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Integrating Business Models into Public Policy for Sustainable Transport in Batam City Enos Paselle; Etika Khairina; Agus Priyanto; Fathul Qarib
Journal Public Policy Vol 12, No 1 (2026): January
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i1.11540

Abstract

This study aims to show how the government innovates in realizing sustainable development in transportation, and how the transition path of developing regions in this study focuses on the Batam city, accelerating change through public policy with a business approach. This study uses a qualitative descriptive approach, with primary and secondary data sources. Primary through observation, observation interviews, documentation, and focus group discussions. Meanwhile, secondary sources come from research results, literature studies, and documentation from the Batam city government and the mass media. The analysis technique uses triangulation assisted by the NVivo 14 tools application. The results of the study show that there are three programs that the government can utilize through a business approach to accelerate sustainable transportation, namely energy transition, mobility services, and multimodal infrastructure development. The energy transition can be carried out by implementing electric transportation even in long-term development. This step hurts the sustainability of electrical energy sources, but its externalities minimize the dissolution of fuel use. one of which is possible is park and ride which can connect the community with digital-based public services, and finally Batam City as an industrial city can utilize the private sector/companies as third parties (multilevel perspective), The interaction between the two will be on each other which can continue through integration to achieve alignment of goals according to the concept of sustainable development targets.
Student Characteristics and Learning Support Design in Open and Distance Higher Education: Evidence from Universitas Terbuka Yusup Lintang Cahyo Andrian Putro; Rafika Afriyanti; Helni Sadid Parassa; Fadri Ari Sandi; Agus Priyanto
Media Komunikasi FPIPS Vol. 25 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mkfis.v25i1.107174

Abstract

This study examines student characteristics and their implications for designing adaptive learning support in Open and Distance Higher Education at Universitas Terbuka. Using an exploratory sequential mixed-methods approach, qualitative interviews and observations were conducted to identify key student needs, followed by a survey involving 212 respondents to validate emerging patterns. The analysis integrates Self-Determination Theory (autonomy, competence, and relatedness) and principles of quality improvement to interpret student learning experiences within a flexible distance education environment. The findings reveal that 92% of students belong to early digital native groups and 55% are working students, indicating a strong demand for flexible yet structured learning support. While autonomy is relatively high due to flexible learning arrangements, competence develops through lecturer guidance and institutional support, and relatedness remains moderate, highlighting the need for stronger academic interaction and community-building strategies. Students reported the importance of responsive academic communication, clearer digital learning guidance, and more interactive tutorial design. These results suggest that mapping student characteristics can inform pedagogically oriented learning support, including adaptive tutorial strategies, enhanced lecturer–student interaction, and integrated student support systems. The study contributes to the development of evidence-based academic services that strengthen learning engagement and student experience in open and distance education contexts.
PEMBERDAYAAN UMKM SURPET KABUPATEN GARUT MELALUI STANDARDISASI PRODUK DAN TRANSFORMASI DIGITAL Mila Karmila; Riksa Raesalat; Ema Rismayanti; Agus Priyanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.62103

Abstract

UMKM pengrajin surpet di Kecamatan Banyuresmi, Kabupaten Garut, merupakan usaha rumah tangga berbasis kerajinan kapuk yang berpotensi memperkuat ekonomi lokal, tetapi masih menghadapi keterbatasan produksi, manajemen, pemasaran, dan legalitas. Artikel ini bertujuan melaksanakan pemberdayaan terintegrasi untuk meningkatkan efisiensi, mutu, daya saing, dan keberlanjutan usaha. Metode menggunakan pendekatan Participatory Action Research melalui analisis situasi, diskusi kelompok, pelatihan, penerapan teknologi tepat guna, pendampingan, dan evaluasi. Analisis awal terhadap 50 unit usaha menunjukkan kapasitas produksi 5-8 karpet per hari; hanya 15% mitra menggunakan SOP sederhana, 10% memanfaatkan pemasaran digital, dan 5% memiliki legalitas usaha. Program difokuskan pada SOP dan standar mutu, alat bantu produksi, pencatatan keuangan dan harga pokok produksi, penguatan kelompok, branding, pemasaran digital, serta fasilitasi NIB. Target sekurang-kurangnya 70% produk sesuai standar, waktu produksi berkurang 20%, dan 80% mitra melakukan pencatatan. Partisipasi mitra dan pendampingan berkelanjutan ditempatkan sebagai dasar adopsi inovasi serta penguatan kelembagaan usaha berbasis potensi dan kearifan lokal.
Empowering Micro-Businesses: Unveiling the Catalysts behind Social Media Integration in Indonesia Adisthy Shabrina Nurqamarani; Sarah Fadilla; Agus Priyanto
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.56314

Abstract

Background: An enormous number of micro-businesses in Indonesia have not joined the digital platforms, despite the evident benefits associated with making this transition. One viable avenue for initiating digitalization is through leveraging social media, characterized by its cost-effectiveness and expansive reach to consumers Objective: This study aims to identify the catalyst behind the social media adoption of micro-businesses in the culinary sector in Indonesia Method: This study adopts a qualitative approach, involving interviewing seven micro-businesses owners in Indonesia who were selected through purposive and snowball sampling. Thematic analysis was employed to derive meaningful conclusions. Results: The study’s findings suggest that subjective norms, perceived usefulness, perceived ease of use, perceived behavioral control, competitive pressure, customer demand, and government support hold important roles in the adoption of social media in micro and small businesses. Considering the importance of government support, it can play a pivotal role by providing support and incentives for MSMEs to integrate social media into their operation. Additionally, strategies for positioning businesses in the digital landscape should be developed, keeping customer demand in mind. Conclusion: Leveraging social media presents a cost-effective means for digitalization. This qualitative study unveils the key drivers: subjective norms, perceived usefulness, ease of use, behavioral control, competitive pressure, customer demand, and government support. Government intervention and customer-centric strategies are crucial for successful social media adoption.   Keywords: Digital marketing; micro business: social media integration
Pengaruh Keberagaman Masyarakat Terhadap Pengambilan Keputusan: Studi Kasus Pemerintah Desa Panjangejo Agus Priyanto; Al Fauzi Rahmat; Sahrul Pora; Fadri Ari Sandi
Nakhoda: Jurnal Ilmu Pemerintahan Vol 24 No 1 (2025)
Publisher : Laboratorium Jurusan Ilmu Pemerintahan FISIP Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/njip.v24i1.813

Abstract

Village governance in Indonesia has received special attention following the enactment of Law No. 6 of 2014, which grants significant authority and responsibilities to village governments. This study aims to explore how the Panjangrejo Village Government engages its diverse community in the decision-making process. A descriptive qualitative method was employed, with primary data collected through interviews with village officials, residents, and community leaders. The findings indicate that the Panjangrejo Village Government, considering the diversity of its members, involves the community through representatives such as local community leaders and the Village Consultative Body (BPD) in decision-making. Additionally, the decision-making process follows a hierarchical approach, starting with village discussions at the hamlet level and continuing up to the village-level meetings (Musdes). This bottom-up approach has been practiced for several years. The Panjangrejo Village Government prioritizes the needs of the village and applies participatory principles in every decision made. This study highlights the importance of community participation in village governance to enhance the effectiveness of decision-making that accommodates diversity.