizational Commitment on Burnout in Working Students] Winata, Brigitta Liberty; Nurhasanah, Nina
Feedforward: Journal of Human Resource Vol. 2 No. 2: September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v2i2.5986

Abstract

This study aims to examine and analyze the effect of Work Life Balance, Self-Efficacy and Organizational Commitment on Burnout in working students. The research approach used in this research is quantitative research. The method used is a survey method by distributing questionnaires to Parallel Students of the Faculty of Economics and Business, Esa Unggul University, Kebon Jeruk. The questionnaires collected were 119 respondents, the data was then processed by the multiple linear regression method. The results of data analysis carried out with the help of SPSS 26 software for Windows. From the results of the study, the Work Life Balance variable has a significance value of 0.000 <0.05 with an Unstandardized Beta value of 0.582 which means that Work Life Balance has a positive influence on Burnout in working students. The Self-Efficacy variable (X2) has a significance value of 0.009 <0.05 with an Unstandardized Beta value of -0.257, meaning that the Self-Efficacy variable has a negative effect on Burnout in working students. The Organizational Commitment variable (X3) has a significance value of 0.878 with an Unstandardized Beta value of -0.017, meaning that the Organizational Commitment variable has a negative effect on Burnout. From the F test table, the F test value is 22.831 with a significant value of 0.000 <0.05. These results mean that there is a simultaneous influence of the three variables Work Life Balance, Self-Efficacy, and Organizational Commitment on Burnout in working students.Bahasa Indonesia Abstrak: Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Work Life Balance, Self-Efficacy dan Komitmen Organisasional terhadap Burnout pada mahasiswa yang bekerja. Pendekatan riset yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Metode yang digunakan metode survey dengan cara menyebarkan kuesioner kepada Mahasiswa Paralel Fakultas Ekonomi dan Bisnis Universitas Esa Unggul, Kebon Jeruk. Kuesioner yang terkumpul sebanyak 119 responden, data tersebut kemudian diolah dengan metode regresi linear berganda. Hasil analisis data yang dilakukan dengan bantuan software SPSS 26 for Windows. Dari hasil penelitian, variabel Work Life Balance memiliki nilai signifikasi 0,000 < 0,05 dengan nilai Unstandardized Beta sebesar 0,582 yang dapat diartikan Work Life Balance memiliki pengaruh positif terhadap Burnout pada mahasiswa yang bekerja. Pada variabel Self-Efficacy (X2) memiliki nilai signifikasi 0,009 < 0,05 dengan nilai Unstandardized Beta sebesar -0,257, artinya variabel Self-Efficacy berpengaruh negatif terhadap Burnout pada mahasiswa yang bekerja. Pada variabel Komitmen Organisasional (X3) memiliki nilai signifikasi 0,878 dengan nilai Unstandardized Beta sebesar -0,017, artinya variabel Komitmen Organisasional berpengaruh negatif terhadap Burnout. Dari tabel Uji F didapat nilai uji F sebesar 22.831 dengan nilai signifikan 0.000 < 0.05. Hasil tersebut mengartikan bahwa terdapat pengaruh secara simultan ketiga variabel Work Life Balance, Self-Efficacy, dan Komitmen Organisasional terhadap Burnout pada mahasiswa yang bekerja.
Pengaruh Customer Relationship Management Terhadap Customer Loyalty Dimediasi Customer Satisfaction Nur Intan, Rodiyah; Nurhasanah, Nina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11941

Abstract

Penelitian ini didasarkan pada pentingnya CRM dalam membangun hubungan jangka panjang dengan pelanggan, terutama di tengah persaingan ketat industri layanan internet. Penelitian ini bertujuan untuk menganalisis pengaruh Customer Relationship Management (CRM) terhadap Customer Loyalty dengan Customer Satisfaction sebagai variabel mediasi pada pengguna layanan internet MyRepublic di Kota Tangerang Selatan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 120 responden yang merupakan pelanggan MyRepublic. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa CRM berpengaruh positif dan signifikan terhadap Customer Satisfaction dan Customer loyalty. Selain itu, Customer Satisfaction juga berpengaruh positif dan signifikan terhadap Customer loyalty. Temuan penting lainnya adalah bahwa Customer Satisfaction mampu memediasi secara signifikan hubungan antara CRM dan Customer loyalty. Artinya, CRM yang baik akan meningkatkan kepuasan pelanggan, yang pada gilirannya memperkuat loyalitas mereka terhadap layanan. Penelitian ini memberikan implikasi manajerial bagi perusahaan untuk meningkatkan kualitas CRM melalui pelayanan responsif, komunikasi efektif, dan pemahaman terhadap kebutuhan pelanggan guna menciptakan kepuasan dan loyalitas yang berkelanjutan.
Pengaruh Advertising Awareness, Brand Image dan Brand Awareness terhadap Keputusan Pembelian Nakane Dellia Kheny Muliawan; Nina Nurhasanah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5520

Abstract

The development of technologyandsocial media encouragescompanies to leveragedigital strategies in building their brands. Advertising awareness is one of the key factors in enhancing brand awareness and brand image, which ultimately influences consumer behavior. This study aims to analyze the influence of advertising awareness, brand image, and brand awareness on consumer purchasing decisions on local brand clothing products Colorbox which carries a casual look style. In the context of increasingly competitive local fashion industry competition, building brand image and consumer awareness of advertising are the keys to increasing competitiveness. This study uses a quantitative approach with a survey method distributed to respondents aged 17 –40 years who have purchased Colorbox products in the last three months. The sampling technique used purposive sampling with a total of 105 respondents. Data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method. The results of the study show that advertising awareness has a significant effect on brand image and brand awareness. Brand awareness is also proven to have a positive influence on brand image, and brand image serves as a mediator in the relationship between advertising awareness and brand awareness. These findings highlight the importance of effective marketing communication in shaping positive brand perceptions and encouraging consumer purchasing decisions.
The Influence of Job Satisfaction and Organizational Commitment on Employee Performance Nina Nurhasanah; Siti Sarah; Purwanto SK
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3342

Abstract

In improving employee satisfaction, the company has tried to improve employee satisfaction through various programs such as improving incentives, creating the most comfortable working conditions or environment. The purpose of the study was to determine the extent to which job satisfaction and organizational commitment influence employee performance and the relationship between these variables. The research method used is a quantitative method with a survey approach using a Likert scale-based questionnaire. The research sample consisted of 110 State-Owned Banks employees who were domiciled in Jakarta and had worked for at least one year, with a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling with the Partial Least Square (SEM-PLS) approach. The results of the study showed that job satisfaction had a positive and significant effect on organizational commitment, and organizational commitment had a positive and significant effect on employee performance. However, job satisfaction did not have a significant effect on employee performance directly.
Pengaruh Kpop Idol sebagai Brand Ambassador dan Brand Image terhadap Purchasing Decision pada Produk Korea Nindhira Annisa Putri Setiadi; Nina Nurhasanah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6725

Abstract

The growing phenomenon of Korean Wave (Hallyu) such as KPOP Idol is used as a marketing strategy by Korean brands to attract the attention of Indonesian consumers, especially the younger generation. This study aims to measure the extent to which the role of K-pop idols as brand ambassadors, brand awareness and brand image on purchasing decisions for Korean products in Indonesia. This research is intended for consumers who know Innisfree skincare products in Jakarta City who are at least 17 years old and fans of Kpop Idol Kim Mingyu as a brand ambassador. This research uses quantitative deductive methods. Conducted with 115 Respondents and data obtained from online questionnaires on Google Forms. This study uses PLS SEM (Partial Least Square Structural Equation Modeling). The results of this study show that Brand Ambassadors help increase Purchasing Decisions, while Brand Image strengthens brand image. Brand Awareness also contributes to a better understanding of Brand Image, but does not directly influence Purchasing Decisions. This shows that marketing strategies for KPOP Idols can shape a strong Brand Image and encourage consumers to make Purchasing Decisions, but Brand Awareness alone is not enough to make consumers make Purchasing Decisions. Companies can use this research to gain a deeper understanding of the use of K-pop idols in marketing strategies, particularly in the Indonesian market. Additionally, this helps Korean brands design more optimal strategies to attract attention and build stronger relationships with Indonesian consumers.
Pengaruh Budaya Organisasi, Kepemimpinan Laissez-Faire, Dan Komunikasi Terhadap Produktivitas Kerja: Penelitian Ihwattun Umaroh; Nina Nurhasanah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6726

Abstract

Ekosistem perusahaan rintisan (startup) menuntut fleksibilitas dan otonomi kerja yang tinggi, sehingga memunculkan tantangan tersendiri dalam mempertahankan produktivitas karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi, kepemimpinan laissez-faire, dan komunikasi terhadap produktivitas kerja karyawan startup di wilayah Jakarta, baik secara parsial maupun simultan. Metode yang digunakan adalah pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui penyebaran kuesioner kepada 120 responden dan dianalisis menggunakan uji regresi linier berganda. Hasil penelitian secara parsial menunjukkan bahwa budaya organisasi dan kepemimpinan laissez-faire tidak memiliki pengaruh yang signifikan terhadap produktivitas kerja, sedangkan komunikasi terbukti berpengaruh positif dan signifikan. Namun, secara simultan, ketiga variabel tersebut secara bersama-sama berpengaruh kuat dan signifikan terhadap produktivitas kerja dengan kontribusi sebesar 76,5%. Kesimpulannya, meskipun budaya adaptif dan otonomi kepemimpinan diterapkan, komunikasi tetap menjadi kunci utama pendorong produktivitas. Oleh karena itu, perusahaan disarankan untuk memprioritaskan kualitas komunikasi dua arah dan mengelola sumber daya manusia secara integratif guna menyeimbangkan otonomi kerja dengan sistem arahan yang jelas.
Evaluation of Elementary School Learning Based on Character and Multicultural Education Oktaviani, Anna Maria; Makrum, Arifin; Nurhasanah, Nina
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 1 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.157 KB) | DOI: 10.20961/shes.v6i1.71034

Abstract

Evaluasi adalah proses penilaian dan pengukuran dalam suatu pembelajaran. Dalam Karakter Pendidikan dan Evaluasi pembelajaran berbasis multicultural di sekolah dasar (SD) yang dapat di sesuaikan dengan tingkat berfikir anak-anak sekolah dasar. Penelitian ini menggunakan kajian kepustakaan atau library research dan menggunakan teknik pengumpulan data dengan menelaah jurnal-jurnal hasil penelitian atau artikel ilmilah, buku, dokumentasi serta informasi-informasi lain yang berhubungan dengan judul penelitian. Pendidikan karakter merupakan  sistem penanaman karakter serta nilai-nilai siswa-siswi di sekolah dasar, yang meliputi pengetahuan, kesadaran atau kemauan, dan tindakan untuk mengimplementasikan nilai-nilai tersebut, baik dari Tuhan Yang Maha Esa, diri kita sendiri, orang lain, lingkungan, dan bangsa sehingga menjadi manuisa yang berkarakter. Kenyataanya Pendidikan multikultural menjadi bagian yang tidak terpisahkan dalam semua jenjang Pendidikan. Nilai multikultural idealnya di terapkan di semua mata pelajaran di Pendidikan formal.
Co-Authors Adinda Pratiwi Ahmad Dadang Supriadi Ahmad Samudra Al Haniyah, Wafiqoh Alifa, Destia Ayu Amanda Syahba Billa Angelika, Tio Fanny Angellica Berliana Dewi Anna Maria Oktaviani Anzani, Khairani Salwa Arifin Maksum Aulia Dinayanti Aulia Fahsa Aulia, Syifa Billy Lazuardi Budi Tjahjono Budilaksono, Sularso Desvidisa, Niki Elisabet Simbolon Erman Suherman Euis Heryati Fahreza Bahran Fara Diba Catur Putri* Felicia Mutiara Syahdini Firdayanti Tafonao Fitri, Ranita Hawa Suci Wulandari Herianingtyas, Nur Luthfi Rizqa Herlina Usman Herlina Usman Ichwani, Arief Ihwattun Umaroh Imaningtyas , Imaningtyas Irawan, Bambang Irma Nurmaisyah Iva Sarifah kartini, kartini Kundang Karsono Juman Latifah, Rahmah Nur Lestari, Puji Budi Linah Destianah Makrum, Arifin Maria Maria Meria, Lista Moh. Rizal Ngambah Sagara Mohamad Adiputra Mohamad Syarif Sumantri Mohammad Syarif Sumantri Muhamad Khairullah Jalal Mukhamad Abduh Nakane Dellia Kheny Muliawan Nina Lestari Nindhira Annisa Putri Setiadi Nizirwan Anwar Nur Intan, Rodiyah Pina Dewi Astuti Purwano SK Purwanto Reisha Ayu Maharani Resniat Telaumbanua Reta Tata Pratiwi Reyza Elvina Suryana Eka Putri Harahap Roesfiansjah Rasjidin Sajeeda, Latifa Nawal Salma Nur Afifah Sisca Lailana Siti Sarah Syarif Sumantri Tambunan, Shadrina Zahra Tri Suryaningsih Ulum, Muhamad Bahrul Usman, Herlina Utomo, Erry Waluyo Hadi Widodo, Agung Mulyo Winata, Brigitta Liberty Yan Adiyasa Sendi Pratama Yosi Wulandari Yulhendri Yulhendri Yusminar S Dakhi Zella Putri Febriyani Zettriz Yuliana Zulfikri Zulfikri, Zulfikri