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All Journal The Indonesian Journal of Public Administration (IJPA) Journal of Business and Behavioural Entrepreneurship Economy Deposit Journal ( E-DJ) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmu Manajemen Mulawarman (JIMM) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Economics and Management Scienties Midang Jurnal Relawan dan Pengabdian Masyarakat REDI PANDAWA : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Economic, Management, Business and Accountancy International Journal (EMBAIJ)
muhammad junaid kamaruddin
Universitas 17 Agustus 1945 Jakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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PERAN MEDIA SOSIAL TERHADAP PENERAPAN BOIKOT PRODUK ISRAEL DI INDONESIA Dwi Novaria Misidawati; Umi Rahmawati; Muhammad Junaid Kamaruddin; Olivia Tahalele; Johni Eka Putra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13759

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui peran media sosial terhadap penerapan boikot produk Israel di Indonesia. Penelitian ini menggunakan metode kualitatif dengan studi kepustakaan dan literature. Sumber data yang digunakan dari artikel, jurnal, berita, sosial media dan bahan tertulis lainnya. Hasil penelitian ini menjelaskan bahwa boikot produk Israel adalah salah satu bentuk aksi yang dapat dilakukan untuk mendukung rakyat Palestina dan meningkatkan pertumbuhan produk lokal di Indonesia. Dengan adanya aksi boikot produk Israel juga dapat memberikan dampak positif bagi produsen, masyarakat, dan negara secara keseluruhan. Boikot produk Israel di Indonesia melalui media sosial juga telah menjadi fenomena yang signifikan. Aksi boikot ini mencerminkan peran penting media sosial sebagai platform untuk menyuarakan opini dan membentuk pandangan kolektif masyarakat. Dampaknya tidak hanya terasa pada nilai penjualan perusahaan yang menjadi target boikot, tetapi juga memberikan dampak sosial dan politik yang lebih luas. Kata Kunci: Media Sosial, Boikot, Produk Israel
The Influence of Green Marketing, Brand Image and Customer Orientation on Purchase Intention of Zorlien Led Products Moderated by Internet Technology Muhammad Junaid Kamaruddin; Rahmi Darnis
Economic, Management, Business and Accountancy International Journal Vol. 1 No. 2 (2024): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

This research is a direct consumer buying interest in zorlien led products based on green marketing, brand image and customer orientation through internet technology consisting of 250 questionnaire respondents who have been filled in by consumers. The results of 250 respondents consisting of 17 indicators using smartpls were declared valid, because the validity test value above the average> 0.5 and the reliability test above the average> 0.7. The results of the brand image hypothesis test, green marketing, customer orientation and internet technology on purchase intention are significant, but when coded the results are not significant
The Effect of Local Product Challenges and Somethinc Product Innovation on Competitive Advantage with Technology Orientation as a Moderation Fauziah; Muhammad Junaid Kamaruddin; Galuh Sukmaranti
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 1 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

This study aims to re-confirm whether there is an effect of product challenges and product innovation on competitive advantage moderated by technology orientation. And to determine the relationship between Technology Orientation motive in strengthening product challenge variables and product innovation. This study can provide Local Product Challenges that can be used as a reference for local beauty product entrepreneurs to know how to face competition by making superior products through technology-oriented product innovation. This study uses the structural equation modeling analysis method. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is SmartPLS (Partial Least Square). Based on the results of the study, the Product Innovation Hypothesis Test and technology orientation significantly affect competitive advantage. . Based on the T-Statistic value of 3.608, and P Value of 0.000 and Coefficient Value of 0.328, it can be interpreted that these variables are interrelated and this Hypothesis is significant or accepted.
The Influence of Customer Relationship Management and Social Media on Customer Loyalty in E-Commerce with Brand Image as a Moderator Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.08

Abstract

This study was conducted to test the effect of customer relationship management and social media on customer loyalty with brand image as a moderator. This study shows that customer loyalty has a strong relationship with customer relationship management, social media, and brand image. This study describes how relationships with customers can be managed well so that customer loyalty is achieved. The sample that has been tested is 155 people who have shopped in e-commerce. This research was carried out by utilizing the structural equation modeling analysis method on Smart PLS (Partial Least Square) software. The results presented that Customer Relationship Management has a positive and significant effect on Customer Loyalty, Socia Media has a positive and significant effect on Customer Loyalty, Brand Image has a positive and significant effect on Customer Loyalty, Brand Image Moderation strengthens the positive and significant effect of Customer Relationship Management on Customer Loyalty, Brand Image Moderation weakens the positive and significant effect of SocialMedia on Customer Loyalty. It is hoped that further research can add new variables to make it better.
The Influence of Business Development Strategies, Social Media Marketing, and Brand Image on Consumer Purchase Decisions with Consumer Trust as a Moderator Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.01

Abstract

This study aims to examine the influence of business development strategies, social media marketing, and brand image on consumer purchasing decisions, with consumer trust as a moderating variable. This research provides an in-depth understanding of how these three key factors affect consumer buying behavior, especially in the evolving context of digital marketing. Business development strategies, including product innovation, promotion, pricing, and distribution adjustments, are believed to enhance purchasing decisions with the support of consumer trust. Effective social media marketing through content creation and community building also plays a vital role in increasing brand awareness and consumer purchase intention. Furthermore, a positive brand image significantly boosts consumer trust and perception towards products, thereby encouraging purchasing decisions. The study employed a quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) analyzed through SmartPLS software. The sample consisted of 150 respondents, with data tested for validity, reliability, and hypothesis testing. The results reveal that social media marketing, brand image, and consumer trust have a positive and significant impact on consumer purchasing decisions, whereas business development strategy does not have a direct effect. Consumer trust moderates the relationship between business development strategies and purchasing decisions but does not moderate the effects of social media marketing and brand image. These findings emphasize the importance of building consumer trust through effective digital marketing strategies to enhance purchasing decisions.
Transformation of Digital Strategy in The E-Commerce Ecosystem: The Role of Digital Literacy as a Moderator of Shopee Users' Purchase Decisions in Indonesia Harisuddin; Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.02

Abstract

In Indonesia's fiercely competitive e-commerce market, strategies need to be modified to take customers' cognitive capacities and feature complexity into consideration. This study attempts to assess how Shopee customers' purchasing decisions are influenced by digital business models, digital innovation, and digital marketing capabilities, with digital literacy serving as a moderating variable. Purposive sampling was used to gather data from 100 active Shopee users in an explanatory quantitative approach. Variance-based Structural Equation Modeling (SEM) utilizing SmartPLS 4 software was used to evaluate the data. The results of the study show that purchasing decisions are greatly improved by digital innovation and digital business models. Nonetheless, an instance was found in which digital marketing capabilities have no discernible direct impact; this implies that consumers can view promotional content as redundant or oversaturated. This study's originality shows that digital literacy is an essential mediator that can increase the efficacy of digital tactics. The findings indicate that Shopee should change its emphasis from aggressive promotion to user education about features and cybersecurity in order to boost long-term sales conversions.
Pengaruh Kepemimpinan Digital, Pemasaran Digital, dan Kredibilitas Influencer terhadap Purchase Intention Wardah pada Konsumen Gen Z di Indonesia dengan Citra Merek sebagai Pemoderasi Fitri Noviana; Muhammad Junaid Kamaruddin
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.477

Abstract

This study aims to examine the influence of digital leadership, digital marketing, and influencer credibility on purchase intention for Wardah products among Gen Z consumers in Indonesia, using brand image as a moderating variable. To deepen our understanding of the factors that shape purchase intention in the digital age, it is important to ensure that halal cosmetics marketing strategies have a significant impact on younger age groups. This study employs a quantitative approach using the Structural Equation Modeling (PLS-SEM) method with SmartPLS 4.0 software. Data were collected via a questionnaire survey involving 130 respondents, comprising high school/vocational school students, college students, and the general public who have used Wardah products. The results indicate that digital marketing has a significant and positive influence on purchase intention, trust in influencers also has a significant and positive influence on purchase intention, and brand image also has a significant and positive influence on purchase intention. However, digital leadership does not show a significant influence on purchase intention. Furthermore, brand image does not act as a moderator in the relationship between digital leadership, digital marketing, and influencer credibility with purchase intention. This indicates that the better the digital marketing strategy and the influencer’s credibility, and the more positive the perceived brand image, the higher Gen Z consumers’ purchase intent for Wardah products.
Pengaruh Electronic Word of Mouth, Fintech, dan Kualitas Produk terhadap Keputusan Pembelian (Emina Cosmetics) pada Generasi Z dengan Citra Merek sebagai Pemoderasi Davhina Resta Mevia; Muhammad Junaid Kamaruddin
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.478

Abstract

This study aims to examine the influence of electronic word of mouth, fintech, and product quality on Generation Z’s purchasing decisions regarding Emina Cosmetics, with brand image serving as a moderating variable. The background of this study is based on the increasing number of online cosmetic transactions, leading Generation Z to increasingly rely on digital reviews, payment convenience (fintech), and product quality when making purchasing decisions. This study employs a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, analyzed using SmartPLS 4.0. Data were collected from 130 female Generation Z respondents including high school/vocational school students, college students, and the general public who use Emina Cosmetics products via a questionnaire. The results indicate that fintech and product quality have a positive and significant influence on purchasing decisions. Product quality is the primary consideration as it encompasses reliability, durability, and alignment with product specifications. Fintech also accelerates purchasing decisions by providing the convenience and speed of digital transactions. Brand image was found to have a positive and significant influence on purchasing decisions. Conversely, electronic word of mouth did not have a significant effect on purchasing decisions. Furthermore, brand image was unable to moderate the influence of electronic word of mouth, fintech, or product quality on purchasing decisions.
Pelatihan Pemasaran Lilin Aroma Terapi dari Minyak Jelantah Berbasis Digital Bagi Warga RW 14 Kalibaru Muhammad Junaid Kamaruddin; Fauziah; Harisuddin; M. Putri Rahayu Setyaningrum; Anis Masluhah
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2026): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

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Abstract

Pemasaran menjadi elemen fundamental bagi pelaku usaha dalam memperkenalkan sekaligus menjual produk mereka. Warga RW 14, Kalibaru, Cilincing, Jakarta Utara memiliki peluang besar untuk mengembangkan usaha mikro melalui pemanfaatan limbah minyak jelantah yang diolah menjadi lilin aromaterapi bernilai ekonomis dan ramah lingkungan. Penelitian ini bertujuan untuk memberdayakan masyarakat setempat dengan peningkatan keterampilan produksi serta memperkuat kemampuan pemasaran berbasis digital. Metode yang diterapkan melibatkan sosialisasi, demonstrasi pembuatan akun media sosial seperti Instagram dan TikTok, serta platform e-commerce seperti Shopee, disertai evaluasi efektivitas implementasinya. Lewat pelatihan digital marketing, warga menjadi lebih memahami bagaimana memanfaatkan media sosial dan e-commerce sebagai alat promosi serta penjualan yang efisien. Strategi pemasaran ini berpeluang memperluas jangkauan pasar, meningkatkan margin keuntungan, sekaligus mendukung citra produk sebagai solusi ramah lingkungan. Dengan adanya program ini, warga tidak hanya mendapat penguatan kemampuan produksi dan pemasaran, tetapi juga memperoleh dorongan menuju pemberdayaan ekonomi berbasis digital yang berkelanjutan.
The Influence Of Work Environment, Motivation and Style Leadership Towards Employee Productivity in PT. Telkom Indonesia Jakarta Andini Septiani; Muhammad Junaid Kamaruddin
Economic, Management, Business and Accountancy International Journal Vol. 3 No. 1 (2026): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The focus of this study is to distinguish how the work environment, work motivation, and leadership style affect the productivity of call center employees at PT Telkom Indonesia (Jakarta). Through a quantitative descriptive approach, this study involved 92 respondents as a sample from a total population of 120 employees using the Slovin formula. Primary data collected from Likert-sized questionnaires were then processed using IBM SPSS Statistics 29, including validation tests, reliability, multiple linear regression, t-test, F-test, and coefficient of determination. The results of the study indicate that, partially, the work environment has a positive and significant effect on employee productivity with a calculated value of 3.125 and a significance of 0.002. Work motivation has a positive and significant effect with a calculated t-value of 4.268 and a significance of 0.000. Leadership style has a positive and significant effect with a calculated t-value of 2.894 and a significance of 0.005. Simultaneously, the work environment, work motivation, and leadership style have a significant effect on employee productivity with a calculated F-value of 42.781 and a significance of 0.000. The adjusted Rsquared value of 0.579 indicates that the independent variable is able to explain employee productivity by 57.9%.  
Co-Authors Ady Kurnia Ahmad Taohid Andini Septiani Anis Masluhah Ardi Paminto Arie Soeti Yani Bobby Reza Danang Trijayanto Davhina Resta Mevia Dwi Novaria Misidawati Dwita, Febrisi Ela Elliyana Fauziah Fauziah Fauziah Febrisi Dwita Fitri Noviana Galuh Sukmaranti Gazali Gazali Harisuddin Ika Widiastuti Johni Eka Putra Khalisah Visiana Lukiyana, Lukiyana M. Putri Rahayu Setyaningrum Martin Purnama Chandra Masnia Ahmad Maulinda Bulan Melani Angelina Muhammad Dipo Lukito Muhammad Ridhwan Muhammad Yunior Alfabet Nabilla Fitri Assy Farhah Nurhaedah Nurhaedah Nurul Kamila Olivia Tahalele Permatasari, Sheila Silvia Prasetyo, Sisman Rahmi Darnis Rd. Tuty Sariwulan Robert Edward Ronald Parulian Saidah, Andi simamora, virgo Supardi Supardi Taufan Eka Putralasabuda Umi Rahmawati Usep Suhud Yana Ulfah Yuliana Saridewi Kusumastuti