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Sosialisasi Konsep Pariwisata Berkelanjutan untuk Meningkatkan Kesadaran Masyarakat dan Konservasi Mangrove Elyanta, Marciella; Dalimunthe, Femmy Indriany; Hutahaean, Theresia; Kamal, Mustafa; Ngatemin, Ngatemin
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Desember
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v5i1.323

Tanjung Rejo Tourism Village is the only mangrove tourism village in Deli Serdang Regency, North Sumatra. The priority problem that occurs at the service location is that the people do not yet understand that preserving mangroves can provide prosperity for the community. People still like to cut down mangroves to sell as charcoal or make full-fledged fish ponds. Community’s indifference in preserving mangrove forests can also be caused by their lack of involvement in mangrove forest management. The purpose of holding community service in the Tanjung Rejo is to open the insight of the people regarding the importance of managing mangrove forest resources and in turn will ensure the sustainability of these natural resources. The method is socialization in the form of lectures, discussions and making action plans. The results are community/partners were very enthusiastic about the socialization provided by the PKM Village Development Team. Through the outreach provided, community/partners can understand the concept of sustainable tourism and can develop action plans to implement the sustainable tourism agenda in the Tanjung Rejo Tourism Village. The conclusion and suggestion from the implementation of this PKM is the creation of an action plan to be implemented in Tanjung Rejo village.

Analysis Of Industry-Based Tourism Human Resources Needs In The Super Priority Destination Area Of Lake Toba Dalimunthe, Femmy Indriany; Ngatemin, Ngatemin; Rahmat, Rahmat; Emrizal, Emrizal
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5278

Lake Toba as a super priority destination is increasingly in demand by tourists, both local and foreign. Then several international events held at Lake Toba including F1H20 which received the attention of many domestic and foreign tourists and additionally in the near future in November 2023 there will be another international event including the Aquabike Jetski World Championship 2023. The purpose of this study is to increase the number of tourists and then it can be used as a supporter of the projection of the need for the number of tourism workers in the Lake Toba Super Priority Destination area. This study uses a qualitative research approach, the data source used in this study is a questionnaire or interview in collecting data, so the data source is called a respondent, namely a person who responds or answers written or oral questions. The results obtained In general, the need for workers in the tourism sector in 8 directly related districts is projected to increase. In meeting Tourism HR in the Lake Toba Super Priority Destination, it is necessary to prepare HR who have competence in the hotel and restaurant sector. We are sure that the existence of the Medan Tourism Polytechnic in preparing Tourism HR is good and has been qualified according to the needs of hotels and restaurants. Poltekpar Medan produces human resources, and PHRI absorbs human resources, we hope that Poltekpar Medan and PHRI will maintain a good relationship so that they continue to synergize in the future. As one of the fields in the tourism business, restaurants or eateries also need skilled workers to work. So in this study it is considered important to predict the number of workers needed for the next five years.

Development of Employability Skills of Hospitality Students through Interactive Multimedia Approaches at Medan Tourism Polytechnics Femmy Indriany Dalimunthe; Muhammad Halfi Indra Syahputra
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 7 No. 2 (2022): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v7i2.2731

The article aims to analyze how to develop employability skills for Medan tourism polytechnic students through a multimedia system approach at the Medan tourism polytechnic. By interviewing several academics at the Medan Polytechnic tourism Department, we have obtained valuable data, including how academicians prepare students to develop their working skills in the hospitality world with a technological approach. We designed this study qualitatively with semi-structured interviews and reviewed secondary data. We finally got some valuable input. The coordinators and lecturers of the Medan Tourism Polytechnic have developed the abilities of their students who are ready to enter the world of a career in the future. The skills they prepared include, for example, being flexible workers, having industry awareness then, having attention to detail skills, time management, interpersonal skills and communication skills, and so on. Hopefully, these findings will become input for developing help studies and labeling skills for future students. Keywords: Employability Skills, Multimedia Interactive, Multimedia Approaches

Dampak Pariwisata Terhadap Usaha Mikro Kecil Menengah di Desa Perkebunan Bukit Lawang Siregar, Fadlan Ramadhan; Dalimunthe, Femmy Indriany; Sibuea, Livia Ester L; Sidabutar, Melvina Hotma Uli
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.670

Tourism has a huge impact on economic growth, one of which is in reducing unemployment and increasing the productivity of a region, not only that the tourism sector also has a considerable impact on local MSMEs in the area. Bukit Lawang Plantation Village is one of the tourist areas whose local MSMEs depend on the tourism sector and rely on tourists as their main income. This study aims to analyse the impact of tourism on local MSMEs in Bukit Lawang Plantation Village using the PEST analysis framework which includes four main factors, namely political factors, economic factors, social factors and technological factors. The method used in this research is qualitative research method, this research uses interview techniques in collecting data, the informants interviewed are the owners of local MSMEs in Bukit Lawang Plantation Village. From the results of the research conducted, the factor that gets the biggest impact of tourism is the economic factor because tourism has a big influence in becoming the main income of local MSME owners.

Development of Employability Skills of Hospitality Students through Interactive Multimedia Approaches at Medan Tourism Polytechnics Femmy Indriany Dalimunthe; Muhammad Halfi Indra Syahputra
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 7 No. 2 (2022): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v7i2.2731

The article aims to analyze how to develop employability skills for Medan tourism polytechnic students through a multimedia system approach at the Medan tourism polytechnic. By interviewing several academics at the Medan Polytechnic tourism Department, we have obtained valuable data, including how academicians prepare students to develop their working skills in the hospitality world with a technological approach. We designed this study qualitatively with semi-structured interviews and reviewed secondary data. We finally got some valuable input. The coordinators and lecturers of the Medan Tourism Polytechnic have developed the abilities of their students who are ready to enter the world of a career in the future. The skills they prepared include, for example, being flexible workers, having industry awareness then, having attention to detail skills, time management, interpersonal skills and communication skills, and so on. Hopefully, these findings will become input for developing help studies and labeling skills for future students. Keywords: Employability Skills, Multimedia Interactive, Multimedia Approaches

Digital Media Management Strategy by Local Governments In Tourism Marketing Dalimunthe, Femmy Indriany; Liyushiana, Liyushiana; Yanti, Dewi; Dalimunthe, Mohammad Yusuf; Arrey, Mbaze-Ebock Vivian
Jurnal Mamangan Vol 14, No 2 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.10072

This Phenomenon provides opportunities to utilize the internet and social media in various business sectors, including marketing activities that are usually carried out in the tourism industry. This study was conducted to formulate a digital media management strategy in tourism marketing by local governments. This study was conducted in the city of Medan, where local officials have attempted to utilize various digital media platforms in tourism marketing. Unfortunately, tourists are less enthusiastic about visiting events and tourist attractions in this city. Therefore, it is necessary to reanalyze the existing conditions by formulating new strategies for digital tourism marketing by the Medan City Tourism Office. This study was conducted using PEST analysis, Porter’s Diamond Model, Value Chain Analysis, SWOT Analysis, and Balanced Scorecard. The results identified 8, 16, 13, and 4 categories of strengths, weaknesses, opportunities, and threats. The SWOT analysis results place digital media tourism marketing in quadrant III. The conclusion from the results and discussion is that strategy mapping and measurement using the Balanced Scorecard categorizes 13 alternative strategies into 4 perspectives, namely financial, customer, business process, and growth and learning. The novelty of this research is that the growth and learning perspective produces two alternative strategies, namely conducting market analysis and designing target profiles for each platform

Implementasi Kewirausahaan Berkelanjutan Pada UMKM Kopi Untuk Pariwisata Di Kabupaten Tapanuli Utara Pardede, Ester Elisabeth; Dalimunthe, Femmy Indriany
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11552

ABSTRACT This study aims to analyze the implementation of sustainable entrepreneurship in Wine Coffee Gogo MSME and its relation to tourism development in North Tapanuli Regency using the Triple Bottom Line framework. A qualitative approach was employed, with data collected through direct observation, in-depth interviews with the business owner, and field documentation. The analysis examined business practices across three sustainability dimensions: economic, social, and environmental. The findings Indicate that the economic dimension is the most dominant, reflected in product innovation based on local coffee resources that generates added value and strengthens the enterprise’s position within the regional value chain. In the social dimension, local workforce empowerment and women’s involvement in business management demonstrate contributions to community-level economic distribution, although formal partnership systems have not yet been established. Meanwhile, the environmental dimension is manifested through the use of locally sourced raw materials and production efficiency; however, environmental management practices remain insufficiently formalized. This study highlights that locally based MSMEs play a strategic role as a linkage between entrepreneurship and sustainable tourism development. The contribution of this research lies in emphasizing the importance of institutional integration and an ecosystem-based approach in strengthening the implementation of sustainable entrepreneurship at the micro-enterprise level. Keywords: Sustainable entrepreneurship; Triple Bottom Line; Coffee MSMEs; Local product innovation; Sustainable tourism Abstract Penelitian ini bertujuan menganalisis implementasi kewirausahaan berkelanjutan pada UMKM Wine Coffee Gogo dalam kaitannya dengan pengembangan pariwisata di Kabupaten Tapanuli Utara menggunakan kerangka Triple Bottom Line. Pendekatan penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui observasi langsung, wawancara mendalam dengan pemilik usaha, serta dokumentasi lapangan. Analisis dilakukan dengan mengkaji praktik usaha berdasarkan tiga dimensi keberlanjutan, yaitu ekonomi, sosial, dan lingkungan. Hasil penelitian menunjukkan bahwa dimensi ekonomi merupakan aspek yang paling dominan melalui inovasi produk berbasis kopi lokal yang menghasilkan nilai tambah dan memperkuat posisi usaha dalam rantai nilai daerah. Pada dimensi sosial, praktik pemberdayaan tenaga kerja lokal dan keterlibatan perempuan dalam pengelolaan usaha menunjukkan kontribusi terhadap distribusi manfaat ekonomi komunitas, meskipun belum didukung sistem kemitraan yang terstruktur. Sementara itu, dimensi lingkungan tercermin melalui pemanfaatan bahan baku lokal dan efisiensi produksi, namun praktik manajemen lingkungan masih perlu diperkuat secara formal. Penelitian ini menegaskan bahwa UMKM berbasis potensi lokal memiliki peran strategis sebagai penghubung antara kewirausahaan dan pembangunan pariwisata berkelanjutan. Kontribusi penelitian terletak pada penegasan pentingnya integrasi kelembagaan dan pendekatan ekosistem dalam memperkuat implementasi kewirausahaan berkelanjutan pada skala usaha mikro. Kata kunci: Kewirausahaan berkelanjutan; Triple Bottom Line; UMKM Kopi; Inovasi produk lokal; Pariwisata berkelanjutan.

Analisis Perilaku Brand Loyalist dan Brand Switcher pada Jasa Akomodasi Bintang 5 di Kota Medan Femmy Indriany Dalimunthe
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.299

A brand is a fundamental part of the marketing strategy in influencing purchase interest. A person’s buying ability will influence a customer to choose the product they want. In addition, higher competitiveness among hotels will create more awareness to maintain customer satisfaction and turn it into customer loyalty as the main target of their marketing. In connection with achieving customer loyalty, hotels must study the factors influencing customers to become loyal or switch from the hotel brand. A brand can be measured through brand equity which consists of a set of assets and liabilities of the Brand associated with the name and symbol of the Brand that can be given to consumers. Important and measurable components in forming brand equity include brand awareness, brand association, perceived quality, and brand loyalty. This study examines the variables that make the difference between loyalists and customers who switch hotel brands. The data used were taken from 42 respondents spread across the International Departure Terminal of Kualanamu Airport. The research method used is descriptive with a quantitative approach. The data were analyzed using the discriminant analysis method through the SPSS 12.0 program. And other limitations for this research are 5-Star Hotels and Chain International in Medan. Discriminant analysis shows that one factor requiring search variation distinguishes between brand loyalists and brand switchers. The Brand switching matrices show that all hotels serving consumers in Medan have low customer loyalty. The ratio between brand loyalists and brand switchers was 1:9, which means that only one person is loyal to one brand out of 10 consumers of accommodation services. The rest are types of consumers who like to switch to other brands.

Evaluation of the Development of Tiga Rihit 'Kampung Warna Warni' Tourism Village Based on the Ten Steps of Green Tourism Village Development Napitu, Agatha Christie Saragi; Dalimunthe, Femmy Indriany; Sebastiana, Sumihar
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.1023

This study aims to evaluate the development of Kampung Warna Warni Tiga Rihit Tourism Village in Simalungun Regency using the framework of the Ten Steps of Green Tourism Village Development. The research is based on the perspective of sustainable tourism and community-based tourism, which emphasize environmental sustainability, community participation, and equitable economic benefits. A qualitative approach was employed through observation, in-depth interviews with tourism village managers and visitors, and literature review. The evaluation was conducted using the Context, Input, Process, and Product (CIPP) model to assess the implementation of tourism village development. The findings indicate that several stages of development have been initiated, including building collective commitment, mapping village potential, preparing human resources, and improving environmental arrangements and supporting facilities. However, these stages have not been implemented comprehensively. In addition, the monitoring and evaluation system has not yet been institutionalized, resulting in limited evidence of economic improvement, community empowerment, environmental conservation, and enhancement of local quality of life. These findings suggest that strengthening participatory governance, capacity development, and systematic monitoring and evaluation is necessary to support the sustainable development of the tourism village.

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