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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT BHAKTI IDOLA TAMA BANDUNG Tata Maulidin; Nouvandry Alexander; Rita Zulbetti
Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.26 KB) | DOI: 10.34308/eqien.v9i2.496

Abstract

This study aimed to determine the influance of service quality to customer satisfaction at PT Bhakti Idola Tama Bandung. The research method used quantitative research. The data collection technique used observation, interviews with questionnaires and literature studies which had relation to the subject. The data analysis technique used descriptive analysis and inferential analysis (validation test and realibility). Hypothesis test used correlation of rank Spearman, coefficient of determination and significant test of Z. From research conducted, researchers obtained the results that the quality of service to customer satisfaction at PT Bhakti Idol Tama had a positive influence with the results of the Rank Spearman correlation of 0.794 with a significant value of 0,000 ≤ 0, 05 which means the relationship of service quality with customer satisfaction has a strong relationship. The determination test results show 63.04% service quality affects customer satisfaction and the remaining 36.96% customer satisfaction influenced by other factors. From significant test of Z, the results of z_hitung were 4, 96 which means z_hitung ≥ z_tabel. Based on the description above, Ho rejected and Ha accepted, the quality of services has a very significant influence on customer satisfaction.
Co-Authors Abielya Steffina Nasyachril Adzirah Muzaffirah Adzirah Muzaffirah Ai Susi Susanti Alderajat Mudayanah, Allyka Alfiana Alfiana Alfiana Andi Primafira Bumandava Eka Areilya Stefhany Nasyachri Arifin, Childan Berlian Azyuranie, Rezqya. A Bakri, Asri Ady Cakranegara, Pandu Adi Chatarina Umbul Wahyuni Ciptaningrum Luthfi Nur Afuah Daffa Dezar, Muhammad Dede Hertina Dhiana Pratiwi Dimas Nugraha Dwi Sulistia Putri, Nadila Dwiyanti Dwiyanti Dwiyanti Dwiyanti, Dwiyanti edy susanto Eka, Andi Primafira Bumandava Elita Dewi, Heptari Emeral Sakinah Endang Chumaidiyah Endang Chumaidyah Endang Chumaidyah Farhan Anwar Farid Roihan, Muhammad Fathia Rahma Kamila Fauziyyah, Hana Fidyah, Feny Fitra Nurhakim Fitriani, Elsa Henky Hendrawan Ilman, Hanif Insan Irdawati Irdawati Irfan Widyanto Jeremy Joseph Jonathan Riestario Judijanto, Loso Kartika, Erawati Kiki Andriyana Klemens Mere Kliwon Hidayat Mira Veranita Muabrok, Rifqi Ali Mubarok, Rifqi Ali Mustika Pamungkas3, Jaka Muzaffirah, Adzirah Nadia Nurul Azzmi Niken Ekawati Nouvandry Alexander Nurrahman, Ahmad Rizky Nurwita Nurwita P, Perwito PA Andiena Nindya Putri Perwita Perwito Perwito Perwito Perwito, Perwito Piartrini, Putu Saroyini Priyo Nugroho, Anton Putri Indah Sari Putri, Mayarani Rahmani, Annisa Ramadani Kurnia Dewi Resanti Lestari Resha Setiawan Retinda Liandya Gita Retinda Liandya Gita Reza Miftah Pebrianto Riestario, Jeremy Joseph Jonathan Sali Setiatin Santy Christinawati Setiawan, Ilham Setiawan, Resha Sherly Nurul Syifa Supiani Supiani, Supiani Tata Maulidin Toharudin, Andi Tsabitah, Aliva Upik Djaniar Verawaty Verawaty Vina Anggilia Puspita Wahib Muhaimmin, Abdul Wahyu Trimasuti Yulvani Pertiwi, Citra Yunita Fourina Dewi Yunyun Ratna YUSUF, RAMAYANI