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All Journal JAIS (Journal of Applied Intelligent System) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS BUDGETING : Journal of Business, Management and Accounting International Journal of Artificial Intelligence and Robotics (IJAIR) Jurnal Pengabdian Masyarakat Nusantara JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Ekonomi dan Manajemen (JEKMA) Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Journal of Artificial Intelligence and Digital Business Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Synergy In Economic & Business Management (SEBM) Proceeding of The International Conference on Management, Entrepreneurship, and Business
Tri Esti Rahayuningtyas
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Dampak Mobilitas Digitalisasi terhadap Nilai Budaya dan Perilaku Konsumtif Widyatmoko Widyatmoko; Mahadika Pradipta Himawan; Tri Esti Rahayuningtyas; Choerul Umam
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 4 (2025): Oktober: Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i4.5229

Abstract

The development of digital technology and the intensification of societal mobility both geographic and socio relational have brought about significant changes in the cultural values ​​and consumer behavior of individuals and groups. This study uses a qualitative approach to explore how digitalization and mobility jointly and mutually influence consumer cultural values ​​and consumer behavior. Data were obtained through in-depth interviews with informants from various backgrounds who actively use digital platforms and engage in mobility changes, such as changes in residence or employment. Thematic analysis shows that digitalization accelerates the internalization of consumer norms and cross-cultural access, mobility facilitates cultural exchange and the adoption of new consumer values ​​and changes the meaning of goods as identity, and digital-mobility interactions create more flexible and rapid consumer behavior. This study suggests that cultural policies and practices should take adaptive steps in facing this transformation to maintain the sustainability of cultural values ​​and direct consumption to be more reflective.
Mengungkap Pengaruh Label Halal, Kualitas Pelayanan, Bukti Fisik, dan Promosi Media Sosial terhadap Keputusan Pembelian Mie Gacoan di Semarang Kusuma, Danny Arya; Putra, Febrianur Ibnu Fitroh Sukono; Tri Esti Rahayuningtyas
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21456

Abstract

Research aim: The study aims to determine the effect of halal labeling variables, service quality, physical evidence, and social media promotion on purchasing decisions for gacoan noodles in Semarang City. Approach: This study uses a quantitative approach method Research Finding: service quality, physical evidence, and social media promotion significantly affect purchasing decisions for gacoan noodles in Semarang City. Meanwhile, the halal label variable has no significant effect. Theoretical contribution/Originality: The novelty of this research lies in the finding that the halal label, although generally considered important in the Muslim consumer market, does not have a significant influence in the context of fast food cuisine favored by students. This provides a new perspective in understanding young consumers' preferences in Indonesia, especially in the fast food industry. Practitioner/Policy implication: Focusing on improving service quality, physical evidence, and social media promotion, as well as considering customer preferences regarding halal labeling, Mie Gacoan can increase the attractiveness and competitiveness of their products in the Semarang city market Research limitation: This research only focuses on halal labeling, service quality, physical evidence, and social media promotion.
Pure-In: Exploring Customer Satisfaction Performance to Increase Repurchase Intentions Mahmud; Putra, Febrianur Ibnu Fitroh Sukono; Rahayuningtyas, Tri Esti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21457

Abstract

Research Aim: This study analyzes the influence of trust, promotion, e-service quality, and convenience on repurchase intention, with consumer satisfaction as an intervening variable. Approach: This study uses a quantitative method with path analysis analysis techniques. Samples were taken using purposive sampling techniques of 100 consumers. Research Findings: The results of the first part of the analysis show that Trust, Promotion, E-Service Quality, and Convenience have a positive and significant effect on customer satisfaction. The second part of the study, namely Trust, Promotion, E-Service Quality, and Convenience, has a large and positive effect on repurchase intention. Consumer satisfaction has a significant and positive effect on repurchase intention. Theoretical Contribution: This article is very relevant for future research that focuses on optimizing consumer experience in e-commerce, especially in integrating psychological, technological, and marketing aspects to create consumer satisfaction and loyalty. Practical Implications: E-commerce can prioritize the factors in this study to increase consumer satisfaction and repurchase intention. Research Limitations: This study only focuses on certain variables, so future research can add external variables such as economic conditions, etc.
Analisa Penerapan Metode Analytical Hierarchy Process Dalam Aktifitas Penjurusan Siswa Baru Setiarso, Ichwan; Indriyono, Bonifacius Vicky; Rahayuningtyas, Tri Esti; Umam, Choerul; Ningrum, Melati Ayu Nursida; Wahyu, Arika Norma; Putri, Stevani Tri Wahyu
Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Vol. 7 No. 2 (2023): PROSIDING SEMINAR NASIONAL INOVASI TEKNOLOGI TAHUN 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/inotek.v7i2.3508

Abstract

Saat ini para siswa yang baru lulus dari SMP dan yang berencana melanjutkan ke jenjang Sekolah Menengah Kejuruan (SMK) harus sudah menentukan pilihan program studi apa yang akan di ambil. Tidak dapat dipungkiri bahwa pemilihan tersebut menjadi sesuatu hal yang membingungkan bagi kebanyakan siswa. Hal ini dikarenakan mereka tidak dapat memilih memilih jurusan yang ada sesuai kemampuanya sehingga berakibat gagalnya proses belajar mereka saat di SMK. Konsultasi dan analisa yang matang perlu dilakukan sedini mungkin sebelum memutuskan masuk SMK. Banyak dari calon siswa hanya melakukan konsultasi dengan orang tua maupun guru di SMP yang hasilnya kadang tidak sesuai dengan yang mereka inginkan. Untuk mengatasi permasalahan diatas, dapat dibangun sebuah sistem yang dapat membantu siswa dalam memutuskan jurusan apa yang cocok dengan kemampuan mereka berdasarkan pada kriteria yang ditetapkan. Penelitian ini bertujuan untuk membangun sistem pendukung keputusan menggunakan metode AHP (Analytical Hierarchy Process). Hasil pengujian menunjukkan bawah metode ini cocok digunakan untuk menentukan alternatif terbaik dari sejumlah kriteria yang ditetapkan dalam penentuan jurusan di SMK.
Peran Influencer Terhadap Niat Pembelian Produk Fashion Gen Z Melalui Perbandingan Sosial, FOMO, dan Materialisme Putri, Stevani Tri Wahyu; Rahayuningtyas, Tri Esti; Negara, Wana Pramudyawardana Kusuma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5506

Abstract

The development of social media has enhanced the role of influencers in shaping consumer behavior, particularly among Gen Z. Influencers act not only as sources of information but also as role models who encourage imitative behavior, social comparison, fear of missing out (FOMO), and materialism, which ultimately influence fashion purchase intention. This study aims to analyze the effect of influencer imitation on fashion purchase intention through social comparison, FOMO, and materialism among Gen Z in East Java. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire using a Likert scale and involved 248 Gen Z respondents residing in East Java who follow influencers on social media and actively use e-commerce platforms. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through SmartPLS version 4.0. The results indicate that influencer imitation has a positive and significant effect on social comparison, FOMO, and materialism. Furthermore, social comparison and FOMO are proven to have a positive and significant effect on fashion purchase intention. Materialism also shows a positive and significant effect on purchase intention, although its contribution is relatively smaller than that of FOMO. These findings demonstrate that the influence of influencers on purchase intention is not only direct but also strengthened through psychological and social mechanisms. This study is expected to contribute theoretically to consumer behavior literature and provide practical considerations for fashion industry practitioners and marketers in designing more effective marketing strategies targeting Gen Z.
Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Pengguna Terhadap Layanan Mandiri Mobile Banking di Kediri Lusdianingrum, Sitista Silvi; Rahayuningtyas, Tri Esti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5848

Abstract

This study aims to analyze the influence of cost, security, relative advantage, responsiveness, and ease of use on user satisfaction with Livin by Mandiri mobile banking services in Kediri. This study uses a quantitative method with 172 respondents selected through purposive sampling to collect data from active users of Livin by Mandiri services, which are then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS. The results of this study indicate that the five independent variables have a positive and significant effect on user satisfaction. Convenience is the most dominant factor (t=3.750; p=0.000), followed by security (t=3.495; p=0.000), relative advantage (t=3.372; p=0.001), cost (t=2.869; p=0.004), and responsiveness (t=2.483; p=0.013). The research model shows an Adjusted R-Square value of 0.671, which means that 67.1% of the user satisfaction variables can be explained by these five variables. The results of this study indicate that user satisfaction is formed through technical ease of use, high security, and system reliability. For banking companies, these results show the importance of maintaining cost efficiency and service responsiveness to build long-term user loyalty. This study supports the application of the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) in the development of digital banking services in Kediri.
PREFERENSI KONSUMEN TERHADAP PILIHAN MAKANAN BERBASIS DIGITAL MELALUI APLIKASI PEMESANAN ONLINE DALAM PERILAKU KONSUMEN Widyatmoko; Tri Esti Rahayuningtyas; Wildan Mahmud; Moch. Sjamsul Hidajat
Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2024): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v3i3.1692

Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana kemudahan penggunaan dan fitur aplikasi pemesanan makanan online mempengaruhi perilaku serta kepuasan konsumen, serta bagaimana kualitas informasi yang disediakan oleh aplikasi mempengaruhi keputusan pembelian. Masalah utama yang dihadapi adalah oversaturation pasar aplikasi pemesanan makanan yang membingungkan konsumen dan kualitas informasi yang tidak konsisten, seperti akurasi ulasan dan relevansi promosi, yang dapat mengurangi kepuasan. Metode penelitian yang digunakan adalah kualitatif dengan wawancara mendalam, diskusi kelompok fokus (FGD), dan analisis konten ulasan pengguna untuk mendapatkan wawasan mendalam mengenai preferensi konsumen. Hasil penelitian menunjukkan bahwa kemudahan penggunaan dan fitur aplikasi yang intuitif secara signifikan mempengaruhi kepuasan pengguna, dengan fitur pelacakan pesanan dan promosi sebagai faktor penting dalam keputusan pembelian. Selain itu, kualitas informasi seperti akurasi ulasan dan relevansi promosi berperan besar dalam membangun kepercayaan dan mempengaruhi keputusan pembelian. Penelitian ini menyimpulkan bahwa aplikasi yang mudah digunakan, menyediakan informasi berkualitas tinggi, dan menawarkan promosi yang relevan dapat meningkatkan pengalaman pengguna dan efektivitas strategi pemasaran. Rekomendasi diberikan untuk merancang aplikasi yang lebih user-friendly dan memastikan kualitas informasi yang akurat.
KING-KU: Driving Customer Loyalty through Customer Satisfaction on KingGarage Kudus Ulfa, Adilla Kustya; Haziroh, Awanis Linati; Rahayuningtyas, Tri Esti; Fatmawati, Elia Resha; Kanaya, Fadia Zulfa; Yulianto, Ahmad Rudi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5640

Abstract

Competition in the automotive service industry has intensified, marked by the growing number of highly rated repair shops in Kudus Regency. As a newly established workshop in 2022, KingGarage Kudus faces challenges in building customer loyalty, as preliminary findings indicate low levels of repeat purchases and customer referrals. This study aims to examine the effects of service quality and brand image on customer loyalty, with customer satisfaction serving as a mediating variable that strengthens relational outcomes. A quantitative research approach was employed, with data collected through a closed-ended questionnaire using a Likert scale to capture customer perceptions accurately. The sample consisted of KingGarage Kudus customers selected through purposive sampling based on predefined criteria related to service experience. Data were analyzed using SmartPLS 4, including outer model evaluation, inner model assessment, coefficient of determination (R²), and hypothesis testing to ensure robust statistical validation. The findings reveal that service quality and brand image have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction significantly mediates the relationship between service quality, brand image, and customer loyalty, indicating its central role in loyalty formation. These results highlight the strategic importance of enhancing service quality and strengthening brand image to foster customer satisfaction and reinforce customer loyalty, thereby enabling automotive service providers to sustain their competitive advantage in a highly dynamic and competitive industry environment.
Co-Authors Adilla Kustya Ulfa Aji Prasojo Alek Zain Madani Angel Firlyaningsrum Angel Firlyaningsrum Angel Frilyaningrum Angel Frilyaningrum Aniza Chairani Aniza Chairani Anjasari, Triska Awanis Linati Haziroh Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono, Bonifacius Vicky Chandriana, Tri Dian Chasanah, Amalia Nur Choerul Umam Choerul Umam Daffa Hafizh Dzamara Desyandri Desyandri Dibyo Adi Wibowo Eko Hari Rachmawanto Ery Mintorini Evita Citra Yustiqomah Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Iffah Irdinawati Indradewa, Rhian Kanaya, Fadia Zulfa Kelvin Pedro Gamalael Kusuma, Danny Arya Lusdianingrum, Sitista Silvi Madany, Alek Zain Mahadika Pradipta Himawan Moch. Sjamsul Hidajat Muhammad Jihatur Rifqi Ardiansyah Negara, Wana Pramudyawardana Kusuma Neili Winda Saharani Ningrum, Melati Ayu Nursida Pratama, Zudha Putra, Ifan Perdana Putri, Stevani Tri Wahyu Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rama Yudana Rifqi Ardiansyah, M. Jihatur Sania Dinda Awalia Setiarso, Ichwan Suryawijaya, Tito Wira Eka Umam, Choerul Uswatun Kasanah, Uswatun Utomo, Muhammad Tata Rizky Setyo Victor Kurniawan Wijaya Wahyu, Arika Norma Wellia Shinta Sari Widyatmoko Widyatmoko Wildan Mahmud Yaacob, Noorayisahbe Bt Mohd Yulianto, Ahmad Rudi Zumrotus Sholikhah