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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism MUDRA Jurnal Seni Budaya International Journal of Applied Research in Tourism and Hospitality Journal of Business on Hospitality and Tourism
I Gusti Ayu Oka Suryawardani
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Jl. PB. Sudirman Denpasar 80323
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Master Pariwisata (JUMPA)

 1 
Kepuasan Wisatawan Terhadap Elemen Daya Tarik Wisata Pantai Kuta Lombok Yuni Sulpia Hariani; I Gusti Ayu Oka Suryawardani; I Ketut Surya Diarta
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p15

Abstract

Tourism development can be seen from two strategic development approaches, one of them is the aspect of market driven. This research is aimed 1) To identify the factors that influence the tourists’ satisfaction who have visited the Kuta Beach Lombok; 2) To analyze the relationship between tourists’ importance level and performance of tourism destination elements of Kuta Beach Lombok; 3) To determine the development priority based on tourists’ satisfaction on the performance of tourism destination elements of Kuta Beach Lombok. This research is based on quantitative method that are factor analysis and Important Performance Analysis. Sample determination in this research used purposive sampling. The number of sampel for factor analysis is 165 and 30 samples for Important Performance analysis of foreign tourists’ who have visited Kuta Beach Lombok. Data in this research were gathered by questionnaire. Factor analysis showed eight factors that affected the tourists’ satisfaction who have visited Kuta Beach Lombok that are accomodation, hospitality, transportation, public facilities, infrastructure, tourism facility, safety and price. Importance Performance analysis showed the suitability level of importance and performance of tourism destination elements of Kuta Beach Lombok have satisfied the foreign tourists. The development strategy is increasing the bad performance of tourism destination elements in quandran I and maintaining the good performance of tourism destination elements in quandran II based on the result of caretesian quandrant. Keywords: development, tourism destination, tourists’ satisfaction
PERAN PRAMUWISATA DALAM PROMOSI KEPARIWISATAAN DI BALI Sang Nyoman Bagus Satya Wira; Ida Bagus Gde Pujaastawa; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p01

Abstract

Tourism promotion is becoming the most important factor for the success of any destination. Every destination is applying the strategy based on its resources. For Balinese tourism, which is enriched by its cultural aspects, the role of tourist guide is still necessarily required. The essence of tourist guiding somehow is rarely recognised as promotional tool that should have been very possible to be focused on. Therefore, this study is aimed to discover the role of tourist guide as indirect promoter for the Balinese tourism. In order to accomplish that objective, examination was laid on Balinese promotion system, expectation of stakeholders/users, and tourist’s perception toward the roles of tourist guide. Based on the findings, the author has proposed a concept regarding the utilization of tourist guiding as word-of-mouth promotion strategy for the importance of Balinese tourism. Its composition consists of tourist guide as the promoter; actual tourist as the channel; and potential tourist as the target. Keywords: tourist guide, informal role, tourism promotion, word-of-mouth
Pengaruh Electronic Word of Mouth (EWOM) Terhadap Brand Image, Trust dan Keputusan Berkunjung ke Kampung Tridi Malang Monica Yohana Putri Wiryokusumo; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p17

Abstract

Electronic word of mouth (EWOM) is quite effective in increasing the decision to visit tourist destinations. Indirectly, electronic word of mouth has an important role in forming a brand image, so there is a need for a good brand image to increase trust so that tourist visits can increase. The purpose of this research are to (1) to analyze the effect of the Electronic Word of Mouth on brand image, trust and the decision to visit in Kampung Tridi Malang, (2) to analyze the influence of brand image on the decision to visit in Kampung Tridi Malang, and (3) to analyze the effect of trust on decisions. visited Kampung Tridi Malang. This study uses SEM (Structural Equation Modeling) analysis using the SmartPLS 3.0 student version software. The data collection instrument used a questionnaire with 100 respondents. The distribution of questionnaires was carried out by purposive sampling to domestic tourists. The results of this research indicate that 1) electronic word of mouth has a significant effect on brand image, (2) electronic word of mouth has a significant effect on trust, (3) electronic word of mouth has a significant effect on visiting decisions, (4) brand image has a significant effect on trust. decision to visit and (5) trust has a significant effect on the decision to visit 6) electronic word of mouth has a significant effect on the decision to visit through brand image 7) electronic word of mouth has a significant effect on the decision to visit through trust. The influence of EWOM on the decision to visit is quite strong so that it can be considered for the managers of Kampung Tridi Malang to further develop marketing using social media. Keywords: Electronic Word of Mouth, Brand Image, Trust, Visit Decision, Kampung Tridi Malang
Pengembangan Pariwisata Konservasi Savana Propok, Lombok, Nusa Tenggara Barat I Komang Deya Pradnyana; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p05

Abstract

This research was conducted to design a conservation-based tourism development strategy in Savana Propok Sembalun, Lombok, West Nusa Tenggara. In developing Savana Propok Sembalun as conservation-based tourism, a general strategy (grand strategy) and alternative strategies are needed to develop all the existing potential, and support its development into a conservation tourism attraction that can benefit all parties, especially for the local community, so it is necessary to conduct research on (Conservation-Based Tourism) Savana Development Strategy in Propok Sembalun, Lombok, West Nusa Tenggara. This study was designed using a qualitative approach with the EFAS, IFAS, and SWOT matrix analysis methods. The data in this study were obtained through direct field observations and in-depth interviews with related parties. The results of this study refer to the internal and external environmental conditions of Savana Propok Sembalun, each of which are in a averange condition. Thus, the right alternative strategy to be applied at the next stage of development is to hold and maintain without changing the direction of the strategy that has been used. This alternative strategy emphasizes more on (1) Tourism Development Strategy, (2) Conservation Tourism Planning Strategy, (3) Conservation-Based Tourism Development Strategy, (4) Environmental Quality Improvement Strategy, (5) Human Resource Development Strategy, and (6) Tourist Attraction Promotion Strategy. Keywords: Development Strategy, Tourism, Conservation.
Pengaruh Bauran Pemasaran Terhadap Citra dan Keputusan Menginap Wisatawan di Hotel Bagus Jati, Ubud Tjok Istri Indriyanti Pemayun; I Gst Ayu Oka Suryawardani; Agung Suryawan Wiranatha
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p12

Abstract

Bagus Jati Hotel is one of the accommodations in Bali which is favoured by tourists, located in Ubud, Gianyar Regency. The imagery of Bagus Jati Hotel is the consideration for tourists to decide whether they want to stay or not. The imagery can be measured through the perceptions of tourists by assessing the marketing strategy which has been applied. The aim of the studys is to identify the indicators which form the Marketings Mix variables that influence the imagery and decision of tourists staying in Bagus Jati Hotel. The study uses quantitative methods which are supported by qualitative data. The study was conducted at Bagus Jati Hotel with correspondents of 100 tourists who were being staying there. The questionnaire questioned 19 indicators and literature reviews to support the results of statistical analysis. The validity and reliability tests of the data produced 17 valid and reliable indicators. Afterward the analysis of the Structurals Equations Model was conducted by using the Smarts_PLS Version 3.0 program. The results of the analysis resulted that: 1) A simultaneously Marketing Mix has a significant effect on imagery, 2) Marketing Mixed has a significant effect on tourist decisions to stay overnight, 3) Imagery has a significant effect on purchasing decisions. Keywords: Marketing Mix, Imagery, Purchasing Decision, Consumer Behaviour
ANALISIS MOTIVASI, TIPOLOGI, DAN PERILAKU WISATAWAN YANG BERKUNJUNG KE PURA TIRTA EMPUL I Nyoman Agus Wira Prabawa; I Nyoman Sunarta; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p06

Abstract

Pura Tirta Empul is a tourist attraction located in Gianyar regency of Bali. As a tourist attraction that provides nature and culture, Tirta Empul Temple is visited by many tourists, especially foreign tourists. Tirta Empul Temple becomes the locus in this research. The purposes of this study are to determine the motivation of tourists, characteristics / typology of tourists, and the behavior of tourists who visit Tirta Empul Temple. The theory used in this research is motivation theory that is divided into two factors, namely pull factor and push factor. While the concepts used are concept of cultural tourism, concept of motivation, concept of tourist typology, and concept of tourist’s behavior.The results showed that the main motivation of tourists in visiting Tirta Empul Temple is dominated by two factors, namely natural and cultural attractions and the desire for relaxation. While the typology of tourists, tourists who visit Tirta Empul Temple mostly are sightseeing tourists. As for the tourist behavior especially about the tourst’s activity is divided into two, namely activities related to religious and recreational activities. The number of tourist’s expenditure is not too much and the majority of tourist said their intent not to return. Keywords: motivation, typology, tourist behavior, tirta, empul
Strategi Pengembangan DTW Pantai Diamond di Dusun Pelilit, Desa Pejukutan, Nusa Penida, Klungkung, Bali Agnela Saneta Listiowati; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p13

Abstract

Diamond Beach is located at Pelilit Village, Pejukutan Village, Nusa Penida District. This tourist attraction was developed since 2014. Even though it have been developed since five years ago, there is still bad perception from local community about the components at Diamond Beach, in specific about amenity, accessibility, and human resource. Those local community perception contrasts with the perception of tourists that visited Diamond Beach, which they have good perception of all destination components in Diamond Beach. This research used qualitative descriptive approach that concerned about the perception of tourist and local community towards destination component at Diamond Beach. All perceptions and collected data using triangulation were used to identify internal and external environment condition at Diamond Beach. Result of internal and external factor analysis at Diamond Beach were both in medium condition. Then, the proper grand strategy to be applied in next level is keeping up and maintaining without changing the strategy that has been used before. This grand strategy is stressing more about product and service development, also market penetration. Keywords: perception, development strategy, tourist attraction
Atribut Destinasi Pariwisata dan Kualitas Pelayanan Mempengaruhi Niat Wisatawan Berkunjung Kembali di Pantai Melasti, Desa Ungasan, Kabupaten Badung Made Riki Ponga Kusyanda; Made Antara; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p09

Abstract

The urgency of this research was the utilization of Melasti Beach's trough a professional management operational, it can provide economic benefits for Ungasan Village, one of the point is creating guest satisfaction and re-visit intention continuesly. The goals of these study was (1) Analyze the effect of tourism destination attributes toward guest re-visit intention of tourists on Melasti Beach trough the guest satisfaction as the intervening , (2) to analyze the effect of service quality toward re-visit intention into Melasti Beach trough the guest satisfaction as the intervening (3) to anlyze the effect of guest satisfaction toward revisit intention . The sample of this study was 100 tourists consisting for domestic and foreign tourist. Using incidental sampling method to reach the respondent. Primary data is obtained through questionnaires. The data analysis method used is a quantitative approach and using structural equation models- partial least square or Smartpls version 3.0 and also described by descriptively to conduct the research. The finding of thes study is almost all of the hypothesis is accepted, except hypothesis no. 4 were rejected due to there were no significant relation between service quality toward tourist re-visit intention, and hypothesis no. 6 were there was no significant influence on tourism destination attribute toward tourist intention re-visit intention through tourist satisfaction. The advice of these research generally advice to keep the tourism destination attribute as the determinant factor, in how to effect the revisit intention by the guest in the near future. Keywords: Tourism destination attributes, service quality, tourist satisfaction, tourist re-visit intention.
STRATEGI PENANGANAN DAMPAK PANDEMI COVID-19 OLEH PELAKU PARIWISATA SANUR I Putu Angga Suta Pramana Putra; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p03

Abstract

The COVID-19 pandemic has had a negative impact on Sanur tourism, therefore a strategy for handling the impact of the COVID-19 pandemic is needed for the restoration of Sanur tourism. This study aims to determine the strategies of tourism actors in handling the impact of COVID-19. This research uses a qualitative approach with a case study research strategy. The method used is observation, interviews, questionnaires, and documentation. The theory used is perception theory to identify visitor perceptions and sustainable tourism theory to analyze the effectiveness of implementing strategies for Sanur tourism actors. The results show that the visitor's perception of the image of the Sanur destination is very good, it can be seen from the information received by visitors from Sanur tourism actors is clear, and the end understands the risks and threats when visiting so that visitors do not want to change their travel plans to Sanur. The strategies carried out by Sanur tourism actors are Reduction, Readiness, Response and Recovery. The effectiveness of implementing the strategy is seen from the environmental aspect, namely improving, and rejuvenating the environment, the economic aspect of increasing tourist visits and the social aspect of growing awareness (awareness) of tourism actors and the community in the Sanur destination of the risks caused by disasters. The government and tourism actors need synergy in dealing with the impact of disasters on tourism so that they can help and speed up the handling process and minimize the negative impacts that arise. Keywords: tourism actors’ strategy, covid-19, tourism crisis.
Co-Authors Agnela Saneta Listiowati Agung Suryawan Wiranatha Agung Suryawan Wiranatha AHMAD NURUDIN Anak Agung Putu Agung Suryawan Wiranatha Antonietta Gizela Dethan Bestari, Ni Made Prasiwi Christine PETR Christine PETR Clara Lintang Sistiyo Andari CORNELLA FEBRINAULY SILITONGA DESMAN ARIANTO SITINJAK Dewa Ayu Nyoman Aridayanti DEWA GEDE AGUNG Dheanita Sekarini Octanisa DIANAH UMI RAHMAWATI DWI PUTRA DARMAWAN Fenilia Tamaratika FITRIA RETNONINGSIH Fransiska Fila Hidayana I DEWA GEDE AGUNG I Dewa Gede Raka Sarjana I GEDE PUTU DHARMA ADITYA I GUSTI AGUNG AYU AMBARAWATI I Gusti Agung Mirah Sanjiwani I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGRENI I Gusti Bagus Arya Yudiastina I Gusti Bagus Wiksuana I Gusti Kade Heryadi Angligan I Gusti Raka Purbanto I Ketut Rantau I Ketut Satriawan I Ketut Suamba I Ketut Surya Diarta I Komang Deya Pradnyana I Komang Gde Bendesa I Made Antara I MADE SUDARMA I Nengah Ari Medikana I Nyoman Agus Wira Prabawa I Nyoman Darma Putra I Nyoman Gede Ustriyana I Putu Angga Suta Pramana Putra I Putu Angga Suta Pramana Putra I PUTU BAYU SUKMA ARI YOGA I Putu Eka Nila Kencana I Putu Prasista Bestari I Putu Wahyu Wicaksana I PUTU YOGA DARMAJAYA I Wayan Tika Ida Ayu Karina Putri Ida Ayu Made Dwi Susanti Ida Ayu Putu Citra Dewi IDA AYU PUTU CITRA DEWI Ida Bagus Gde Pujaastawa JULIANI, SEPTIA Laksono Trisnantoro Luh Putu Triyanti Ariestiana Dewi Made Antara Made Antara Made Antara MADE ANTARA MADE CANDRA KIRANA CAHYANINGRUM Made Riki Ponga Kusyanda Monica Yohana Putri Wiryokusumo NI LUH ADE DESI SINTIYA DEWI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PUTU DIAH AYU HARTARI PUTRI NI MADE KENCANA MAHARANI NI MADE LODI DWI UTAMI NI MADE LOSVITASARI NI MADE MARTA NIDYATANTRI Ni Made Mas Yogiswari Ni Nyoman Alit Purnami NI NYOMAN ALIT PURNAMI Ni Nyoman Widari NI WAYAN GIANA KUSUMAWATHI NI WAYAN VIVI OVITA Ni’matun Nasim Nyoman Parining Panudiana Kuhn Pebrianita Ivana Karo Sekali PRASANTI, ARETA RIZKA AYU Putu Ellis Octaviyani PUTU KIRANA PATNI Putu Udayani Wijayanti Rahman Rahman RATNA KOMALA DEWI Regina Vrischika Harnadi RM SATRIO GUMULYA UTOMO Sang Nyoman Bagus Satya Wira SARAGIH, NOVAULINA Shinta Wardhani Suryaningsih, Ida Ayu Anggreni Tien Cathy Patricia Tjok Istri Indriyanti Pemayun TURNIP, ELGA SARI WAYAN SUDARTA Yogiswari, Ni Made Mas Yuni Sulpia Hariani