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All Journal Jurnal Riset Mahasiswa Manajemen (JRMM) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Management and Economics Journal (MEC-J) Jurnal Ilmiah Ecobuss International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat JIPkM Jurnal Publikasi Ilmu Manajemen
Arien Anjar Puspitosari Suharso
Universitas PGRI Kanjuruhan Malang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK GARNIER (Studi Kasus Pada Konsumen yang ada di Kota Malang) Mersi, Vilomena; Rusno, Rusno; Suharso, Arien Anjar Puspitosari
Jurnal Riset Mahasiswa Manajemen Vol. 12 No. 1 (2024): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v12i1.10666

Abstract

Peneliti ini bertujuan agar memahami i peranan kualitas produk, Harga dan Promosi pada keputusan pembelian prodak Garnier di Kota Malang, Metode yang digunakan adalah accidental sampling. Jenis riset ekspalanatory research dengan sumber data primer. Riset ini memakai kuantitatif, teknik pengumpulan data yang dipakai ialah angket. Populasi pada riset ini yaitu konsumen Garnier di Kota Malang dengan jumlah sampel 160 reponden. Teknik analisis data dalam riset ini yaitu memakai regresi linear berganda. Temuan riset menunjukan secara bersama-sama kualitas produk, harga dan promosi berpengaruh signifikan terhadap keputusan pembelian produk Garnier oleh konsumen di Kota Malang. Kualitas produk, harga dan promosi berdampak positif serta signifikan terhadap keputusan pembelian produk Garnier oleh konsumen di Kota Malang.
Pengaruh Content Marketing (Shopee), Review Product, dan Brand Ambassador Terhadap keputusan Pembelian Produk Scarlett Whitening pda Mahasiswa Universitas PGRI Kanjuruhan Malang Febiana, Febiana; Nurfarida, Iva Nurdiana; Kowiyanto, Kowiyanto; Suharso, Arien Anjar Puspitosari
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2324

Abstract

This study aims to explore the ways in which product reviews, brand ambassadors, and content marketing on Shopee influence users’ choice to purchase Scarlett Whitening products. A total of 112 participants were given a Google Form to fill in to collect data for this study. Purposive sampling is one of the sampling strategies, and quantitative explanatory research falls into this group. Conventional assumptions, multiple linear regression, descriptive statistics, and hypotheses are part of the data analysis methods using SPSS 22.0 software. According to recent research, brand ambassadors, product reviews, and content marketing have a positive and substantial impact on customer purchase choices (Shopee). Shopee, a component of content marketing, has a constructive and substantial impact on purchase choices. However, product reviews and brand ambassadors do not significantly influence what consumers choose to buy.
PENGARUH KOMPETENSI, LOKUS KENDALI (LOCUS OF CONTROL), DAN HUBUNGAN ANTAR MANUSIA (HUMAN RELATION) TERHADAP KINERJA PEGAWAI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA MALANG Nur Avidah; Dianawati Suryaningtyas; Arien Anjar Puspitosari Suharso
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19668

Abstract

This study aims to examine the influence of competence, locus of control, and human relation on employee performance at the Population and Civil Registration Office of Malang City. The study used primary quantitative data and employed a census sampling technique with a total of 55 permanent employees. Data were gathered using a Likert scale questionnaire and subsequently analyzed employing multiple linear regression techniques with IBM SPSS version 22. The results showed that, simultaneously and partially, competence, locus of control, and human relation have a positive and significant effect on the employee performance. Furthermore, the findings suggest that employees who possess strong competence and internal locus of control are likely to establish effective human relation, which in turn support overall performance. These outcomes suggest that strengthening these three dimensions can effectively enhance employee performance. For future studies, it is suggested to examine other variables that could potentially affect employee performance in order to develop a more comprehensive analytical framework. Keywords : Competence, Locus of Control, Human Relation, Employee Performance
PENGUATAN KEBEKERJAAN DAN KEWIRAUSAHAAN MELALUI PELATIHAN DIGITAL ENTREPRENEURSHIP DALAM MENGHADAPI TANTANGAN GLOBAL BAGI SISWA SMKN 2 KOTA BATU Arien Anjar Puspitosari Suharso; Kristina Sedyastuti; Dianawati Suryaningtyas; Andi Nu Graha
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i2.19998

Abstract

Perkembangan globalisasi dan transformasi digital telah membawa perubahan signifikan terhadap dunia kerja dan dunia usaha. Kondisi tersebut menuntut generasi muda, khususnya siswa Sekolah Menengah Kejuruan (SMK), untuk memiliki kompetensi kebekerjaan dan jiwa kewirausahaan yang adaptif terhadap perkembangan zaman. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa SMKN 2 Kota Batu mengenai kebekerjaan dan kewirausahaan dalam menghadapi tantangan global. Metode pelaksanaan kegiatan menggunakan pendekatan edukatif-partisipatif melalui pelatihan, diskusi, simulasi bisnis, dan praktik digital marketing. Materi pelatihan meliputi keterampilan kerja abad 21, mindset kewirausahaan, peluang usaha digital, dan strategi pemasaran berbasis media sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa mengenai pentingnya kompetensi kerja, kreativitas, inovasi, dan pemanfaatan teknologi digital dalam dunia usaha. Selain itu, siswa mampu menyusun ide bisnis sederhana serta memahami penggunaan media sosial sebagai sarana promosi produk. Kegiatan pengabdian ini memberikan dampak positif terhadap peningkatan motivasi siswa untuk siap memasuki dunia kerja maupun menciptakan usaha mandiri berbasis digital. Dengan demikian, program pengabdian ini dinilai efektif dalam membangun kesiapan generasi muda menghadapi tantangan global melalui penguatan kebekerjaan dan kewirausahaan. Kata Kunci: Kebekerjaan, Kewirausahaan, Tantangan Global, Digital Entrepreneurship Abstract The advancement of globalization and digital transformation has brought significant changes to the world of work and business. These conditions require the younger generation, particularly vocational high school (SMK) students, to possess employability skills and an entrepreneurial spirit that can adapt to the changing times. This community service activity aims to enhance the understanding and skills of students at SMKN 2 Kota Batu regarding employability and entrepreneurship as they face global challenges. The activity was implemented using an educational-participatory approach through training, discussions, business simulations, and digital marketing practices. The training materials covered 21st-century work skills, an entrepreneurial mindset, digital business opportunities, and social media-based marketing strategies. The results of the activity demonstrated an increase in students’ understanding of the importance of work competencies, creativity, innovation, and the utilization of digital technology in the business world. Additionally, students were able to develop simple business ideas and understand the use of social media as a tool for product promotion. This community service activity had a positive impact on increasing students’ motivation to prepare for entering the workforce or creating their own digital-based businesses. Thus, this community service program is considered effective in building the readiness of the younger generation to face global challenges through the strengthening of employability and entrepreneurship. Keywords: Employability, Entrepreneurship, Global Challenges, Digital Entrepreneurshi
Sinergitas Unikama dan Peternak Kambing Rakyat dalam Mewujudkan Wirausaha Mandiri melalui Edukasi Kewirausahaan dan Digitalisasi Lina Kartikaningrum; Arien Anjar Puspitosari Suharso; Andi Nu Graha
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19186

Abstract

Kegiatan beternak kambing telah menjadi bagian dari aktivitas ekonomi masyarakat sejak lama, baik sebagai sumber pendapatan tambahan maupun sebagai tabungan jangka panjang. Namun demikian, sebagian besar peternak masih menjalankan usaha ternaknya secara tradisional, dengan skala kecil dan minim sentuhan manajemen usaha modern. Pengabdian ini dilakukan untuk menjawab fenomena yang terjadi dilapangan yang terjadi pada perternak rakyat di desa Sidorejo Dusun Krajan RT 1 RW I Kabupaten Tulungagung yang menunjukan bahwa usaha ternak kambing hanya kegiatan sambilan tanpa orientasi pada usaha bisnis yang jelas. Kondisi ini muncul karena keterbatasan SDM terkhusus pada penguasaan manajerial,kemampuan kewirausahaan dan skill Pemasaran. Tujuan Abdimas ini untuk peningkatan kapasitas SDM peternak melalui Pelatihan dan Pendampingan. Metode pelaksanaan yang digunakan meliputi pelatihan mindset kewirausahaan , pendampingan manajemen usaha (business plan), dan juga pelatihan pemasaran produk ternak melalui platform digital untuk memperluas jangkauan pasar. Hasil pengabdian yang dicapai bagi peternak: peningkatan pengetahuan dan keterampilan usaha. Bagi Unikama: memperkuat citra institusi sebagai kampus yang berkontribusi nyata bagi masyarakat. Kata kunci: Pelatihan , Kewirausahaan, Business Plan, Digital Marketing Abstract Goat farming has long been part of the community's economic activities, both as a source of additional income and as long-term savings. However, most farmers still run their livestock businesses traditionally, on a small scale and with minimal modern business management. This community service program was carried out to address the phenomenon observed in the field among smallholder farmers in Sidorejo Village, Krajan Hamlet, RT 1 RW I, Tulungagung Regency, which showed that goat farming was only a side activity without a clear business orientation. This condition arose due to limited human resources, particularly in terms of managerial skills, entrepreneurial skills, and marketing skills. The objective of this community service program is to improve the capacity of livestock farmers through training and mentoring. The methods used include entrepreneurial mindset training, business management mentoring (business plan), and marketing training for livestock products through digital platforms to expand market reach. The outcomes achieved for farmers include improved business knowledge and skills. For Unikama, this initiative strengthens the institution's image as a university that makes a tangible contribution to society. Keywords: Training, Entrepreneurship, Business Plan, Digital Marketing
AI-Augmented HRM and Employee Performance: Digital Trust Mediation and AI Readiness Moderation Arien Anjar Puspitosari Suharso; Andi Nu Graha
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6699

Abstract

This study aims to examine the effect of AI-Augmented Human Resource Management (AI-Augmented HRM) on employee performance by investigating the mediating role of digital trust and the moderating role of AI readiness. A quantitative explanatory approach with a cross-sectional design was employed involving 165 employees who had experienced AI-supported HR practices, selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings reveal that AI-Augmented HRM has a positive and significant effect on employee performance and digital trust, while digital trust significantly improves employee performance and partially mediates the relationship between AI-Augmented HRM and employee performance. AI readiness also has a positive effect on employee performance and significantly strengthens the influence of AI-Augmented HRM on employee performance. These findings imply that organizations should complement AI adoption with transparent digital governance, trust-building mechanisms, employee AI competency development, human oversight, and continuous organizational support to achieve sustainable performance improvement.
Co-Authors Adi Suroso Alfinur Alfinur Andi Nu Graha Andi Nu Graha Andi Nu Graha Andi Nu Graha Andi Nugraha Andi Nugraha Anis Jaurotun Maulidiyah Aprillia Rizka Cahyaniwati Asna Asna Asna Asna Cintya Khairul Ulum Dewi Ratnawati Dianawati Suryaningtyas Dianawati Suryaningtyas Dianawati Suryaningtyas dianawati Febiana, Febiana Hironimus Hironimus Wanda Iqbal Dwi Raharjo Iva Nurdiana Nurfarida Jacobus Wiwin K. Kartikaningrum, Lina Kowiyanto Kristina Sedyastuti Kristina Sedyastuti Mersi, Vilomena Miftahul Ulum Nur Avidah Pijay fauzan Puspitosari Puspitosari Raharjo, Iqbal Dwi Retno Wulandari Rusno Rusno Sedyastuti, Kristina Sri Wilujeng Sri Wilujeng Sri Wilujeng Zaragoza Bagasrona Novitasari