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Analisis Pengaruh Kebijakan Hutang Dan Kebijakan Dividen Terhadap Kinerja Keuangan Pada Sektor Otomotif Yang Terdaftar di Bei Periode 2020-2022 Al-Farisi, Muhammad Salman; Sulistyowati, Ari; Indriani, Bonita Revana; Sefianggraini, Diah Ayu; Rahmadani, Rina
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13897816

Abstract

The purpose of this study is to identify and investigate the impact of debt policy and dividend policy on the financial performance of automotive enterprises. The method used is quantitative and data is collected from his IDX website, scientific publications and the internet. The population of this study consists of companies in the automotive industry listed on IDX for the period 2020-2022, based on a sample of three companies. The data analysis techniques used are descriptive statistical analysis, multiple regression analysis, t-hypothesis and f-hypothesis testing to detect partial and simultaneous effects. As a result, the debt policy variable partially has a negative and significant effect on financial performance, while the dividend policy variable has a negative and insignificant effect on financial performance. At the same time, the two variables did not have a significant impact on financial performance.
Analysis of Financial Statements to Assess Financial Performance of Food and Beverage Industry Companies on the Indonesia Stock Exchange Sulistyowati, Ari
Advances In Social Humanities Research Vol. 2 No. 7 (2024): Advances in Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v2i7.263

Abstract

Financial performance assessments are based on increased sales. This can be reflected in a report, a report that describes the development of the company's financial performance in a certain period. These reports are commonly called financial statements. In order for financial statements to be meaningful to interested parties, it is necessary to conduct a relationship analysis of the posts in the financial statements, which is often called financial statement analysis. The purpose of this study is to find out how the financial performance of PT. Sentra Food Indonesia Tbk, PT Mayora Indah Tbk, and PT Indofood Sukses Makmur Tbk based on an analysis of liquidity, solvency, and profitability ratios. The data analysis method used is a quantitative descriptive method using the measurement of liquidity, solvency, and profitability ratios. The results of the study show that financial performance in terms of liquidity as measured by the Current Ratio during the pandemic there was a decline in performance at PT. Sentra Food Indonesia, while in terms of solvency and profitability, the value of debt to equity ratio and return on equity of the three companies tends to fluctuate from year to year.
Pengaruh Influencer Marketing dan Brand Image terhadap Keputusan Pembelian Produk Skintific di Bekasi Rizalsjah, Viona Salsabilah; Sulistyowati, Ari
TSAQOFAH Vol 5 No 5 (2025): SEPTEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v5i5.6954

Abstract

This study is motivated by the limited research on the influence of influencer marketing and brand image on purchasing decisions for skincare products, despite the significant impact of this phenomenon on marketing strategies within the beauty industry. The aim of this research is to analyze the effect of influencer marketing and brand image on purchasing decisions for Skintific products in the Bekasi area. A quantitative method with a survey approach was employed, using purposive sampling of 115 respondents residing in Bekasi who had previously purchased Skintific products. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression with the assistance of SPSS version 25. The results indicate that both influencer marketing and brand image have a positive and significant effect on purchasing decisions, both partially and simultaneously, with brand image exerting the most dominant influence. These findings reinforce the theory that brand perception and social media-based communication strategies play a strategic role in shaping consumer behavior in the digital era. The study provides theoretical contributions to the literature on digital marketing and practical recommendations for businesses to optimize promotional strategies through influencer collaboration and brand image enhancement. It also opens opportunities for further exploration by expanding variables and research areas to gain deeper insights.