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All Journal Litera KEMBARA Jurnal Varidika Jurnal Penelitian Humaniora Kajian Linguistik dan Sastra JURNAL YAQZHAN: Analisis Filsafat, Agama dan Kemanusiaan Pendas : Jurnah Ilmiah Pendidikan Dasar Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Jurnal Ilmiah Ilmu Sosial Linguistik Indonesia Pena Literasi Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Wacana : Jurnal Bahasa, Seni, dan Pengajaran Jurnal Konsepsi IBDA': Jurnal Kajian Islam dan Budaya Proceeding ISETH (International Summit on Science, Technology, and Humanity) Wacana: Journal of the Humanities of Indonesia Leksema: Jurnal Bahasa dan Sastra BAHASTRA Journal of Community Services and Engagement: Voice of Community (VOC) Buletin Literasi Budaya Sekolah Buletin Pengembangan Perangkat Pembelajaran
Yunus Sulistyono
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : KEMBARA

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Moderated Politeness in the Digital Era: A Study of Digital Literacy in the Discourse of the 2024 Presidential Debate Firdaus, Muhammad Anas; Prayitno, Harun Joko; Sulistyono, Yunus
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41016

Abstract

The development of digital social media has transformed patterns of political communication, particularly in the discourse surrounding the 2024 presidential debate, which often triggers polarization and neglects the principles of politeness. In this context, digital literacy plays a vital role in maintaining the quality of online interaction. This study aims to examine the forms of moderated politeness used by netizens and assess their levels of digital literacy within the 2024 presidential debate on social media. Using a qualitative descriptive approach, this research analysed 51 posts and comments from X, Instagram, and TikTok, based on Leech’s politeness maxims and Rheingold’s digital literacy indicators. The data were collected through observation, tapping, non-participatory observation, and note-taking, then analysed using a pragmatic identity method. The findings reveal that the maxim of approbation is the most dominant form of politeness as an expression of affirmative support, while the maxim of modesty is the least observed due to the competitive nature of digital political discourse. Network awareness emerged as the highest digital literacy indicator, whereas collaboration ranked the lowest due to limited active participation and one-way communication tendencies. This study offers a theoretical contribution by formulating an integrative cyber-pragmatic moderation model demonstrating that rhetorical choices and digital literacy skills shape digital political interaction in creating polite and productive discourse.
Co-Authors Adyana Sunanda Agus Budi Wahyudi Aisah Nurul Khotimah Alvirra, Anisyahida Aulia Amanda Eka Rismawati Anjas Rusdiyanto Soleh AnurAdha, Bryan Braga Widya Aprilyana, Niken Arifin, David Yenu Ariyanto , Zahy Riswahyudha Ariyanto, Zahy Riswahyudha Atiqa Sabardila Biat, Ismail Tamal Cindy Reichmann Cindy Reichmann Andriwardhaya Dini Restiyanti Pratiwi Dita Eka Wardani Edwards, Owen Edwards, Owen Erlangga, Frianando Erna Agustina Fadilla, Maya Ratu Fathiha, Syalaisha Ranaisse Febrianti, Rika Firdaus, Muhammad Anas Frianando Erlangga Fricke, Hanna Fricke, Hanna Gialitaki, Zoi Gialitaki, Zoi Hamidah, Jamiatul Hartiningrum, Wahyu Harun Joko Prayitno Hayat, Syaadatul Hikmahwati, Rifka Ida Aulia Sekarwati Inyo Yos Fernandez Inyo Yos Fernandez Istikawati Istikawati Istikawati, Istikawati Istiqamah, Istiqamah Jelitasani, Ardina Rosanatan Jiang Wu Klamer, Marian Klamer, Marian Koesoemo Ratih Laili Etika Rahmawati Listianingsih, Putri Miftakhul Huda Miftakhul Huda Minsih Moro, Francesca Moro, Francesca Mukti, Bayu Nabila, Salwa Abid Niken Aprilyana Nissantarie, Deyanty Yuliastuti Nissantarie Noviafitri, Kartika Satya Nurahman, Zamzam Nurhidayah, Oktavia Palmér, Axel Palmér, Axel Prabaswari, Anggrayni Dita Pramesti, Impala Agus Prasetyo, Dzaky Ramzy Putri, Nadia Aprilia Kartikasari Rahman, Muhammad Ali Saad, George Saad, George Sari, Ngesthi Puspita Sundava, Soleh Utami , Nindy Muji Visser, Eline Visser, Eline Wahyu Hartiningrum Wu, Jiang Wulandari, Adellia Putri Yunita Alifia Atmawati Yunita Alifia Atmawati Zafar, Muhammad Zamzam Nurahman