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All Journal Journal of Business and Behavioural Entrepreneurship Economy Deposit Journal ( E-DJ) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmu Manajemen Mulawarman (JIMM) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Midang Jurnal Relawan dan Pengabdian Masyarakat REDI PANDAWA : Jurnal Pengabdian kepada Masyarakat Economic, Management, Business and Accountancy International Journal (EMBAIJ)
muhammad junaid kamaruddin
Universitas 17 Agustus 1945 Jakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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PERAN MEDIA SOSIAL TERHADAP PENERAPAN BOIKOT PRODUK ISRAEL DI INDONESIA Dwi Novaria Misidawati; Umi Rahmawati; Muhammad Junaid Kamaruddin; Olivia Tahalele; Johni Eka Putra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13759

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui peran media sosial terhadap penerapan boikot produk Israel di Indonesia. Penelitian ini menggunakan metode kualitatif dengan studi kepustakaan dan literature. Sumber data yang digunakan dari artikel, jurnal, berita, sosial media dan bahan tertulis lainnya. Hasil penelitian ini menjelaskan bahwa boikot produk Israel adalah salah satu bentuk aksi yang dapat dilakukan untuk mendukung rakyat Palestina dan meningkatkan pertumbuhan produk lokal di Indonesia. Dengan adanya aksi boikot produk Israel juga dapat memberikan dampak positif bagi produsen, masyarakat, dan negara secara keseluruhan. Boikot produk Israel di Indonesia melalui media sosial juga telah menjadi fenomena yang signifikan. Aksi boikot ini mencerminkan peran penting media sosial sebagai platform untuk menyuarakan opini dan membentuk pandangan kolektif masyarakat. Dampaknya tidak hanya terasa pada nilai penjualan perusahaan yang menjadi target boikot, tetapi juga memberikan dampak sosial dan politik yang lebih luas. Kata Kunci: Media Sosial, Boikot, Produk Israel
The Influence of Green Marketing, Brand Image and Customer Orientation on Purchase Intention of Zorlien Led Products Moderated by Internet Technology Muhammad Junaid Kamaruddin; Rahmi Darnis
Economic, Management, Business and Accountancy International Journal Vol. 1 No. 2 (2024): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

This research is a direct consumer buying interest in zorlien led products based on green marketing, brand image and customer orientation through internet technology consisting of 250 questionnaire respondents who have been filled in by consumers. The results of 250 respondents consisting of 17 indicators using smartpls were declared valid, because the validity test value above the average> 0.5 and the reliability test above the average> 0.7. The results of the brand image hypothesis test, green marketing, customer orientation and internet technology on purchase intention are significant, but when coded the results are not significant
The Effect of Local Product Challenges and Somethinc Product Innovation on Competitive Advantage with Technology Orientation as a Moderation Fauziah; Muhammad Junaid Kamaruddin; Galuh Sukmaranti
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 1 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

This study aims to re-confirm whether there is an effect of product challenges and product innovation on competitive advantage moderated by technology orientation. And to determine the relationship between Technology Orientation motive in strengthening product challenge variables and product innovation. This study can provide Local Product Challenges that can be used as a reference for local beauty product entrepreneurs to know how to face competition by making superior products through technology-oriented product innovation. This study uses the structural equation modeling analysis method. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is SmartPLS (Partial Least Square). Based on the results of the study, the Product Innovation Hypothesis Test and technology orientation significantly affect competitive advantage. . Based on the T-Statistic value of 3.608, and P Value of 0.000 and Coefficient Value of 0.328, it can be interpreted that these variables are interrelated and this Hypothesis is significant or accepted.
The Influence of Customer Relationship Management and Social Media on Customer Loyalty in E-Commerce with Brand Image as a Moderator Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.08

Abstract

This study was conducted to test the effect of customer relationship management and social media on customer loyalty with brand image as a moderator. This study shows that customer loyalty has a strong relationship with customer relationship management, social media, and brand image. This study describes how relationships with customers can be managed well so that customer loyalty is achieved. The sample that has been tested is 155 people who have shopped in e-commerce. This research was carried out by utilizing the structural equation modeling analysis method on Smart PLS (Partial Least Square) software. The results presented that Customer Relationship Management has a positive and significant effect on Customer Loyalty, Socia Media has a positive and significant effect on Customer Loyalty, Brand Image has a positive and significant effect on Customer Loyalty, Brand Image Moderation strengthens the positive and significant effect of Customer Relationship Management on Customer Loyalty, Brand Image Moderation weakens the positive and significant effect of SocialMedia on Customer Loyalty. It is hoped that further research can add new variables to make it better.
The Influence of Business Development Strategies, Social Media Marketing, and Brand Image on Consumer Purchase Decisions with Consumer Trust as a Moderator Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.01

Abstract

This study aims to examine the influence of business development strategies, social media marketing, and brand image on consumer purchasing decisions, with consumer trust as a moderating variable. This research provides an in-depth understanding of how these three key factors affect consumer buying behavior, especially in the evolving context of digital marketing. Business development strategies, including product innovation, promotion, pricing, and distribution adjustments, are believed to enhance purchasing decisions with the support of consumer trust. Effective social media marketing through content creation and community building also plays a vital role in increasing brand awareness and consumer purchase intention. Furthermore, a positive brand image significantly boosts consumer trust and perception towards products, thereby encouraging purchasing decisions. The study employed a quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) analyzed through SmartPLS software. The sample consisted of 150 respondents, with data tested for validity, reliability, and hypothesis testing. The results reveal that social media marketing, brand image, and consumer trust have a positive and significant impact on consumer purchasing decisions, whereas business development strategy does not have a direct effect. Consumer trust moderates the relationship between business development strategies and purchasing decisions but does not moderate the effects of social media marketing and brand image. These findings emphasize the importance of building consumer trust through effective digital marketing strategies to enhance purchasing decisions.
Transformation of Digital Strategy in The E-Commerce Ecosystem: The Role of Digital Literacy as a Moderator of Shopee Users' Purchase Decisions in Indonesia Harisuddin; Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.02

Abstract

In Indonesia's fiercely competitive e-commerce market, strategies need to be modified to take customers' cognitive capacities and feature complexity into consideration. This study attempts to assess how Shopee customers' purchasing decisions are influenced by digital business models, digital innovation, and digital marketing capabilities, with digital literacy serving as a moderating variable. Purposive sampling was used to gather data from 100 active Shopee users in an explanatory quantitative approach. Variance-based Structural Equation Modeling (SEM) utilizing SmartPLS 4 software was used to evaluate the data. The results of the study show that purchasing decisions are greatly improved by digital innovation and digital business models. Nonetheless, an instance was found in which digital marketing capabilities have no discernible direct impact; this implies that consumers can view promotional content as redundant or oversaturated. This study's originality shows that digital literacy is an essential mediator that can increase the efficacy of digital tactics. The findings indicate that Shopee should change its emphasis from aggressive promotion to user education about features and cybersecurity in order to boost long-term sales conversions.
Co-Authors Ady Kurnia Ahmad Taohid Ardi Paminto Bobby Reza Danang Trijayanto Dwi Novaria Misidawati Dwita, Febrisi Fauziah Fauziah Fauziah Galuh Sukmaranti Gazali Gazali Harisuddin Johni Eka Putra Khalisah Visiana Lukiyana, Lukiyana Martin Purnama Chandra Masnia Ahmad Maulinda Bulan Melani Angelina Muhammad Dipo Lukito Muhammad Yunior Alfabet Nurhaedah Nurhaedah Nurul Kamila Olivia Tahalele Permatasari, Sheila Silvia Prasetyo, Sisman Rahmi Darnis Rd. Tuty Sariwulan Ronald Parulian Saidah, Andi simamora, virgo Supardi Supardi Taufan Eka Putralasabuda Umi Rahmawati Usep Suhud Yana Ulfah