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Ali Hanafiah
Universitas Mercu Buana Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The Effect of Perceived Service Quality and Corporate Social Responsibility against Consumer Loyalty Aldino, Aldino; Hanafiah, Ali
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.57

Abstract

Objectives: JNE is one of the dominant shipping service companies in Mataram, West Nusa Tenggara, facing challenges due to a decline in sales targets. Therefore, the research aims to determine how impact Perceived Service Quality, Corporate Social Responsibility (CSR), and Customer Satisfaction with Customer Loyalty to JNE in Mataram, West Nusa Tenggara. Methodology: The research design used in this study is quantitative research, with data collection method using survey method. and research instrument in the form of questionnaires share with respondents online is designed with specific criteria and weighted values based on a Likert scale. The research method employed is causal analysis. The sample consists of 133 respondents selected through purposive sampling. The data analysis model used is Partial Least Squares (PLS), and analysis technique applied is descriptive. Finding: The research findings indicate that Perceived Service Quality, CSR, and Customer Satisfaction had a positive and significant influence on Customer Loyalty. Conclusion: The indirect effect analysis reveals that Customer Satisfaction acts as a mediator in the relationship between Perceived Service Quality and Customer Loyalty, as well as between CSR and Customer Loyalty.  
Memahami Niat Perilaku Generasi Z Muslim Indonesia dalam Berkunjung ke Pariwisata Halal Malang Lestia, Suci Nirma; Hanafiah, Ali
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.34

Abstract

Adanya pandemi Covid-19 yang menghantam industri pariwisata menyebabkan kota Malang mengalami penurunan wisatawan dan juga pendapatan yang sangat drastis. Untuk menaikkan kembali jumlah wisatawan dan pendapatan di kota Malang, wali kota Malang kemudian mengusulkan untuk mewujudkan Malang menjadi Center of Halal Tourism. Penelitian ini bertujuan untuk membahas apa saja yang dapat mempengaruhi niat berkunjung generasi Z Muslim Indonesia untuk berkunjung ke pariwisata halal Malang. Variabel independen yang di dapat dari hasil Pra Survei yaitu Motivasi, Citra Destinasi, dan Pengetahuan. Sedangkan variabel dependennya yaitu Niat Berkunjung. Objek penelitian ini adalah Generasi Z Muslim Indonesia sebanyak 200 responden dan Teknik pengambilan sampel menggunakan teknik penyebaran dan pengisian kuesioner. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS 3.2.9. Hasil penelitian menunjukkan Motivasi memiliki pengaruh positif dan signifikan terhadap niat berkunjung, citra destinasi memiliki pengaruh positif dan signifikan terhadap niat berkunjung, dan pengetahuan memiliki pengaruh positif dan signifikan terhadap niat berkunjung generasi Z ke pariwisata halal Malang. Kesimpulan dari penelitian ini yaitu dari variabel motivasi, citra destinasi, dan pengetahuan memiliki pengaruh positif dan signifikan terhadap niat berkunjung generasi Z ke pariwisata halal Malang. Saran dari penelitian ini adalah untuk dinas pariwisata dan kebudayaan kabupaten malang mencakup motivasi, citra destinasi, dan pengetahuan, serta untuk penelitian selanjutnya.
Entrepreneurship Development Based on Financial Management for the Community Kota Bambu Selatan - Palmerah, West Jakarta Sumarto, Agus Herta; Soelton, Mochamad; Siswanti, Indra; Hanafiah, Ali; Thoullon, Muhammad Shirhan; Ali, Anees Jane; Karyatun, Subur
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10368

Abstract

The waste problem in Indonesia is no longer strange, recently the waste problem, which is becoming increasingly mounting day by day, has become a topic of conversation that has attracted the attention of every group. The problem of waste has become a daily problem for Indonesian people. Various types of waste have colored our every point of view. Waste is a serious matter that must be dealt with immediately. You can imagine the waste thrown away by households and industry. And like it or not, we have to admit that the Indonesian people still don't understand much about waste. Various methods have been taken by the government and some communities to reduce the volume of waste in Indonesia. Therefore, as an alternative way, I tried to use unused drink packaging cardboard into a unique wall decoration with high selling value. Carrying out community service activities regarding used goods waste is very challenging for our implementing team. Our activities include socializing the use of domestic waste, apart from being able to process it into craft innovations, to support the Urban MSME program RT 11/RW 06 Kota Bambu Selatan Subdistrict, Palmerah, West Jakarta and socializing the use of domestic waste to create waste from used goods. Later, residents, especially the Karang Taruna RT 11/RW 06, Kota Bambu Selatan Village, Palmerah, West Jakarta, can start creating creativity from used goods
Examining Indonesian Gen Z Muslim Consumers' Purchase Intentions for Muslim Fashion on Shopee: A TPB Extension Perspective Fortunata, Sabrina; Hanafiah, Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.26598

Abstract

Shopee is the leading online shopping platform in Southeast Asia and Taiwan. Currently, there is competition in the Islamic market through e-commerce. The purpose of this study was to examine and analyze the effect of e-wom, product quality, attitudes, subjective norms, and perceived behavioral control on the purchase intention of shopee e-commerce. The object of this research is Generation Y and Z Muslim women in Indonesia asmany as 231 respondents. The approach used in this research is quantitative. From the PLS-SEM data analysis method, with analysis tool Smart-PLS 3.2.9., it show that e-wom has a positive and significant effect on purchase intention, and quality product has a positive and significant effect on purchase intention. Moreover, the initial predictor variables derived from TPB (attitude, subjective norms, perceived behavioral control) continue to exhibit a positive correlation with the behavioral intention to purchase Muslim fashion among Generation Z individuals in Indonesia, aligning with the original TPB theory.
Exploring the Role of Green Advertising in Shaping Generation Z’s Purchase Intentions for GESITS Electric Motorbikes: A TPB Perspective in JABODETABEK Area Hanafiah, Ali; Djabbar, Renaldi Utama
International Journal of Integrative Sciences Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i9.11669

Abstract

This study seeks to examine the impact of Green Advertising, utilizing the Theory of Planned Behavior, on the purchasing intentions of Generation Z for GESITS Electric Motorbikes. This research targets Generation Z respondents residing in the JABODETABEK region of Indonesia. The research sample comprised 200 respondents. The sampling approach employed was purposive sampling, and the technology utilized was SEM-PLS with the SmartPLS 4 analytic tool. This research indicates that Attitude, Subjective Norm, Perceived Behavioral Control, and Green Advertising positively and significantly influence Generation Z's Purchase Intention for GESITS electric motorbikes
Empirical Evidence on the Mediating Role of Attitude Between Environmental Concern and Perceived Usefulness toward Electric Motorcycles Adoption Intentions Among Female Gen Z Narayani, Ni Komang Prema; Hanafiah, Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.36320

Abstract

The global reliance on fossil fuels has intensified the energy crisis and worsened urban air pollution, creating an urgent need for sustainable transportation solutions. Electric motorcycles offer a promising alternative, especially in Indonesia where motorcycle use is widespread. This study investigates the influence of environmental concern and perceived usefulness on the intention of female Gen Z consumers to adopt SELIS electric motorcycles, with attitude toward electric motorcycles as a mediating variable. Data were collected through a structured online questionnaire using purposive sampling and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS. The findings reveal that both environmental concern and perceived usefulness significantly enhance intention to use, while also shaping favorable attitudes toward electric motorcycles. Attitude itself exerts a strong positive influence on intention and mediates the relationships between the independent variables and intention. These results highlight that adoption decisions are driven not only by ecological awareness but also by functional value, with attitude reinforcing this effect. The study concludes that strategies integrating sustainability messages with practical benefits are essential to encourage wider adoption of electric motorcycles among female Gen Z consumers.
Co-Authors Ahmad, Fauziah Sh Aina, Asri Nur Aldino, Aldino Ali, Anees Jane Arief Bowo Prayoga Kasmo Dewi Nusraningrum, Dewi Djabbar, Renaldi Utama Dudi Permana Dwyliego septo wicaksono Fauziah Sh. Ahmad Fitria Damayanti Fitriyana Fortunata, Sabrina Gian Rafi Firjatullah Indriyani Handyastuti Karyatun, Subur Laylatushufa, Nazilah Leila Mona Ganiem Lestia, Suci Nirma M. Rafid Marwal Mas Wahyu Wibowo Mochamad Soelton Muhamad Bakhar Muhammad Hery Santoso Narayani, Ni Komang Prema Nur Annisa Sandi, Kemal SETIAWAN JODI, I WAYAN GEDE ANTOK Setya Pramono Sumarto, Agus Herta Suria Alamsyah Putra Sutrisno Sutrisno Syafruddin Rais, Syafruddin Thoullon, Muhammad Shirhan Yulian Purnama