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All Journal JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan KEUNIS Khadimul Ummah Journal of Social Dedication Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Riset, Ekonomi, Akuntansi dan Perpajakan (REKAN) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal of Economics and Public Health Jurnal Studi Manajemen Bisnis
Hutomo Rusdianto, Hutomo
Faculty of Economics, Universitas Muhammadiyah Kudus, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT, POSITIVE EMOTION, PROMOSI DAN DISKON TERHADAP IMPULSE BUYING PADA PENGGUNA SHOPEE (STUDI KASUS MAHASISWA MANAJEMEN UMK ANGKATAN 2019) Dahniyati, Mayla; Sumekar, Kertati; Rusdianto, Hutomo
Jurnal Studi Manajemen Bisnis Vol 5, No 1 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i1.14492

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh shopping lifestyle, fashion involvement, positive emotion, promosi dan diskon terhadap impulse buying. Metode yang digunakan adalah metode kuantitatif. Teknik pengumpulan data digunakan dengan membagikan kuesioner 120 responden pada Mahasiswa Manajemen Angkatan 2019. Metode pengambilan sampel dalam penelitian ini menggunakan teknik sampling nonprobability sampling dengan jenis Sampling Purposive. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t, uji f, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial shopping lifestyle, positive emotion, dan promosi berpengaruh positif dan signifikan terhadap impulse buying, tetapi fashion involvement dan diskon berpengaruh positif tidak signifikan terhadap impulse buying. Sedangkan secara simultan shopping lifestyle, fashion involvement,positive emotion,promosi dan diskon berpengaruh terhadap impulse buying.
Competitive Advantage: Market Orientation and Innovation for the Performance of Furniture SMEs Suroso, Iwan; Rusdianto, Hutomo
Journal of Economics and Public Health Vol 4 No 1 (2025): Journal of Economics and Public Health: March 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i1.6287

Abstract

The purpose of this study is to analyze market orientation on the performance of furniture SMEs in Jepara, analyze the influence of innovation on the performance of furniture SMEs in Jepara, analyze the influence of market orientation on the competitive advantage of furniture SMEs in Jepara, analyze the influence of innovation on the competitive advantage of furniture SMEs in Jepara and analyze the influence of competitive advantage on the performance of furniture SMEs in Jepara. The approach used in this study is a quantitative approach. The research sample was 155 respondents from furniture SME owners in Jepara, Data collection using questionnaires and analyzed using SEM. The results of the study indicate that market orientation can improve business performance in furniture SMEs in Jepara. Innovation can improve business performance in furniture SMEs in Jepara. Market orientation can improve competitive advantage in furniture SMEs in Jepara. Innovation can improve competitive advantage in furniture SMEs in Jepara. Competitive advantage can improve business performance in furniture SMEs in Jepara, but the findings of this study on the weakest contribution are in market orientation, this is due to unstable market conditions due to the increasing development of information media throughout the world with the support of the digitalization era.
SME's PERFORMANCE DAN PRODUCT INNOVATION PADA UMKM KULINER DI KABUPATEN KUDUS: PENGARUH TRANSFORMATIONAL LEADERSHIP DAN ENTREPRENEUR ORIENTATION Fahira, Keke Tamara; Faidah, Faridhatun; Rusdianto, Hutomo; Nugroho, Dennyca Hendriyanto
KEUNIS Vol. 12 No. 1 (2024): JANUARY 2024
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/keunis.v12i1.5052

Abstract

The aims this research to test of transformational leadership and entrepreneurial orientation on SME's Performance through product innovation. Small and Medium Enterprises are one of the pillars and strengths that contribute to the Indonesian economy. The number of MSMEs in Kudus Regency is the lowest among the surrounding cities, only 990 MSMEs. MSMEs must be able to navigate changes in their business environment, which requires leaders who can take appropriate action. It is necessary to apply leadership styles, such as transformational leadership and innovate to improve the performance of MSMEs. Through Product Innovation and Entrepreneur Orientation, then MSMEs can keep up with developments in the era so they can present superior products that have a greater chance of attracting consumers. Data analysis uses the AMOS Structural Equation Model (SEM) using validity tests, reliability tests, classical assumption tests which include confirmatory factor analysis normality tests, full measurement models, hypothesis tests and intervening tests. The results of this research are that transformational leadership and entrepreneurial orientation have a significant positive effect on SME's Performance. However, transformational leadership and entrepreneurial orientation have an insignificant positive effect on product innovation. Product innovation is able to partially mediate transformational leadership and entrepreneurial orientation on SME's Performance.
Peningkatan produktifitas proses produksi sampul raport melalui teknologi tepat guna Zuliyati, Zuliyati; Djoenaedi, Edwin; Rusdianto, Hutomo
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4 No 1 (2021)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i1.8996

Abstract

The purpose of this activity is the empowerment of small industries, especially in the cover craftsmen and report cards “GiGa” as service partners. The method used is technology guidance through the application of appropriate technology, assistance in the use of multi-use press machines using hydraulic, e-commerce, financial administration and management assistance. The precise technology of a multipurpose automatic press machine with a hydraulic machine can be used to produce a wide range of quality cover products with an effective and efficient production system. The results of this activity are increasing the ability of independent and resilient partners and increasing the role of the micro industry in development, creating job opportunities, increasing income for cover and report card craftsmen “GiGa”  in particular and the country in general, thus realizing a better economy. The output of this activity is an automatic multi-use press machine using hydraulic, effective and efficient production processes, quality cover products.
The Impact of E-WOM, Brand Image, and Product Attributes on Mitsubishi Commercial Vehicle Purchases Rusdianto, Hutomo; Zakinadio, Caesar Zavraedo
Journal of Economics and Public Health Vol 4 No 4 (2025): Journal of Economics and Public Health: December 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i4.7554

Abstract

This study aims to analyze the influence of electronic word of mouth (e-WOM), brand image, product quality, after sales service, and product design on the purchasing decisions of Mitsubishi commercial vehicles among consumers in the Former Residency of Pati. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed using a five point Likert scale and analyzed using multiple linear regression with the assistance of SPSS version 29. The results indicate that e-WOM, brand image, and product quality have a significant effect on purchasing decisions of Mitsubishi commercial vehicles. Meanwhile, after sales service and product design do not have a significant effect on purchasing decisions. These findings suggest that consumers prioritize digital information, brand reputation, and product quality over after sales service and product design in the decision making process. This study contributes to the development of marketing strategy literature by identifying key factors influencing purchasing decisions in the commercial vehicle sector.
PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT, POSITIVE EMOTION, PROMOSI DAN DISKON TERHADAP IMPULSE BUYING PADA PENGGUNA SHOPEE (STUDI KASUS MAHASISWA MANAJEMEN UMK ANGKATAN 2019) Dahniyati, Mayla; Sumekar, Kertati; Rusdianto, Hutomo
Jurnal Studi Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i1.14492

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh shopping lifestyle, fashion involvement, positive emotion, promosi dan diskon terhadap impulse buying. Metode yang digunakan adalah metode kuantitatif. Teknik pengumpulan data digunakan dengan membagikan kuesioner 120 responden pada Mahasiswa Manajemen Angkatan 2019. Metode pengambilan sampel dalam penelitian ini menggunakan teknik sampling nonprobability sampling dengan jenis Sampling Purposive. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t, uji f, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial shopping lifestyle, positive emotion, dan promosi berpengaruh positif dan signifikan terhadap impulse buying, tetapi fashion involvement dan diskon berpengaruh positif tidak signifikan terhadap impulse buying. Sedangkan secara simultan shopping lifestyle, fashion involvement,positive emotion,promosi dan diskon berpengaruh terhadap impulse buying.
Co-Authors Alfiyani Nur Hidayanti Amin Kuncoro, Amin Andriani, Evana Aprilia Whetyningtyas Cahyani, Nila Chanafi Ibrahim Dahniyati, Mayla Dennyca Hendriyanto Nugroho Djoenaedi, Edwin Faridhatun Faidah Imaniar Purbasari Iwan Suroso Jayanti Putri Purwaningrum Joko Utomo Keke Tamara Fahira Kertati Sumekar Kholil, Masrukhan Muhyiddin Taufiq Ardhiyan, Muhyiddin Taufiq Nadia, Linda Putri Rizqiyyah, Ayu Wirani Supriyono Supriyono Syafira, Wafda Rahimatus Ulva Rizky Mulyani Ummah, Fiiki Khoirul Utami, Ratih Hesty Zakinadio, Caesar Zavraedo Zuliyati Zuliyati