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All Journal Jurnal Riset Mahasiswa Manajemen (JRMM) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Management and Economics Journal (MEC-J) Jurnal Ilmiah Ecobuss International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat JIPkM
Arien Anjar Puspitosari Suharso
Universitas PGRI Kanjuruhan Malang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK GARNIER (Studi Kasus Pada Konsumen yang ada di Kota Malang) Mersi, Vilomena; Rusno, Rusno; Suharso, Arien Anjar Puspitosari
Jurnal Riset Mahasiswa Manajemen Vol. 12 No. 1 (2024): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v12i1.10666

Abstract

Peneliti ini bertujuan agar memahami i peranan kualitas produk, Harga dan Promosi pada keputusan pembelian prodak Garnier di Kota Malang, Metode yang digunakan adalah accidental sampling. Jenis riset ekspalanatory research dengan sumber data primer. Riset ini memakai kuantitatif, teknik pengumpulan data yang dipakai ialah angket. Populasi pada riset ini yaitu konsumen Garnier di Kota Malang dengan jumlah sampel 160 reponden. Teknik analisis data dalam riset ini yaitu memakai regresi linear berganda. Temuan riset menunjukan secara bersama-sama kualitas produk, harga dan promosi berpengaruh signifikan terhadap keputusan pembelian produk Garnier oleh konsumen di Kota Malang. Kualitas produk, harga dan promosi berdampak positif serta signifikan terhadap keputusan pembelian produk Garnier oleh konsumen di Kota Malang.
Pengaruh Content Marketing (Shopee), Review Product, dan Brand Ambassador Terhadap keputusan Pembelian Produk Scarlett Whitening pda Mahasiswa Universitas PGRI Kanjuruhan Malang Febiana, Febiana; Nurfarida, Iva Nurdiana; Kowiyanto, Kowiyanto; Suharso, Arien Anjar Puspitosari
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2324

Abstract

This study aims to explore the ways in which product reviews, brand ambassadors, and content marketing on Shopee influence users’ choice to purchase Scarlett Whitening products. A total of 112 participants were given a Google Form to fill in to collect data for this study. Purposive sampling is one of the sampling strategies, and quantitative explanatory research falls into this group. Conventional assumptions, multiple linear regression, descriptive statistics, and hypotheses are part of the data analysis methods using SPSS 22.0 software. According to recent research, brand ambassadors, product reviews, and content marketing have a positive and substantial impact on customer purchase choices (Shopee). Shopee, a component of content marketing, has a constructive and substantial impact on purchase choices. However, product reviews and brand ambassadors do not significantly influence what consumers choose to buy.
Co-Authors Adi Suroso Alfinur Alfinur Andi Nu Graha Andi Nu Graha Andi Nu Graha Andi Nugraha Andi Nugraha Anis Jaurotun Maulidiyah Aprillia Rizka Cahyaniwati Asna Asna Asna Asna Cintya Khairul Ulum Dewi Ratnawati Dianawati Suryaningtyas Dianawati Suryaningtyas dianawati Febiana, Febiana Hironimus Hironimus Wanda Iqbal Dwi Raharjo Iva Nurdiana Nurfarida Jacobus Wiwin K. Kowiyanto Kristina Sedyastuti Mersi, Vilomena Miftahul Ulum Pijay fauzan Puspitosari Puspitosari Raharjo, Iqbal Dwi Retno Wulandari Rusno Rusno Sedyastuti, Kristina Sri Wilujeng Sri Wilujeng Sri Wilujeng Zaragoza Bagasrona Novitasari