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The Phenomenon of Hallyu or Korean Wave in Shaping Gen-Z Consumption Interest Ahmad , Maudi Meliani; Alamsyah, Indra Fajar; Abdurrahim Abi Anwar, Umari
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13805

Abstract. This research focuses on the global impact of a country's culture, as seen in the Korean Wave or Hallyu phenomenon. This phenomenon not only attracts consumption, but also indirectly shapes the lifestyle of its fans. The purpose of this research is to explain the Korean Wave phenomenon in the formation of cultural identity, describe the role of South Korean celebrities in influencing consumptive behaviour, and develop the role of generation Z in supporting the creative industry in Bandung City. The method used is qualitative data analysis with a transcendental phenomenological approach according to Moustakas (1994). Data collection techniques included in-depth interviews, observation, and document review. The data source of this research is generation Z who are fans of Korean dramas with a total of 9 people using purposive sampling technique. The data analysis techniques used were data reduction, data presentation, and verification. This research found that the Korean Wave influences generation Z's cultural identity, shapes consumptive behaviour, and contributes to the growth of the creative industry. This research provides input for generation Z to improve entrepreneurship education, collaboration between young entrepreneurs, and digital skills development to capitalise on the potential of the Korean Wave and support local economic growth. Abstrak. Penelitian ini berfokus pada dampak global budaya suatu negara, seperti yang terlihat pada fenomena Korean Wave atau Hallyu. Fenomena ini tidak hanya menarik minat konsumsi, tetapi juga secara tidak langsung membentuk gaya hidup para penggemarnya. Tujuan penelitian ini adalah untuk menjelaskan fenomena Korean Wave dalam pembentukan identitas budaya, mendeskripsikan peran selebriti Korea Selatan dalam memengaruhi perilaku konsumtif, serta mengembangkan peran generasi Z dalam mendukung industri kreatif di Kota Bandung. Metode yang digunakan adalah analisis data kualitatif dengan pendekatan fenomenologi transendental menurut Moustakas (1994). Teknik pengumpulan data meliputi wawancara mendalam, observasi, dan tinjauan dokumen. Sumber data penelitian ini adalah generasi Z yang merupakan penggemar drama Korea dengan total 9 orang menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah reduksi data, penyajian data, dan verifikasi. Penelitian ini menemukan bahwa Korean Wave memengaruhi identitas budaya generasi Z, membentuk perilaku konsumtif, dan berkontribusi terhadap pertumbuhan industri kreatif. Penelitian ini memberikan masukan bagi generasi Z untuk meningkatkan pendidikan kewirausahaan, kolaborasi antar pengusaha muda, dan pengembangan keterampilan digital untuk memanfaatkan potensi Korean Wave dan mendukung pertumbuhan ekonomi lokal.

Exploring the Influence of Ethical Beliefs and Cognitive Dissonance on Boycott Intentions: A Case Study of Starbucks in Bandung Amidst Perceived Misconceptions Syifa Alia Balqis; Aspiranti, Tasya; Abdurrahim Abi Anwar, Umari
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.14684

Abstract. This exploratory quantitative descriptive study examines how consumers' intentions to boycott Starbucks in Bandung during the Gaza conflict are influenced by their ethical beliefs and cognitive dissonance. From a population of 135 consumers or former consumers of Starbucks in Bandung, a purposive sample of 101 respondents was surveyed using questionnaires and pre-surveys as interviews. Data were analysed using multiple linear regression. The results reveal a strong positive correlation (r = 0.786) between ethical belief and boycott intentions, and a positive association (r = 0.540) between cognitive dissonance and boycott intentions. Together, ethical belief and cognitive dissonance explain 63.3% of the variation in boycott intentions (R² = 0.633). Specifically, ethical belief (B = 0.499) and cognitive dissonance (B = 0.088) significantly contribute to boycott intention. To reduce boycott intentions, companies should emphasize ethical standards and clear, transparent communication to address misconceptions. These findings align with previous studies, highlighting the importance of transparency and ethical communication in reducing boycott risks and enhancing customer loyalty. Further research should explore these dynamics across various consumer groups and circumstances. Abstrak. Penelitian deskriptif kuantitatif eksploratif ini mengkaji bagaimana niat konsumen untuk memboikot Starbucks di Bandung selama konflik Gaza dipengaruhi oleh keyakinan etis dan disonansi kognitif mereka. Dari populasi sebanyak 135 konsumen atau mantan konsumen Starbucks di Bandung, diambil sampel purposif sebanyak 101 responden yang disurvei menggunakan kuesioner dan wawancara pra-survei. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian mengungkapkan adanya korelasi positif yang kuat (r = 0,786) antara keyakinan etis dan niat boikot, serta asosiasi positif (r = 0,540) antara disonansi kognitif dan niat boikot. Secara bersama-sama, keyakinan etis dan disonansi kognitif menjelaskan 63,3% variasi dalam niat boikot (R² = 0,633). Secara spesifik, keyakinan etis (B = 0,499) dan disonansi kognitif (B = 0,088) secara signifikan berkontribusi terhadap niat boikot. Untuk mengurangi niat boikot, perusahaan perlu menekankan standar etis dan komunikasi yang jelas serta transparan untuk mengatasi kesalahpahaman. Temuan ini sejalan dengan penelitian sebelumnya, menyoroti pentingnya transparansi dan komunikasi etis dalam mengurangi risiko boikot dan meningkatkan loyalitas pelanggan. Penelitian lebih lanjut sebaiknya mengeksplorasi dinamika ini di berbagai kelompok konsumen dan keadaan yang berbeda.

LEAN SUPPLY CHAIN MANAGEMENT MODEL FOR BEST PRACTICE Anwar, Umari Abdurrahim Abi; Rani, Asni Mustika; Adwiyah, Rabiatul; Aspiranti, Tasya
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.49547

Abstract. In Indonesia, the automotive industry is still the pillar of the manufacturing sector. However, the automotive industry faces major challenges, especially in developing environmentally friendly automotive products and supply chains for domestic and global needs. The EV supply chain is becoming more challenging to mass-produce. This research will develop a model that will lead to a lean supply chain in the EV industry in Indonesia as an effort to develop EV in the world. Qualitative descriptive research with a case study approach is used in this study. Case studies on five companies in the EV industry in Indonesia were selected for investigation by collecting various kinds of information from annual reports and other literature which were then processed to obtain a solution so that the problems revealed could be resolved. Lean supply chain management systems are able to add value for customers and for the business and are customer driven. In addition to developing the supply chain on the production side, the accessibility of electricity supply must also be considered when EVs are widely used by the public. Abstrak. Di Indonesia, industri otomotif masih menjadi penopang sektor manufaktur. Namun industri otomotif menghadapi tantangan besar, terutama dalam mengembangkan produk dan rantai pasok otomotif ramah lingkungan untuk kebutuhan domestik dan global. Rantai pasokan kendaraan listrik menjadi lebih menantang untuk diproduksi secara massal. Penelitian ini akan mengembangkan model yang akan mengarah pada lean supply chain pada industri EV di Indonesia sebagai upaya pengembangan EV di dunia. Penelitian deskriptif kualitatif dengan pendekatan studi kasus digunakan dalam penelitian ini. Studi kasus terhadap lima perusahaan industri EV di Indonesia dipilih untuk diselidiki dengan mengumpulkan berbagai macam informasi dari laporan tahunan dan literatur lainnya yang kemudian diolah untuk mendapatkan solusi sehingga permasalahan yang terungkap dapat diselesaikan. Sistem manajemen rantai pasokan yang ramping mampu memberikan nilai tambah bagi pelanggan dan bisnis serta didorong oleh pelanggan. Selain pengembangan rantai pasok di sisi produksi, aksesibilitas pasokan listrik juga harus diperhatikan ketika EV banyak digunakan oleh masyarakat.

SMEs Halal Compliance in the Implementation of Service Operations Management Anwar, Umari Abdurrahim Abi; Nurhakim, Haditsa Qur'ani; Rani, Asni Mustika
The Eastasouth Management and Business Vol. 2 No. 02 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i02.187

Possession of halal certification does not necessarily ensure that SMEs have high halal compliance. Halal compliance is important to ensure the quality of SME products, including their service products. This study analyzes SME halal compliance in the implementation of service operations management. Descriptive and verification methods are used to test the hypothesis using regression. Some SMEs in Indonesia which are in the food and beverage processing industry sector already have halal standard criteria, although some have not yet received halal certification. Other business sectors are not yet halal certified because they still feel it is not urgent. There is an influence between halal compliance and the implementation of service operations management. The service operations management system model refers to effective, efficient and productive fundamentals, which are efforts not to deviate from other than what has been prescribed by Islam.

Analysis of Telecommunication Market Competition in Indonesia: A Case Study of the XL-SMART Merger Muhammad Fajar Ariwibowo; Azalia Mawarindani Indra; Umari Abdurrahim Abi Anwar
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7009

PT XL Smart is a merger company carried out by XL Axiata, Smartfren Telecom, and Smart Telcom with a merger value of more than Rp 104 trillion. PT XL Smart has advantages in brands and is able to serve markets from various circles. This research activity will focus on business competition in the telecommunications sector in Indonesia, which continues to grow, and appropriate merger regulations to prevent unfair competition practices from the merger action or even the potential for an oligopoly market. The research method used qualitative descriptive, the analysis in this study is also using competition law in Indonesia which also regulates the merger of companies. The results are telecommunications market competition is increasingly competitive, XL Smart has the opportunity to become a market leader, and the main challenge after the merger is that different corporate cultural barriers can be overcome with ICare values. In terms of the company's strengths after the merger, XL Smart can have complementary competitive advantages and has the opportunity to overcome the weaknesses it has after the merger.

The Role of Mothers in Strengthening Household Economic Resilience Through MSMEs Toward Achieving SDGs Hendra Hadiwijaya; Mirza Putri Andita; Umari Abdurrahim Abi Anwar
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 2 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i4.6786

Purpose: This study examines the role of mothers in strengthening household economic resilience through their involvement in Micro, Small, and Medium Enterprises (MSMEs) in Banyuasin Regency and their contribution to achieving Sustainable Development Goals (SDGs) 5 and 8. Research Methodology: A quantitative approach was employed using a survey of 120 mothers who actively own and manage MSMEs in the beauty, food, handicraft, and service sectors in Indonesia. Data were collected through a structured questionnaire and analyzed using Variance-Based Structural Equation Modeling (VB-SEM) with the Partial Least Squares (PLS) technique. Results: The findings indicate that MSMEs have a strong and significant direct effect on household economic resilience (? = 0.738; T = 9.359). Mothers’ participation also directly influences household economic resilience (? = 0.179; T = 2.104) and significantly contributes to MSME development (? = 0.681; T = 13.017). Furthermore, mothers’ involvement indirectly enhances household economic resilience through MSMEs (? = 0.502; T = 8.216). Conclusions: Empowering mothers through MSME activities significantly strengthens household economic resilience, with MSMEs serving as important mediating mechanisms. Limitations: This study was limited to Banyuasin Regency, which may restrict the generalizability of the findings. Contributions: This study contributes to the Human Resource Management and women’s entrepreneurship literature by highlighting the strategic role of mothers in promoting family economic resilience and sustainable development.

Pengaruh SOP Implementation dan Process Quality Control terhadap Service Operational Performance Ahmad Maulana; Tasya Aspiranti; Umari Abdurrahim Abi Anwar
Jurnal Riset Manajemen dan Bisnis Volume 6, No. 1, Juli 2026 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v6i1.10152

Abstract. This study investigates the simultaneous influence of SOP Implementation and Process Quality Control (PQC) on Service Operational Performance within a technology-based service firm. Employing a quantitative approach with a cross-sectional survey, data were collected from all 32 back-office employees of PT XYZ via census sampling. Multiple linear regression analysis revealed that while both variables collectively explain 71.9% of performance variance (F = 37.051; p = 0.001), only PQC exerts a significant positive influence as the dominant factor (β = 0.794; p = 0.001). SOP Implementation Quality showed no significant partial effect (β = 0.073; p = 0.610). These findings challenge conventional Total Quality Management (TQM) assumptions, emphasizing that in Knowledge-Intensive Business Services (KIBS), dynamic process control mechanisms outweigh the impact of formal procedural documentation. The study offers crucial managerial insights for resource allocation in service quality enhancement. Abstrak. Penelitian ini menguji pengaruh simultan Implementasi SOP dan Pengendalian Mutu Proses (PQC) terhadap Kinerja Operasional Layanan pada perusahaan jasa berbasis teknologi. Dengan pendekatan kuantitatif dan desain survei cross-sectional, data dikumpulkan dari seluruh 32 karyawan backoffice PT XYZ melalui sensus. Analisis regresi linear berganda menunjukkan bahwa meskipun kedua variabel secara bersama menjelaskan 71,9% variasi kinerja (F = 37,051; p = 0,001), hanya PQC yang berpengaruh positif signifikan sebagai faktor dominan (β = 0,794; p = 0,001). Kualitas Implementasi SOP tidak berpengaruh signifikan secara parsial (β = 0,073; p = 0,610). Temuan ini menantang asumsi tradisional Total Quality Management (TQM) dengan menegaskan bahwa dalam layanan berbasis pengetahuan (KIBS), mekanisme pengendalian proses yang dinamis lebih menentukan daripada dokumentasi prosedural formal. Studi ini memberikan implikasi manajerial penting untuk alokasi sumber daya dalam peningkatan mutu layanan.

Collaborative Sustainable Development Strategy: Linking Dynamic Capabilities To Sustainable Business Performance In The Indonesian Cocoa Value Chain Asni Mustika Rani; Agus Rahayu; Lili Adi Wibowo; Alfira Sofia; Umari Abdurrahim Abi Anwar
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/txfzd771

Sustainability pressures in agricultural value chains are no longer distant policy discussions. They now influence how firms organize sourcing, production, and distribution on a daily basis. In Indonesia’s cocoa sector, these pressures go beyond compliance. Firms are increasingly required to embed environmental and social considerations into their operational decisions if they wish to maintain market access and competitiveness. This study examines how Dynamic Sustainable Supply Chain Capabilities (DSSCC) relate to Sustainable Business Performance (SBP) and whether a Collaborative Sustainable Development Strategy (CSDS) serves as the mechanism linking the two. Survey data were collected from 40 downstream bean-to-bar cocoa firms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal a clear pattern. DSSCC strongly supports the formation of CSDS, indicating that leadership commitment, sustainable sourcing, responsible processes, sustainable delivery systems, technology management, and social capability create the internal conditions necessary for collaboration. However, DSSCC does not directly improve SBP. Performance gains emerge when these capabilities are enacted through structured collaboration. CSDS fully mediates the relationship between DSSCC and SBP, suggesting that sustainability outcomes improve when firms work closely with farmers, buyers, communities, and regulators rather than relying solely on internal initiatives. The study draws on the Resource-Based View, Dynamic Capabilities Theory, Stakeholder Theory, and Institutional Theory to frame sustainability transitions as relational processes that unfold across value chains. The findings underline a practical implication: strengthening internal capability is important, but sustainable performance depends on how effectively firms translate that capability into collective action.

The Role of Mothers in Strengthening Household Economic Resilience Through MSMEs Toward Achieving SDGs Hendra Hadiwijaya; Mirza Putri Andita; Umari Abdurrahim Abi Anwar
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 2 (2026): Juni
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i4.6786

Purpose: This study examines the role of mothers in strengthening household economic resilience through their involvement in Micro, Small, and Medium Enterprises (MSMEs) in Banyuasin Regency and their contribution to achieving Sustainable Development Goals (SDGs) 5 and 8. Research Methodology: A quantitative approach was employed using a survey of 120 mothers who actively own and manage MSMEs in the beauty, food, handicraft, and service sectors in Indonesia. Data were collected through a structured questionnaire and analyzed using Variance-Based Structural Equation Modeling (VB-SEM) with the Partial Least Squares (PLS) technique. Results: The findings indicate that MSMEs have a strong and significant direct effect on household economic resilience (? = 0.738; T = 9.359). Mothers’ participation also directly influences household economic resilience (? = 0.179; T = 2.104) and significantly contributes to MSME development (? = 0.681; T = 13.017). Furthermore, mothers’ involvement indirectly enhances household economic resilience through MSMEs (? = 0.502; T = 8.216). Conclusions: Empowering mothers through MSME activities significantly strengthens household economic resilience, with MSMEs serving as important mediating mechanisms. Limitations: This study was limited to Banyuasin Regency, which may restrict the generalizability of the findings. Contributions: This study contributes to the Human Resource Management and women’s entrepreneurship literature by highlighting the strategic role of mothers in promoting family economic resilience and sustainable development.

The Role of Big Data in Transforming HR Analytics and Talent Management Practices Umari Abdurrahim Abi Anwar; Syamsul Hadi Senen; Rofi Rofaida; Sri Suwarsi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19964

Research Objective: This study aims to reveal the use of BD in the technological development of HRA applications for TM management. Approach: This study uses quantitative and qualitative methods. The quantitative method uses a differential test on the variable of BD usage. Furthermore, using the HRA system, the qualitative method uses descriptive analysis to manage TM. Research Findings: The study's results indicate differences in HRA management before and after using BD. Through BD, HR can analyze data from work performance, feedback, supervision, and talent profiles filled out by employees. This can help HRA identify hidden skills and abilities of employees and help develop them. Employees who can develop their talents well can be valuable company assets. Originality: This study is expected to empirically test the implications of using BD in HRA to manage TM in the company. Implications for practitioners: This study can encourage companies that have not used BD to consider using it to manage their HR. Research limitations: This study does not quantitatively test the effect of HRA on company performance but only uses the best practices of the companies that are respondents.

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