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Product and Service Innovation Strategies to Expand MSME Markets Yani, Ahmad; Suparwata, Dewa Oka; Hamka
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.67

Abstract

Micro, Small, and Medium Enterprises are one of the important pillars in a country's economy. Despite their strategic role, MSMEs often face a number of challenges, such as intensifying competition, changing consumer tastes, evolving technology, and access to a wider market. This study aims to analyse product and service innovation strategies to expand the MSME market. This research employs a qualitative research approach, more precisely, a literature review, where data will be examined and explained by drawing upon information and textual materials collected from a variety of sources. The study results show that innovation in products and services plays a key role in the growth and sustainability of micro, small and medium enterprises. MSMEs play a vital role in the economy by creating jobs and contributing to sustainable economic growth. Innovation differentiates MSMEs from their competitors in an increasingly globalised and dynamic business environment. Innovative products and services can attract customer attention, provide a competitive advantage, improve product quality, and build long-term relationships with customers.
The Importance of Mentorship in Stimulating the Growth and Success of Entrepreneurial Business Entities Yani, Ahmad; Suherlan; Az Zaakiyyah, Hizbul Khootimah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.129

Abstract

Entrepreneurs and small businesses play a crucial role in the global economy, particularly as sources of innovation, employment, and local economic growth. However, many entrepreneurial business entities face various challenges, including market uncertainty, intense competition, and a lack of resources and managerial experience. This research aims to examine the role of mentorship in stimulating the growth and success of entrepreneurial business entities. The research method employs a qualitative literature review approach with a focus on exploring relevant literature through Google Scholar. Literature searches were conducted on Google Scholar with a time frame between 2013 and 2023 to ensure inclusivity of recent studies. The study's findings indicate that, in the context of entrepreneurial business, the importance of mentorship proves to be a highly significant element in stimulating growth and success. Mentorship not only serves as a provider of practical advice but also as a source of inspiration, holistic perspectives, and emotional support. Through their experience and wisdom, mentors assist entrepreneurs in overcoming challenges, identifying opportunities, and developing long-term strategies to advance their businesses.
Competency Development Strategies for Employees in the Context of Community Empowerment Krishernawan, Indra; Kamar, Karnawi; Yani, Ahmad; Zen, Agustian; Jusman, Ikhsan Amar
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.104

Abstract

In this era of globalization, social, economic, and technological dynamics continue to evolve rapidly. Community empowerment is becoming increasingly crucial for enhancing well-being and sustainability. In this context, the role of employees with relevant competencies becomes pivotal in supporting community empowerment efforts. Therefore, this research aims to analyze competency development strategies for employees within the context of community empowerment. The study employs a qualitative literature review method, drawing data from Google Scholar within the timeframe of 2006-2023. The study's findings indicate that competency development strategies for employees in the context of community empowerment constitute a holistic approach that plays an integral role in achieving sustainable development goals. From identifying competency needs to implementing individual development programs, these steps form a robust foundation for realizing positive changes within the community. By empowering employees through the enhancement of skills and knowledge, organizations not only strengthen their internal capacities but also make a significant contribution to community well-being.
Peran Pendidikan Kewirausahaan dalam Meningkatkan Inovasi dan Daya Saing Usaha Mikro sebagai Strategi Peningkatan Kesejahteraan Masyarakat di Era Ekonomi Digital Yani, Ahmad; Azzaakiyyah, Hizbul Khootimah
Indo-MathEdu Intellectuals Journal Vol. 6 No. 7 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i7.4438

Abstract

The digital economy era demands micro-enterprises to possess adaptive innovation and competitiveness in order to survive and grow. Entrepreneurial education plays a strategic role in equipping business actors with technical, managerial, and digital literacy competencies relevant to modern market dynamics. This study employs a qualitative approach using a literature review method and descriptive analysis. Secondary data were obtained from 50 scholarly articles accessed through Google Scholar and other credible academic websites, covering publications from 1964 to 2025. After a rigorous selection process based on relevance and methodological validity, 31 articles were used as primary sources. The data analysis technique involved three stages: grouping articles according to key variables, identifying patterns and inter-variable relationships, and synthesizing findings to derive conceptual conclusions. The results indicate that entrepreneurial education significantly enhances innovation, operational efficiency, and micro-enterprise competitiveness, thereby contributing positively to community welfare in the digital economy era