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Journal : kembara

Moderated Politeness in the Digital Era: A Study of Digital Literacy in the Discourse of the 2024 Presidential Debate Muhammad Anas Firdaus; Harun Joko Prayitno; Yunus Sulistyono
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41016

Abstract

The development of digital social media has transformed patterns of political communication, particularly in the discourse surrounding the 2024 presidential debate, which often triggers polarization and neglects the principles of politeness. In this context, digital literacy plays a vital role in maintaining the quality of online interaction. This study aims to examine the forms of moderated politeness used by netizens and assess their levels of digital literacy within the 2024 presidential debate on social media. Using a qualitative descriptive approach, this research analysed 51 posts and comments from X, Instagram, and TikTok, based on Leech’s politeness maxims and Rheingold’s digital literacy indicators. The data were collected through observation, tapping, non-participatory observation, and note-taking, then analysed using a pragmatic identity method. The findings reveal that the maxim of approbation is the most dominant form of politeness as an expression of affirmative support, while the maxim of modesty is the least observed due to the competitive nature of digital political discourse. Network awareness emerged as the highest digital literacy indicator, whereas collaboration ranked the lowest due to limited active participation and one-way communication tendencies. This study offers a theoretical contribution by formulating an integrative cyber-pragmatic moderation model demonstrating that rhetorical choices and digital literacy skills shape digital political interaction in creating polite and productive discourse.
Co-Authors Adyana Sunanda Agus Budi Wahyudi Ahmad Zaki Munibi Aisah Nurul Khotimah Alvirra, Anisyahida Aulia Amanda Eka Rismawati Ana Maghfiroh Anjas Rusdiyanto Soleh AnurAdha, Bryan Braga Widya Aprilyana, Niken Arifin, David Yenu Ariyanto, Zahy Riswahyudha Atiqa Sabardila Biat, Ismail Tamal Cesario Galang Rosalianto Cindy Reichmann Cindy Reichmann Andriwardhaya Dian Wahyu Pratama Dimas Aprilliansyah Dini Restiyanti Pratiwi Dita Eka Wardani Edwards, Owen Edwards, Owen Erlangga, Frianando Erlindya Permani Putri Fadiil Reza Mombai Fathiha, Syalaisha Ranaisse Febrianti, Rika Frianando Erlangga Fricke, Hanna Fricke, Hanna Gialitaki, Zoi Gialitaki, Zoi Gigan Satria Lanangku Hakim Nur Seha Hamidah, Jamiatul Hartiningrum, Wahyu Harun Joko Prayitno Hasan Alvan Rifai Hayat, Syaadatul Hikmahwati, Rifka Husna Imro'athush Sholihah Ida Aulia Sekarwati Impala Agus Pramesti Inyo Yos Fernandez Inyo Yos Fernandez Istikawati Istikawati Istikawati, Istikawati Istiqamah, Istiqamah Jelitasani, Ardina Rosanatan Jiang Wu Kartika Satya Noviafitri Khoirunisa Nur Aini Klamer, Marian Klamer, Marian Koesoemo Ratih Laili Etika Rahmawati Listianingsih, Putri Maya Ratu Fadilla Miftakhul Huda Miftakhul Huda Minsih Moro, Francesca Moro, Francesca Muhammad Amir Anshori Muhammad Anas Firdaus Mukhlis Mukhlis Mukti, Bayu Nabila, Salwa Abid Nanda Dwi Setyaningrum Niken Aprilyana Niken Pupy Satyawati Nindy Muji Utami Nissantarie, Deyanty Yuliastuti Nissantarie Nurahman, Zamzam Nurhidayah, Oktavia Nurul Alifya Palmér, Axel Palmér, Axel Prabaswari, Anggrayni Dita Prasetyo, Dzaky Ramzy Putri, Nadia Aprilia Kartikasari Qurnia Isna Arahim Rahmad Kurniawan Rahman, Muhammad Ali Rendito Abimanyu Rosalia Arofatul Ihsani Rosita Fatikasari Royhan Pradipta Setyana Saad, George Saad, George Sari, Ngesthi Puspita Siti Nur Arofah Siti Sofiyah Stevi Putri Lardi Handayani Sundava, Soleh Syehilla Syehilla Visser, Eline Visser, Eline Wahyu Hartiningrum Wu, Jiang Wulandari, Adellia Putri Yunita Alifia Atmawati Yunita Alifia Atmawati Zafar, Muhammad Zahra Hendricka Putri Zahy Riswahyudha Ariyanto Zamzam Nurahman