Article Per Year (5 Year)
p-Index From 2021 - 2026
2.062
P-Index
This Author published in this journals
All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Inovasi Penelitian Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Cakrawala Ilmiah Kalianda Halok Gagas E-Amal: Jurnal Pengabdian Kepada Masyarakat At-Thariqah Jurnal Ekonomi
Rokhimah Rokhimah
Institut Agama Islam Negeri Sorong
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
PENGARUH LIFESTYLE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO (Studi Pada Konsumen Toko Zeus di Kota Sorong) Nurul Hidayah; Digor Mufti; Rokhimah Rokhimah; Nahda Inayah
Jurnal Inovasi Penelitian Vol 3 No 4: September 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i4.2026

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Lifestyle Dan Brand Awareness berpengaruh terhadap Keputusan Pembelian Produk Erigo (Studi pada konsumen Toko Zeus di Kota Sorong). Penelitian ini adalah jenis penelitian deskriptif menggunakan pendekatan kuantitatif dan metode penelitian korelasi. Sampel yang digunakan sebanyak 80 orang. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan metode teknik Quota Sampling. Metode analysis data menggunakan analisis regresi linear sederhana, pengujian hipotesis (uji t dan uji koefisien determinasi). Data primer penelitian ini diperoleh dengan menyebarkan kuisioner terhadap responden dengan menggunakan skala pengukuran yaitu likert. Peneliti melakukan pengujian data primer dalam penelitian ini menggunakan program aplikasi SPSS versi 20 windows. Hasil dari analisis regresi linear berganda yang telah dilakukan diperoleh hasi Y = 7,290 + 0,521 X1 + 0,302 X2. Hasil uji t diperoleh hasil nilai thitungX1sebesar 8,930 dan nilai thitung sebesar 7,240 dengan nilai koefisien X1 sebesar 0,521 dan X2 sebesar 0,302 dan nilai signifikan < 0,05 artinya bahwa variable lifestyle dan brand awareness berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian. Pada uji F diperoleh nilai F sebesar 29,099 yang artinya bahwa variable X1 dan X2 berpengaruh secara simultan terhadap keputusan pembelian. Pada uji koefisien determinasi (R2) hasil yang diperoleh sebesar 0,568 (56,8%).
PERBANDINGAN KEWAJARAN HARGA SAHAM LQ-45 DENGAN PENDEKATAN DIVIDEND DISCOUNT MODEL (DDM) PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Rokhimah Rokhimah; Digor Mufti; Susetyowati Sofia
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3428

Abstract

Penelitian ini bertujuan untuk mengetahui kewajaran harga saham LQ-45 dengan pendekatan Dividend Discount Model (DDM) pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deksriptif dan komparatif. Teknik sampling yang digunakan adalah purposive sampling dan sampel berjumlah 4 emiten. Hasil penelitian ini adalah yang termasuk undervalued yaitu ASII, KLBF, Dan UNVR sedangkan INTP berada dalam kategori undervalued dan overvalued. Pengambilan keputusan investasi yang tepat adalah membeli saham-saham ASII, KLBF, UNVR serta INTP yang hanya pada tahun 2019, 2020, dan 2021 karena murah. Sedangkan INTP pada tahun 2018 dan 2020, disarankan untuk menjual saham karena mahal.
PENGARUH KREATIVITAS IKLAN DAN STRATEGI PEMASARAN TERHADAP MINAT BELI PRODUK SCARLETT WHITENING ( Studi Pada Online Shop Hara Sorong) Digor Mufti; Rokhimah Rokhimah; Andi Hasrun; Dwi Iin Kahinah
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3429

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh Kreatifitas Iklan terhadap Minat Beli Konsumen pada online shop hara sorong. (2) pengaruh Strategi Pemasaran terhadap Minat Beli Konsumen pada online shop Hara Sorong. (3) pengaruh Kreatifitas Iklan dan Strategi Pemasaran terhadap Minat Beli Konsumen pada online shop Hara Sorong. Penelitian ini menggunakan metode deskriptif dan korelasi dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Konsumen pada online shop hara sorong sebanyak 100 orang. Teknik pengambilan sampel menggunakan Purposive sampling dengan jumlah sampel 80 konsumen. Teknik pengumpulan data berupa kuesioner dan dokumentasi. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Kreatifitas Iklan berpengaruh signifikan terhadap Minat Beli sebesar 18,1%, uji hipotesis diperoleh t hitung > t tabel atau (9,562 >1,99). Strategi Pemasaran berpengaruh signifikan terhadap Minat Beli sebesar 69,8%, uji hipotesis diperoleh t hitung > t tabel atau (11,837 >1,99). Kreatifitas Iklan dan Strategi Pemasaran secara simultan berpengaruh signifikan terhadap Minat Beli dengan persamaan regresi Y = 3,073 + 0,181 X1 + 0,698 X2 dan kontribusi pengaruh sebesar 65,1%, uji hipotesis diperoleh F hitung > F tabel atau (71,869 > 3,12).
ANALISIS PERSEPSI PEDAGANG MENGENAI RELOKASI PASAR TRADISIONAL BOSWESEN KE PASAR MODERN RUFEI KOTA SORONG Rokhimah Rokhimah; Andi Hasrun; Dwi Iin Kahinah; Karfin Karfin
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.177

Abstract

The existence of a market is very helpful, not only for local and central government but also for the community. Currently the local government of Sorong City has built a modern market to relocate the existing market in Boswesen to the modern market in Rufei. This is because the sales stalls owned by traders are considered inadequate and also not neatly arranged, especially since the market is located on the side of the road so that it can disturb road users and will also disturb the people who are going to shop. However, until now traders in the Boswesen market still don't want to move to the modern market. This research aims to find out how people perceive relocation to modern markets and also why traders are still reluctant to move there. To explain this, we use a qualitative approach with data collection techniques used are interviews, observation and documentation. Based on the results of the research that has been done, the following conclusions are obtained: 1) There are two perceptions of traders regarding the relocation from the boswesen market to the modern market. There are those who agree and also those who disagree. With a percentage of 35% of traders do not agree with the relocation to modern markets and 65% of traders agree with the relocation. 2) There are several reasons why traders do not want to move to the modern market, namely because only some traders have moved to the modern market and some of them live in the Boswesen market, the location is far away and the selling stalls in the modern market are smaller in size, and also the costs they will incur in the modern market are greater than those in the Boswesen market.  
ANALISIS PENDAPATAN PEDAGANG KAKI LIMA SELAMA MASA PEMBUKAAN ALUN-ALUN AIMAS KABUPATEN SORONG Rokhimah; Andi Hasrun; Karfin; Agilistya Rahayu
KALIANDA HALOK GAGAS Vol. 5 No. 2 (2023)
Publisher : Lampung Selatan: Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.239 KB)

Abstract

In this study the aim was to analyze whether income from street vendors had an effect on before and after the opening of Aimas Square. For this study, we used secondary data sourced from scientific journals and primary data sourced directly from interviews conducted in the field. which the analysis was carried out using qualitative analysis. The results of this study indicate that there are differences in income for street vendors before and after the opening of Aimas Square. So that there were several traders who moved locations when the Square was closed
LITERASI MEDIA SOSIAL DALAM PENGEMBANGAN EKONOMI KREATIF UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT PASCA PANDEMI DI KELURAHAN MALAWELE KABUPATEN SORONG Susetyowati Sofia; Digor Mufti; Agilistya Rahayu; Nurul Hidayah; Rokhimah Rokhimah
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3: September 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i3.2023

Abstract

Program Pengabdian Kepada Masyarakat dilaksanakan dengan tujuan memberikan literasi peran media sosial dalam mengembangkan ekonomi kreatif untuk meningkatkan pendapatan pasca pandemic covid-19. Program diberikan kepada para pedagang dan pelaku bisnis yang tergabung menjadi anggota koperasi unit desa maupun tidak tergabung menjadi anggota koperasi unit desa yang melaksanakan kegiatan perekonomian disekitar Pasar Pagi Aimas. Kegiatan Pengabdian Kepada Masyarakat di laksanakan di Kelurahan Malawele terletak di Distrik Aimas Kabupaten Sorong. Metode kegiatan diawali dengan ceramah tentang pengembangan ekonomi kreatif, metode setelah ceramah tentang ekonomi kreatif, peran media sosial dalam pengembangan ekonomi kreatif, pencarian solusi masa pasca pandemi untuk meningkatkan pendapatan, tanya jawab, berbagi pengalaman berdagang dan menjadi pelaku bisnis di ssebelum pandemic dan disaat pandemic covid-19 sedang berlangsung. Luaran dari kegiatan Pengabdian Kepada Masyarakat adalah wawasan pengetahuan tentang peran media sosial dalam mengembangkan ekonomi kreatif untuk meningkatkan pendapatan
Examining the Ethical Dimensions of Asset Seizure in Credit Transactions: A Study from the Perspective of Islamic Law Ana Sriekaningsih; Vita Briliana; Loso Judijanto; Rokhimah Rokhimah; Swadia Gandhi Mahardika; Us Us Surya Nopendi; Yusniar Yusuf Ibrahim
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.5829

Abstract

This study aims to examine the ethical dimensions of asset repossession practices in credit sales from the perspective of Islamic law. In the context of Islamic law, credit transactions must adhere to principles of justice, honesty, and transparency, where the repossession of goods by the seller when the buyer fails to fulfill their obligations requires a thorough ethical review. This research employs a qualitative approach with a case study method focusing on companies that implement credit systems in their sales. Data were collected through in-depth interviews with business practitioners and consumers, as well as through the analysis of related documents. The results indicate that although asset repossession in credit sales is recognized as a seller’s right, this practice often conflicts with Sharia principles if it is not carried out with fair consideration for the interests of both parties. The study concludes that there is a need for a more just and transparent mechanism in the repossession process to ensure that the rights of all parties are protected in accordance with Islamic business ethics principles. As a recommendation, it is proposed to develop more detailed ethical guidelines regarding asset repossession in credit sales so that they can be applied consistently and fairly in Sharia business practices.
Penerapan Sistem Tanggung Renteng dalam Kelancaran Pembayaran Kredit Nasabah Perspektif Ekonomi Islam: Studi Pada Permodalan Nasional Madani (PNM) Mekaar Cabang Aimas Sorong Irlenia Febryanty Irawan; Suharmoko Suharmoko; Rokhimah Rokhimah
At-Thariqah: Jurnal Ekonomi Vol. 2 No. 2 (2022): Jurnal Ekonomi
Publisher : Prodi Ekonomi Syariah IAIN Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/at-thariqah.v2i2.750

Abstract

This study aims to determine the application of the joint responsibility system used in the launch of credit payments, to determine the costumer credit payment process and to determine the Islamic economic perspective regarding the joint responsibility system. The method used in this study is a qualitative apporoach, with the type of research used is Field Research. Methods of data collection is done by the process of observation, interviews and documentation. In testing the validity of the data the author uses two steps, namely observation and triangulation to obtain facts that actually occur. The results pf this study concluded that: the implementation of the joint responsibility system used was carrid out properly in accordance with the applicable rules and agreements, this was evidenced by the costumer group members applying the joint responsibility system if there were group members who did not pay instalments. The costumer credit payment process is carried out by means of the group members homes. The Islamic economic perspective regarding the financing of joint responsibility is in accordance with the concept of kafalah, namely the principle of kafalah bi al-mal which forms an agreement to work together and be responsible between fellow costumers of group members, to bear with each other using personal assets in the form of money between one member and member other if there is arrears by one of the members in terms of returning the financing credit.
Pengembangan Ekonomi Kreatif Dalam Meningkatkan Pendapatan Masyarakat Matawolot Kab.Sorong Ayu Lestari; Syahrul Syahrul; Rokhimah Rokhimah
At-Thariqah: Jurnal Ekonomi Vol. 2 No. 2 (2022): Jurnal Ekonomi
Publisher : Prodi Ekonomi Syariah IAIN Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/at-thariqah.v2i2.753

Abstract

Creative Economy Development in Increasing the Income of the Matawolot Community Kab. Sorong,. The problems raised in this study are, 1) how to develop a creative economy in increasing the income of the Matawolot community, Sorong Regency? 2) What is one type of creative economy carried out by the Matawolot community, Sorong Regency? 3) what are the obstacles faced in developing the creative economy carried out by the Matawolot cracker processors in Sorong Regency? The method used in this research is a qualitative method, with a case study approach. The method of data collection is done by the process of observation, interviews, and documentation. In analyzing the data, the researcher used descriptive qualitative data analysis. The results of this study that; 1) How to develop the creative economy of cracker business groups to help increase people's income, one of which is marketing on social media such as Facebook, WhatsApp and so on. Because by doing and composing in packaging and marketing techniques can experience very rapid development for the future the amount of income earned by each processed cracker craftsman in Matawolot Village has increased, and the amount of income received is based on how many cracker products are produced; 2) as for one type of creative economy carried out by the Matawolot community, including this cracker business group which is a home industry in Matawolot Village which has problems including techniques in the marketing process which are still by stocking the kiosk to be deposited how much amount required.
Pengaruh Sertifikasi Halal Terhadap Kinerja Umkm Kuliner Bakso Di Kabupaten Sorong Nia Sulistiya; Rokhimah
At-Thariqah: Jurnal Ekonomi Vol. 4 No. 2 (2024): At-Thariqah Jurnal Ekonomi
Publisher : Prodi Ekonomi Syariah IAIN Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/at-thariqah.v4i2.1656

Abstract

This study aims to analyze the extent of the influence of halal certification on the performance of meatball culinary MSMEs in Sorong Regency. This study uses a quantitative research method with a descriptive quantitative approach. The data collection techniques applied are observation, interviews and distributing questionnaires to 35 meatball culinary MSME actors with sampling techniques, namely non-probability sampling with the type of purposive sampling and data analysis techniques using a simple linear regression method. The results of the analysis show that halal certification has a positive and significant influence on the performance of meatball culinary MSMEs in Sorong Regency with a significance value of 0.46 less than 0.05 and as evidenced in the t-test with a calculated t-value of 2.070 greater than the t-value of table 1.689. The effect of halal certification on the performance of MSMEs shows a value of 11.5% while the remaining 88.5% is influenced by other factors that are not included in this study. This is because most of the meatball culinary MSME actors have not implemented halal certification, but these MSME actors are aware of the importance of halal certification.
Co-Authors Agilistya Rahayu Agilistya Rahayu Ana Sriekaningsih Andi Hasrun Ayu Lestari Digor Mufti Dwi Iin Kahinah Irlenia Febryanty Irawan Karfin Karfin, Karfin Loso Judijanto Muh Noval Justika Nahda Inayah Nia Sulistiya Nur Hidaya Nurul Hidayah Sofia, Susetyowati Suharmoko, Suharmoko Swadia Gandhi Mahardika Syahrul Syahrul Tiara Mega Utami Us Us Surya Nopendi Vita Briliana Yusniar Yusuf Ibrahim