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SOSIALISASI PENDAMPINGAN UMKM DALAM MENERAPKAN MANAJEMEN KINERJA YANG EFEKTIF Khair, Andi Ummul; Sutomo, Deni Anggreani; Mirwan, Sri Handila; Haeranah, Haeranah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.30451

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan penerapan manajemen kinerja yang efektif di kalangan UMKM di foodcourt pasar segar. Kota Makassar. Melalui serangkaian seminar, workshop, dan pendampingan intensif, para pelaku UMKM dibekali dengan pengetahuan tentang konsep dasar manajemen kinerja dan pentingnya Key Performance Indicators (KPI). Hasil pre-test dan post-test menunjukkan peningkatan pemahaman yang signifikan, dari rata-rata 40% sebelum pelatihan menjadi 85% setelah pelatihan. Selain itu, program ini berhasil meningkatkan kinerja bisnis UMKM, dengan 65% pelaku melaporkan peningkatan pemahaman sebesar 10-20%. Penggunaan teknologi dalam manajemen kinerja juga mengalami peningkatan signifikan, dari 20% sebelum program menjadi 75% setelah program. Teknologi yang diadopsi membantu UMKM dalam pemantauan dan evaluasi kinerja secara real-time, yang pada gilirannya meningkatkan efisiensi operasional dan kualitas layanan. Keberhasilan program ini menunjukkan pentingnya dukungan dan kolaborasi antara pemerintah, akademisi, dan pelaku UMKM untuk menciptakan lingkungan bisnis yang lebih produktif dan kompetitif. Dengan dukungan yang berkelanjutan, UMKM di Kota Makassar dapat terus berkembang dan berkontribusi pada pertumbuhan ekonomi lokal yang berkelanjutan.
The Impact of Financial Literacy and Digital Finance Applications on Household Consumption Patterns in the Digital Age: Evidence from Makassar Sri Prilmayanti Awaluddin; Andi Ummul Khair; Eka Wijaya Paula; Faisal Rizal Zainal; Deni Anggreani Sutomo
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.647

Abstract

This study aims to examine the influence of financial literacy and digital financial applications on household consumption patterns in the digital era, with a case study conducted in Tamalanrea District, Makassar City. The research uses a quantitative associative approach with a multiple linear regression method. Data were collected from 100 household respondents selected through purposive sampling, based on their active use of digital financial services such as e-wallets, mobile banking, and paylater features. The primary variables studied include financial literacy (X₁), digital financial application usage (X₂), and household consumption patterns (Y). The results show that both financial literacy and digital financial application usage significantly affect household consumption patterns, both partially and simultaneously. Financial literacy positively influences rational financial behavior, including budgeting, prioritizing needs over wants, and managing spending. Meanwhile, the use of digital financial applications also positively affects consumption patterns by increasing access and ease of transactions, although it may also trigger impulsive behavior when not controlled by financial awareness. The F-test result shows that the model is statistically significant, with an R² value of 0.627, indicating that 62.7% of the variation in household consumption patterns can be explained by the two independent variables. This study highlights the importance of strengthening digital financial literacy and developing public policies to regulate fintech platforms. Efforts should be directed at building a healthy consumption ecosystem in the digital economy through collaborative efforts between the government, education institutions, and financial technology providers.