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Pendampingan Industri Hijau Dan Fasilitas Pariwisata Kampung Batik Malon Dyan Triana Putra; Julian Andriani Putri; Shella Gherina Saptiany
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): Agustus : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i3.3085

Abstract

Green Companies are a necessity for businesses to ensure sustainability in environmental management, preventing pollution and environmental damage during construction, production, or when products or services are used by customers, even up to the point of disposal. To provide satisfaction to tourists, tourist attractions must have adequate facilities to support the needs of tourists during their visit and to fulfill their expectations. Green industries and tourism play a crucial role in local economic development and environmental conservation. This study aims to provide assistance to green industries and tourism facilities in Kampung Batik Malon, focusing on sustainable development and empowerment of the local community. Assistance is provided through skills training to improve the quality of batik products and introduce environmentally friendly production techniques. In addition, the development of tourism facilities, such as homestays based on local culture and interactive batik galleries, is implemented to enhance the attractiveness of the tourist destination. Local community empowerment is carried out through participation in the decision-making process and the establishment of cooperatives to improve market access. The assistance also involves a sustainable approach to managing industrial waste and promoting environmentally friendly practices. The results of this assistance implementation show a significant increase in the quality of batik products, an increase in the number of tourist visits, and an increase in the income of the local community. Additionally, Kampung Batik Malon has successfully reduced its environmental impact through more sustainable production practices. Therefore, this activity contributes to sustainable development by demonstrating that the integration of green industries and tourism can be a successful model for strengthening the local economy while preserving the environment. Furthermore, this research provides guidance for other villages that wish to adopt a similar approach in developing the local potential of tourist attractions.
Pengaruh E-WOM Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Di Kota Lama Semarang Ray Octafian; Julian Andriani Putri; Dyan Triana Putra; Galih Ahmad Khoiri; Andhara Auror Alnilam; Muhammaad Azhar Putra
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1317

Abstract

The Old Town area of Semarang is a tourist destination expected to become an icon of the city. Revitalization efforts carried out by the government between 2020-2023 have successfully made the Old Town area of Semarang more attractive. However, the majority of tourists visiting the area tend to only take photos and sit around without truly enjoying the tourist facilities provided. Therefore, this research aims to identify the influence of attraction and electronic word of mouth on the decision to visit the Old Town area of Semarang. The research method used is explanatory research employing questionnaires, interviews, and literature studies as data collection tools. The population of this research is domestic tourists who have visited the Old Town area of Semarang in the past 3 years and have social media accounts. A sample of 100 respondents was taken using nonprobability sampling methods, particularly purposive sampling approach. The research results indicate that electronic word of mouth and attraction positively contribute to the decision to visit the Old Town area of Semarang.
Pengaruh Fasilitas Dan Media Sosial Promosi Terhadap Keputusan Menginap Tuwuh Adhistyo Wijoyo; Ray Octafian; Julian Andriani Putri; Sarah Nur Amalina; Azizah Naharia; Fadhill Ramadhan
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1318

Abstract

The importance of customer satisfaction has become a primary focus, with many companies investing in customer resources and continually seeking ways to enhance satisfaction. Promotional strategies through social media are an approach that can be adopted by tourism businesses such as accommodations to influence customer satisfaction. This research aims to explore the impact of social media and facility quality on customer satisfaction levels. The results of data analysis indicate that Facility Quality (X1) positively and significantly influences tourists' decisions to stay (Y). The influence of social media (X2) is also positive and significant on tourists' decisions to stay (Y). Together, facility quality (X1) and social media (X2) have a significant impact on tourists' decisions to stay (Y) at Glamping Mawar Camp, Bandungan.
Pengaruh Partisipasi Masyarakat Dan Kearifan Lokal Terhadap Minat Berkunjung Di Desa Wisata Kandri Kota Semarang Julian Andriani Putri; Nina Mistriani; Ray Octafian; Margaretha Setyaningtyas; Gofrandha Hilga Hibatullah; Kafilatul Hidayah
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1319

Abstract

This study examines the impact of local community engagement and traditional values on the desire to visit Kandri Tourism Village in Semarang, emphasizing the importance of local wisdom and community involvement as key factors. Utilizing quantitative methods and a questionnaire-based survey to collect data from visitors, this research analyzes the influence through multiple linear regression analysis techniques. Findings indicate that both community participation and local wisdom have a positive and significant impact on visiting interest, affirming that improvements in these aspects enhance the desire to visit. The study suggests that the management of tourism villages should focus on active community involvement and the preservation of traditional values to attract more visitors. It offers practical recommendations for destination managers and local authorities to increase community engagement and promote local wisdom as strategies to boost visits to Kandri Tourism Village, showing that synergy between community involvement and traditional values is essential for the successful development and marketing of community-based tourism destinations.
Inovasi Jamu Jeli Anak : Metode Housewife Creative dengan Menggabungkan Semangat Kewirausahaan dan Pelestarian Tradisi Lokal untuk Meningkatkan Perekonomian Keluarga Dyah Palupiningtyas; Krisnawati Setyaningrum N; Julian Andriani Putri; Enik Rahayu
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2106

Abstract

The role of housewives is a vital component of the nation that can be empowered to enhance family welfare. Various programs can be implemented by women to improve family well-being by utilizing and managing their surrounding environment. One such program, particularly in the realm of food, is the cultivation and utilization of local traditions, specifically the Family Medicinal Plants (TOGA) program. Prioritized issues include the availability of land for TOGA cultivation and the processing of results that still yield conventional products, limiting their economic value. The use of chemical drugs, especially for children, poses significant risks, given the prevalence of toddlers and children under 12 in residential areas. Efforts are needed to reduce the consumption of chemical drugs in favor of herbal products and to address the innovative production and management of herbal products as a priority for PKK housewives. Activities involve socialization and training using the Housewife Creative Method as a solution. The modification of conventional herbal medicine or liquid herbal medicine into gel form is considered an innovative solution, adding economic value when sold. A 3-4 month community service project in Green Semesta Housing, Wates Subdistrict, Semarang, specifically in RT 2 RW 4, targeting PKK mothers, yielded positive and beneficial results. PKK mothers, who are also homemakers, gained additional insights into the use of TOGA plants, creating economically valuable products such as jelly herbal medicine for children in various types and creative packaging. The project also provided advanced entrepreneurial knowledge related to utilizing local products like TOGA plants. All PKK mothers could predict selling prices and produce appealingly packaged jelly herbal medicine products, making them suitable for marketing and sale.
Empowering Employees through Green HRM: Fostering Eco-Friendly Tourism in Semarang Regency Dyan Triana Putra; Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Julian Andriani Putri; Febe Humble Kristanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i2.30

Abstract

This study examines the role of Green Human Resource Management (GHRM) in increasing employee awareness and participation in eco-friendly tourism management in Semarang Regency. Using a mixed-methods approach, this research analyzes the implementation of GHRM practices, evaluates the level of employee awareness and participation, tests the influence of GHRM on employee awareness and participation, and identifies factors affecting GHRM effectiveness. The results show that GHRM practices, especially green training and development and green employee involvement, significantly predict employee awareness and participation levels in environmentally friendly practices. However, the implementation of GHRM in the Semarang Regency tourism industry is still not optimal and faces various challenges. A more contextual, participatory, and integrated approach is needed to optimize the role of GHRM in supporting sustainable tourism. Practical implications of this research include the need to integrate sustainability principles into all HR functions, design relevant training programs, involve employees in GHRM initiatives, align reward systems with sustainability goals, and develop an organizational culture that supports sustainability. This study provides valuable insights into the role of GHRM in realizing sustainable tourism and contributes to achieving the Sustainable Development Goals.
Optimalisasi Produk Unggulan Kawasan Kuliner Kelurahan Ledok, Kecamatan Argomulyo Kota Salatiga Yustina Denik; Julian Andriani Putri; Tri Maryani
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i4.520

Abstract

This service aims to develop and promote the potential of culinary tourism in Argotelo, a culinary place in Salatiga City, Indonesia. This research involves market analysis, facility improvements, menu diversification, and promotional efforts to increase awareness and tourist visits. The results include increased sales turnover, increased visitor numbers, product diversification and a positive impact on local communities. This dedication stimulates local economic growth and creates a better culinary experience for visitors. The success of this service shows the importance of developing and promoting culinary tourism potential in the area..
IDENTIFIKASI DAN PEMETAAN KELURAHAN RANDUACIR KOTA SALATIGA Yustina Denik Risyanti; Tri Maryani; Julian Andriani Putri
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.59 KB) | DOI: 10.56910/safari.v2i4.175

Abstract

Pertumbuhan kawasan andalan di Jawa Tengah diharapkan dapat memberikan impas positif bagi pertumbuhan ekonomi daerah sekitar atau daerah dibelakangnya (hinterland), melalui pembudayaan sektor atau subsektor basis sebagai penggerak perekonomian daerah dan keterkaitan ekonomi antar daerah. Tujuan utama kawasan andalan adalah dapat mempercepat pembangunan nasional. Kota Salatiga yang merupakan salah satu tujuan pengabdian dan penelitian ini berdasarkan letaknya memiliki lokasi yang strategis.
PENGARUH ATRAKSI WISATA, FASILITAS, DAN PROMOSI TERHADAP JUMLAH WISATAWAN DI TAMAN BUNGA CELOSIA Ufililai Sihura; Julian Andriani Putri
Media Bina Ilmiah Vol. 19 No. 10: Mei 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of tourist attractions, facilities, and promotions on the number of tourists visiting Celosia Flower Park. The selection of this topic is based on the importance of the role of the destination as one of the main attractions in its area, but faces challenges in maintaining the consistency of the number of tourist visits. The method used is quantitative with a survey approach, using a questionnaire as an instrument for data collection. The sample consisted of visitors to Celosia Flower Park, and the data was analyzed using multiple linear regression techniques using SPSS software. The results showed that the three independent variables of tourist attractions, facilities, and promotions had a significant effect both simultaneously and partially on the number of tourist visits. Promotion proved to be the most dominant factor, followed by attractions and facilities. The R Square value of 0.653 indicates that the model can explain 65.3% of the variation in the number of tourists. These results emphasize the importance of an effective promotion strategy, supported by the development of attractions and improvement of facilities, in order to increase the competitiveness of tourist destinations. This study provides an empirical contribution for tourism managers in designing data-based policies to increase visits sustainably.
PERAN MEDIA SOSIAL DALAM PROMOSI PARIWISATA PANTAI TELUK GURITA Sonia M. Rosa De Sena; Julian Andriani Putri
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teluk Gurita Beach, located in Belu Regency, East Nusa Tenggara, is one of Indonesia’s border tourism destinations with Timor Leste that holds significant natural and cultural potential, yet remains relatively unknown. The lack of conventional promotional efforts has highlighted the need for a digital strategy utilizing social media to increase the visibility of this destination. This study aims to analyze the role of social media in promoting local tourism and how tourism actors and local communities utilize platforms such as Instagram, Facebook, and TikTok to disseminate information and attract visitors. A descriptive qualitative approach was employed, using in-depth interviews, participatory observation, and document analysis as data collection techniques. The results indicate that social media serves as an effective tool for building destination image and significantly increasing tourist visits. Moreover, community involvement, especially among youth, enhances visual content promotion and digital participation. However, challenges such as limited internet access, lack of digital marketing training, and inadequate documentation equipment remain obstacles. This research highlights the importance of collaboration among government, communities, and tourism stakeholders to strengthen social media-based destination promotion in border regions.