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All Journal JAM : Jurnal Aplikasi Manajemen Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Kewirausahaan dan Bisnis IKRA-ITH EKONOMIKA Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Manajemen Ubhara Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Cahaya Mandalika Journal of Artificial Intelligence and Digital Business Trending: Jurnal Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Informatika Ekonomi Bisnis IJEB JPM Jurnal Manajemen Riset Bisnis Indonesia Brilliant International Journal of Management and Tourism
Marwan Effendi
STIE Manajemen Bisnis Indoneisa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Transformation of Traditional Food and Beverage Industry with Industry 4.0 Approach: Case Study on Culinary Business in Bandung Area Marwan Effendi; Jasman Jasman; Eva Yuniarti Utami; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.390

Abstract

The advent of Industry 4.0 has precipitated transformative changes in traditional industries globally. This research investigates the impact of Industry 4.0 on the traditional food and beverage sector in Bandung, Indonesia, with a focus on technological adoption, operational efficiency, customer engagement, and business performance. Through a quantitative approach involving 121 culinary establishments, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the complex interplay of these factors. The results indicate a positive and significant relationship between technological adoption and operational efficiency. Operational efficiency, in turn, correlates positively with customer engagement, leading to improved business performance. The study provides nuanced insights into the varied dynamics across different culinary segments and emphasizes the pivotal role of Industry 4.0 in shaping the competitive landscape of Bandung's culinary businesses.
The Impact of Personal Financial Management and Emotional Intelligence on Financial Well-being with The Mediation of Risk Management Attitude Marwan Effendi; Elva Herlianti; H Harsuti
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.789

Abstract

This study investigates the intricate relationships among personal financial management, emotional intelligence, risk management attitude, and financial well-being. The study employs a random sampling technique with a sample size of 41 individuals from Bank Mandiri KCP Solo Slamet Riyadi. Path analysis, using the SmartPLS software, is utilized to explore direct and indirect effects. The results reveal a significant positive impact of personal financial management on risk management attitude and financial well-being. However, emotional intelligence is not found to be a significant predictor of risk management attitude or financial well-being. The study concludes that effective personal financial management practices play a crucial role in enhancing financial well-being, both directly and indirectly through influencing risk management attitudes. These findings provide insights for interventions and educational programs aimed at improving individuals' financial resilience and satisfaction by emphasizing responsible financial habits and decision-making.
Pengaruh Kompensasi Terhadap Kinerja Karyawan CV. Mega Anugerah Kudus Ira Aprilia; Marwan Effendi
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2729

Abstract

Human resources have a major role in a company. HR is related to various elements that influence performance, one of which is compensation. Compensation is an important aspect of a company that must be given to employees because with compensation, employees feel more enthusiastic about completing work more optimally. This research aims to determine the effect of compensation on employee performance at CV Mega Anugerah Kudus. The research method uses quantitative mixed methods to study the relationship between compensation variables and employee performance. The results of this research were obtained from the results of the t (partial) test which showed the value tcount>ttable (2,374 > 1,686), with a significance of 0.023 < 0.05. The research results show that there is a significant positive influence of compensation on the performance of CV employees. Mega Anugerah Kudus.
Fostering Success: Investigating Knowledge Sharing, Leadership, Work Behavior and Performance Purnantara, I Made Hadi; Huanza, M; Pianda, Didi; Effendi, Marwan; Waqiah, Waqiah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.644

Abstract

This study examines the relationships between knowledge sharing, effective leadership, work behavior, and performance in Sekretariat Daerah Denpasar. The aim is to investigate how knowledge sharing and effective leadership influence performance, mediated by work behavior. Data was collected from 83 respondents through questionnaires, and multiple linear regression and path analysis were used for analysis. The results demonstrate significant and positive effects of knowledge sharing and effective leadership on work behavior within Sekretariat Daerah Denpasar. This emphasizes the importance of promoting a culture of knowledge sharing and developing effective leadership behaviors to enhance employee work behaviors. Furthermore, the study reveals significant and positive impacts of knowledge sharing, effective leadership, and work behavior on performance, highlighting their role in driving organizational success. Importantly, work behavior is identified as a mediating variable in the relationships between knowledge sharing, effective leadership, and performance. Positive work behaviors, including collaboration, communication, and adaptability, mediate the influence of knowledge sharing and effective leadership on performance outcomes. These findings underscore the significance of fostering positive work behaviors and creating a supportive work environment. The practical implications suggest that Sekretariat Daerah Denpasar should prioritize initiatives that enhance knowledge sharing practices, develop effective leadership skills, and foster positive work behaviors. By investing in these areas, the organization can improve employee engagement, collaboration, and productivity, ultimately leading to enhanced performance outcomes.
The Impact of Personal Financial Management and Emotional Intelligence on Financial Well-being with The Mediation of Risk Management Attitude Effendi, Marwan; Herlianti, Elva; Harsuti, H
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.789

Abstract

This study investigates the intricate relationships among personal financial management, emotional intelligence, risk management attitude, and financial well-being. The study employs a random sampling technique with a sample size of 41 individuals from Bank Mandiri KCP Solo Slamet Riyadi. Path analysis, using the SmartPLS software, is utilized to explore direct and indirect effects. The results reveal a significant positive impact of personal financial management on risk management attitude and financial well-being. However, emotional intelligence is not found to be a significant predictor of risk management attitude or financial well-being. The study concludes that effective personal financial management practices play a crucial role in enhancing financial well-being, both directly and indirectly through influencing risk management attitudes. These findings provide insights for interventions and educational programs aimed at improving individuals' financial resilience and satisfaction by emphasizing responsible financial habits and decision-making.
Decoding University Choices: Assessing the Impact of Customer Relationship Management on Decision-Making Effendi, Marwan; Bumandava Eka, Andi Primafira; Nazara, Desman Serius; Hodijah, Cucu; Yuwanda, Tonny
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.12

Abstract

Business competition does not only occur in a company. Universities also compete with each other to get students. A strategy is needed to strengthen the attractiveness of institutions amidst increasingly tight competition. This study aims to identify factors that influence students' decisions in choosing universities in West Java, with an emphasis on the role of Integrated Marketing Communications, Customer Relationship Management, and Service Quality. The survey method was conducted online and offline on 561 respondents, with 243 respondents meeting the criteria. Data collection was conducted through a validated questionnaire. The results of path analysis showed a significant relationship between Integrated Marketing Communications and Customer Relationship Management with students' Choice Decisions. However, although Service Quality did not have a significant direct relationship with Choice Decision. This study also highlights the importance of maintaining high service standards to maintain student satisfaction. Moderating the effect of gender on the relationship between service quality, the choice decision implies that the university should harness a gender-related approach.
Digital Disruption: Exploring the Dynamics of Marketing in the Digital Age Masliardi, Adi; Effendi, Marwan; Ningrum, Prissiani Andi; Hasnidar, Hasnidar; Mala, Iva Khoiril
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4960

Abstract

Studi ini bertujuan untuk mengeksplorasi strategi yang dapat meningkatkan kinerja pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia dalam menghadapi tantangan dan peluang di era digital. Dalam studi ini, fokus diberikan pada pemasaran yang terarah, kehadiran online, keterlibatan media sosial, pemasaran konten, strategi mobile, kolaborasi dengan influencer, dan pemantauan kinerja. Dengan menggali riset pasar, mengembangkan kehadiran online yang kuat, memanfaatkan platform media sosial, menghasilkan konten yang bernilai, menerapkan strategi pemasaran berbasis mobile, berkolaborasi dengan influencer, dan melakukan pemantauan kinerja secara berkala, UMKM dapat meningkatkan efektivitas pemasaran, meningkatkan visibilitas merek, dan mendorong pertumbuhan bisnis mereka di tengah persaingan yang ketat di ranah digital Indonesia. Studi ini memberikan panduan praktis bagi UMKM dalam memanfaatkan potensi pemasaran di era digital. Kata Kunci: Digital Disruption, Marketing Dynamics, Digital Age Abstract This study aims to explore strategies for improving marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia amidst the challenges and opportunities of the digital era. The study focuses on targeted marketing, online presence, social media engagement, content marketing, mobile strategies, influencer collaborations, and performance monitoring. By conducting market research, developing a strong online presence, leveraging social media platforms, creating valuable content, implementing mobile marketing strategies, collaborating with influencers, and regularly monitoring performance, MSMEs can enhance marketing effectiveness, increase brand visibility, and drive business growth in the competitive digital landscape of Indonesia. This study provides practical guidance for MSMEs to harness marketing potential in the digital era. Keywords: Disrupsi Digital, Dinamika Pemasaran, Era Digital
SUSTAINABLE MARKETING: BALANCING PROFIT AND PLANET IN MODERN BUSINESS PRACTICES Bunga Aditi; Eko Tama Putra Saratian; Marwan Effendi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14274

Abstract

This research explores the impact of sustainable marketing strategies on corporate image and business profitability at The Body Shop Pekanbaru. Using a quantitative research design, this study used random sampling techniques to collect data from 250 consumers. The analysis used was structural equation modeling using SmartPLS to evaluate the relationship between variables. The findings indicate a significant positive correlation between the implementation of sustainable marketing strategies and corporate image, which in turn affects business profitability. However, the results show that customer satisfaction does not have a significant direct impact on profitability when mediated through sustainable marketing strategies. These insights suggest that while improving a company's image through sustainability efforts is critical to financial success, customer satisfaction alone cannot guarantee profitability without strategic integration with sustainability initiatives. This study highlights the importance of ethical branding and responsible practices in the beauty industry, offering implications for brands looking to align themselves with modern consumer values.
Pelatihan Pembuatan Nomor Induk Berusaha Bagi UMKM Guna Memiliki Legalitas Usaha di Desa Gadobangkong Bandung Barat Halimah, Lili; Nasim, Eman Sulaeman; Tripalupi, Ramadhani Irma; Effendi, Marwan; Ichtiat, Helmi Qodrat
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): JULY-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i2.121

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Gadobangkong, Bandung Barat dalam melakukan pendaftaran dan pembuatan Nomor Induk Berusaha (NIB) melalui sistem Online Single Submission (OSS), peserta berjumlah 30 UMKM yang memiliki usaha bervariasi. Pelatihan dilaksanakan secara tatap muka dengan pendekatan partisipatif yang mencakup sosialisasi pentingnya legalitas usaha, panduan teknis penggunaan platform OSS, dan praktik langsung pembuatan NIB. NIB merupakan identitas legal usaha yang wajib dimiliki pelaku usaha agar dapat menjalankan kegiatan bisnis secara sah dan memperoleh akses terhadap berbagai fasilitas pemerintah, termasuk pembiayaan, pelatihan, dan perlindungan hukum. Namun, banyak pelaku UMKM di desa ini yang belum memiliki NIB karena keterbatasan informasi, keterampilan digital, serta kendala administratif. Hasil kegiatan menunjukkan bahwa peserta pelatihan mengalami peningkatan pemahaman dan sebanyak 93% peserta berhasil memperoleh NIB secara mandiri. Kegiatan ini diharapkan dapat mendorong transformasi UMKM yang lebih formal dan berdaya saing di tingkat lokal maupun nasional
Exploring the Impact of Artificial Intelligence on Consumer Behavior Marwan Effendi; Alfi Fuadah; Mar'atush Sholihah
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4723

Abstract

This study explores the impact of artificial intelligence (AI) on consumer behavior within digital commerce environments. The rapid integration of AI technologies such as personalized recommendations, automated customer service, and algorithmic decision making has reshaped how consumers interact with brands, influencing both psychological and behavioral outcomes. However, existing models like the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) often overlook emotional, trust related, and contextual dynamics in AI mediated interactions. This research aims to fill these gaps by applying a qualitative, systematic literature review methodology, guided by the Stimulus Organism Response (S-O-R) framework. Through reflexive thematic analysis of academic sources published between 2020 and 2025, four key constructs were identified: AI personalization, consumer trust, emotional response, and technological readiness. Findings indicate that while AI driven personalization enhances engagement and purchase intention, its effectiveness depends on trust, emotional comfort, and individual readiness to adopt new technologies. The study proposes a conceptual model integrating these factors, highlighting that AI’s success in shaping consumer behavior hinges on ethical design, transparency, and psychological alignment with user traits. These insights extend current theoretical understanding and offer practical implications for marketers and system designers. The study concludes that a consumer centric, emotionally intelligent approach to AI design is essential to achieving sustainable digital engagement and loyalty.
Co-Authors Adi Masliardi Agnes Dini Mardani Aji Priambodo Alfi Fuadah Anak Agung Gede Wijaya Andi Primafira Andi Primafira Bumandava Eka Andy Rustandy Aris Eko Aris Eko P Bumandava Eka, Andi Primafira Bunga Aditi Cucu Hodijah Didi Pianda Eko Tama Putra Saratian Elva Herlianti Eva Yuniarti Utami Ferro Cyanida, Irene Gatot Wijayanto Harsuti, Harsuti Hasnidar Herlianti, Elva Herlina Herlina Husni Usman I Made Hadi Purnantara Ichtiat, Helmi Qodrat Ira Aprilia Iva Khoiril Mala Jasman Jasman Jasman Judijanto, Loso Kathleen Asyera Risakotta Lili Halimah Loso Judijanto Lukman Hidayat M. Huanza Mar'atush Sholihah Masruchan Masruchan Muhammad Akbar Muhammad Dadi Priadi Mulyeni, Sri Nasim, Eman Sulaeman Nazara, Desman Serius Ningrum, Mardani Eka Ningrum, Prissiani Andi Nugraha Nugraha Pianda, Didi Primafira Bumandava Eka, Andi Purnantara, I Made Hadi Ramadhani Irma Tripalupi Santi Octavia Santi Octavia Sofyan, Ade Sofyan, Hady Sri Dewi Fitrianingsih Sufyati HS Sumardimansyah, Ardi Utami, Eva Yuniarti Vina Puji Rahayu Waqiah Waqiah Waqiah, Waqiah Winanto Nawarcono Yuliani Yuliani Yulianto, Aan Yuwanda, Tonny Zebua, Yohana Evamindo Utari