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Journal : Mimbar Administrasi

Pengembangan Potensi Wisata Alam Curug Panganten di Desa Tanjungsari Kecamatan Sadananya Kabupaten Ciamis Ade Elsa Nuranisa; Arie Budiawan; Ersa Mitha Alutgusti; Eman Sulaeman
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/apj3jm12

Abstract

The development of tourist villages is one of the strategic efforts to maximize local potential while improving community welfare. Tourist villages not only focus on the exploration of natural and cultural resources but also involve local communities as the main subjects in management. Tanjungsari Village, Sadananya District, Ciamis Regency, has natural tourism potential that can be developed into a tourist village, one of which is Curug Panganten which is a water tourism. However, it has not run optimally, several problems have hampered its development, such as the lack of competent tourist village managers and the absence of village regulations (Perdes) as a legal basis for tourism management. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and literature studies. The data obtained were analyzed to understand the characteristics and obstacles faced in the development of tourist villages. The results of the study show that the potential for Curug Panganten tourism in Tanjungsari Village has not been managed optimally due to the lack of human resources trained in tourism management and the absence of regulations that systematically regulate tourism management and development. In addition, community involvement and support from the local government still need to be improved to create a sustainable tourist village. The hope for the future is that the formation of Perdes can be the first step in realizing a more structured tourism management, followed by training for tourism managers to increase capacity and professionalism. With clear regulations and good management, Tanjungsari Village is expected to develop into a competitive tourist destination and provide economic and social benefits for the local community.
Strategi Branding Destinasi Wisata Berbasis Kearifan Lokal Melalui Program-Progran Desa Wisata di Desa Selamanik Kecamatan Cipaku Kabupaten Ciamis Puji Lestari; Arie Budiawan; Sari Nurhayati; Yoga Gustiadi; Ibah Muhammad Misbahudin
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/86vsae33

Abstract

Selamanik Village, Cipaku District, Ciamis Regency, has developed various tourist village programs to increase its attractiveness as a leading destination. This research aims to analyze local wisdom-based destination branding strategies implemented through tourism programs in this village. The research method used is a qualitative approach with data collection techniques in the form of observation, interviews and documentation studies. The research results show that tourism programs such as Live-In Selamanik, Kampung Jaya Wijaya Innovation, and the potential development of sunflowers currently underway are expected to be the main elements in building the image of the village as a tourism destination based on education, culture and Agrotourism in accordance with local wisdom demonstrated. The branding strategy implemented includes the use of social media, strengthening local identity through tourism icons, and active community involvement in tourism management. Meanwhile, the competitiveness of tourist villages is increased through diversifying outdoor activities, improving facilities, and developing tourism experiences based on community participation. This research concludes that the success of the Selamanik Tourism Village branding strategy is very dependent on the synergy between the village government, community and tourists. The recommendations given include increasing digital promotions, strengthening collaboration with tourism stakeholders, as well as sustainable innovation in local wisdom-based tourism programs.