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All Journal JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Joong-Ki : Jurnal Pengabdian Masyarakat Formosa Journal of Multidisciplinary Research (FJMR) SWARNA Innovative: Journal Of Social Science Research Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Joong-Ki SWARNA: Jurnal Pengabdian Kepada Masyarakat Joong-Ki
Tanti Widia Nurdiani
Universitas Islam Raden Rahmat Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Exploring The Role of Green Trust, Subjective Norms and Collectivism on Green Purchase Intention Loso Judijanto; Kushariyadi Kushariyadi; Tanti Widia Nurdiani; Ardiansyah Bagus Suryanto; Titis Nistia Sari; Ida Ayu Trisna Wijayanthi
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.132

Abstract

Green product shopping behavior is considered very important to maintain the sustainability of the earth and human life, the same spirit is not yet shared by the entire community. The more consumers realize the importance of environmentally friendly shopping behavior, the more positive impact it will have on the effectiveness of environmental conservation efforts. Several factors that can influence the intention to buy green products are green trust, subjective norms and collectivism. This study aims to examine the role of each independent variable on the intention to buy green products. This study uses a qualitative method with a literature review, where researchers conduct a study of previous studies that discuss the role of each independent variable, namely green trust, subjective norms and collectivism, both partially and collectively in influencing the intention to buy green products. This study concludes that there is a positive influence of green trust, subjective norms and collectivism both partially and simultaneously on green purchase intention.
The Role of Perceived Usefulness, Facilitating Conditions and Subjective Norms on Intention to Subscribe Digital On-Demand Streaming Service Netflix Tanti Widia Nurdiani; Apay Safari; Iwan Henri Kusnadi; Anti Riyanti; Dina Fahma Sari; Susatyo Adhi Pramono
Journal of Information System, Technology and Engineering Vol. 3 No. 1 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i1.138

Abstract

An important factor in the success of a business is the performance of the promotion and marketing team. Management does everything to attract the attention and interest of potential buyers and also loyal customers. Digitalization and globalization have resulted in a massive number of producers, products and services. This study aims to analyze the influence of the variables perceived usefulness, facilitating conditions and subjective norms on the intention to subscribe to Netflix on-demand streaming service. The researcher conducted descriptive and verification analysis, where the researcher tested the effect of each independent variable on the dependent variable. The results of the analysis show that all independent variables have a positive effect on the dependent variable, namely the intention to subscribe. The researcher suggests that management continue to innovate Netflix services, be it the team's service in the field, good response from customer service and the quality of movies that continues to improve. This aims to create a good perception of the benefits of using Netflix services. The suggestion for the government is to continue to improve digital infrastructure to support the growth of digital-based businesses in Indonesia.
EKSPLORASI PERAN ORGANIZATIONAL SUPPORT DAN PROACTIVE COPING TERHADAP KINERJA KARYAWAN GENERASI Z Djunaedi Djunaedi; Ana Fitriyatul Bilgies; Tanti Widia Nurdiani; Darwis Darwis; Haniwijaya Pahlawansah; Vivid Violin
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1402

Abstract

Generation Z is starting to dominate the world of work and presenting new challenges in human resource management. This study aims to explore the role of organizational support and proactive coping on the performance of Generation Z employees. Organizational support plays a role in providing support that can improve employee well-being and productivity. At the same time, proactive coping is a strategy that allows individuals to overcome work challenges more effectively. This study uses a quantitative method with a survey approach involving 250 respondents from industrial sectors. Data were collected through questionnaires that have been tested for validity and reliability. The analysis results show that organizational support positively influences the performance of Generation Z employees, both directly and through increasing proactive coping. In addition, proactive coping also acts as a mediator in the relationship between organizational support and employee performance. Thus, organizations need to increase support for employees and encourage the development of proactive coping strategies to improve their performance. The implications of this study are expected to provide insight for HR practitioners in designing more effective work policies and programs for Generation Z employees.
Co-Authors Adi Sofyana Latif Anti Riyanti Apay Safari Ardiansyah Bagus Suryanto Basuki Winarno Bilgies, Ana Fitriyatul Darwis Darwis Didi Suhendi Dina Fahma Sari Djunaedi Djunaedi Erina Alimin Fatimah Malini Lubis Haniwijaya Pahlawansah Iwan Henri Kusnadi Kushariyadi Kushariyadi Loso Judijanto R. M Mahrus Alie Sari, Titis Nistia Susatyo Adhi Pramono, Susatyo Adhi Suwandana, I Made Adi Teguh Setiawan Wibowo Tri Endar Susianto Vivid Violin WIjayanthi, Ida Ayu Trisna Yayat Suharyat