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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya LENTERA: Jurnal Ilmu Dakwah dan Komunikasi Pusaka : Jurnal Khazanah Keagamaan Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan G-Couns: Jurnal Bimbingan dan Konseling Jurnal Kolaboratif Sains Borneo International Journal of Islamic Studies (BIJIS) TAUJIHAT: Jurnal Bimbingan Konseling Islam Innovative: Journal Of Social Science Research Lentera: Jurnal Ilmu Dakwah dan Komunikasi Nubuwwah : Journal of Communication and Islamic Broadcasting Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam
Sitti Syahar Inayah
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
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Journal : Innovative: Journal Of Social Science Research

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Social Change in the Digitalization Era of Indonesian Consumerism on E-Commerce Platforms Zair, Ika Octavianie; Sy. Nurul Syobah; Inayah, Sitti Syahar
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18995

Abstract

The development of digital technology has had a significant impact on various aspects of people's lives, especially in terms of consumption behavior. This research aims to understand how digitalization, particularly through social media and e-commerce platforms, affects people's consumptive patterns in the modern era. Using a descriptive qualitative approach, this research involves informants from various backgrounds who actively use digital technology in consumption activities. The results show that easy access to information, attractive visual promotions, and the influence of influencers significantly encourage consumptive behavior, especially in the form of impulse purchases. In addition, digital payment systems such as paylater also contribute to weak financial awareness. This research emphasizes the importance of digital and financial literacy in facing consumption challenges in the digital era. Educational efforts and strengthening critical awareness are needed so that people are able to adapt wisely to technology, and are able to balance consumption needs with personal economic stability. The findings are relevant for policy makers, digital industry players, and educational institutions in designing a comprehensive digital literacy improvement strategy.
Co-Authors A. Rivai Beta Abubakar Idham Madani Afita Nur Hayati Amirullah -, Amirullah Andi Muhammad Abdi Bunyamin Bunyamin Dja'fara, Syahril Endro Surip Efendi Fajriyah, Rizka Ghaisani, Nadhila Shabrina Ida Ayu Putu Sri Widnyani Ida Suryani Wijaya Ismail Ismail Jaka Saputra Kusuma, Rudy Hadi Kusuma, Rudy Hadi M. Abzar Duraesa Malik, Ashrun Mubarak Muhammad Raisuddin Muhammad Tahir Muhammad Tahir Nanik Suryati Nanik Suryati Nurfadillah Nurfadillah Oktariyani, Oktariyani Raisuddin, Muhammad Ramadiva Muhammad Akhyar Rismayana Rismayana, Rismayana Sagirah, Sitti Saputranur Saputranur Sari, Jumriah Komala Shobah, Sy Nurul Sri Ayu Rayhaniah Sy. Nurul Shobah Sy. Nurul Syobah Syatria Adymas Pranajaya Zair, Ika Octavianie