Article Per Year (5 Year)
p-Index From 2021 - 2026
4.417
P-Index
This Author published in this journals
All Journal Harmoni Sosial: Jurnal Pendidikan IPS Jurnal Manajemen dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Sinergitas PkM & CSR Media Mahardhika Jurnal Manajemen dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Akuntansi JURNAL ILMIAH MAKSITEK JURNAL ILMIAH KOHESI EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis EKONOMIKA45 Strategic: Journal of Management Sciences Duconomics Sci-meet (Education & Economics Science Meet) Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Business Management Journal Business and Management Advances in Management & Financial Reporting Kaizen: Jurnal Pengabdian Pada Masyarakat
Pasaman Silaban
Universitas HKBP Nommensen
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Business Management

 1 
Analysis of The Impact of Information Quality and Social Media Services on The Loyalty Commitment of Generation Z E-Commerce Users in Medan Parhusip, Austin Alexander; Silaban, Pasaman; Siregar, Robert Tua
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.151

Abstract

This study aims to analyze the influence of information quality and social networking services on the commitment loyalty of Generation Z users of e-commerce platforms in Medan. Using a quantitative approach with a sample of 100 Generation Z respondents who shop online, data was collected through a Likert scale-based questionnaire and analyzed using multiple linear regression. The results of the study indicate that: (1) information quality has a positive and significant effect on commitment loyalty (t=3.969, sig=0.000); (2) social networking services have a positive and significant effect on commitment loyalty (t=3.601, sig=0.001); and (3) both variables together have a significant influence on loyalty commitment (F=49.101, sig=0.000). The coefficient of determination (R²) of 0.493 indicates that 49.3% of the variation in loyalty commitment can be explained by information quality and social media services. This study underscores the importance of accurate, comprehensive information and authentic social interaction in enhancing e-commerce user loyalty. The practical implication is that e-commerce platforms need to optimize information quality and leverage social media to build emotional connections with Generation Z consumers
Co-Authors Acai Sudirman Bunga Aditi Fajar Rezeki Ananda Lubis Frederick Saroha Silaban Jennila Trisnawati Juara Simanjuntak KARTIKA, ELYARONA MANURUNG, JULIANA ERNAWATI Marlan Hutahaean Nababan, Youkki Nadapdap, Niko Parulian Niko Parulian Nadapdap Panjaitan, Ferry Pantas H Silaban Parhusip, Austin Alexander Pasaribu, Adi A. Pasaribu, Romindo Purba, Rini Raya Panjaitan Rini Purba Robert Tua Siregar Romindo M Pasaribu Sabriana Simanjuntak Sianipar, Andiko Sianipar, Gloria J M Sidabutar, Herlina Yusrianti Sihombing, Eriko Silaban, Frederick Silaban, Frederick S Simanjuntak, Agus Simanjuntak, Sabriana Simbolon, Yelly Lestari Siregar, Juliet Kasandra sisca Sitompul, Sherina Yohana Sitorus, Jenni Lestari Situmorang, Bernat Sorta Sihombing STEVEN, ORLANDO SUNDAY ADE SITORUS Tarihoran, Christian Very Tongam Sihol Nababan Trisnawati, Jennila Vivi Candra Yusuf Ronny Edward