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Journal : Journal of Social Sciences and Technology for Community Service

Transformasi Digital UMKM melalui Google My Business: Studi Pengabdian Masyarakat di Kecamatan Tamalanrea Kota Makassar Luthfi, Mochtar; Mochtar, Chaerul Fadly; Canra, Roni; Reskyta, Nur Aulia; Marwan, Bintang Ali; Sarmila; Mahandian, Finarni
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.663

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran vital dalam ekonomi lokal, namun masih banyak yang menghadapi kendala dalam pemasaran, khususnya dalam pemanfaatan teknologi digital. Kegiatan pengabdian masyarakat ini bertujuan untuk menjawab permasalahan rendahnya visibilitas daring UMKM di Kecamatan Tamalanrea, Kota Makassar, dengan memberikan sosialisasi dan pelatihan penggunaan Google My Business (GMB) sebagai media pemasaran digital. Metode yang digunakan mencakup perencanaan, pelaksanaan, observasi lapangan, wawancara, dan dokumentasi. Hasil kegiatan menunjukkan peningkatan signifikan dalam omzet UMKM: barbershop naik 200%, bisnis hijab meningkat 400%, dan salon mobil naik 133% setelah mengadopsi GMB. Grafik perubahan pendapatan menunjukkan tren pertumbuhan positif yang konsisten pada ketiga UMKM. Adopsi GMB terbukti meningkatkan visibilitas usaha, memperluas jangkauan pasar, serta membangun kepercayaan pelanggan melalui ulasan dan informasi yang akurat. Kegiatan ini berhasil memberdayakan pelaku usaha agar lebih mandiri dalam memanfaatkan platform digital untuk pemasaran dan memberikan model pemberdayaan yang dapat direplikasi di daerah lain. Dengan demikian, intervensi ini memberikan kontribusi nyata dalam mendukung transformasi digital UMKM dan meningkatkan daya saing di era industri.
Digitalisasi Pembelajaran Alat Praktikum Fisioterapi melalui Pengenalan Website Physio.Learn Mochtar, Chaerul Fadly; Arimbi; Sarifin; Rusli; Luthfi, Mochtar; Abbas, Rahmat Hidayat; Fauzan, Abhista Ibnu; Wahyuni, Sri; Rahma, Nur; Biyni, Alifiah Aisyah; Hafis, Syavira
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.806

Abstract

Physiotherapy education required optimal mastery of psychomotor skills, yet conventional learning was often hampered by limitations in time, access, and practical equipment demonstration. This activity aimed to improve students’ literacy and skills in using physiotherapy equipment through the socialization of the Physio.Learn website, which featured educational videos. The implementation method employed an educational-participatory approach conducted online, consisting of material preparation, socialization via Zoom, website demonstration, interactive discussion, and feedback evaluation. A total of 139 Physiotherapy students from Universitas Negeri Makassar participated in this activity. Survey results indicated that 72.1% of participants rated the video explanations as “clear” to “very clear,” 83% found the visualizations highly helpful, and 92.4% perceived the videos as beneficial in enhancing understanding. Ease of access and website design were also positively rated by the majority of respondents. These findings reinforced evidence that the integration of digital media based on educational videos effectively improved students’ understanding and skills in using physiotherapy equipment, while promoting more flexible and participatory independent learning. The development of interactive features and improvement of content quality were recommended for future platform optimization.