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All Journal Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Minfo Polgan (JMP) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Pengabdian Pancasila (JPP) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Business Integration Competitive
Nidya Banuari
Universitas Mahkota Tricom Unggul
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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METAVERSE-BASED DIGITAL BUSINESS STRATEGY: ENTREPRENEUR AND CONSUMER PERSPECTIVES IN THE FASHION INDUSTRY Khairun Nisa; Royanti Lusiana Lumbangaol; Nidya Banuari; Debora Tambunan
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.430

Abstract

This study aims to explore how entrepreneurs and consumers in the fashion industry utilize and respond to the development of the metaverse as a digital business platform. The metaverse, as a virtual space that enables digital interactions in various forms, opens up new opportunities for entrepreneurs to expand their markets, create innovative consumer experiences, and present exclusive digital fashion products. On the other hand, consumers gain easier and more interactive access to fashion products, including the ability to try products virtually and gain access to exclusive items. This study uses qualitative methods with in-depth interviews and case study analysis to explore the perspectives of entrepreneurs and consumers. The results show that despite challenges related to technological infrastructure and consumer adoption, the metaverse is able to provide significant added value for both parties, both in terms of marketing, sales, and shopping experiences. Thus, the metaverse has the potential to become a key channel in the development of digital business strategies in the fashion industry, leading to a faster and more inclusive transformation in the global fashion ecosystem.
Co-Authors Ahmad Rivai Amin Hou Ananda, Shela Arsyaf Tampubolon Debora Tambunan Deby Siska Oktavia Pasaribu Dewi Rafiah Pakpahan Esther Praja Anggriany Panggabean Frainskoy Rio Naibaho Guliva Salsabila Halawa, Dedi Dermawan Hamjah Arahman Hendra Jonathan Sibarani Herlin Munthe Jen Peng Huang Jonathan Setiadi Pasaribu Khairatun Nazah Khairun Nisa M Fakhrul Hirzi Manda Dwipayani Bhastary Marpaung, Preddy Miftahul Jannah Nababan, Junerdi Nasib Novirsari, Emma Pardede, Akim Manaor Hara Pasaribu, Sutrisno Arianto Preddy Marpaung Rafael R.F. Sijabat Rhiana Handini Roni Juliansyah Royanti Lusiana Lumbangaol Sitorus, Dompak Stevan Rejekiman Gea Steven Gea Surtan Hasibuan Syahlina, Maya Tandeas, William Theodora, Eka Martyna Tony Honkley Tony Honkley Yehezkiel Wibisono Sagala