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All Journal Diponegoro Journal of Economics Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi At-Tadbir : jurnal ilmiah manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF APPLIED BUSINESS ADMINISTRATION JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Ekonomi Manajemen Sistem Informasi Studi Ilmu Manajemen dan Organisasi Transekonomika : Akuntansi, Bisnis dan Keuangan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Journal of Social And Economics Research Jurnal Pemberdayaan Ekonomi Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti Jurnal Informasi Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Journal of Humanities and Social Studies Journal Economic Excellence Ibnu Sina PENG: Jurnal Ekonomi dan Manajemen Jurnal Akuntansi dan Governance Andalas Scientific Journal of Informatics journal of social and economic research Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal of Advances in Information Systems and Technology Indonesia Economic Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Budi Prasetiyo
Universitas Telkom
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Pengembangan Webgis Storymap Kudtour Sebagai Media Informasi Pariwisata: Studi Kasus Pariwisata di Kabupaten Kudus Evin Yulianto; Wafda Nailal Izza; Ecca Lailatul Izza; Intan Nor Aini; Norita Agustina; Budi Prasetiyo
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4248

Abstract

Sektor pariwisata merupakan salah satu sektor penting bagi ekonomi Indonesia yang menyumbang devisa negara terbanyak ke-4. Hampir setiap daerah memiliki pariwisata, termasuk di Kabupaten Kudus. Berdasarkan Dinas Pariwisata dan Kebudayaan, terdapat 6 objek wisata utama di Kabupaten Kudus, yaitu Menara Kudus, Tugu Identitas, Taman Krida Wisata, Colo,Museum Kretek, Situs Purbakala Pati Ayam dan Disamping wisata utama, terdapat berberapa wisata lain, baik, alam,Sejarah, maupun budaya. Daya Tarik berberapa wisata masih rendah khususnya dalam penyampaian promosi yang kurang variatif dan inovatif. Oleh karena itu, dilakukan pengembangan inovasi promosi pariwisata menggunakan web berbasis spasial atau WebGIS yang disebut storyMap. Inovasi ini diberi nama Kudtour yang berisi tentang promosi dan informasi pariwisata di Kabupaten kudus secara lengkap. Tujuan dalam penelitina ini adalah 1). Mengetahui informasi objek wisata di Kabupaten Kudus 2). Mengetahui penyajian informasi dan promosi pariwisata dengan WebGIS StoryMap Kudtour 3). Mengetahui implementasi WebGIS StoryMap Kudtour pada tempat wisata di Kabupaten Kudus. Metode penelitian menggunakan Research and Development (RnD) dengan 3 tahapan, meliputi pendahuluan, pengembangan, dan implementasi. Metode pengumpulan data yang digunakan berupa observasi dan wawancara. Hasil penelitian menunjukkan bahwa (1.) terdapat 7 Objek wisata yang ditampilkan dalam WebGIS StoryMap Kudtour. (2.) WebGIS StoryMap Kudtour memiliki tampilan desain yang menarik dengan fitur utama yaitu tour peta untuk menggambarkan lokasi tempat wisata secara detail. Validasi WebGIS StoryMap Kudtour menunjukkan hasil yang layak dengan mplementasi yang dilakukan melalui brosur yang terintegrasi dengan barcode link kepada pengunjung dan pengelola tempat wisata.
Implementation of the Combination Model of Expectation Confirmation Theory and WebQual 4.0 in CRM Analysis of Post-Pandemic ShopeeFood Customer Loyalty Agus Bayu Pamungkas; Budi Prasetiyo
Journal of Advances in Information Systems and Technology Vol. 7 No. 1 (2025): April
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jaist.v7i1.17946

Abstract

Online Food Delivery (OFD) is a service where consumers can order food online through a specific platform or application, and the food is then prepared by restaurants or food service providers and delivered directly to the consumer's address. Shopee is one of the largest and most popular e-commerce platforms in Indonesia, with one of its rapidly growing services being ShopeeFood, a food delivery service feature. Shopee has also expanded into several Southeast Asian countries and Taiwan since its launch in 2015. The aim of this research is to demonstrate the implementation of a combination of WebQual 4.0 and ECT in analyzing the relationship between CRM and customer loyalty and to determine the influence of the relationships among variables studied on ShopeeFood customer loyalty. This research adopts a quantitative approach with sample criteria including people from Java Island who have used ShopeeFood and are between 19-34 years old. This study obtained valid data from 186 respondents through a survey distributed via social media. The majority of respondents were female, aged 19-26, and were high school or vocational school graduates. The results show that of the 9 hypotheses tested, 7 were accepted and 2 were rejected. Among these hypotheses, several factors affecting user loyalty towards various online food delivery platforms include user satisfaction and CRM. Additionally, information quality, expectation, and CRM also influence user satisfaction. Expectation also affects confirmation. On the other hand, the tests conducted on the usability, service quality, and confirmation variables did not influence user satisfaction in this study.   
Pengaruh Kualitas Pelayanan dan Online Customer Rating terhadap Loyalitas Pelanggan BCA Mobile (Studi Kasus pada Pengguna BCA Mobile di Indonesia) Raynoura Tri Ramadhana; Budi Prasetiyo
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yc211m46

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan online customer rating terhadap loyalitas pelanggan BCA Mobile di Indonesia. Latar belakang penelitian ini berangkat dari persaingan ketat antar bank digital, di mana meskipun BCA mendominasi nilai transaksi, pertumbuhan pengguna aplikasinya tertinggal dibanding kompetitor seperti BRI dan Mandiri. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 385 responden pengguna aktif BCA Mobile di Indonesia. Teknik analisis yang digunakan meliputi analisis deskriptif, uji asumsi klasik, serta analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan online customer rating berpengaruh signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan. Kualitas pelayanan memberikan pengaruh yang dominan terhadap loyalitas, terutama pada aspek keandalan, efisiensi, dan kemudahan penggunaan aplikasi. Sementara itu, online customer rating juga terbukti signifikan, terutama melalui dimensi perceived usefulness dan perceived ease of use. Temuan ini menegaskan bahwa pengalaman pengguna dan persepsi kolektif melalui rating daring memainkan peran penting dalam mempertahankan loyalitas pelanggan digital. Penelitian ini memberikan implikasi praktis bagi BCA agar meningkatkan kualitas layanan berbasis pengalaman pengguna dan secara aktif menanggapi rating pelanggan. Strategi ini penting untuk memperkuat loyalitas dalam menghadapi persaingan perbankan digital yang semakin kompetitif.
Analisis Implementasi Distribusi di PT. Mahardika Jujur Mandiri (MJM) Bandung Budi Prasetiyo; Rizky Alamsyah
Jurnal Nusantara Berbakti Vol. 3 No. 2 (2025): April: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i2.565

Abstract

The research entitled “Analysis of Distribution Implementation at PT Mahardika Jujur Mandiri (MJM) Bandung” is intended to provide solutions with the aim of improving performance and management at PT Mahardika Jujur Mandiri (MJM). This research focuses on improving literacy in the stock inventory system, ordering goods and the flow of distribution of goods from PT. Mahardika Jujur Mandiri (MJM) to retail / stores. This community service program was held at PT Mahardika Jujur Mandiri (MJM) Bandung on Jl. Rancakendal Luhur No. 8, Desa Ciburial, Kecamatan Cimenyan, Kabupaten Bandung. The research approach is educative and interactive. This research began on September 16, 2023. This approach is carried out by the method of discussion, field studies, and cooperation between individuals. This service is in line with the company's vision and mission, namely to make a leading trading group in West Java and dedicated to serving reliably and premiumly. The results of community service are in line with the needs of the company, and the results of community service can be accepted by the company. Although at first there were problems such as the preparation of goods that were still not organized and separated, it is hoped that the results of this community service will be the first step for the company to improve the warehouse system and its own human resources.
Optimizing Customer Segmentation in Online Retail Transactions through the Implementation of the K-Means Clustering Algorithm Awaliyah, Desi Adrianti; Budi Prasetiyo; Muzayanah, Rini; Lestari, Apri Dwi
Scientific Journal of Informatics Vol. 11 No. 2: May 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i2.6137

Abstract

Purpose: The main objective of this research is optimal use of customer segmentation using the Recency, Frequency and Monetary (RFM) approach so that companies can better understand and comprehend the needs of each customer. By carrying out this segmentation, companies can communicate better and provide services tailored to each customer. Methods: The K-means algorithm is used as the main method for customer segmentation in this research. This research uses a dataset of online retail customers. Apart from that, this research also uses the elbow method to help determine the best number of clusters to be created by the model. Result: Based on the elbow method, the most optimal is to use 3 clusters for this case. Thus, in K-means modeling, forming 3 clusters is the best choice. Clusters produce groups of customers who have specific characteristics in each cluster. The analysis shows that quantity and unit price have a significant influence on online retail customer behavior. Novelty: This research strengthens the trend of using the K-means algorithm for customer segmentation in online retail datasets, which has proven popular in journals from 2018 to 2022. This research creates 3 new variables that will be used by the model to understand the characteristics of customer transaction behavior. This study also emphasizes the importance of exploratory data analysis in understanding data before clustering and the use of the elbow method to determine the most appropriate number of clusters, providing a significant contribution in analyzing customer segmentation.
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT.CENTRAL GEORGETTE NUSANTARA PRINTING MILLS (KABUPATEN BANDUNG BARAT) Siti Hanipah; Budi Prasetiyo
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.331

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi terhadap kinerja karyawan di PT.Central Georgette Nusantara Printing Mills. Teknik pengambilan sample menggunakan propotional random sampling dengan menentukan jumlah sample menggunakan perhitungan slovin taraf signifikan 5% atau 0,05 dan sample yang digunakan sebanyak 190 orang . Pengumpulan data dilakukan melalui kuesioner. Teknik analisis pada penelitian ini yaitu deskriptif dan asosiatif dimana data yang diperoleh dan memenuhi syarat diolah menggunakan analisis regresi linear berganda dengan bantuan software SPSS Statistict 23 . Hasil penelitian ini ditemukan bahwa gaya kepemimpinan secara parsial tidak berpengaruh terhadap kinerja karyawan dan motivasi secara parsial berpengaruh signifikan terhadap kinerja karyawan PT.Central Georgette Nusantara Printing Mills namun secara bersama sama (simultan) kinerja karyawan dipengaruhi sebesar 47,6% oleh gaya kepemimpinan dan motivasi sedangkan 52,4% dipengaruhi oleh variabel yang tidak diteliti pada penelitian ini.
The Effect of Cash Turnover and Receivables Turnover on Profitability in Pharmaceutical Companies Nastiti Rizky Shiyammurti; Jejen Jaenudin; Rony Wardhana; Budi Prasetiyo; Esti Popi Marceline Zai
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1206

Abstract

Profitability is measured using Return on Assets (ROA) as an indicator of the company's ability to generate profits from total assets owned. Cash turnover shows how efficiently the company manages cash flow in its operations, while receivables turnover shows the company's ability to collect receivables from customers.This study aims to determine the effect of cash turnover and receivables turnover on profitability in pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2021 period. The research method used is a quantitative method with a descriptive and verification approach. Data were obtained from annual financial reports published by pharmaceutical companies that met the sample criteria. The analysis techniques used include multiple linear regression analysis, classical assumption tests, t-tests for partial testing, and F-tests for simultaneous testing with the help of the SPSS application. The results of the study indicate that cash turnover has a significant effect on profitability, and receivables turnover has a significant effect. Simultaneously, cash turnover and receivables turnover have a significant effect on profitability. This finding confirms the importance of efficient cash and receivables management in supporting the financial performance of pharmaceutical companies.
The Influence of Profitability and Corporate Social Responsibility on Company Value Nastiti Rizky Shiyammurti; Jejen Jaenudin; Budi Prasetiyo; Rony Wardhana; Hera Nurfaidah
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1222

Abstract

This study aims to test and analyze the influence of profitability and corporate social responsibility (CSR) on the value of companies in State-Owned Enterprises (SOEs) listed on the Indonesia Stock Exchange (IDX) during the period 2018–2024. Profitability in this study was proxied by Return on Assets (ROA), while corporate social responsibility was measured using the Corporate Social Disclosure Index (CSDI). This study uses a quantitative approach with secondary data obtained from the company's financial statements and annual reports. The research sample consisted of 20 state-owned companies selected through purposive sampling techniques. The analysis method used was multiple linear regression with a significance level of 0.05 and data processing was carried out using the SPSS program. The results of the analysis showed that the value of the determination coefficient (R²) was 40.3%, which means that the variables of profitability and corporate social responsibility were able to explain the variation in company value by 40.3%, while the rest was explained by other variables outside the research model. The results of partial hypothesis testing showed that profitability had a significant effect on company value and corporate social responsibility also had a significant effect on company value. In addition, the results of simultaneous testing showed that profitability and corporate social responsibility together had a significant effect on the corporate value of state-owned companies listed on the Indonesia Stock Exchange, which was indicated by a significance level of less than 0.05.
OPTIMALISASI POTENSI ECO TRAVEL HUTAN KERTAS PADA DESA KUTAMEKAR KARAWANG MELALUI PENGEMBANGAN PRODUK ZERO WASTE Hani Fitria Rahmani; Budi Prasetiyo; Rana Ardila Rahma; Muhammad Sugiharto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 12 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i12.4276-4282

Abstract

Bidang pariwisata merupakan salah satu bidang industri terbesar di dunia dan telah memberikan kontribusi yang sangat besar terhadap ekonomi global, termasuk di Indonesia. Karawang merupakan sebuah kabupaten di Jawa Barat yang berdasarkan RKPD Kabupaten karawang 2023 mendeskripsikan bahwa terdapat permasalahan yang di alami Kab. Karawang yaitu salah satunya sarana dan prasarana pengelolaan sampah maupun dalam pengelolaan lingkungan yang belum memadai. Berdasarkan permasalahan yang di alami Kab. Karawang, maka program PKM dibuat untuk membantu mengatasi permasalahan tersebut dengan optimalisasi potensi eco travel dan pengembangan produk zero waste sehingga mampu meningkatkan potensi pariwisata dan bisa mengurangi jumlah limbah yang ada di Kab Karawang. Hal tersebut didukung juga oleh Indikator Kinerja Utama Kabupaten Karawang yaitu meningkatnya kontribusi sektor pariwisata dan indeks kualitas lingkungan hidup yang memadai. Pengabdian ini bertujuan membantu mitra dalam mengembangkan kemampuan berwirausaha di sektor sustainable development dan memberi pemahaman tentang eco travel dan penguasaan limbah pada pengelolaan wisata. Kegiatan ini mendukung transformasi pendidikan tinggi melalui indikator kinerja utama (IKU), adapun IKU yang akan di capai oleh pengabdian saat ini adalah dosen berkegiatan di luar kampus dan mahasiswa mendapatkan pengalaman di luar kampus.
Layanan pada PT. Citra Jelajah Informatika Bandung: Key to Improving Customer Satisfaction Nenden Sondari Robianty; Budi Prasetiyo
Studi Ilmu Manajemen dan Organisasi Vol 5 No 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.2863

Abstract

Purpose: This study is motivated by the increase in internet users in Indonesia. The research examines the impact of services on customer satisfaction at PT. Citra Jelajah Informatika. Methodology/approach: The research method used in this study is a qualitative method. In this research, the unit of analysis used is the individual unit, encompassing all complaints from clients of PT. Citra Jelajah Informatika. Results/findings: The company is facing evaluation issues for progress, especially concerning service quality and slow complaint handling. The high number of customer complaints is attributed to the limited Human Resources. Limitations: This research is planned to involve all employees of PT. Citra Jelajah Informatika and its clients. Contribution: The author found several alternative solutions to problems related to customer complaints, including improving service quality and customer service responsiveness. The proposed solution involves training for the customer service team, regular communication between customer service and NOC, implementation of complaint SOPs, additional human resources in customer service and NOC support, notification of complaints during disruptions, ensuring network stability, early notification from customer service about service disruptions , and special activities (Customer Relations) to obtain regular customer.
Co-Authors Agus Bayu Pamungkas Ai Sulastri Amidi Anisa Ernawati Anisa Nur Syabani Arry Widodo Awaliyah, Desi Adrianti Dhe Lelly Prayadi Putri Ecca Lailatul Izza Egys Fazarriyawan Esti Popi Marceline Zai Evin Yulianto Fadhli Fauzan Firdaus Faqih Ahmad Muzakky Fathia Novara Litta Fitria, Yunita Haneti Arumsari Hani Fitria Rahmani Hera Nurfaidah Ihsan Hadiansah Ihzal Santana Nur Atmaja Ilham Drajat Intan Nor Aini Iska Ayu Saparina Jejen Jaenudin Jumanto Unjung Leo Nardo Lestari, Apri Dwi Monika Ristiawati Much Aziz Muslim Muhamad Ali Murtado Muhammad Dylan Rambu Pratama Muhammad Firli Musaffa Muhammad Rizki Akbar Muhammad Sugiharto Muhammad Sugiharto Muhammad Yasin Muzayanah, Rini Nastiti Rizky Shiyammurti Nathania Nanda Nugraha Nenden Sondari Robianty Nina Fitriani Norita Agustina Nurdian Susilowati Pristiyono Pristiyono Rana Ardila Rahma Raynoura Tri Ramadhana Rifa Izdni Nujjiya Rizky Alamsyah Rony Wardhana Ryan Supu Tauhid Septiani Dita Pratiwi Siti Hanipah Syahbilla Nur Oktora Syipa Fauziah Taopik Hidayat Tia Septiana Tiara Kamilla Tiara Lailatul Nikmah Wafda Nailal Izza yogi suprayogi