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All Journal JAIS (Journal of Applied Intelligent System) BUDGETING : Journal of Business, Management and Accounting International Journal of Artificial Intelligence and Robotics (IJAIR) Jurnal Pengabdian Masyarakat Nusantara JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Ekonomi dan Manajemen (JEKMA) Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Synergy In Economic & Business Management (SEBM) Proceeding of The International Conference on Management, Entrepreneurship, and Business
Tri Esti Rahayuningtyas
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pentingnya Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Loyalitas Pelanggan di CV Putra Timur Farm Rama Yudana; Choerul Umam; Tri Esti Rahayuningtyas; Widyatmoko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.4969

Abstract

In the constantly shifting and challenging market landscape, one notable phenomenon is the surge in new businesses. This study focuses on examining the impact of service quality and consumer trust on customer loyalty at CV Putra Timur Farm. In the commodity business, where prices frequently fluctuate, maintaining customer loyalty is essential for business sustainability. Data for this research was collected through observations and questionnaires and analyzed using the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. The results of the analysis indicate that excellent service quality and high levels of consumer trust have a positive and significant effect on customer loyalty. The findings highlight the critical importance of improving service quality and building strong consumer trust to maintain and enhance customer loyalty, especially amid unpredictable price fluctuations in commodity markets. This research underscores the need for businesses to focus on service excellence and trust-building strategies to ensure long-term customer retention and overall business success
Co-Authors Aji Prasojo Alek Zain Madani Angel Firlyaningsrum Angel Firlyaningsrum Angel Frilyaningrum Angel Frilyaningrum Aniza Chairani Aniza Chairani Anjasari, Triska Arika Norma Wahyu Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono Chandriana, Tri Dian Chasanah, Amalia Nur Choerul Umam Choerul Umam Choerul Umam Daffa Hafizh Dzamara Danny Arya Kusuma Desyandri Desyandri Dibyo Adi Wibowo Eko Hari Rachmawanto Ery Mintorini Evita Citra Yustiqomah Febrianur Ibnu Fitroh Sukono Putra Ichwan Setiarso Iffah Irdinawati Kelvin Pedro Gamalael Madany, Alek Zain Mahadika Pradipta Himawan Mahmud Mahmud Melati Ayu Nursida Ningrum Moch. Sjamsul Hidajat Muhammad Jihatur Rifqi Ardiansyah Negara, Wana Pramudyawardana Kusuma Neili Winda Saharani Pratama, Zudha Putra, Ifan Perdana Rachmawansyah, M. Sandia Rama Yudana Rifqi Ardiansyah, M. Jihatur Sania Dinda Awalia Stevani Tri Wahyu Putri Suryawijaya, Tito Wira Eka Umam, Choerul Uswatun Kasanah, Uswatun Utomo, Muhammad Tata Rizky Setyo Victor Kurniawan Wijaya Wellia Shinta Sari Widyatmoko Widyatmoko Widyatmoko Widyatmoko Wildan Mahmud Yaacob, Noorayisahbe Bt Mohd Zumrotus Sholikhah