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Pengaruh Motivasi Kerja, Lingkungan Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Petrokopindo Cipta Selaras Gresik Apriyana Nur Kharisma; Nur Cahyadi
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1566

Abstract

The rapid development of the era in the era of globalization has made companies including small companies and large companies compete with each other to maintain their business. In this case, companies need potential resources, both leaders and employees, for tasks that determine the achievement of goals. Human resources owned by companies must also have good quality performance. Quantitative research methods were used in this study, researchers collected data through respondents using a questionnaire. The population of this study are employees of PT. Petrokopindo Cipta Selaras. Total employees of PT. Petrokopindo Cipta Selaras, namely 178 people, while the number of samples in this study was 123 people. The results of the research show that Employee Performance (Y) at PT. Petrokopindo Cipta Selaras is partially influenced by Work Motivation Variables (X1), Work Environment (X2) and Work Discipline (X3)
Leveraging Psychological Capital and Leadership Autonomy Support to Enhance Innovative Behavior: Mediating Role of Individual Creativity in the Hospitality Sector Nur Cahyadi; Abdul Kadir Alamudi; Mega Aprillia Pratamasari; Zaki Nur Hamam
Journal of Advanced Research in Social Sciences and Humanities Vol. 9 No. 3 (2024): JARSSH
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-09-2024-0305

Abstract

Aim: Hospitality-related services, such as accommodation, food and beverage, and travel, are an important part of the global economy. This industry greatly helps economic growth, creates jobs, and increases tourism in many countries, including Indonesia, in addition to serving customers. The impact of psychological capital, leadership autonomy support on innovative behavior is the aim of this study.Methodology: The researchers also observed how individual creativity functions as a mediator. According to Self-Determination Theory (SDT), psychological capital, individual creativity, and innovative behavior are influenced by employees’ opinions about leaders as supporters of autonomy. This study involved 255 people, with 162 employees at Hotel Karlita, Hotel Luminor, and Wanawisata Baturraden as samples. The sampling method used was the chance sampling method. Then, the collected data were analyzed using Partial Least Squares (PLS).Findings: The results of the analysis showed that all hypotheses studied influenced creative behavior, and employees would tend to have the intention to work with strong autonomy support. In addition, factors such as creativity, leadership autonomy, and psychology also play an important role in encouraging employee innovative behavior.Implications/Novel Contribution: This research supports the theory of the relationship between psychological capital and innovation, by showing that individuals who have high psychological capital tend to be more creative and more innovative.
Pemanfaatan Digital Marketing Sebagai Aktivitas Promosi dan Pemasaran Di SMKS Muhammadiyah 3 Cerme Putra Panji Respati; Nur cahyadi; Alif Sulthon Basyari; Aries Kurniawan
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2023): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i2.783

Abstract

The development of information technology is one of the tools that can be used to convey information and exchange data. The world of education really needs a solution in promoting it according to the school's targets and goals. An effective and efficient education marketing strategy will have a very good feedback impact on schools because the school's image is easily recognized by students. One form of utilizing information technology that can be used is the maximum utilization of social media such as Facebook, Instagram, WhatsApp and also TikTok. This media is often used by consumers, especially students, to be able to find information according to their wishes. Conventional marketing can also be applied on an ongoing basis, such as brochures, banners, billboards, etc. to maintain direct social interaction. The use of social media as a promotional platform is expected to be able to solve problems faced by partners in the world of education and meet needs according to the desired target, supported by competent human resources and facilities to support ongoing activities. The implementation of mentoring activities for partners is carried out using the Focus Group Discussion (FGD) method in order to be able to establish openness, trust and understand perceptions, attitudes and experiences of problems faced by partners in carrying out promotions, which is then followed by direct assistance and training in the use of social media applications.
Analysis of the Level of Knowledge of Micro, Small and Medium Enterprises (MSMEs) about Halal Product Guarantee Policies Nur Cahyadi; Aries Kurniawan; Putra Panji Respati
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/31dp3246

Abstract

Knowledge is essentially everything that is understood about a particular object, including the level of understanding in the form of science. Meanwhile, another meaning of knowledge is the result of a process after sensing a particular object. Knowledge is an important factor in behavior. This study aims to analyze the level of knowledge of Micro, Small, and Medium Enterprises (MSMEs) in Gresik Regency regarding halal product certification through the free halal certification program. Although the government has encouraged the processing of halal product certifications, there is still a gap in their utilization by MSMEs in Gresik Regency. The approach used in this study is a qualitative method with survey and in-depth interview techniques. A total of 50 MSMEs in Gresik Regency were surveyed, while 10 of them were selected for in-depth interviews. Qualitative data was used for thematic analysis to explore the understanding and experiences of MSME actors related to halal product certification. Data analysis was conducted through reduction, data presentation, and conclusion. The results of the study showed that the level of knowledge of MSME actors about halal product certification varied. The researcher used Notoatmodjo's theory of knowledge level indicators, which includes knowing, understanding, application, analysis, and synthesis. The conclusion of this study emphasizes the importance of education and training for SME actors regarding halal product certification through free halal certification programs. Therefore, policy intervention from the local government is needed to provide structured training and guidance.
Analisis Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan pada Geprek Mania Bungah Gresik Lidinul Khaq; Sukaris; Nur Cahyadi
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.515

Abstract

The problem to be studied in this thesis is: How to analyze the marketing mix strategy implemented at Geprek Mania Bungah Gresik in increasing sales. The purpose of this research is to determine the analysis of the marketing mix strategy implemented at Geprek Mania Bungah Gresik in increasing sales. To answer the above questions, researchers used descriptive research methodology. Research is carried out to analyze circumstances, conditions or other things that have been mentioned, data collection is carried out by means of observation and interviews which are described in the form of a research report. The results of these findings and research show that Geprek Mania Bungah has implemented a marketing mix strategy using the 4P variables, namely: product, price, place and promotion which makes Geprek Mania's sales volume increase, increase the number of consumers and can provide profits for Geprek Mania Bungah.
COMPENSATION AS A MEDIATING VARIABLE BETWEEN WORK-LIFE BALANCE AND EMPLOYEE LOYALTY ON JOB SATISFACTION OF GENERATION Z IN THE MANUFACTURING INDUSTRY Melly Fitriani Andriyana; Nur Cahyadi
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 15 No 2 (2025): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v15i2.62908

Abstract

Changes in the dynamics of work in the manufacturing industry require companies to be able to maintain employee job satisfaction, especially among Generation Z, who evaluate jobs not only based on salary, but also on work-life balance and employee loyalty to the company. The purpose of this research is to examine how employee loyalty and work-life balance affect job satisfaction, as well as how remuneration functions as a mediating factor. 150 members of Generation Z who worked in Gresik's industrial sector participated in the research, which used an explanatory quantitative methodology. An online survey was used to gather data, and PLS-SEM using bootstrapping techniques was used to evaluate the results and determine if the relationships between the variables were significant. The findings indicate that although employee loyalty has no discernible direct impact on workplace happiness, work-life balance does. The impact of loyalty and work-life balance on job satisfaction was shown to be mediated by compensation, which also had a substantial effect. This study confirms that compensation is a key factor that strengthens the job satisfaction of Generation Z in the manufacturing industry.