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All Journal E-Journal of Linguistics IBDA` : Jurnal Kajian Islam dan Budaya Proceeding of International Conference on Teacher Training and Education IJoLE: International Journal of Language Education Jurnal Ilmiah Lingua Idea Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Martabe : Jurnal Pengabdian Kepada Masyarakat NOTION: Journal of Linguistics, Literature, and Culture Warta LPM Jurnal Edulanguage: Jurnal Pendidikan Bahasa
Dian Adiarti, Dian
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Critical discourse analysis on Mandalika and Likupang social media Sari, Eka Dyah Puspita; Agustina, Mia Fitria; Adiarti, Dian; Hamzah, Rodey Hamza bin
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 8 No 4 (2025)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v8i4.1259

Abstract

The implications of the pandemic have drastically decreased tourism occupancy in Indonesia, prompting the president to develop super priority destinations, such as Mandalika and Likupang, to restore tourism occupancy. Focusing on Mandalika and Likupang, located in special economic zones, this research aims to critically analyze the social media narratives to uncover the power relations and socio-political constructs embedded in the social media accounts of both destinations. We applied descriptive qualitative research, elaborating the textual elements, discursive, and sociocultural practices of promotional media. The result of the textual elements analysis shows that social media posts mostly use simple sentences, and a deeper lexical analysis reveals that various types of pronouns, adjectives, and collocations are embedded in the posts. Social media leverages persuasive descriptive discourse with friendly, descriptive, and emotional words, improving reader accessibility. Political and cultural narratives also play a significant role in shaping the tourism discourse. Branded as the “New Bali,” Mandalika and Likupang can displace and exclude local culture through social media posts, showing the power of social media in creating tourism discourse. Conclusively, critical discourse analysis helps in understanding the relation between the discourse and the social aspect by analyzing language within a social context.
Co-Authors Asiati, Tri Asrofin Nur Kholifah Fitria Agustina, Mia Hamzah, Rodey Hamza Bin Idah Hamidah Ika Maratus S, Ika Maratus Ita Fitriana, Ita Izzah, Naila Nurul Kariadi, Mustasyfa Thabib Kurnia Trisnawati, Ririn Mia Fitria Agustina Mimien Aminah S, Mimien Aminah Mujadid, Hammam Najib Noorashid, Najib Raden Pujo H, Raden Pujo Ririn Kurnia Trisnawati Sari, Eka Dyah Puspita Sholikhah, Ika Maratus Wardani, Erna