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Pentingnya Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Loyalitas Pelanggan di CV Putra Timur Farm Rama Yudana; Choerul Umam; Tri Esti Rahayuningtyas; Widyatmoko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.4969

Abstract

In the constantly shifting and challenging market landscape, one notable phenomenon is the surge in new businesses. This study focuses on examining the impact of service quality and consumer trust on customer loyalty at CV Putra Timur Farm. In the commodity business, where prices frequently fluctuate, maintaining customer loyalty is essential for business sustainability. Data for this research was collected through observations and questionnaires and analyzed using the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. The results of the analysis indicate that excellent service quality and high levels of consumer trust have a positive and significant effect on customer loyalty. The findings highlight the critical importance of improving service quality and building strong consumer trust to maintain and enhance customer loyalty, especially amid unpredictable price fluctuations in commodity markets. This research underscores the need for businesses to focus on service excellence and trust-building strategies to ensure long-term customer retention and overall business success
Dampak Mobilitas Digitalisasi terhadap Nilai Budaya dan Perilaku Konsumtif Widyatmoko Widyatmoko; Mahadika Pradipta Himawan; Tri Esti Rahayuningtyas; Choerul Umam
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 4 (2025): Oktober: Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i4.5229

Abstract

The development of digital technology and the intensification of societal mobility both geographic and socio relational have brought about significant changes in the cultural values ​​and consumer behavior of individuals and groups. This study uses a qualitative approach to explore how digitalization and mobility jointly and mutually influence consumer cultural values ​​and consumer behavior. Data were obtained through in-depth interviews with informants from various backgrounds who actively use digital platforms and engage in mobility changes, such as changes in residence or employment. Thematic analysis shows that digitalization accelerates the internalization of consumer norms and cross-cultural access, mobility facilitates cultural exchange and the adoption of new consumer values ​​and changes the meaning of goods as identity, and digital-mobility interactions create more flexible and rapid consumer behavior. This study suggests that cultural policies and practices should take adaptive steps in facing this transformation to maintain the sustainability of cultural values ​​and direct consumption to be more reflective.
Mengungkap Pengaruh Label Halal, Kualitas Pelayanan, Bukti Fisik, dan Promosi Media Sosial terhadap Keputusan Pembelian Mie Gacoan di Semarang Kusuma, Danny Arya; Putra, Febrianur Ibnu Fitroh Sukono; Tri Esti Rahayuningtyas
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21456

Abstract

Research aim: The study aims to determine the effect of halal labeling variables, service quality, physical evidence, and social media promotion on purchasing decisions for gacoan noodles in Semarang City. Approach: This study uses a quantitative approach method Research Finding: service quality, physical evidence, and social media promotion significantly affect purchasing decisions for gacoan noodles in Semarang City. Meanwhile, the halal label variable has no significant effect. Theoretical contribution/Originality: The novelty of this research lies in the finding that the halal label, although generally considered important in the Muslim consumer market, does not have a significant influence in the context of fast food cuisine favored by students. This provides a new perspective in understanding young consumers' preferences in Indonesia, especially in the fast food industry. Practitioner/Policy implication: Focusing on improving service quality, physical evidence, and social media promotion, as well as considering customer preferences regarding halal labeling, Mie Gacoan can increase the attractiveness and competitiveness of their products in the Semarang city market Research limitation: This research only focuses on halal labeling, service quality, physical evidence, and social media promotion.
Pure-In: Exploring Customer Satisfaction Performance to Increase Repurchase Intentions Mahmud; Putra, Febrianur Ibnu Fitroh Sukono; Rahayuningtyas, Tri Esti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21457

Abstract

Research Aim: This study analyzes the influence of trust, promotion, e-service quality, and convenience on repurchase intention, with consumer satisfaction as an intervening variable. Approach: This study uses a quantitative method with path analysis analysis techniques. Samples were taken using purposive sampling techniques of 100 consumers. Research Findings: The results of the first part of the analysis show that Trust, Promotion, E-Service Quality, and Convenience have a positive and significant effect on customer satisfaction. The second part of the study, namely Trust, Promotion, E-Service Quality, and Convenience, has a large and positive effect on repurchase intention. Consumer satisfaction has a significant and positive effect on repurchase intention. Theoretical Contribution: This article is very relevant for future research that focuses on optimizing consumer experience in e-commerce, especially in integrating psychological, technological, and marketing aspects to create consumer satisfaction and loyalty. Practical Implications: E-commerce can prioritize the factors in this study to increase consumer satisfaction and repurchase intention. Research Limitations: This study only focuses on certain variables, so future research can add external variables such as economic conditions, etc.
Analisa Penerapan Metode Analytical Hierarchy Process Dalam Aktifitas Penjurusan Siswa Baru Setiarso, Ichwan; Indriyono, Bonifacius Vicky; Rahayuningtyas, Tri Esti; Umam, Choerul; Ningrum, Melati Ayu Nursida; Wahyu, Arika Norma; Putri, Stevani Tri Wahyu
Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Vol. 7 No. 2 (2023): PROSIDING SEMINAR NASIONAL INOVASI TEKNOLOGI TAHUN 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/inotek.v7i2.3508

Abstract

Saat ini para siswa yang baru lulus dari SMP dan yang berencana melanjutkan ke jenjang Sekolah Menengah Kejuruan (SMK) harus sudah menentukan pilihan program studi apa yang akan di ambil. Tidak dapat dipungkiri bahwa pemilihan tersebut menjadi sesuatu hal yang membingungkan bagi kebanyakan siswa. Hal ini dikarenakan mereka tidak dapat memilih memilih jurusan yang ada sesuai kemampuanya sehingga berakibat gagalnya proses belajar mereka saat di SMK. Konsultasi dan analisa yang matang perlu dilakukan sedini mungkin sebelum memutuskan masuk SMK. Banyak dari calon siswa hanya melakukan konsultasi dengan orang tua maupun guru di SMP yang hasilnya kadang tidak sesuai dengan yang mereka inginkan. Untuk mengatasi permasalahan diatas, dapat dibangun sebuah sistem yang dapat membantu siswa dalam memutuskan jurusan apa yang cocok dengan kemampuan mereka berdasarkan pada kriteria yang ditetapkan. Penelitian ini bertujuan untuk membangun sistem pendukung keputusan menggunakan metode AHP (Analytical Hierarchy Process). Hasil pengujian menunjukkan bawah metode ini cocok digunakan untuk menentukan alternatif terbaik dari sejumlah kriteria yang ditetapkan dalam penentuan jurusan di SMK.