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All Journal P2M STKIP Siliwangi Empowerment ABDIMAS SILIWANGI Comm-Edu (Community Education Journal) Journal of Educational Experts (JEE)
Nunu Mahmud Firdaus
IKIP Siliwangi
Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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PELATIHAN DIGITAL MARKETING KARYAWAN SALON UNTUK MENINGKATKAN PENDAPATAN DI SALON JOIS TURANGGA Nani Suryani; Agus Hasbi Noor; Nunu Mahmud Firdaus
Comm-Edu (Community Education Journal) Vol. 9 No. 1 (2026): Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/comm-edu.v9i1.29721

Abstract

The beauty salon industry in Indonesia has grown rapidly, encouraging businesses to adapt to the digital era through modern marketing strategies. This study aims to analyze the effectiveness of digital marketing training in improving employees’ competencies and salon income. The research applied a Mixed Method with a Sequential Explanatory Design, combining quantitative pretest–posttest analysis with qualitative interviews and observations. Results show a significant improvement in employees’ abilities after the training. The average pretest score of 52 increased to 76 posttest, accompanied by a 30–50% increase in revenue and improved work efficiency. The SWOT analysis revealed that the main strength lies in enhanced digital skills, while challenges include limited technological infrastructure. Therefore, digital marketing training effectively improves human resource competencies and strengthens business competitiveness.
PENERAPAN BLENDED LEARNING SEBAGAI STRATEGI PENJANGKAUAN PENDIDIKAN PADA PROGRAM KESETARAAN Elisabeth Lusitania Desiawati; Asep Samsudin; Nunu Mahmud Firdaus
Comm-Edu (Community Education Journal) Vol. 9 No. 2 (2026): Mei 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/comm-edu.v9i2.29450

Abstract

This study examines the application of blended learning as an educational outreach strategy in equivalency programs. The research background is the need for flexible educational access for students with limitations in time, distance, and socioeconomic conditions. The method used is descriptive qualitative through observation, interviews, and documentation with students and tutors in equivalency programs. The results show that blended learning, which combines face-to-face and online learning through digital media such as Zoom, can increase student participation while expanding educational reach. Students can access materials more easily, while tutors can manage learning in a more varied manner. In conclusion, blended learning is effective as an equivalency education outreach strategy, although it requires support from tutors' readiness, technological resources, and student learning motivation.
Co-Authors Aditya Permana Agus Maulana Ai Sarah Naudyah Cahyani Anita Rakhman, Anita ansori ansori Apriansah, Rizki Asep Samsudin Babang Robandi Cecep Wahyudin Dida Firmansyah Elih Sudiapermana, Elih Elisabeth Lusitania Desiawati Enur Aini Indriyani Firmansyah, Fiqri Fitriana, Wedi Indra Permana Mubarok, Aldi Nur Mulyono, Dinno Mulyono, Dinno - Nani Suryani Noor, Agus Hasbi Nur Lailatul Qodariah Rohayati, Emi Rukanda, Nandang Samsudin, Cucu Uyu Wahyudin Yanti Shantini, Yanti