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All Journal JAIS (Journal of Applied Intelligent System) Jurnal Organisasi Dan Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS BUDGETING : Journal of Business, Management and Accounting Jurnal AbdiMas Nusa Mandiri International Journal of Artificial Intelligence and Robotics (IJAIR) Jurnal Pengabdian Masyarakat Nusantara JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Ekonomi dan Manajemen (JEKMA) Gemilang: Jurnal Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Synergy In Economic & Business Management (SEBM) Proceeding of The International Conference on Management, Entrepreneurship, and Business SAP (Susunan Artikel Pendidikan) The Journal of Community Empowerment and Sustainability Services Optimal: Jurnal Ekonomi dan Manajemen
Tri Esti Rahayuningtyas
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Peran Influencer Terhadap Niat Pembelian Produk Fashion Gen Z Melalui Perbandingan Sosial, FOMO, dan Materialisme Putri, Stevani Tri Wahyu; Rahayuningtyas, Tri Esti; Negara, Wana Pramudyawardana Kusuma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5506

Abstract

The development of social media has enhanced the role of influencers in shaping consumer behavior, particularly among Gen Z. Influencers act not only as sources of information but also as role models who encourage imitative behavior, social comparison, fear of missing out (FOMO), and materialism, which ultimately influence fashion purchase intention. This study aims to analyze the effect of influencer imitation on fashion purchase intention through social comparison, FOMO, and materialism among Gen Z in East Java. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire using a Likert scale and involved 248 Gen Z respondents residing in East Java who follow influencers on social media and actively use e-commerce platforms. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through SmartPLS version 4.0. The results indicate that influencer imitation has a positive and significant effect on social comparison, FOMO, and materialism. Furthermore, social comparison and FOMO are proven to have a positive and significant effect on fashion purchase intention. Materialism also shows a positive and significant effect on purchase intention, although its contribution is relatively smaller than that of FOMO. These findings demonstrate that the influence of influencers on purchase intention is not only direct but also strengthened through psychological and social mechanisms. This study is expected to contribute theoretically to consumer behavior literature and provide practical considerations for fashion industry practitioners and marketers in designing more effective marketing strategies targeting Gen Z.
Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Pengguna Terhadap Layanan Mandiri Mobile Banking di Kediri Lusdianingrum, Sitista Silvi; Rahayuningtyas, Tri Esti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5848

Abstract

This study aims to analyze the influence of cost, security, relative advantage, responsiveness, and ease of use on user satisfaction with Livin by Mandiri mobile banking services in Kediri. This study uses a quantitative method with 172 respondents selected through purposive sampling to collect data from active users of Livin by Mandiri services, which are then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS. The results of this study indicate that the five independent variables have a positive and significant effect on user satisfaction. Convenience is the most dominant factor (t=3.750; p=0.000), followed by security (t=3.495; p=0.000), relative advantage (t=3.372; p=0.001), cost (t=2.869; p=0.004), and responsiveness (t=2.483; p=0.013). The research model shows an Adjusted R-Square value of 0.671, which means that 67.1% of the user satisfaction variables can be explained by these five variables. The results of this study indicate that user satisfaction is formed through technical ease of use, high security, and system reliability. For banking companies, these results show the importance of maintaining cost efficiency and service responsiveness to build long-term user loyalty. This study supports the application of the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) in the development of digital banking services in Kediri.
PREFERENSI KONSUMEN TERHADAP PILIHAN MAKANAN BERBASIS DIGITAL MELALUI APLIKASI PEMESANAN ONLINE DALAM PERILAKU KONSUMEN Widyatmoko; Tri Esti Rahayuningtyas; Wildan Mahmud; Moch. Sjamsul Hidajat
Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2024): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v3i3.1692

Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana kemudahan penggunaan dan fitur aplikasi pemesanan makanan online mempengaruhi perilaku serta kepuasan konsumen, serta bagaimana kualitas informasi yang disediakan oleh aplikasi mempengaruhi keputusan pembelian. Masalah utama yang dihadapi adalah oversaturation pasar aplikasi pemesanan makanan yang membingungkan konsumen dan kualitas informasi yang tidak konsisten, seperti akurasi ulasan dan relevansi promosi, yang dapat mengurangi kepuasan. Metode penelitian yang digunakan adalah kualitatif dengan wawancara mendalam, diskusi kelompok fokus (FGD), dan analisis konten ulasan pengguna untuk mendapatkan wawasan mendalam mengenai preferensi konsumen. Hasil penelitian menunjukkan bahwa kemudahan penggunaan dan fitur aplikasi yang intuitif secara signifikan mempengaruhi kepuasan pengguna, dengan fitur pelacakan pesanan dan promosi sebagai faktor penting dalam keputusan pembelian. Selain itu, kualitas informasi seperti akurasi ulasan dan relevansi promosi berperan besar dalam membangun kepercayaan dan mempengaruhi keputusan pembelian. Penelitian ini menyimpulkan bahwa aplikasi yang mudah digunakan, menyediakan informasi berkualitas tinggi, dan menawarkan promosi yang relevan dapat meningkatkan pengalaman pengguna dan efektivitas strategi pemasaran. Rekomendasi diberikan untuk merancang aplikasi yang lebih user-friendly dan memastikan kualitas informasi yang akurat.
Peningkatan Mutu Pusat Pembelajaran Sunan Kalijogo dengan Strategi Two Stay Two Stray Tri Esti Rahayuningtyas; Widyatmoko Widyatmoko; Mahadika Pradipta Himawan; Choerul Umam
SAP (Susunan Artikel Pendidikan) Vol. 10 No. 2 (2025): SAP
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sap.v10i2.615

Abstract

The learning system in non-formal educational institutions still faces challenges such as low active student participation and the dominance of a tutor-centered approach that makes the learning process monotonous. Therefore, innovative, interactive, and student-centered learning strategies are needed to create an interesting and meaningful learning atmosphere. This study aims to evaluate the effectiveness of the Two Stay Two Stray (TSTS) learning strategy in improving the quality of education at the Sunan Kalijogo Kediri Community Learning Center (PKBM) and provide strategic recommendations for innovative student-centered learning. The study was conducted in May 2025 using a qualitative approach, focusing on the experiences, behaviors, motivations, and interactions of participants holistically. The TSTS strategy fosters active two-way communication between tutors and students. So that students can express opinions, share ideas, and collaborate in finding solutions to help reduce boredom and improve understanding. The findings show that TSTS increases student participation and encourages a more interesting, inclusive, and humanistic learning environment, thereby improving the quality of teaching. The study contributes academically by becoming the basis for further research on the TSTS method in other PKBM programs, such as skills or entrepreneurship training.
KING-KU: Driving Customer Loyalty through Customer Satisfaction on KingGarage Kudus Ulfa, Adilla Kustya; Haziroh, Awanis Linati; Rahayuningtyas, Tri Esti; Fatmawati, Elia Resha; Kanaya, Fadia Zulfa; Yulianto, Ahmad Rudi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5640

Abstract

Competition in the automotive service industry has intensified, marked by the growing number of highly rated repair shops in Kudus Regency. As a newly established workshop in 2022, KingGarage Kudus faces challenges in building customer loyalty, as preliminary findings indicate low levels of repeat purchases and customer referrals. This study aims to examine the effects of service quality and brand image on customer loyalty, with customer satisfaction serving as a mediating variable that strengthens relational outcomes. A quantitative research approach was employed, with data collected through a closed-ended questionnaire using a Likert scale to capture customer perceptions accurately. The sample consisted of KingGarage Kudus customers selected through purposive sampling based on predefined criteria related to service experience. Data were analyzed using SmartPLS 4, including outer model evaluation, inner model assessment, coefficient of determination (R²), and hypothesis testing to ensure robust statistical validation. The findings reveal that service quality and brand image have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction significantly mediates the relationship between service quality, brand image, and customer loyalty, indicating its central role in loyalty formation. These results highlight the strategic importance of enhancing service quality and strengthening brand image to foster customer satisfaction and reinforce customer loyalty, thereby enabling automotive service providers to sustain their competitive advantage in a highly dynamic and competitive industry environment.
Marketing-Based Risk Mitigation in the Riyadlul Jannah Orphanage Elia Resha Fatmawati; Tri Esti Rahayuningtyas; Sisca Dian Rahmawati; Dessy Fatmawati; Nadiya Fikriyatuz Zakiyah
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Risks can occur at any time, and the risks that are constantly faced by the managers of the Riyadlul Jannah Orphanage feel so complex. Daily or routine risks encountered are the availability of necessities for the needs of foster children: food, washing equipment, bathing equipment, and teaching and learning materials. In addition, the pure risks are the orphanage leaking, flooding, falling trees, burning, and the like. Next is the survival risk, namely the continuity of the implementation of the orphanage social enterprise, the sustainability of foster children after entering the community, and the ability to see every business and marketing opportunity to survive. The method used is the risk mitigation method using the marketing concept with stages: risk identification, risk tabulation, risk priority, and alternative elements of strategies that will be implemented so that the Riyadlul Jannah Orphanage continues to survive and survives and is accepted by the wider community. To maximize the results of community service, the means used are marketing-based risk mitigation using tools on the web. Mitigasiresiko.com is accessed by training participants to gain experience in carrying out risk mitigation by utilizing elements available at the Riyadlul Jannah Orphanage. This paper evaluates the effectiveness and usefulness of the web tool. Mitigasiresiko.com. in supporting the implementation of community service at the Riyadlul Jannah Orphanage.
PELATIHAN PENYUSUNAN RENCANA BISNIS BERBASIS STRATEGI PEMASARAN SISWA SMK PAWYATAN DAHA 2 KEDIRI Widyatmoko Widyatmoko; Ichwan Setiarso; Tri Esti Rahayuningtyas; Mahadika Pradipta Himawan
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.8279

Abstract

This community service program aims to enhance the entrepreneurial competencies of students at SMK Pawyatan Daha 2 Kediri City through training in business plan development based on marketing strategies. The main problem faced by partners is students' limited understanding of how to develop comprehensive business plan components, such as market analysis, and their lack of ability to utilize information technology for digital marketing. The scope of the program includes identifying problems in business management and product marketing, developing structured business plans, and implementing digital marketing strategies using information technology. The methods employed consist of interactive training sessions, simulations, group discussions, mentoring, and business pitch presentations. Data were collected through preliminary observations, discussions with school representatives, and evaluation of students’ business plan documents as well as their digital marketing practices. The results indicate that more than 80% of participants understood the stages of business plan preparation, and approximately 70% were able to produce complete and presentation-ready business plan documents. Furthermore, over 80% of students successfully created digital promotional accounts and uploaded marketing content via social media platforms. The implementation of science and technology tools such as the Business Model Canvas (BMC), Canva, and Artificial Intelligence (AI) contributed to improved creativity, business planning effectiveness, and branding and product promotion skills. In conclusion, business plan training based on marketing strategies effectively fosters an entrepreneurial mindset, strengthens managerial and marketing skills, and prepares students to become independent and competitive young entrepreneurs.
Managing Perceived Uncertainty and Boosting Purchase Intention Through Live-Streaming Marketing Elements Wana Pramudyawardana Kusuma Negara; Tri Esti Rahayuningtyas; Widyatmoko Widyatmoko; An’nin Firnanda Mustofa Putri; Aurellia Benicta; Stivani Dima Octani; Teuku Abrar
Jurnal Organisasi dan Manajemen Vol. 21 No. 1 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v21i1.9787.2025

Abstract

Purpose – This study investigated the impact of live-streaming marketing elements on perceived uncertainty and purchase intentions. Live-streaming marketing elements examined include live-streamer competence, online traffic, information usefulness, and product scarcity. Methodology – The object of this study is businesses engaged in live-streaming commerce through both e-marketplace platforms and social media channels. A total of 418 respondents participated in the online survey. Data analysis was conducted using Partial Least Square-Structural Equation Modeling (PLS-SEM). Findings – Findings indicate that perceived uncertainty negatively affects purchase intentions, while live-streamer competence, information usefulness, and online traffic positively influence purchase intentions. Specifically, information usefulness reduces perceived uncertainty, whereas product scarcity increases perceived uncertainty. Originality – This study highlights the importance of addressing perceived uncertainty through effective live-streaming marketing elements to boost consumer purchase intentions. This study includes the dimension of product scarcity into the live-streaming marketing elements, based on the Yale Model, which has not been explored in prior research.
Peran Kearifan Lokal Dalam Menunjang Manajemen Kreatif Dan Inovatif Di Era Globalisasi Aniza Chairani; Angel Firlyaningsrum; Widyatmoko Widyatmoko; Tri Esti Rahayuningtyas; Choerul Umam
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i2.879

Abstract

Tujuan penelitian ini adalah untuk lebih memahami keberadaan gagasan atau ide kreatif sebagai strategi yang diperkiraakan akan mampu menjadikan daya saing baik dalam menghadapi tantangan global bagi manajemen dalam menyikapi kearifan lokal yang ada. Metode penilitian ini adalah penelitian kualitatif deskriptif, yaitu data yang dikumpulkan bentuk kata kata bukan angka sebagai penelitian yang diajukan untuk mendeskripsikan atau fenomena fenomena yang ada. Hasil penelitian menjelaskan bahwa terjadi perubahan kebiasaan tentang pengembangan bentuk produk, kegiatan proses usaha atau bisnis, serta terjadinya inovasi dalam manajemen organisasi. Berkaitan dengan manajemen kreatif dan inovasi perubahan dalam pengelolaan inovasi dalam proses-proses, produk dan pelayanan, organisasi, sampai pelanggan dan pasar. Dalam menunjang kegiatan manajemen kreatif dan inovasi dibutuhkan dalam memebrikan gagasan dan ide-ide baru secara terus mengalir sebagai antisipasi perkembangan dunia agar nilai kearifan lokal tetap eksis di era globaliasi. Upaya untuk mempertahankan nilai kebudayaan suatu lingkungan dengan memperhatikan nilai kerifan lokal senantiasa melekat pada diri generasi muda dalam menghadapi tantangan masa globalisasi.
Mengungkap Pengaruh Label Halal, Kualitas Pelayanan, Bukti Fisik, dan Promosi Media Sosial terhadap Keputusan Pembelian Mie Gacoan di Semarang Danny Arya Kusuma; Febrianur Ibnu Fitroh Sukono Putra; Tri Esti Rahayuningtyas
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21456

Abstract

Research aim: The study aims to determine the effect of halal labeling variables, service quality, physical evidence, and social media promotion on purchasing decisions for gacoan noodles in Semarang City. Approach: This study uses a quantitative approach method Research Finding: service quality, physical evidence, and social media promotion significantly affect purchasing decisions for gacoan noodles in Semarang City. Meanwhile, the halal label variable has no significant effect. Theoretical contribution/Originality: The novelty of this research lies in the finding that the halal label, although generally considered important in the Muslim consumer market, does not have a significant influence in the context of fast food cuisine favored by students. This provides a new perspective in understanding young consumers' preferences in Indonesia, especially in the fast food industry. Practitioner/Policy implication: Focusing on improving service quality, physical evidence, and social media promotion, as well as considering customer preferences regarding halal labeling, Mie Gacoan can increase the attractiveness and competitiveness of their products in the Semarang city market Research limitation: This research only focuses on halal labeling, service quality, physical evidence, and social media promotion.
Co-Authors Adilla Kustya Ulfa Aji Prasojo Alek Zain Madani Amalia Nur Chasanah Angel Firlyaningsrum Angel Firlyaningsrum Angel Frilyaningrum Angel Frilyaningrum Aniza Chairani Aniza Chairani Anjasari, Triska An’nin Firnanda Mustofa Putri Aurellia Benicta Awanis Linati Haziroh Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono, Bonifacius Vicky Chandriana, Tri Dian Choerul Umam Choerul Umam Daffa Hafizh Dzamara Danny Arya Kusuma Dessy Fatmawati Desyandri Desyandri Dibyo Adi Wibowo Eko Hari Rachmawanto Elia Resha Fatmawati Ery Mintorini Evita Citra Yustiqomah Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Ichwan Setiarso Iffah Irdinawati Kanaya, Fadia Zulfa Kelvin Pedro Gamalael Lusdianingrum, Sitista Silvi Madany, Alek Zain Mahadika Pradipta Himawan Mahadika Pradipta Himawan Mahmud Mahmud Moch. Sjamsul Hidajat Muhammad Jihatur Rifqi Ardiansyah Nadiya Fikriyatuz Zakiyah Negara, Wana Pramudyawardana Kusuma Neili Winda Saharani Ningrum, Melati Ayu Nursida Pratama, Zudha Putra, Ifan Perdana Putri, Stevani Tri Wahyu Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rama Yudana Rifqi Ardiansyah, M. Jihatur Sania Dinda Awalia Setiarso, Ichwan Sisca Dian Rahmawati Stivani Dima Octani Suryawijaya, Tito Wira Eka Teuku Abrar Umam, Choerul Uswatun Kasanah, Uswatun Utomo, Muhammad Tata Rizky Setyo Victor Kurniawan Wijaya Wahyu, Arika Norma Wellia Shinta Sari Widyatmoko Widyatmoko Wildan Mahmud Yaacob, Noorayisahbe Bt Mohd Yulianto, Ahmad Rudi Zumrotus Sholikhah