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Zulkieflimansyah Zulkieflimansyah
Univeritas Teknologi Sumbawa
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GREEN INNOVATION AND MARKETING STRATEGIES: A SUSTAINABILITY-ORIENTED BIBLIOMETRIC ANALYSIS Zulkieflimansyah, Zulkieflimansyah; Khadafie, Muammar
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 1 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i1.6396

Abstract

Green marketing has emerged as a pivotal corporate sustainability and innovation strategy, influencing business performance, regulatory policies, tourism, and consumer behaviour. Companies increasingly integrate eco-friendly marketing approaches to enhance competitiveness, comply with regulations, and appeal to environmentally conscious consumers. Research highlights that green marketing fosters innovation strengthens corporate environmental commitments, and improves sustainability outcomes. Studies show businesses investing in sustainable branding, supply chains, and product development experience long-term profitability and resilience. Consumer trust is crucial in green marketing effectiveness, with transparent environmental labelling and ethical business practices driving customer loyalty. However, deceptive sustainability claims, or "greenwashing," pose reputational risks, emphasizing the need for authenticity in sustainability initiatives.
Innovation in Destination Marketing: Leveraging Visitor Satisfaction and Electronic Word-of-Mouth (E-WOM) for Competitive Advantage, Moderated by External Factors Zulkieflimansyah; Muammar Khadafie
Journal of Multidisciplinary Science Vol. 4 No. 2 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v4i3.484

Abstract

This study explores the role of innovation management in enhancing the marketing effectiveness of tourist destinations by analyzing the interplay between visitor satisfaction, Electronic Word-of-Mouth (E-WOM), and external moderators. Focusing on a rural village in Yogyakarta, the research evaluates how innovative digital marketing strategies such as social media marketing, SEO, and content marketing—can drive destination popularity through systematic innovation adoption. Employing a quantitative survey method, purposive sampling was used to select 200 respondents aged 20+ who visit the destination at least twice annually. Data were analyzed using PLS-SEM. The findings reveal that nine of eleven hypotheses significantly contribute to positive outcomes: content marketing innovation strongly influences E-WOM and visitor satisfaction, while SEO innovation impacts E-WOM, satisfaction, and social media marketing. However, the moderating effects of external factors on E-WOM and destination popularity were negligible. These results highlight the strategic importance of innovation in tourism service design, emphasizing the need to align services with evolving tourist expectations. The study also proposes future research to investigate how service landscape innovation can further enhance visitor satisfaction, offering actionable insights for managing innovation in destination marketing.
Effectiveness of the Use of Farmer Cards on the Distribution of Subsidized Fertilizer in Taliwang District, West Sumbawa Regency Herlina, Herlina; Zulkieflimansyah, Zulkieflimansyah; Yamin, Ahmad
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7628

Abstract

The government has a policy to provide fertilizer to farmers through fertilizer subsidies. However, in its implementation, there are obstacles such as supervision, procurement and distribution of fertilizers that are not on target, shortages, misuse and price increases for farmers. The government's effort to overcome this problem is by issuing the Tani Card program. This research discusses the effectiveness of the use of farmer cards in the distribution of subsidized fertilizer in Taliwang District, West Sumbawa Regency. The objectives of this research consist of; (1) to determine the effectiveness of the use of farmer cards in Kec. Taliwang, West Sumbawa Regency, (2) to determine the effectiveness of subsidized fertilizer distribution in the district. Taliwang, West Sumbawa Regency, and (3) to determine the influence of the use of farmer cards on the distribution of subsidized fertilizer in the district. Taliwang, West Sumbawa Regency. The type of research used in this research is quantitative descriptive. The population in this research is all farmers receiving subsidized fertilizer allocations in Taliwang District who are officially registered in the Taliwang District e-RDKK in 2024, a total of 4,142 farmers. Sampling in this research was carried out using the Slovin Method, so the number of samples obtained was 97.64 samples and rounded up to 100 samples. Data collection methods applied in this research include: Observation, interviews, questionnaires and documentation. Data were analyzed using the Guttman Scale. Based on the research results, it can be seen that the overall effectiveness of using the Farmer's Card is categorized as quite effective because it has a percentage of 78% yes answers and 22% no answers. Apart from that, overall, the distribution of subsidized fertilizer is categorized as quite effective because it has a percentage of 67% answers yes and 33% answers no. The results of the Spearman Rank Correlation Test show that there is a significant relationship between the effectiveness of the use of farmer cards (EPKT) and the distribution of subsidized fertilizer (PPS). The correlation coefficient value of 0.342 indicates that there is a weak relationship between the variable effectiveness of the use of farmer cards and the distribution of subsidized fertilizer. So it can be concluded that the Effectiveness of the Use of Farmer Cards on the Distribution of Subsidized Fertilizer in Taliwang District, West Sumbawa Regency, has a significant influence.
Co-Authors Afriliani, Neni Agus Santoso Ahmad Yamin Ahmad Yamin Arief Budi Witarto Bustanuddin Bustanuddin Dedy Heriwibowo Diah Anggeraini Hasri Farit M. Afendi Firman Firman Hartini Herlina Herlina Ilman, Abdul Hadi Jayadi, Muhammad Lukmanul Hakim M. Budi Setiawan Maradita, Fendy Muammar Khadafie, Akhairuddin, Muammar Khadafie, Akhairuddin Nova Adhitya Ananda NOVAL, ARDIAN Nudiawati Nudiawati Nurjihadi, Muhammad PATRIANI, ERNY RR. Ella Evrita Hestiandari Rudi Rudi Sri Widiastuti, Sri SUMARTO, GATOT Suparman Suparman Umar Umar Yamin, Yamin Zulkipli Zulkipli