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Journal : Jambura Science of Management

Identification of Trends in Business Promotion and Marketing Using Video-Based Content on Social Media Juanna, Andi; Monoarfa, Mohamad Agus Salim; Podungge, Robiyati; Tantawi, Rezkiawan
Jambura Science of Management Vol 6, No 2 (2024): Jambura Science of Management - July 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i2.23966

Abstract

Purpose: There are many ways to promote a business in the technology era. One of them is promotion and marketing using video content based on social media. Many studies have reported the importance of social media in supporting business marketing. However, few have studied the effectiveness of video content on social media to become increasingly modern applications in recent years. For this reason, we have identified what trends have inspired business people to promote their businesses using videos through social media content.Design/Methodology/Approach: This research uses a qualitative method with a literature study approach. After collecting the data and analyzing it involving the data coding system, the core of the data, and concluding, the point is to get answers that answer the problems and enlarged studies with high validity.Findings: This study concluded that social media applications, especially videos, have become a very advanced trend to drive business, especially marketing and promotion because video applications are easy to prepare and attractive to the audience. Thus these results become reference material for further studies.
Internship Experience and Social Environment in Encouraging HR Readiness to Enter The Labor Market: Evidence From College Graduate Podungge, Robiyati; Tantawi, Rezkiawan; Liho, Rasmi
Jambura Science of Management Vol 7, No 1 (2025): Jambura Science of Management - January 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i1.29611

Abstract

Purpose: Employment plays a pivotal role in driving social and economic development, particularly in Gorontalo Province, which faces significant challenges in integrating university graduates into the labor market. This study focuses on analyzing the influence of internship experiences and social environment on the job readiness of graduates from Universitas Negeri Gorontalo who graduated between 2021 and 2023.Design/Methodology/Approach: This study employed a quantitative method with multiple regression analysis techniques. It involved 1,618 respondents who were graduates of Universitas Negeri Gorontalo from the 2021–2023 period.Findings: The findings indicate that while internship experiences have proven effective in providing relevant practical skills, the role of social networks, such as family and community support, has a more significant influence on graduates' readiness to enter the workforce. The study recommends that universities enhance the quality of internship programs through strategic partnerships with various industries, particularly those experiencing growth. Additionally, strengthening professional social networks for graduates is essential to support their transition into the labor market. Moving forward, further research is encouraged to explore other factors influencing job readiness, enabling more comprehensive and impactful solutions to be developed.
Resilience and Stress Management as Determinants of MSME Managers’ Adaptive Behavior in the Era of Digital Transformation Alam, Heldy Vanni; Tantawi, Rezkiawan; Kaluku, Amelia; Maele, Dwi Aminarti
Jambura Science of Management Vol 8, No 1 (2026): Jambura Science of Management - January 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v8i1.36864

Abstract

Purpose: The research examines the urgency of digital transformation, which is rapidly affecting the Micro, Small, and Medium Enterprises (MSMEs) sector. As the backbone of the local economy in Gorontalo Province, MSMEs face significant challenges in adapting to technological, market, and regulatory changes. Psychological factors such as resilience and stress management are presumed to play a crucial role in shaping the adaptive behavior of MSME managers in responding to these changes. The purpose of this study is to analyze the influence of these two psychological variables on the adaptive behavior of MSME managers and to identify the factors that most significantly contribute to their readiness to face digital transformation.Design/Methodology/Approach: The research employed a quantitative approach using multiple regression analysis on survey data from 150–200 MSME actors. The findings reveal that personal strength, social support, coping strategies, and optimism significantly influence adaptive behavior. In contrast, factors such as emotional regulation, impulse control, stress awareness, and negotiation ability do not show a meaningful effect.Findings: The resulting model explains 67.3% of the variance in change behavior, with personal strength emerging as the most dominant predictor. These findings indicate that readiness for change is more strongly determined by practical and psychological reinforcement factors rather than reflective ones. Therefore, interventions aimed at strengthening MSMEs should focus on enhancing personal resilience, developing coping strategies, optimizing social support, and fostering an optimistic outlook.
Understanding Indonesian Organizational Culture through Hofstede Insights: A Comparison with Malaysia, Singapore, and Thailand Tantawi, Rezkiawan; Ishak, Idham Masri; Noviana, Near Anggreini Hesti; Botutihe, Miranda; Hidayat, Fadel
Jambura Science of Management Vol 8, No 1 (2026): Jambura Science of Management - January 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v8i1.34101

Abstract

Purpose: Despite having the largest population and human resources in the ASEAN region, Indonesia still lags in terms of productivity compared to countries such as Singapore, Thailand, and Malaysia. This fact highlights a fundamental issue that is not only technical and economic but also closely tied to the organizational culture embedded within the work system. The objective of this study is to analyze Indonesia’s organizational culture using the Hofstede Insights approach, supported by the Culture Compass as an analytical tool, and to compare Indonesia's condition with those of other Southeast Asian countries that exhibit high labor productivity.Design/Methodology/Approach: This study employs a descriptive quantitative method, supported by data obtained using an AI-based Culture Compass instrument, developed from Hofstede’s organizational culture indicators and calibrated to the local context.Findings: This study reveals that Indonesia's low labor productivity is closely linked to cultural factors, including high power distance, strong collectivism, short-term orientation, and low indulgence. Compared with Malaysia, Singapore, and Thailand, Indonesia’s organizational culture is less adaptive to contemporary work demands, thereby hindering innovation, leadership participation, and talent development. Strategic cultural transformation is essential to improve human capital competitiveness.