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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM Neraca Manajemen, Akuntansi, dan Ekonomi
Maryam Mangantar
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Economics, Econometrics & Finance Education Environmental Science

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THE INFLUENCE OF SERVICE QUALITY AND CONSUMER TRUST TOWARDS CUSTOMER SATISFACTION ON SHOPEE IN MANADO Aldo Lengkong; Maryam Mangantar; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 02 (2023): JE. Vol 11 No 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i02.47537

Abstract

The rapid development of the digital economy in Indonesia has had a positive impact on the national economy, one of which is the growth of various online trading platforms or e-commerce. Shopee is an e-Commerce that serves interactive buying and selling between sellers and buyers online in the form of a mobile application to make it easier for users to carry out online shopping activities without having to open a website through a computer device. The purpose of this study was to the influence of service quality and customer trust towards customer satisfaction on Shopee in Manado. This study uses multiple linear regression. The population in this study is people who shop online through Shopee in Manado. The type of population used in this study is an unlimited population and for the sampling technique using purposive sampling.   Keywords: service quality, consumer trust, customer satisfaction
Pengaruh Brand Awareness dan Perceived Quality Terhadap Keputusan Pembelian Dalam Menggunakan Jasa Grab (Studi Kasus Mahasiswa FEB Unsrat Manado) Andrew Juan Henry Mokoagouw; Maryam Mangantar; Debry Ch. A. Lintong
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 02 (2023): JE. Vol 11 No 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i02.46276

Abstract

Abstrak: Tujuan dari penelitian ini untuk mengetahui pengaruh Brand Awareness Dan Perceived Quality, Terhadap Keputusan Pembelian Dalam Menggunakan Jasa Grab (Studi Kasus Mahasiswa FEB Unsrat Manado). Penelitian ini menggunakan teknik non probability sampling dan diperoleh sampel sebanyak 100 responden, penelitian ini didasari dari adanya fenomena bisnis. Variabel penelitian ini menggunakan dua variabel yaitu variabel dependen dan variabel independen. Untuk variabel dependen dari penelitian ini adalah Keputusan Pembelian. Untuk variabel independen meliputi: Brand Awareness, dan Perceived Quality. Metode dari penelitian ini adalah metode penelitian kuantitatif. Untuk metode analisis menggunakan Analisis Regresi Linear Berganda. Sedangkan untuk olah data menggunakan IBM Statistik SPSS 22. Hasil dari penelitian ini menunjukkan bahwa secara parsial Brand Awareness tidak berpengaruh terhadap Keputusan Pembelian berdasarkan uji t (-0,535) < ttabel (1,984). Perceived Quality berpengaruh terhadap Keputusan Pembelian berdasarkan pada uji t (8,719) > ttabel (1.984). Brand Awareness dan Perceived Quality berpengaruh signifikan positif terhadap Keputusan Pembelian secara simultan. Perceived Quality sebagai variabel independen yang lebih dominan memepengaruhi Keputusan Pembelian sebagai variabel dependen. Kata Kunci: brand awareness, perceived quality, keputusan pembelian  
ANALISIS PERBEDAAN ABNORMAL RETURN MARKET DAN TRADING VOLUME ACTIVITY SEBELUM DAN SESUDAH KENAIKAN SUKU BUNGA THE FED AMERIKA SERIKAT PADA INDEKS HARGA SAHAM GABUNGAN (IHSG) Juandri Frikasih; Maryam Mangantar; Lawren Julio Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49625

Abstract

Pasar modal sebagai salah satu instrumen ekonomi yang mempunyai pengaruh yang kuat untuk perkembangan ekonomi suatu negara hal itu disebabkan oleh pasar saham memiliki beberapa fungsi diantaranya pertumbuhan ekonomi dan menstabilkan keuangan. Penelitian ini dilakukan  Untuk menganalisis perbedaan abnormal return market dan Trading Volume Activity sebelum dan sesudah kenaikan suku bunga The Fed Amerika Serikat pada Indeks Harga Saham Gabungan (IHSG). Periode pengamatan dilakukan selama 40 hari sebelum dan 40 hari setelah peristiwa. Jenis penelitian kuantitatif dengan menggunakan metode komparatif. Hasil penelitian menunjukkan Perisitiwa Kenaikan Suku Bunga The Fed Amerika Serikat pada Indeks Harga Saham Gabungan tidak terdapat  perbedaan abnormal return market secara signifikan sebelum dan setelah peristiwa. Artinya peristiwa ini tidak memiliki kandungan informasi yang memberikan dampak pada keputusan investor yang berinvestasi pada Indeks Harga Gabungan. Sedangkan hasil lain ditunjukkan oleh TVA, Perisitiwa Kenaikan Suku Bunga The Fed Amerika Serikat pada Indeks Harga Saham Gabungan terdapat  perbedaan Trading Volume Activity secara signifikan sebelum dan setelah peristiwa. Artinya bahwa peristiwa ini memiliki kandungan informasi yang memberikan dampak pada aktivitas perdagangan saham.   Kata Kunci: abnormal return market, trading volume activity, event study
THE REACTION OF INDONESIAN CAPITAL MARKET TO THE RUSSIAN INVASION ON UKRAINE (EVENT STUDY ON COMPANIES LISTED IN THE FOOD AND BEVERAGE SECTOR OF THE INDONESIA STOCK EXCHANGE) Fian Pakederan; Maryam Mangantar; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49853

Abstract

The capital market is an important entity due to its role as an economic indicator for a country. The more important the existence of the capital market is to a country's economy, the more sensitive the market is to available information. This makes an event or incident capable of causing a market reaction, especially if the event can affect the economy and global conditions. On February 24, 2022, the Russian Federation invaded Ukraine, causing a surge in world food commodity prices, especialy wheat. The purpose of this research is to determine the Indonesian capital market's reaction to the Russian invasion of Ukraine, measured by abnormal return, trading volume activity, and market capitalization differences before and after the event. The observation period was conducted for 30 days before and after the event. This study is quantitative and uses comparative methods. The sampling method used is purposive sampling, which gives a research sample of 47 companies in the food and beverage sub-sector of the Indonesian Stock Exchange. The results of this study show that the Russian invasion of Ukraine did not contain information that caused the market to react, as evidenced by the lack of significant differences in abnormal return and market capitalization before and after the invasion. However, the Russian invasion of Ukraine contained information that caused market participants to react in stock trading, as evidenced by significant differences in the trading volume activity variable.   Keywords: event study, abnormal return, trading volume activity, market capitalization
Prediksi Harga Saham Dengan Menggunakan Metode Weighted Moving Average Pada Saham Blue Chip (LQ45) Industri Perbankan Di Bursa Efek Indonesia: Stock Price Prediction Using the Weighted Moving Average Method for Blue Chip Stocks (LQ45) in the Banking Industry on the Indonesia Stock Exchange Hendrico Dili Sirendeng; Maryam Mangantar; Joubert B. Maramis
Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum) Vol. 7 No. 3 (2023): Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu isu perekonomian yang menjadi kekhawatiran saat ini yaitu inflasi, solusi terbaik untuk mengatasi inflasi adalah dengan berinvestasi, salah satunya dengan berinvestasi pada saham. Penelitian ini bertujuan untuk menguji apakah terdapat perbedaan yang signifikan antara harga saham rill dan harga saham metode weighted moving average pada bank yang termasuk dalam saham blue chip (LQ45) sektor keuangan industri perbankan yang terdaftar di Bursa Efek Indonesia untuk memberikan bukti empiris mengenai akurasi salah satu indikator analisis teknikal yaitu weighted moving average yang merupakan salah satu jenis dari indikator moving average. Masa periode penelitian MA20 yaitu 20 hari kerja pada bulan Januari 2022. Data diperoleh melalui website resmi BEI dan aplikasi chart Tradingview. Penelitian ini merupakan penelitian komparatif. Dimana untuk menguji hipotesis penelitian terkait keakuratan metode moving average, dilakukan uji beda paired sample t-Test yang dapat membuktikan secara statistik apakah terdapat perbedaan yang signifikan antara harga saham rill dan prediksi harga saham hasil metode weighted moving avarage. Hasil pengolahan data uji beda paired sample t-Test pada kelima sampel perbankan saham blue chip yang termasuk dalam indeks LQ45, menunjukkan bahwa nilai sig. (2-tailed) adalah sebesar 0,691 atau nilai sig. (2-tailed) lebih besar dari 0,05. Hasil penelitian menunjukkan bahwa tidak ada perbedaan antara harga saham rill dan harga saham prediksi weighted moving average. Penelitian ini kiranya dapat bermanfaat bagi para investor pasar modal sebagai indikator tambahan dan atau menjadi acuan serta referensi dalam menganalisa dan memilih metode analisis teknikal untuk membantu pengambilan keputusan investasi guna dapat meminimalisir berbagai risiko yang mungkin terjadi.
ANALISIS PROSES PEMBERIAN KREDIT UMKM DAN PENYELESAIAN KREDIT BERMASALAH PADA PT. BANK MANDIRI (PERSERO) TBK KOTA MANADO (STUDI KASUS PADA BANK MANDIRI CABANG DOTULONGLASUT MANADO) Yunike Veren Takarendehang; Maryam Mangantar; Lucky O.H Dotulong
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51370

Abstract

Penelitian ini bertujuan untuk menganalisis proses pemberian kredit dan cara menangani kredit bermasalah pada PT. Bank Mandiri  Cabang Dotulong Lasut Manado. Metode penelitian yang digunakan yaitu kuantitatif. Populasi dari penelitian ini adalah nasabah kredit UMKM PT. Bank Mandiri Cabang Dotulong Lasut. Jumlah sampel yang digunakan adalah 35 orang responden nasabah kredit UMKM. Teknik pengambilan sampel menggunakan non probability sampling yaitu purposive sampling metheod. Teknik pengumpulan data menggunakan studi pustaka dan kuesioner. Teknik analisis data menggunakan teknik regresi sederhana. Hasil penelitian dengan pengujian SPSS menunjukkan  bahwa  diperoleh nilai t hitung = 1,267 dengan tingkat signifikansi 0,211. Dengan batas signifikansi (α) 5% = 2,030, yang berarti bahwa Pemberian kredit berpengaruh positif dan signifikan terhadap Kredit bermasalah. Kesimpulan dari penelitian ini yaitu dalam proses pemberian kredit PT. Bank Mandiri Cabang Dotulong Lasut sudah sesuai prosedur dan sesuai peraturan perundang-undangan Bank Indonesia. Dalam menangani penyelesaian kredit bermasalah ada beberapa proses yang ditemukan yaitu Rescheduling (Penjadwalan kembali), Reconditioning (Persyaratan kembali), yang ketiga Restructuring (Penataan kembali). Saran penelitian ini : PT. Bank Mandiri Cabang Dotulong Lasut dalam proses pemberian kredit harus lebih teliti dalam melakukan pengecekan terhadap calon debitur agar dapat mengantisipasi terjadinya kredit bermasalah.   Kata Kunci: analisis proses pemberian kredit, kredit bermasalah, penyelesaian kredit bermasalah, bank.
THE INFLUENCE OF PRODUCT VARIATION AND SERVICESCAPE ON CUSTOMER SATISFACTION AT KOPI KENANGAN MEGAMAS MANADO Glady Langi; Maryam Mangantar; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52243

Abstract

The objectives to be achieved in this study are to identify the influence of product variations on customer satisfaction at Kopi Kenangan Megamas Manado, identify the influence of servicescape on customer satisfaction at Kopi Kenangan Megamas Manado, the influence of product variations and servicescape on customer satisfaction at Kopi Kenangan Megamas Manado. This study uses a quantitative approach. The sampling method used was non-probability with a purposive sampling technique. The sample criteria for this study were people who had visited, purchased and dine in at Kopi Kenangan Kawasan Megamas Manado. The results show that Product Variation has a positive and significant influence on Customer Satisfaction at Kopi Kenangan Megamas Manado, Servicescape has a positive and significant influence on Customer Satisfaction at Kopi Kenangan Megamas Manado, and simultaneously Product Variation and Servicescape influence Customer Satisfaction   Keyword: product variation, servicescape, customer satisfaction
THE EFFECT OF BRAND EQUITY AND PERCEIVED PRICE OF GOJEK TO CUSTOMER SATISFACTIONTHE EFFECT OF BRAND EQUITY AND PERCEIVED PRICE OF GOJEK TO CUSTOMER SATISFACTION Mourine Oroh; Maryam Mangantar; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52401

Abstract

Currently, there are many digital products that are developing very rapidly besides computers, namely smartphones and the Internet, not only in the field of communication but also in the field of public transportation, which with the help of current technology has led to new innovations, namely an application for online ride hailing calls via smartphones such as Gojek and other brands. This study examines the effect of brand equity and perceived price of the Gojek brand on customer satisfaction. This study used a quantitative research method with 100 samples using a questionnaire data collection technique, then tested using multiple linear multiple techniques. The results of the study stated that brand equity and perceived price of the Gojek brand have a positive and significant effect on customer satisfaction. Gojek must continue to maintain and improve its good quality and performance in order to maintain consumer interest in using the Gojek brand rather than other brands.   Keyword: brand equity, perceived price, customer satisfaction
ANALYSIS OF CONSUMER PERCEIVED QUALITY AND TRUST TO USAGE INTENTION OF QRIS AT COFFEESHOPS TRANSACTION IN MANADO Junior Mamesah; Maryam Mangantar; Julio Lawren Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52531

Abstract

This study aims the influence of Perceived Quality and Perceived Trust on customers’ usage intention to use QRIS as a payment method at Coffee shop Manado. It is important to understand the factors that influence the use of QRIS in coffee shop transactions. Quantitative research the approach for testing objective theories by examining the relationship variables. The sample size consists of 100 respondent, aged 15-35 years, sampling method was used is non-probability sampling, using questionnaire as tool in collecting data. Multiple regression analysis is used for regression analysis that allows to analyze the relationship between dependent variable and two or more independent variables Perceived Quality has a positive influence on Usage Intention. Studies Perceived Trust has a positive influence on Usage Intention. Perceived Quality and Perceived Trust has a positive influence on Usage Intention. The results of this study have shown that Perceived Quality has a positive and significant effect on Usage intention. The results of this study have shown that Perceived Trust has a positive and significant effect on Usage intention. The results of this study have shown that Perceived Quality and Perceived Trust has a positive and significant effect on Usage intention.   Keywords: perceived quality, perceived trust, usage intention
ANALYZING PURCHASE INTENTION ON ONLINE FASHION THRIFT STORE Gloria Lumenta; Maryam Mangantar; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.52652

Abstract

The purpose of this research is to analyze what attracts customer purchase intention in the Online Fashion Thrift Store. This research is descriptive qualitative research. Informants in this study are sellers of online fashion thrift store that joined the social media community, “Klontong Manado (Online Shop Sulut)”, whom have been actively selling fashion products for a minimum six month-long. The second type of informants is the consumer that had made purchase inside the community at least once. Analysis method in this study will use Miles and Huberman analysis technique for qualitative research, which are data reduction, data display, and then drawing conclusion. Based on the result provided, it is concluded that the variables, which are perceived risk, perceived benefit, trust, brand image, and price are positively influence customer purchase intention considering the agree responses is more than other result such as doubtful and disagree. Although there are several responses go toward competing with agree responses, the agree responses is always more than half. Price and perceived benefit are the most agreeable variables influencing customer purchase intention. It is concluded that every variable is agreeable to be creating or improving customer purchase intention in general   Keyword: purchase intention
Co-Authors Aldo Lengkong Anastha C. Sukarame Andre G S Moningka Andrew Juan Henry Mokoagouw Angie Tesalonika Rewah Bagus Dwiseptiawan Mardjani Chita Farikha Hamadjen Cliff Joy Johanes Kalesaran Damaris Yunika Pinangkaan Debry Ch. A. Lintong Dheva R. P. E. Sudarsono Djurwati Soepeno Emilia Gunawan Emilia Margareth Gunawan Estefan Dusauw Fian Pakederan Fitty Valdi Arie Glady Langi Gloria Lumenta Hendra N. Tawas Hendrico Dili Sirendeng Hizkia Hendrik David Tasik Jacky S B Sumarauw Jane Grace Poluan Poluan Joubert B. Maramis Juandri Frikasih Julio Lawren Rumokoy Julitri Ivie Karame Junior Mamesah Lawren J. Rumokoy Lawren Julio Rumokoy Lucky O.H Dotulong Maria V. J Tielung Marsadu, Olvianti Merinda H. Ch. Pandowo Mourine Oroh Paulina Van Rate Regina T. Saerang Regina Trivena Saerang Rogi, Mira Ronaldo Patrick Rumokoy Rorong, Natalia S. L.H. V. Joyce Lapian Shania Barlita Oping Shinta J. C. Wangke Yesinta Meice Tumpia Yunike Veren Takarendehang