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Identification of Trends in Business Promotion and Marketing Using Video-Based Content on Social Media Juanna, Andi; Monoarfa, Mohamad Agus Salim; Podungge, Robiyati; Tantawi, Rezkiawan
Jambura Science of Management Vol 6, No 2 (2024): Jambura Science of Management - July 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i2.23966

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Purpose: There are many ways to promote a business in the technology era. One of them is promotion and marketing using video content based on social media. Many studies have reported the importance of social media in supporting business marketing. However, few have studied the effectiveness of video content on social media to become increasingly modern applications in recent years. For this reason, we have identified what trends have inspired business people to promote their businesses using videos through social media content.Design/Methodology/Approach: This research uses a qualitative method with a literature study approach. After collecting the data and analyzing it involving the data coding system, the core of the data, and concluding, the point is to get answers that answer the problems and enlarged studies with high validity.Findings: This study concluded that social media applications, especially videos, have become a very advanced trend to drive business, especially marketing and promotion because video applications are easy to prepare and attractive to the audience. Thus these results become reference material for further studies.
Internship Experience and Social Environment in Encouraging HR Readiness to Enter The Labor Market: Evidence From College Graduate Podungge, Robiyati; Tantawi, Rezkiawan; Liho, Rasmi
Jambura Science of Management Vol 7, No 1 (2025): Jambura Science of Management - January 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i1.29611

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Purpose: Employment plays a pivotal role in driving social and economic development, particularly in Gorontalo Province, which faces significant challenges in integrating university graduates into the labor market. This study focuses on analyzing the influence of internship experiences and social environment on the job readiness of graduates from Universitas Negeri Gorontalo who graduated between 2021 and 2023.Design/Methodology/Approach: This study employed a quantitative method with multiple regression analysis techniques. It involved 1,618 respondents who were graduates of Universitas Negeri Gorontalo from the 2021–2023 period.Findings: The findings indicate that while internship experiences have proven effective in providing relevant practical skills, the role of social networks, such as family and community support, has a more significant influence on graduates' readiness to enter the workforce. The study recommends that universities enhance the quality of internship programs through strategic partnerships with various industries, particularly those experiencing growth. Additionally, strengthening professional social networks for graduates is essential to support their transition into the labor market. Moving forward, further research is encouraged to explore other factors influencing job readiness, enabling more comprehensive and impactful solutions to be developed.
Can fiscal transfers effectively reduce poverty in the Gorontalo Province? Arham, Muhammad Amir; Humalanggi, Mahyudin; Tantawi, Rezkiawan; Kusuma, Citra Aditya
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 6 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i6.28489

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The central government has increasingly diversified and expanded fiscal transfers to local authorities to enhance community welfare rapidly. However, in Gorontalo, although poverty rates have declined, the pace of reduction has slowed despite an increase in the value of transfers. This study aims to identify the fiscal transfer mechanisms most effective in reducing Gorontalo's poverty rate. It focuses on several types of fiscal transfers, including the Special Allocation Fund (DAK), Village Fund Allocation (ADD), Family Hope Program (Program Keluarga Harapan, PKH), Smart Indonesia Program (Program Indonesis Pintar, PIP), and Social Assistance. Utilizing panel data regression analysis covering all six districts/cities in Gorontalo Province over the last five years (2018-2022) and employing the Fixed Effects Model (FEM), the findings suggest that PIP assistance has the most significant impact on poverty reduction, although its effects are more long-term. Moreover, the study finds that while ADD transfers notably enhance community welfare, the two-decade-long DAK transfers have inadvertently worsened poverty levels in Gorontalo. This issue stems from the DAK's allocation formula, which does not directly target the income improvement of low-income populations. Both PKH and Social Assistance have shown little positive effect on poverty alleviation in the region. Consequently, the study recommends that the government prioritize expanding and funding enhancement of PIP assistance, considering many underprivileged individuals remain unreached by this support. Additionally, it suggests increasing the ADD to accelerate development in poverty-stricken rural areas.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan: Penilaian Kinerja Menggunakan Key Performance Indicator Ayu Try Handayani W; Zainal Abidin Umar; Rezkiawan Tantawi
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.296

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This research aims to find out: 1) How the influence of work environment on employee performance at PT ARBA Group Gorontalo, 2) How the influence of work discipline on employee performance at PT ARBA Group Gorontalo, and 3) How the influence of work environment and work discipline on employee performance at PT ARBA Group Gorontalo. With 35 respondents determined using saturated sampling method. The approach in this study uses a quantitative approach with data collection techniques using a questionnaire (questionnaire). Data analysis techniques using multiple linear regression. Based on the results of the analysis it was found that: 1) Partially, the work environment has a significant effect on employee performance with t count> t table, namely 2.718> 2.036. 2) Work discipline has a significant effect on employee performance with t count> t table, namely 4,770> 2,036 and 3) Simultaneously the work environment and work discipline have a significant effect on employee performance at PT. ARBA Group Gorontalo with f count> f table, namely 38,140> 3,284. With a coefficient determination value of work environment and work discipline of 0.686 or 68.8% strong effect on employee performance at PT. ARBA Group Gorontalo. While 0.314 or 31.4% is influenced by other variables not explained in this study.
Pengaruh Pengalaman dan Keterampilan Kerja Terhadap Pengembangan Karir pada Dinas Pendidikan dan Kebudayaan Provinsi Gorontalo Arlan Ida; Rizan Machmud; Rezkiawan Tantawi
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.307

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Based on the results of the analysis, the results of this study are either partially or simultaneously the variables of experience and work skills are proven to have an influence on career development at the Office of Education and Culture of Gorontalo Province. Partially, work experience has a positive and significant effect on career development, this is based on the results of the Work Experience Variable t test = t count 2.835> t table 1.976 and a significance value of 0.005 < 0.05. This shows that if employees have good work experience, employees will have a good opportunity to develop careers. The work skills variable has a positive and significant effect on career development. Based on the results of the X2 t test = t count 2.642> t table 1.976 and a significance value of 0.009 <0.05. Work skills have a positive and significant effect on career development. So that if work skills increase, career development opportunities will increase.
Pengaruh Budaya Organisasi Terhadap Pengembangan Karir yang di Mediasi oleh Self Efficacy pada Pegawai Kementerian Hukum dan HAM Kanwil Provinsi Gorontalo Iyit Haris Moha; Robiyati Podungge; Rezkiawan Tantawi; Heldy Vanni Alam; Andi Yusniar Mendo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2190

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This research aims to determine the influence of Organizational Culture on Development mediated by Self Efficacy (Study of Employees of the Gorontalo Ministry of Law and Human Rights Regional Office). The sampling technique uses nonprobability sampling with the technique taken, namely saturated sampling. The saturated sampling technique means that all members of the population are sampled, so that the sample used in this research is 121 employees. The data collection technique uses a questionnaire. The analytical test tool used to test this research is path analysis. The data analysis method uses the SPSS 27 application.. Based on the path analysis test, the results of this research show that organizational culture has a positive and significant effect on career development, organizational culture has a positive and significant effect on self-efficacy, self-efficacy has a positive and significant effect on career development, self-efficacy acts as a partial mediation between the relationship between organizational culture and employee career development. In this research, it is explained that the Career Development variable is 77.4% while the remaining 22.6% is influenced by other variables which were not researched and explained in this research.
IMPLEMENTASI NILAI MOODELO BAGI KEPEMIMPINAN KEPALA DESA UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT DALAM PEMBANGUNAN DESA Suleman, Moh Yusuf; Podungge, Robiyati; Tantawi, Rezkiawan
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2025): JIMB - VOLUME 7 NOMOR 3 JANUARI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i3.29953

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Penelitian ini bertujuan untuk mengetahui implementasi nilai kepemimpinan moodelo yang dilaksanakan oleh kepala desa batu hijau dalam meminingkatkan partisipasi masyarakat dalam pembangunan desa. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data triagulasi (gabungan). Prosedur pengumpulan data yang digunakan dalam penelitian ini adalah wawancara mendalam dengan aparat desa dan masyarakat desa batu hijau. Teknik wawancara dilakukan dengan pedoman wawancara. Analisis data penelitian bersifat deskriptif. Berdasarkan hasil temuan dan analisis yang diperoleh, bahwa penerapan nilai-nilai kepemimpinan moodelo sudah diterapkan oleh kepala desa batu hijau di lingkungan masyarakat. Penelitian ini juga menjelaskan bahwa adanya peran dari kepala desa dalam meningkatkan pertisipasi masyarakat dalam pembagunan desa, hal ini tentulah sangat baik terhadap peningkatan produktivitas desa dan berdampak terwujudnya visi dan misi desa khususnya pembangunan.
PENGARUH CURRENT RATIO DAN DEBT TO EQUITY RATIO TERHADAP PRICE EARNING RATIO PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DALAM INDEKS LQ 45 PERIODE 2020 - 2023 Makarau, Nita Nathania; Machmud, Rizan; Tantawi, Rezkiawan
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27438

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Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh current ratio dan debt to equity ratio terhadap price earning ratio pada perusahaan manufaktur yang terdaftar dalam indeks LQ 45 periode 2020 – 2023. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah perusahaan manufaktur yang terdaftar dalam indeks LQ 45. Pengambilan sampel dilakukan dengan metode purposive sampling. Sehingga diperoleh 17 perusahaan sebagai sampel. Metode analisis data yang digunakan adalah statistic deskriptif , uji asumsi klasik, uji hipotesis, uji regresi linear berganda.Hasil penelitian menunjukan bahwa current ratio (CR), debt to equity ratio (DER) secara simultan berpengaruh terhadap price earning ratio (PER). Koefisien determinasi yang telah disesuaikan adalah 0,715 atau 71,5 % yang menunjukan variabel price earning ratio (PER) dapat dijelaskan oleh current ratio (CR), debt to equity ratio (DER). Sedangkan 28,5 % lainnya dipengaruhi dan dijelaskan oleh variabel lain yang tidak masuk dalam penelitian ini.
PENGARUH PROFITABILITAS TERHADAP HARGA SAHAM TERHADAP PERUSAHAAN MANUFAKTUR SEKTOR MAKANAN DAN MINUMAN DI BURSA EFEK INDONESIA TAHUN 2019-2022 Husain, Miranda; Machmud, Rizan Machmud; Tantawi, Rezkiawan
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27437

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas yang di ukur menggunakan Return On Asset dan Return On Equity terhadap harga saham yang di ukur menggunakan closing price. Teknik Pengumpulan data menggunakan purposive sampling. Populasi penelitian ini menggunakan perusahaan manufaktur sector makanan dan minuman yang terdaftar di Bursa Efek Indonsia pada tahun 2019-2022 dengan sampel 19 perusahaan. Analisis data yang digunakan dalam penelitian ini yaitu uji asumsi klasik, pengujian hipotesis, dan pengujian regresi berganda. Hasil penelitian ini menunjukan bahwa: 1) Secara persial return on asset berpengaruh terhadap harga saham 2) Secara parsial return on equity tidak berpengaruh terhadap harga saham 3) Secara simultan return on asset dan return on equity berpengaruh terhadap harga saham.
Pengaruh Work-Life Balance Dan Stres Kerja Terhadap Kinerja Pegawai Pada Kementrian Agama Kabupaten Pohuwato Rauf, Nurva Zulfin B.; Yantu, Irwan; Tantawi, Rezkiawan
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2024): JIMB - VOLUME 7 NOMOR 1 MEI 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i1.25092

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Work-Life Balance dan Stres Kerja berpengaruh terhadap Kinerja Pegawai secara parsial dan simultan. Penelitian ini menggunakan 67 responden Pegawai Pada Kementrian Agama Kabupaten Pohuwato. Metode sampling yang digunakan dalam penelitian ini adalah teknik sampel non probability sampling dan jenis data yang digunakan dalam penelitian ini adalah data primer. Metode analisis data yang digunakan adalah analisis regresi linier berganda, uji parsial dan uji simultan, teknik pengumpulan data di awali dengan observasi, wawancara, kuesioner dan dokumentasi. Hasil penelitian menunjukkan bahwa secara parsial Work-Life Balance berpengaruh terhadap Kinerja Pegawai ditunjukkan dengan nilai t hitung 2,2191,669, sedangkan Stres Kerja berpengaruh terhadap Kinerja Pegawai dengan nilai r hitung 5,1421,669. Sedangkan hasil penelitian uji F menunjukan F hitung 25,503 F tabel 3,14 dengan taraf signifikan 0,05. Artinya Work-Life Balance dan Stres Kerja secara simultan mempengaruhi Kinerja Pegawai Pada Kementrian Agama Kabupaten Pohuwato. Nilai R Square dalam penelitian ini adalah variabel Work- Life Balance dan Stres Kerja dalam menjelaskan variabel Kinerja Pegawai sebesar 0,426 atau 42,6% masuk kategori sedang, 57,4% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini seperti variabel Flexible Work Arrangement, Work From Home, Beban Kerja, dan Kepuasan Kerja.
Co-Authors Abas, Fatma Nurul Huda Abd Rahman Pakaya Abd. Rahman Pakaya Abdul Kadir Dimas Walangadi Abdullah, Al Nikma Abdullah, Siti Zahra Adam, Nia Karunia Agus Hakri Bokingo Allya Riska Putri Sampir Amelia Iloponu Amelia Kaluku Amelia Kaluku Andi Juanna Andi Yusniar Mendo Arfan Utiarahman Arip Mulyanto Arlan Ida Armanu, Armanu Ayu Try Handayani W Buluatie, Nurfitri Wijayanty Cicin S. Panigoro Citra Aditya Kusuma Denisa Putri Binol Devi Nahria Hasiru Dewi Indrayani Hamin Dewi Yanti Olii Dontili, Fikawati Duda, Regita Dwi Aminarti Maele Endi Rahman Estefanus, Mohamad Rifaldy Fadel Hidayat Febriyanto Hamzah Fitriyanti Usman Gani, Nanda Fatima Alzahra Gani, Sri Yeyen Given Ray T. Yahya Given Ray Timothi Yahya Hafid, Junus Buhari Hamid, Jihan Al Hamim, Dewi Indrayani Heldy Vanni Alam Heldy Vanni Alam Heldy Vanni Alam Humalanggi, Mahyudin Husain, Miranda Idham Halid Lahay Idham Masri Ishak Idris Yanto Niode Igirisa, Moh. Ulfan Ikhlasul Amalriadna Abubakar Indriyani Indriyani Irwan Yantu Irwan Yantu Isa, Bela Ananda Isa, Ramlan Amir Ismail Nuradha Iyit Haris Moha Khayrunnisah, Shanda Lamato, Afrian Lidya Septina Sidabutar Liho, Rasmi Lisda L. Asi Lisda L. Asi Machmud, Rizan Machmud Makarau, Nita Nathania Maku, Nurlaila Agustin Mastin Kiayi Miranda Botutihe Mohamad Agus Salim Monoarfa Mohamad Agus Salim Monoarfa Mohamad Andriawan R Abas Mohamad Zidan Hidayat Lapalanti Mohamad, Puja Mohammad Adrian Latief Mohammad Agus Salim Monoarfa Muchtar Ahmad Muhammad Amir Arham Mulyawati Bau Mutmainah G Abas Nasib Rianto Hasan Near Anggreini Hesti Noviana Near Anggreini Hesti Noviana Podungge, Robiyanti Raflin Hinelo Rajrosa, Aqiqa Ade Tri Janna Ramandika Ramandika Rauf, Nurva Zulfin B. Ridwan Nur Bahri Miolo Rio Monoarfa Rizal Zakaria Rizan Machmud Robiyati Podungge Sahril Sahril Said, Rafli Samsul Fikar Srisetia Ningrum Sudjatno, Sudjatno Suleman, Moh Yusuf Surya Handrisusanto Ahmad Suud Mahdalena Lakoro Taba, Mohamad Ikrar Tasya Kidam Tineke Wolok Valentina Monoarfa Yul Babuta Yulinda L. Ismail Yusuf, Ratuling Herman Zainal Abidin Umar Zelfitriana Isra