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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan PROFIT : Jurnal Administrasi Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS JIKA: Jurnal Ilmu Keuangan dan Perbankan IJIES (International Journal of Innovation in Enterprise System) SULUH: Jurnal Abdimas jurnal ilmiah hospitality Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) JURNAL TEKNIK INDUSTRI Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Jurnal Pengabdian Kepada Masyarakat JIMIA Jurnal Penelitian Pendidikan Indonesia
Rita Zulbetti
Universitas Muhammadiyah Bandung
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Journal : PROFIT : Jurnal Administrasi Bisnis

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The Triad of Influence: How Price, Payment, and Trust Shape Online Purchase Behavior Adzirah Muzaffirah; Wahib Muhaimmin, Abdul; Hidayat, Kliwon; Elita Dewi, Heptari; Zulbetti, Rita; Daffa Dezar, Muhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.03

Abstract

Despite the growing popularity of online grocery shopping, consumers remain hesitant to purchase fresh produce online. All things that lead to practicality are straightforward to find in every business nowadays, even agricultural companies, as well as payment methods that have begun to switch to digital. This study investigates the factors influencing their purchasing decisions on the K platform. This research took place from January to March 2024. The respondents in this study amounted to 88 in The Greater Jakarta area. Data were obtained and analyzed using Structural Equation Models-Partial Least Square (SEM-PLS). Unlike prior research, we examine the moderating role of consumer trust on the relationship between price and purchasing decisions. Our findings reveal that price and payment methods significantly affect consumer purchasing decisions. However, consumer trust can mitigate the negative impact of price increases on sales. By understanding these dynamics, businesses can develop more effective strategies to attract and retain online customers in the competitive market for fresh produce.
Co-Authors Abielya Steffina Nasyachril Adzirah Muzaffirah Adzirah Muzaffirah Ai Susi Susanti Alderajat Mudayanah, Allyka Alfiana Alfiana Alfiana Andi Primafira Bumandava Eka Areilya Stefhany Nasyachri Arifin, Childan Berlian Azyuranie, Rezqya. A Bakri, Asri Ady Cakranegara, Pandu Adi Ciptaningrum Luthfi Nur Afuah Daffa Dezar, Muhammad Dede Hertina Dhiana Pratiwi Dimas Nugraha Dwi Sulistia Putri, Nadila Dwiyanti Dwiyanti Dwiyanti Dwiyanti, Dwiyanti edy susanto Eka, Andi Primafira Bumandava Elita Dewi, Heptari Emeral Sakinah Endang Chumaidiyah Endang Chumaidyah Endang Chumaidyah Farhan Anwar Farid Roihan, Muhammad Fathia Rahma Kamila Fauziyyah, Hana Fidyah, Feny Fitra Nurhakim Fitriani, Elsa Henky Hendrawan Ilman, Hanif Insan Irdawati Irdawati Irfan Widyanto Jeremy Joseph Jonathan Riestario Judijanto, Loso Kartika, Erawati Kiki Andriyana Klemens Mere Kliwon Hidayat Mira Veranita Muabrok, Rifqi Ali Mubarok, Rifqi Ali Muhammad Luthfi Mustika Pamungkas3, Jaka Muzaffirah, Adzirah Nadia Nurul Azzmi Niken Ekawati Nouvandry Alexander Nurrahman, Ahmad Rizky Nurwita Nurwita P, Perwito PA Andiena Nindya Putri Perwita Perwito Perwito Perwito Perwito, Perwito Piartrini, Putu Saroyini Priyo Nugroho, Anton Putri Indah Sari Putri, Mayarani Rahmani, Annisa Ramadani Kurnia Dewi Resanti Lestari Resha Setiawan Retinda Liandya Gita Retinda Liandya Gita Reza Miftah Pebrianto Riestario, Jeremy Joseph Jonathan Sali Setiatin Santy Christinawati Setiawan, Ilham Setiawan, Resha Sherly Nurul Syifa Supiani Supiani, Supiani Tata Maulidin Toharudin, Andi Tsabitah, Aliva Upik Djaniar Verawaty Verawaty Vina Anggilia Puspita Wahib Muhaimmin, Abdul Wahyu Trimasuti Yulvani Pertiwi, Citra Yunita Fourina Dewi Yunyun Ratna YUSUF, RAMAYANI