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GREEN INNOVATION AND MARKETING STRATEGIES: A SUSTAINABILITY-ORIENTED BIBLIOMETRIC ANALYSIS Zulkieflimansyah, Zulkieflimansyah; Khadafie, Muammar
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 1 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i1.6396

Abstract

Green marketing has emerged as a pivotal corporate sustainability and innovation strategy, influencing business performance, regulatory policies, tourism, and consumer behaviour. Companies increasingly integrate eco-friendly marketing approaches to enhance competitiveness, comply with regulations, and appeal to environmentally conscious consumers. Research highlights that green marketing fosters innovation strengthens corporate environmental commitments, and improves sustainability outcomes. Studies show businesses investing in sustainable branding, supply chains, and product development experience long-term profitability and resilience. Consumer trust is crucial in green marketing effectiveness, with transparent environmental labelling and ethical business practices driving customer loyalty. However, deceptive sustainability claims, or "greenwashing," pose reputational risks, emphasizing the need for authenticity in sustainability initiatives.
Innovation in Destination Marketing: Leveraging Visitor Satisfaction and Electronic Word-of-Mouth (E-WOM) for Competitive Advantage, Moderated by External Factors Zulkieflimansyah; Muammar Khadafie
Journal of Multidisciplinary Science Vol. 4 No. 2 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v4i3.484

Abstract

This study explores the role of innovation management in enhancing the marketing effectiveness of tourist destinations by analyzing the interplay between visitor satisfaction, Electronic Word-of-Mouth (E-WOM), and external moderators. Focusing on a rural village in Yogyakarta, the research evaluates how innovative digital marketing strategies such as social media marketing, SEO, and content marketing—can drive destination popularity through systematic innovation adoption. Employing a quantitative survey method, purposive sampling was used to select 200 respondents aged 20+ who visit the destination at least twice annually. Data were analyzed using PLS-SEM. The findings reveal that nine of eleven hypotheses significantly contribute to positive outcomes: content marketing innovation strongly influences E-WOM and visitor satisfaction, while SEO innovation impacts E-WOM, satisfaction, and social media marketing. However, the moderating effects of external factors on E-WOM and destination popularity were negligible. These results highlight the strategic importance of innovation in tourism service design, emphasizing the need to align services with evolving tourist expectations. The study also proposes future research to investigate how service landscape innovation can further enhance visitor satisfaction, offering actionable insights for managing innovation in destination marketing.
Effectiveness of the Use of Farmer Cards on the Distribution of Subsidized Fertilizer in Taliwang District, West Sumbawa Regency Herlina, Herlina; Zulkieflimansyah, Zulkieflimansyah; Yamin, Ahmad
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7628

Abstract

The government has a policy to provide fertilizer to farmers through fertilizer subsidies. However, in its implementation, there are obstacles such as supervision, procurement and distribution of fertilizers that are not on target, shortages, misuse and price increases for farmers. The government's effort to overcome this problem is by issuing the Tani Card program. This research discusses the effectiveness of the use of farmer cards in the distribution of subsidized fertilizer in Taliwang District, West Sumbawa Regency. The objectives of this research consist of; (1) to determine the effectiveness of the use of farmer cards in Kec. Taliwang, West Sumbawa Regency, (2) to determine the effectiveness of subsidized fertilizer distribution in the district. Taliwang, West Sumbawa Regency, and (3) to determine the influence of the use of farmer cards on the distribution of subsidized fertilizer in the district. Taliwang, West Sumbawa Regency. The type of research used in this research is quantitative descriptive. The population in this research is all farmers receiving subsidized fertilizer allocations in Taliwang District who are officially registered in the Taliwang District e-RDKK in 2024, a total of 4,142 farmers. Sampling in this research was carried out using the Slovin Method, so the number of samples obtained was 97.64 samples and rounded up to 100 samples. Data collection methods applied in this research include: Observation, interviews, questionnaires and documentation. Data were analyzed using the Guttman Scale. Based on the research results, it can be seen that the overall effectiveness of using the Farmer's Card is categorized as quite effective because it has a percentage of 78% yes answers and 22% no answers. Apart from that, overall, the distribution of subsidized fertilizer is categorized as quite effective because it has a percentage of 67% answers yes and 33% answers no. The results of the Spearman Rank Correlation Test show that there is a significant relationship between the effectiveness of the use of farmer cards (EPKT) and the distribution of subsidized fertilizer (PPS). The correlation coefficient value of 0.342 indicates that there is a weak relationship between the variable effectiveness of the use of farmer cards and the distribution of subsidized fertilizer. So it can be concluded that the Effectiveness of the Use of Farmer Cards on the Distribution of Subsidized Fertilizer in Taliwang District, West Sumbawa Regency, has a significant influence.
Pemberdayaan dan Penerapan Teknologi Pengeringan untuk Meningkatkan Kualitas dan Efisiensi Industri Ikan Kering Poklahsar Saling Sakiki di Dusun Padak Sumbawa Hidayat, Muhamad; Zulkieflimansyah, Zulkieflimansyah; Nurasia, Nurasia; Rahayu, Sri; Atisina, Taufik; Hudzaifah, Muhammad
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 9 No. 1 (2026): Februari
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v9i1.10873

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan mengatasi permasalahan utama yang dihadapi oleh Industri Rumah Tangga (IRT) Poklahsar Saling Sakiki di Desa Labuan Sumbawa, yaitu ketergantungan penuh pada cuaca dan pemasaran tradisional dalam proses pengeringan ikan teri. Metode tradisional dengan sinar matahari menyebabkan produksi terhenti saat musim hujan dan berisiko menurunkan mutu produk.Solusi yang diterapkan adalah intervensi ganda: (1) Penyediaan dan instalasi mesin pengering ikan bersumber gas (LPG) berkapasitas 100 kg dengan kontrol waktu dan temperatur otomatis; serta (2) Pelatihan komprehensif mengenai pengoperasian mesin dan strategi pemasaran berbasis teknologi informasi (e-commerce). Kegiatan dilaksanakan melalui lima tahapan inti: identifikasi masalah, perencanaan, persiapan, pelaksanaan pelatihan dan serah terima alat, serta evaluasi awal.Hasil awal PkM menunjukkan capaian signifikan: kelompok mitra kini dapat memproduksi ikan kering sepanjang tahun tanpa terpengaruh cuaca, yang secara langsung meningkatkan kualitas produk (konsistensi mutu) dan mengurangi risiko kerusakan. Selain itu, pelatihan pemasaran digital berhasil meningkatkan pemahaman anggota dalam pemanfaatan e-commerce. Dampak program ini adalah terciptanya stabilitas produksi, peningkatan pendapatan mitra, dan potensi kelompok untuk menjadi model adopsi teknologi pengeringan ikan berkelanjutan di wilayah Sumbawa.
Community Compliance In Compliance With Post-Vaccination Health Protocol In West Nusa Tenggara Province Zulkieflimansyah; Nurjihadi, Muhammad; Wahyudi, Agus; Muhammad Rizqi, Reza; Nur Fietroh, Muhammad
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.474

Abstract

This study aims to assess the extent to which the people of West Nusa Tenggara adhere to the health protocol after the first and second doses of vaccination. This research is quantitative descriptive. The collection technique used a questionnaire. For data analysis using the three box method. The results showed that the obedience index of the people of West Nusa Tenggara in complying with health protocols during the post-vaccination Covid-19 pandemic was in the high category.
MENGINTEGRASIKAN TEKNOLOGI BERKELANJUTAN DALAM BISNIS MILIK KELUARGA : TINJAUAN SISTEMATIS TERHADAP KESIAPAN DAN PERMINTAAN ORGANISASI Zulkieflimansyah
Jurnal TAMBORA Vol 10 No 1 (2026): Edisi 27
Publisher : Wakil Rektor 3, Direktorat Riset, Publikasi dan Inovasi, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/tambora.v10i1.7163

Abstract

Tinjauan ini menyatukan penelitian tentang transformasi digital di industri tertentu , praktik kemiskinan , manufaktur, pertanian , energi, tantangan lingkungan , tantangan sosial, otomatisasi , konektivitas , teknologi ramah lingkungan , AI, IoT , dan blockchain untuk mengatasi mewakili dalam memahami Dampak terpadunya terhadap Pembangunan berkelanjutan . Tinjauan ini Ini untuk … penerapan AI, IoT , dan blockchain dalam didorong perpindahan ke seluruh sektor utama ; tolok ukur — transformasi digital untuk mengatasi tantangan Lingkungan dan sosial; mensintesis studi kasus tentang otomatisasi dan eksklusif ; bandingkan Integrasi teknologi ramah lingkungan ; dan Analisis masalah tata mengelola dan keadilan . Seleksi Sistem studi empiris interdisipliner , observasi , dan analisis kasus dari konteks global, termasuk negara-negara berkembang , dilakukan dengan menggunakan metode tematik dan Temuan bibliometrik? menunjukkan penerapan teknologi konvergen digital secara luas yang meningkatkan efisiensi sumber daya , pengurangan emisi , dan praktik ekonomi sirkular , dengan manfaat operasional yang terbukti di bidang manufaktur, pertanian , dan energi. Namun , dimensi sosial dan tata mengelola masih belum dieksplorasi , dengan telah tantangan yang terus- ?????? ????????  dalam permasalahan digital, permasalahan etika , dan — kebijakan yang itu mengadopsi yang adil . Integrasi teknologi ramah Lingkungan dengan perangkat digital menunjukkan potensi sinergi namun melawan tantangan interoperabilitas dan standardisasi . Mensintesis wawasan ini menggarisbawahi perlunya — komprehensif yang   inovasi teknologi dengan tata mengelola yang inklusif dan peningkatan kapasitas . Temuan-temuan ini memberikan informasi kepada para pembuat kebijakan dan kepemimpinan industri dalam Memanfaatkan transformasi digital untuk Per pembangunan industri dan pertanian (Teks tidak jelas) sambil mengatasi tantangan keadilan Lingkungan dan sosial
The Role Of Teachers In Influencing Character Values In The Digital Era In Students Of State Elementary School 2 Boal Yuliana, Annisa; Ramlafatma, Ramlafatma; Zulkieflimansyah, Zulkieflimansyah
Jurnal Ilmiah Mandala Education (JIME) Vol 12, No 1 (2026): Jurnal Ilmiah Mandala Education (Januari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v12i1.10218

Abstract

The development of the digital era presents unique challenges in instilling character values in elementary school students. The role of teachers is crucial in guiding students to utilize technology wisely and foster positive character. This study aims to describe the role of teachers in instilling character values in the digital era among students at SD Negeri 2 Boal and identify supporting and inhibiting factors in its implementation.This study employed a qualitative approach with a descriptive design. Subjects included teachers, students, and parents selected purposively. Data collection techniques included observation, semi-structured interviews, and documentation. Data analysis employed the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing.The results of the study indicate that teachers have a strategic role in instilling character values through role models, habituation, integration of character values into the learning process, providing positive reinforcement, and utilizing digital media as an educational tool. The character values instilled include religiousness, nationalism, independence, cooperation, and integrity. Supporting factors for the implementation of character instillation include a positive school culture, habituation programs, the use of digital learning media, and parental support. Meanwhile, inhibiting factors include low parental supervision of gadget use, the negative influence of social media, limited digital resources, and differences in student backgrounds.This study concludes that teachers play a crucial role in instilling character values in the digital age. Character education will be more effective if implemented consistently and supported by strong collaboration between schools, parents, and the community.
The Acquisition of Technological Capability: Towards an Analytical Model Zulkieflimansyah, Zulkieflimansyah
Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In neo-classical framework, technology is defined in a static way. It is a product, a package, that is produced by one set of firms or other institutions and consumed or used by another. And as firms all operate on a given production function, their technological tasks is merely to choose whichever technology is most appropriate to their needs. The firms can shift their position on the production function effortlessly in response to change in economic circumstances. The evolutionary approach, on the other hand, views technology in a more dynamic way. The successful adoption of technology involves more than merely the purchase of machinery and the learning of operating procedures. This means that firms cannot shift effortless along the production function, nor operate any particular technique immediately at optimal efficiency.
Proyeksi Dinamika Pendapatan Asli Daerah Nusa Tenggara Barat Zulkieflimansyah, Zulkieflimansyah; Nurjihadi, Muhammad; Hasri, Diah Anggeraini; Ananda, Nova Adhitya; Hakim, Lukmanul
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 2 (2021)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v10i2.797

Abstract

Pendapatan Asli Daerah (PAD) merupakan salah satu sumber pembiayaan pembangunan daerah dalam masa otonomi daerah. Sumber PAD adalah pajak daerah, retribusi daerah, hasil pegelolaan kekayaan daerah yang dipisahkan, dan lain-lain PAD yang sah. Penelitian ini bertujuan untuk memberikan rekomendasi untuk pemerintah dalam merencanakan target penerimaan PAD. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pendekatan system dinamik dan analisis time series seperti model linear, quadratic, exponential-growth dan s-curve dalam membuat model proyeksi penerimaan PAD di Provinsi NTB. Pada pemodelan system dinamik, penentuan faktor yang mempengaruhi berasal dari variabel tax base seperti jumlah kendaraan, mutasi, tarif dan tingkat pembayaran PKB. Berdasarkan hasil penelitian dengan pendekatan system dinamik diperoleh bahwa kenaikan 1% tingkat pembayayaran wajib pajak kendaraan bermotor roda dua, dapat meningkatkan 1% PAD, sedangkan untuk kendaraan lainnya meningkatkan 2% PAD. Pendekatan time series menghasilkan bahwa model terbaik dalam memproyeksi PAD adalah dengan menggunakan model linear, sedangkan komponen PAD lain menggunakan model S-Curve untuk pajak daerah, retribusi daerah menggunakan exponential-growth dan HPKDY serta lain-lain PAD yang sah menggunakan model quadratic. Penggunaan system dinamik dan time series menghasilkan dinamika proyeksi PAD memiliki tren yang menaik.