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All Journal Diponegoro Journal of Economics JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi At-Tadbir : jurnal ilmiah manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF APPLIED BUSINESS ADMINISTRATION JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Ekonomi Manajemen Sistem Informasi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Journal of Social And Economics Research Jurnal Pemberdayaan Ekonomi Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti Jurnal Informasi Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Journal of Humanities and Social Studies Journal Economic Excellence Ibnu Sina PENG: Jurnal Ekonomi dan Manajemen Jurnal Akuntansi dan Governance Andalas Scientific Journal of Informatics journal of social and economic research Journal of Advances in Information Systems and Technology Indonesia Economic Journal
Budi Prasetiyo
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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MARKETING EFFECTIVENESS USING SOCIAL MEDIA IN MOIKAFOOD CIMAHI Dhe Lelly Prayadi Putri; Budi Prasetiyo
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 1 No. 02 (2023): AUGUST 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This study aims to examine the effectiveness of marketing through social media at UMKM Moikafood Cimahi with a qualitative research approach. MSMEs (Micro, Small and Medium Enterprises) have played an important role in local economic growth, and the utilization of social media as a marketing tool has become an increasingly popular strategy for MSMEs to reach potential customers. This study was conducted using a qualitative research method involving in-depth interviews with Moikafood MSME owners and several members of the marketing team who are responsible for social media utilization. In addition, participatory observations were also made to understand marketing practices carried out through social media platforms.
OPTIMALISASI POTENSI ECO TRAVEL HUTAN KERTAS PADA DESA KUTAMEKAR KARAWANG MELALUI PENGEMBANGAN PRODUK ZERO WASTE Hani Fitria Rahmani; Budi Prasetiyo; Rana Ardila Rahma; Muhammad Sugiharto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 12 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i12.4276-4282

Abstract

Bidang pariwisata merupakan salah satu bidang industri terbesar di dunia dan telah memberikan kontribusi yang sangat besar terhadap ekonomi global, termasuk di Indonesia. Karawang merupakan sebuah kabupaten di Jawa Barat yang berdasarkan RKPD Kabupaten karawang 2023 mendeskripsikan bahwa terdapat permasalahan yang di alami Kab. Karawang yaitu salah satunya sarana dan prasarana pengelolaan sampah maupun dalam pengelolaan lingkungan yang belum memadai. Berdasarkan permasalahan yang di alami Kab. Karawang, maka program PKM dibuat untuk membantu mengatasi permasalahan tersebut dengan optimalisasi potensi eco travel dan pengembangan produk zero waste sehingga mampu meningkatkan potensi pariwisata dan bisa mengurangi jumlah limbah yang ada di Kab Karawang. Hal tersebut didukung juga oleh Indikator Kinerja Utama Kabupaten Karawang yaitu meningkatnya kontribusi sektor pariwisata dan indeks kualitas lingkungan hidup yang memadai. Pengabdian ini bertujuan membantu mitra dalam mengembangkan kemampuan berwirausaha di sektor sustainable development dan memberi pemahaman tentang eco travel dan penguasaan limbah pada pengelolaan wisata. Kegiatan ini mendukung transformasi pendidikan tinggi melalui indikator kinerja utama (IKU), adapun IKU yang akan di capai oleh pengabdian saat ini adalah dosen berkegiatan di luar kampus dan mahasiswa mendapatkan pengalaman di luar kampus.
Pengaruh Sales Growth, Inventory dan Operating Capacity Terhadap Cash Holding Budi Prasetiyo; Yunita Fitria
Jurnal Akuntansi dan Governance Andalas Vol 4 No 1 (2021): Jurnal Akuntansi dan Governance Andalas 4 (1)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jaga.v4i1.64

Abstract

This study aims to determine the effect of sales growth, inventory, and operating capacity on cash holding in mining companies listed on the Indonesia Stock Exchange. The sample was determined based on the purposive sampling method of 31 companies during 2015-2019. The data source used is in the form of financial reports for 2015-2019 and 2014 financial reports are needed to help calculate the sales growth variable so that 155 data are obtained. Data is obtained from Indonesian Stoke Exchange (IDX). Data analysis techniques used Multiple Linear Regression. The results of this study indicated that the sales growth and inventory variables had a negative and insignificant effect on cash holding and operating capacity had a significant positive effect on cash holding
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Di Global Pratama Texindo Sidareja Cilacap Jawa Tengah) Tia Septiana; Budi Prasetiyo
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

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Abstract

Penelitian ini dilakukan pada Konsumen Global Pratama Texindo Sidareja. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar kontribusi pengaruh kualitas pelayanan dan harga terhadap keputusan pembelian baik secara parsial maupun simultan pada Global Pratama Texindo Sidareja. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan metode asosiatif. Pada penelitian ini yang menjadi unit analisisnya adalah konsumen yang berbelanja di Global Pratama Texindo Sidareja. Sampel dalam penelitian ini sebanyak 138 responden yang dihitung menggunakan rumus slovin. Teknik pengambilan sampel pada penelitian ini adalah purposive random sampling. Metode analisis menggunakan analisis regresi linear berganda, selain itu juga dilakukan pengujian validitas dan reliabilitas instrument penelitian. Berdasarkan hasil penelitian menunjukkan bahwa kualitas pelayanan tidak berpengaruh terhadap keputusan pembelian di Global Pratama Texindo Sidareja. Harga berpengaruh terhadap keputusan pembelian di Global Pratama Texindo Sidareja. Kualitas pelayanan dan harga secara simultan (bersama sama) berpengaruh terhadap keputusan pembelian di Global Pratama Texindo Sidareja. Implikasi dalam penelitian ini bahwa Global Pratama Texindo Sidareja dapat meninjau kembali mengenai jaminan uang kembali apabila produk yang dipesan tidak sesuai dengan yang diinginkan konsumen, memperhatikan terkait harga yang ditawarkan pada konsumen agar sesuai dengan harga pasar dan memperhatikan kebiasaan membeli konsumen dalam hal memberikan kartu keanggotaan (member) agar konsumen merekomendasikan untuk membeli produk di Global Pratama Texindo Sidareja.
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT.CENTRAL GEORGETTE NUSANTARA PRINTING MILLS (KABUPATEN BANDUNG BARAT) Siti Hanipah; Budi Prasetiyo
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.331

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi terhadap kinerja karyawan di PT.Central Georgette Nusantara Printing Mills. Teknik pengambilan sample menggunakan propotional random sampling dengan menentukan jumlah sample menggunakan perhitungan slovin taraf signifikan 5% atau 0,05 dan sample yang digunakan sebanyak 190 orang . Pengumpulan data dilakukan melalui kuesioner. Teknik analisis pada penelitian ini yaitu deskriptif dan asosiatif dimana data yang diperoleh dan memenuhi syarat diolah menggunakan analisis regresi linear berganda dengan bantuan software SPSS Statistict 23 . Hasil penelitian ini ditemukan bahwa gaya kepemimpinan secara parsial tidak berpengaruh terhadap kinerja karyawan dan motivasi secara parsial berpengaruh signifikan terhadap kinerja karyawan PT.Central Georgette Nusantara Printing Mills namun secara bersama sama (simultan) kinerja karyawan dipengaruhi sebesar 47,6% oleh gaya kepemimpinan dan motivasi sedangkan 52,4% dipengaruhi oleh variabel yang tidak diteliti pada penelitian ini.
Pengaruh Karakteristik Wirausaha, Modal Usaha, dan Strategi Pemasaran terhadap Perkembangan Usaha Kecil dan Mikro di Kota Cimahi Budi Prasetiyo; Anisa Ernawati
Diponegoro Journal of Economics Vol 11, No 4 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/djoe.35242

Abstract

The purpose of this study was to determine the effect of entrepreneurial characteristics, business capital, and marketing strategies on the development of small and micro businesses in Cimahi city, either partially or simultaneously. This study uses secondary data. The results showed that there was no partial effect of entrepreneurial characteristics and business capital on business development, while marketing strategy had a partial effect on business development, however, jointly, entrepreneurial characteristics, business capital, and marketing strategy had a significant positive effect on business development.
PENYUSUNAN PAKET EDUWISATA SEBAGAI RINTISAN ECO-CULTURE TOURISM DESA COKRO TULUNG KABUPATEN KLATEN Amidi; Nurdian Susilowati; Budi Prasetiyo
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstract Cokro tourist village is a newly formed tourist village in August 2024, by developing an educational tour package as a pioneer of eco-culture tourism. The obstacles faced are the absence of tour packages offered and tour guides, so there is a need for assistance and training in the development of edu-tourism packages and tour guides. The preparation of edu-tourism packages as an eco-culture tourism pilot aims to form an edu-tourism package that is offered and is able to attract tourists to visit and enjoy the tour packages provided. The uniqueness that characterizes Cokro Village is expected that tourists will be impressed and remembered after visiting. In this activity, there is a method implemented, namely Community Based Research (CBR) with a Focus Group Discussion (FGD) approach in mentoring and training. In addition, there are stages carried out, namely the preparation of the edu-tourism package then conducting FGDs as a discussion related to the objectives and division of tasks with the partners involved, the second stage is the FGD to determine the package and price, the third stage is the FGD to make an agreement between partners, and the last stage is training and simulation of the edu-tourism package. The preparation of this edu-tour package resulted in 4 edu-tour packages with a total of 19 activities that can be offered. Abstrak Desa wisata Cokro merupakan desa wisata yang baru terbentuk pada bulan Agustus tahun 2024, dengan mengembangkan paket eduwisata sebagai rintisan eco-culture tourism. Kendala yang dihadapi adalalah belum adanya paket wisata yang ditawarkan dan pemandu wisata, sehingga terdapat diperlukan pendampingan dan pelatihan pengembangan paket eduwisata dan pemandu wisata. Penyusunan paket eduwisata sebagai rintisan eco-culture tourism ini bertujuan agar terbentuk paket eduwisata yang ditawarkan dan mampu menarik minat wisatawan berkunjung dan menikmati paket wisata yang diberikan. Keunikan yang menjadi ciri khas Desa Cokro, diharapkan wisatawan akan terkesan dan terkenang setelah berkunjung. Pada kegiatan ini terdapat metode yang dilaksanakan yaitu Community Based Research (CBR) dengan pendekatan Focus Group Discussion (FGD) dalam pendampingan serta pelatihan. Selain itu terdapat tahapan yang dilakukan yaitu penyusunan paket eduwisata kemudian melakukan FGD sebagai pembahasan terkait tujuan dan pembagian tugas dengan mitra yang terlibat, tahap kedua yaitu FGD penentuan paket dan harga, tahap ketiga yaitu FGD melakukan kesepakatan antar mitra, dan tahap terakhir yaitu pelatihan dan simulasi paket eduwisata. Penyusunan paket eduwisata ini menghasilkan 4 paket eduwisata dengan total 19 kegiatan yang dapat ditawarkan.
Optimalisasi Pemasaran Digital sebagai Strategi Utama Meningkatkan Daya Jual dan Pertumbuhan UMKM Budi Prasetiyo; Yogi Suprayogi; Arry Widodo
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 4 (2024): November: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i4.1372

Abstract

The training titled “Optimizing Digital Marketing as the Main Strategy to Increase Sales and Growth of MSMEs” is expected to serve as a solution to enhance the understanding and competencies of MSMEs, particularly in digital marketing, thereby increasing their sales and fostering growth. Additionally, MSMEs are anticipated to act as a pathway to improve the welfare of many (suppliers, retailers, partners, etc.). This training program is essential to equip Q-Creative members with the digital skills needed to compete in the modern market. In an era increasingly dominated by technology, digital marketing has become one of the keys to MSME success. Through this training, community members will learn how to manage social media, create engaging marketing content, and utilize e-commerce platforms to expand their market reach. This initiative aims to help them reach a wider audience, boost sales, and optimize their marketing strategies. This community service program also supports the Sustainable Development Goals (SDGs), a global action plan endorsed by world leaders (193 countries), including Indonesia, committed to ending poverty, reducing inequality, and protecting the environment. The SDGs program is a sustainable development agenda with 17 goals and 169 targets. One of the objectives of this community service activity is to achieve quality education that improves human welfare globally.
Pengaruh Inovasi Produk dan Citra Merek terhadap Keputusan Pembelian Smartphone Merek iPhone di Kota Bandung Fathia Novara Litta; Budi Prasetiyo
Journal Economic Excellence Ibnu Sina Vol. 3 No. 1 (2025): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i1.2339

Abstract

The evolution of technology and fierce rivalry in the smartphone sector compel companies to consistently innovate and cultivate a robust brand presence to sustain their market standing. Innovation in products opens up avenues for incorporating new functionalities, improving aesthetics, and delivering enhanced value to consumers. Conversely, a favorable brand presence bolsters customer fidelity, fosters trust, and sways purchasing choices. This research seeks to evaluate both the isolated and combined effects of product innovation and brand presence on the buying choices of iPhone smartphones in Bandung. The study employs a quantitative approach with a descriptive causal framework. The participant group consists of 100 iPhone users in Bandung, identified through a non-random sampling method known as purposive sampling. Techniques for data analysis included descriptive statistics and multiple linear regression. The findings revealed that product innovation has a substantial partial influence on purchasing choices. Additionally, brand presence plays a significant role in shaping purchase decisions on its own. Collectively, product innovation and brand presence impact buying decisions in 93.9% of the cases examined, while the residual 6.1% is impacted by factors outside the scope of this research.
Pengaruh Brand Awareness dan Online Customer Review Terhadap Minat Beli Merek Adidas Pada Pengguna Shopee di Indonesia Muhammad Firli Musaffa; Budi Prasetiyo
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3189

Abstract

This research investigates the impact of brand awareness and online customer reviews on purchase intention regarding Adidas products on the Shopee platform in Indonesia. The research background is founded on the growth of e-commerce and the intense competition present in Indonesia’s fashion industry. A quantitative method employing a survey approach was utilized, engaging 150 Shopee users who are familiar with Adidas products. Data analysis encompassed descriptive tests, classical assumption tests, multiple linear regression, hypothesis testing, and the coefficient of determination, all performed using SPSS version 27. The results demonstrate that brand awareness and online customer reviews have a positive and significant effect on consumer purchase intention, both individually and collectively. These findings imply that greater brand awareness and the quality of reviews are associated with an increase in purchase intention for Adidas products on Shopee. This research offers insights for Adidas Indonesia regarding the significance of enhancing brand awareness and fostering authentic reviews through exclusive promotions, review incentives, and the use of the “Verified Purchase” feature. Future research should be encouraged to integrate additional variables such as price and product quality for a more comprehensive analysis
Co-Authors Agus Bayu Pamungkas Amidi Anisa Ernawati Anisa Nur Syabani Arry Widodo Awaliyah, Desi Adrianti Dhe Lelly Prayadi Putri Ecca Lailatul Izza Egys Fazarriyawan Evin Yulianto Fadhli Fauzan Firdaus Fathia Novara Litta Fitria, Yunita Haneti Arumsari Hani Fitria Rahmani Ihzal Santana Nur Atmaja Ilham Drajat Intan Nor Aini Lestari, Apri Dwi Muhamad Ali Murtado Muhammad Dylan Rambu Pratama Muhammad Firli Musaffa Muhammad Sugiharto Muhammad Yasin Muzayanah, Rini Nathania Nanda Nugraha Norita Agustina Nurdian Susilowati Pristiyono Pristiyono Rana Ardila Rahma Raynoura Tri Ramadhana Rifa Izdni Nujjiya Rizky Alamsyah Ryan Supu Tauhid Septiani Dita Pratiwi Siti Hanipah Syahbilla Nur Oktora Syipa Fauziah Taopik Hidayat Tia Septiana Tiara Kamilla Wafda Nailal Izza yogi suprayogi