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All Journal JURNAL ADMINISTRASI BISNIS DeReMa (Development Research of Management) Jurnal Manajemen JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF BUSINESS STUDIES The Studies of Social Sciences Jurnal Administrasi Bisnis
Rianne Johnly Pio, Rianne Johnly
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Tinjauan Bauran Pemasaran Dari Perspektif Pelaku Usaha Mikro Riane Johnly Pio; Christoffel Kojo; Johny R. E. Tampi
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.12.1.10-19

Abstract

This training aims to provide an understanding of the marketing mix as a provision of knowledge for micro business actors in running a business. The training implementation uses an adult education approach such as interactive discussions by providing relevant and contextual illustrations in accordance with the factual problems faced by micro-enterprises. The training participants were 19 micro-enterprises with a sales turnover of between Rp. 150,000 to Rp. 500,000 per day. The training evaluation method was carried out by pre-test and post-test with analysis using descriptive statistics. The results of the training evaluation show that the majority of micro business groups run culinary businesses, but there are a small number who open stalls for daily basic needs. Understanding of the marketing mix increased by 42%, products increased by 10%, prices by 16%, place of business increased by 22%, and for promotion there was no change because the level of understanding was quite large, namely 89%. Through this activity, it is hoped that micro business actors in Ranotana Weru Village, Manado city can increase business and business sustainability.
Co-Authors Anjelika Prisilia Lengkong Christofel Kojo Christoffel Kojo Danny David Samuel Mukuan DINUS KENELAK Djamhur Hamid Friane Livi Pangemanan Ischevell Vialara Saina Johny A. F. Kalangi Johny R. E. Tampi Johny Revo Elia Tampi Johny Revo Elia Tampi, Johny Revo Elia Kristian Soleman DjelaDjela Lidya Octafia Rumere Lidya Octafia Rumere, Lidya Octafia MAX PANGKEY Omega Gratia Anita Karisoh Gratia Anita Karisoh Putri Listia Anwar Rizki Reinaldi Thanan Sandra Ingried Asaloei SHINTA RUNDENGAN Siti Munawaroh Sofia A. P. Sambul Sonny Gerson Kaparang Sontje Sumayku Taher Alhabsji Teodosius Domina Herta Putra Tinneke M. Tumbel Umar Nimran Wehelmina Rumawas Wihelmina Rumawas