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All Journal Al-Ahkam WIDYAKALA JOURNAL Jurnal Ilmiah Peuradeun TAZKIR: Jurnal Penelitian Ilmu-ilmu Sosial dan Keislaman Journal Of Sharia Banking JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) JIFTECH: Journal Of Islamic Financial Technology Profetik Jurnal Ekonomi Syariah EMPIRISMA: JURNAL PEMIKIRAN DAN KEBUDAYAAN ISLAM JPS (Jurnal Perbankan Syariah) Proceedings of International Conference on Islamic Economic Finance and Social Finance
Idris Saleh
Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JIFTECH: Journal Of Islamic Financial Technology

 1 
Effect of E-Wom on Social Media and Brand Image on Decisions Society Saving in Sharia Bank Connection Saleh, Idris; Ritonga, Julpahmi; Harahap, Amhar Maulana; Hasibuan, Laila Kalsum; Lubis, Fatimah Sakdiah
Journal of Islamic Financial Technology Vol 2, No 1 (2023): JIFTECH : Journal Of Islamic Financial Technology
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

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Abstract

The purpose of this study was to determine the effect of E-WOM and brand image on people's decisions to save in Islamic banks. The type of research used is quantitative research with primary data sources and secondary data. The sampling technique was determined by probability sampling data with a total sample of 88 people. Data processing uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, t test (partial) and F test (simultaneous) and test the coefficient of determination R2.In this study, E-WOM partially has a significant effect on people's decision to save at Panyabung Sharia Bank with a significant level value of 0.466 0.05 and Brand Image partially has a significant effect on people's decision to save at Panyabung Sharia Bank with a significance level value of 0.432 0 ,05. Whereas simultaneously E-WOM and brand image affect people's saving decisions at Panyabungan Islamic Bank, namely Fcount 110.306 Ftable 3.10, the results of this study indicate that E-WOM and brand image have a distribution of saving decisions of 72.2%. , while 27.8% is influenced by other variables not examined in this study.Keywords: E-WOM (Electronic Word Of Mouth), Brand Image, Saving Decision
Determinants Of Decisions To Use Islamic Bank Mobile Banking Services Saleh, Idris; Kadariah, Siti; Dewi, Indah Purnama
Journal of Islamic Financial Technology Vol 1, No 2 (2022): JIFTECH : Journal Of Islamic Financial Technology
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.522 KB) | DOI: 10.24952/jiftech.v1i2.6703

Abstract

The facts in the field, there are a number of customers who do not use Mobile Banking services, the problem is that banks have provided services but customers do not use Mobile Banking services and prefer manual transactions. This study aims to determine the effect of perceived ease of use, knowledge, and trust on the decision to use Islamic bank Mobile Banking services. The research discussion relates to banking services, namely services that discuss ease of use, knowledge, trust and decisions to use Islamic bank Mobile Banking services. This research is a quantitative research with multiple linear regression analysis, the data source used is primary data through questionnaires. The population of this study was the Padangsidimpuan community, the sample in this study used an accidental sampling technique, with 98 respondents. knowledge and trust have an influence on decisions to use Mobile Banking services. And simultaneously (F test) ease of use, trust and knowledge have a significant influence on the decision to use Mobile Banking services.Keywords: Determinant, Decision, Mobile Banking Service
Marketing Strategy Analysis Of Back To Back Financing Products In Attracting Customers' Interest In Bank Muamalat Kcu Padangsidimpuan Saleh, Idris; Zahra, Rizky Amelia; Afifah, Nurul
Journal of Islamic Financial Technology Vol 1, No 1 (2022): JIFTECH : Journal Of Islamic Financial Technology
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.164 KB) | DOI: 10.24952/jiftech.v1i1.5027

Abstract

This research is motivated by a lot of competition between banks and other financial institutions in attracting customers so that it can increase the number of customers. And one way is to implement a 7 P marketing strategy, namely Product, Price, Place, Promotion, People, Process , and Physical Evidence . The purpose of this study was to determine the marketing strategy of back to back financing products in an effort to attract customers' interest at Bank Muamalat KCU Padangsidimpuan . This research is a type of field research (Field Research). with a qualitative approach. This study uses triangulation techniques in the process of checking the validity of the data. The results of this study indicate that the marketing strategy of back to back financing products carried out by Bank Muamalat KCU Padangsidimpuan is an effective strategy applied, especially promotion because it can increase public knowledge about the product.Keywords: Customers , Interests , Financing , Strategy
Co-Authors Abdul Nasser Hasibuan Ahmad Afandi Alfadri, Ferri Ali Hardana Ali Imran Chaniago amsal amsal Arbanur Rasyid Ardilla Safitri, Riski Arief Nuryana berlin berlin Dewi, Indah Purnama Dimas Aji Wardana fatahuddin siregar fauzan fauzan Fitri Aisyah Hasibuan H., Kurniawan Harahap, Amhar Maulana Harahap, Desi Anora Harahap, Nasruddin Khalil Hasibuan, Laila Kalsum Hendy Tannady Imman Yusuf Sitinjak Jarudin Jarudin Joseph M.J Renwarin Kadariah, Siti Lenni Mariyati Lubis, Fatimah Sakdiah Lubis, Rayendriani Fahmei M. Fauzan marahombang rambe mariati mariati Mariyati, Lenni Mohamad Trio Febriyantoro Muhammad Afif Muhammad Isa muhammad wandisyah Munthe, Iqbal Pinayungan Mustafa, Fahrina Nasution, Elga Nur Mutia Nurhalimah Lubis Rayendriani Fahmei Lubis Ritonga, Julpahmi Rukiah Safitri Nasution, Adek Salsabila Putri Sarmiana Batubara Simamora, Chanra Sjahruddin, Herman suroso, amat Wardana, Ahmad Zahra, Rizky Amelia