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All Journal Jurnal Pendidikan Indonesia JURNAL SOSIOLOGI Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Seminar Nasional FISIP Unila Devotion: Journal of Research and Community Service Nuris Journal of Education and Islamic Studies Jurnal Sains Komputer dan Sistem Informasi Jurnal Pengabdian Kepada Masyarakat Ceria International Journal of Islamic Economics (IJIE) Tapis : Jurnal Penelitian Ilmiah
Toni Wijaya, Toni
Lampung University
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Communication Strategy of Relationship Chat Account Manager in Managing the Follower Zainal, Anna Gustina; Wijaya, Toni; Wardhani, Andy Corry
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 1 (2021): June 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i1.363

Abstract

Each social media account created by users has its own purpose and meaning,. That is to attract the sympathy of the audience, Just like in real world, humans cannot live without socializing and interacting each other. This research was designed to find out the communication strategy of social media account managers in managing followers. This study used an interactional communication strategy with qualitative descriptive method. The results showed that the communication strategy used to manage the "chat relationship" account is the interactional communication strategy. This model had been used because followers have different backgrounds, knowledge, experiences, and cultures that affect each person in interpreting message. There are many factors as key success to running an online-based business through social media "relationships chat" account in order to increase followers loyalty in accordance with the strategy adopted by the account managers. Several management strategies had been applied such as a presentation to the audience, audience segmentation, consistency in providing entertainment to the audience, consistency of the characteristics and features needed, constantly looking for the latest entertainment innovations, communicating directly with consumers to support activities, and creating cooperation between account managers are being the key success to gain sympathy and loyalty from followers.
Co-Authors Adistya, Diang Agung, Maulana Ali, Supri Andi Windah Andy Corry Wardhani Anna Gustina Zainal Ansori, Ahmad Ahsan Bakti, Dadang Karya Choirul Anam AM Diponegoro Dadang Karya Fikri, Muzayyinul Khoiri, Khabibul Khusnan, Kodrattulloh Sidiq Mustofa Anwar Noor, Ahmad Pratama, Agung Sedayu Puspitasari, Ema Rahayu, Aprika Rialita, Agnes Jevi Ristanti, Fika Suprihatin Ali Umam, Lukman Habibul Wulan Suciska Yulita, Retno Zahro, Luluatuz