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All Journal Teknika Semesta Teknika Seminar Nasional Teknologi Informasi Komunikasi dan Industri Jurnal Ekonomi Islam Science and Physics Education Journal (SPEJ) Matrik : Jurnal Manajemen dan Teknik Industri Produksi JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Jurnal Perangkat Lunak Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Surya Teknika Indonesian Journal of Industrial Engineering & Management Jurnal Ekonomi Islam
Melfa Yola, Melfa
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Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Public Health Social Sciences

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Re-Design of Riau Malay Songket Packaging Using Kansei Engineering Method Ulfadiah, Nurul; Yola, Melfa; Hamdy, Muhammad Ihsan; Umam, Muhammad Isnaini Hadiyul; Harpito, Harpito
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 7, No 1: February 2026
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v7i1.31645

Abstract

Songket is an attribute of the Riau region worn by men from the Malay tribe. Not only as an attribute of regional clothing, songket is marketed as a souvenir from Riau province. The conditions stated on the songket packaging are very simple, using Oriented Polyproylene plastic packaging material without any packaging design. Meanwhile, as a souvenir product for private agencies and government officials, packaging is required to represent the product. Packaging design based on consumer desires and needs can use the Kansei Engineering method which is used in product development to achieve consumer satisfaction by analyzing human feelings and emotions and pouring them into product design. Collected and distributed to 68 respondents. Respondent responses were subjected to statistical tests and factor analysis with the results showing that there were 9 statements with values above 0.5, namely rectangular, packaging has been formed and ready to use, typical Riau Malay colors, displays business information, and songket motifs as a characteristic of Riau province. After getting the packaging design concept, consultations were carried out with experts. Professional consultations were carried out with people who have knowledge of packaging design, material needs, prices or experts in the field of songket weaving. The packaging design that has been carried out produces a packaging design according to consumer needs to attract consumer buying interest and describe it as a typical product of Riau province in choosing Malay songket products as souvenirs.
Co-Authors Abdul Wahab, Mohamad Ikbar Al-As'ad, Faiz Alfahrizi, Salman AlifDian. R, Muzakir Alya, Adinda Angreni, Rezty anwardi, anwardi Armanda, Erwin Armi, Prayoga Pangestu Darsi, Teddy Purnama DS, Insan Fadhilah Frenita Zurids, Adilla Hamdy, Muhammad Ihsan Harpito, Harpito Harsa, Sandi Rahmat Hartati, Misra Hidayat, Ferdi Gusman Ismu Kusumanto Lubis, Fitriani Surayya Mishanty, Dhea Ana Muhammad Afif Muhammad Nur Nofirza Nofirza Pratama, Muhammad Rizky Rafsanjani, Muhammad Aqil Rika, Rika Sekar, Intan Ayu Silvia Silvia Suherman, Suherman Tengku Nurainun Ulfadiah, Nurul Umam, Muhammad Isnaini Hadiyul Unria, Habibah Isna Vera Devani Wahab, Mohammad Ikbar Bin Abdul Wilda, Yulia