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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of International Islamic Law, Human Right and Public Policy Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Rahmaniar
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT. Said Abdillah; Rahmaniar; Chalirafi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1320

Abstract

This study aims to determine the influence of the green marketing mix on purchasing decisions for Tupperware products in East Aceh Regency. The data used in this study are primary data. The sampling technique used purposive sampling with a sample size of 140.The conclusion of the theory above is fulfilled. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study indicate that partially Green product has a positive and significant effect on the decision to purchase Tupperware products. Green price has a positive and significant effect on the decision to purchase products. Green place has a positive and significant effect on the decision to purchase Tupperware products. Green promotion has a positive and significant effect on the decision to purchase Tupperware products.
THE EFFECT OF SAFETY AND HEALTHY , WORK LIFE BALANCE , AND JOB SATISFACTION ON EMPLOYEE PRODUCTIVITY AT PKS KOPERASI PRIMA JASA HAPPY COUNTRY Likdanawati; Risna Dewi; Rahmaniar; Ahdi Zikri; Frengki Putra Ramansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21775444

Abstract

This study aims to analyze the impact of safety and healthy , Work Life Balance and job satisfaction on employee productivity. Researchers used quantitative methods, the sample in this study were all employees (saturated sample) of 106 respondents, Data were collected through questionnaires compiled based on the indicators of each variable and analyzed using multiple linear regression analysis with SPSS version 26. Hypothesis testing was carried out through the t test to determine the partial effect of each independent variable on employee productivity. The results showed that the Safety and healthy variable (X1 ) had a significance value of 0.05 (0.842> 0.05). In addition, the calculated t value was -0.200 <t table 1.983 (-0.200 <1.983). Partially, safety and healthy had a positive and significant effect on employee productivity. And Work Life Balance had a positive value of 0, with a calculated t value of 5.840> T table 1.983 and a significant value of 0.000 <0.05. Thus, it has a positive and significant impact on employee productivity. Furthermore, job satisfaction has a value of 0.578 with a calculated T value. 9.169 > T table 1.983 and significant value 0.000 < 0.05. has a positive and significant partial effect on Employee Productivity. Based on the results of this study, it is recommended that PKS Koperasi Prima Jasa Rantau Selamat pay more attention to the implementation of occupational safety and health programs, create policies that support Work Life Balance , and increase employee job satisfaction in order to increase productivity sustainably.
Co-Authors Adnan Adnan Ahdi Zikri Chalirafi, Chalirafi Frengki Putra Ramansyah Jullimursyida Khairina AR Likdanawati Martua Rahmat Mirna Zahara Mohd. Heikal Muhibuddin Munandar Munandar Nadhila Isara Nasrianti Naufal Bachri, Naufal Nurainun Risna Dewi Rosa Zachrul Phonna Said Abdillah Sapna Biby Sofyan Jafar Teuku Yudi Afrizal Zulkifli