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All Journal Jurnal Pendidikan Ilmu Sosial SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Jurnal Entrepreneur dan Manajemen Sains Sharia Economic and Management Business Journal (SEMBJ)
Islamuddin Islamuddin, Islamuddin
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH ENDORSMENT DAN RATING REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN IBU YATI LINGKAR BARAT KOTA BENGKULU Anugrah, Agung; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9406

Abstract

The marketing strategy that is implemented needs to be evaluated and developed in accordance with market developments and the market environment. The marketing strategy must be able to provide a clear and detailed description of how the business will take advantage of every opportunity and combination of several market targets. This study aims to determine the influence of endorsements and review ratings on purchasing decisions at Ibu Yati Lingkar Barat Restaurant in Bengkulu City. This study uses a quantitative approach based on the positivist paradigm. The quantitative approach examines a specific population or sample using data collection tools, which are then analyzed statistically to test the hypotheses that have been formulated. The sample size consists of 100 respondents. The data collection techniques used are observation and questionnaires. It can be concluded that there is a positive and significant influence of Endorsements (X1) on purchasing decisions (Y) at Ibu Yati Restaurant in Lingkar Barat, Bengkulu. Two: There is a positive and significant influence of Rating Review (X2) on the purchasing decision (Y) of Ibu Yati Lingkar Barat Bengkulu Restaurant. Three: Endorsement and Rating Review together influence the purchasing decision (Y) of Ibu Yati Lingkar Barat Bengkulu Restaurant. Keywords: Endorsement, Rating Review, Purchasing Decision
UPAYA MENINGKATKAN DAYA SAING PEDAGANG KAKI LIMA DIKAWASAN PARIWISATA PANTAI PANJANG KOTA BENGKULU Febrian S.Z, Ahmad Farhan; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9756

Abstract

This study aims to examine efforts to improve the competitiveness of street vendors (PKL) in the Panjang Beach tourism area, Bengkulu City, using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. Panjang Beach is a prime tourist destination frequented by both domestic and international tourists. However, street vendors in this area face various challenges such as limited facilities, intense competition, limited capital, and a lack of promotional skills and technology utilization. This study used a descriptive qualitative approach, collecting data through interviews with six informants: four street vendors and two tourists. The analysis shows that the main strengths of street vendors are their strategic location, good product quality, and customer loyalty, while their weaknesses lie in limited capital, poor marketing knowledge, and suboptimal time management. Opportunities that can be exploited include evolving market trends and technological advances, while threats stem from intense competition, fluctuating raw material prices, and uncertain government policies. Based on the IFAS and EFAS Matrices, street vendors' strategic position is in quadrant II (diversification), with coordinates (0.65; -0.20), indicating the need to leverage internal strengths to address external threats. Keywords: street vendors, competitiveness, diversification strategy, SWOT analysis
PENGARUH KONTEN MARKETING DAN ENDORSEMENT TERHADAP MINAT BELI KONSUMEN PADA PRODUK PANCONG LUMER ALBIM KOTA BENGKULU Setyawan, Bima; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9757

Abstract

This study aims to determine which factors are most dominant in influencing consumer buying interest, the study was conducted from February to April 2025. The sample of this study was Pancong Lumer Albim Products in Bengkulu City. This study uses a quantitative method on 65 respondents. The sampling technique is probability sampling, the method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the regression equation form is Y = 3.731 + 1.757 (X_1) + 1.423 (X2) and the coefficient of determination R Square (R2) is obtained at 0.732 or 73.2%. The results of the study and the hypothesis in this study indicate that the variables of marketing content and endorsement have a positive effect, both partially and simultaneously, on consumer purchasing interest in Pancong Lumer Albim Products in Bengkulu City. Keywords: Marketing content, endorsement and purchasing interest.
ANALISIS SWOT PT. ALCYFA FAMILY GROUP GUNA MENINGKATKAN PENJUALAN Pratama, Muhammad Sakti; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9820

Abstract

The rapid development of the business world today is evident from the increasing number of new entrepreneurs. These fast changes create uncertainty that affects company operations. In such a highly competitive business environment, entrepreneurs constantly strive to sustain their businesses and compete to achieve their expected goals. Various approaches are used to ensure that their businesses can survive amid existing competition. This study aims to develop effective online and offline marketing strategies to improve sales at PT ALCYFA FAMILY GROUP. By integrating online marketing strategies such as social media, email marketing, and websites with offline marketing strategies such as on-location promotions, partnerships with stores, and promotional events, the company can enhance its visibility, boost sales, and strengthen relationships with customers. The findings of this study provide recommendations for marketing strategies that can be implemented by PT ALCYFA FAMILY GROUP to increase its sales and reinforce its position in the market. This research is descriptive, focusing on identifying and describing online and offline marketing strategies and formulating a marketing strategy plan for PT ALCYFA FAMILY GROUP. The plan is based on the company's internal strengths and weaknesses, as well as external opportunities and threats. SWOT Analysis of PT. ALCYFA FAMILY GROUP to increase sales in an effort to enhance sales performance, in accordance with its internal strengths and weaknesses as well as external opportunities and threats. Keywords: online marketing strategy, offline marketing strategy.
PENINGKATAN LITERASI TENTANG KOPERASI SYARIAH SEBAGAI SALAH ATU SOLUSI PERMODALAN MENUJU UMKM NAIK KELAS BERSAMA FORUM UMKM (USAHA MIKRO KECIL DAN MENENGAH) KECAMATAN BANUHAMPU BUKIT TINGGI KABUPATEN AGAM SUMATERA BARAT Mukadar, Amir; Islamuddin, Islamuddin; Zuliyanto , Aan; Setiawan, Dharma; Yuniarti ZS, Nensi
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 2 No. 3 (2023): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v2i3.2360

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Banuhampu Bukit Tinggi Kabupaten Agam Sumatera Barat beragam baik di bidang fashion, makanan, minuman sampai dengan kerajinan tangan (crafting). Jumlah UMKM kecamatan Banuhampu Ketahun yang telah terdaftar dalam wadah Forum UMKM Kecamatan Banuhampu Bukit Tinggi Sumater Barat sampai saat ini sebanyak 808 pelaku UMKM yang tersebar di 7 (tujuh) Kelurahan / Nagari Pandemi Covid-19 sangat berpengaruh terhadap mobilitas masyarakat dan memberikan dampak bagi pelaku Usaha Mikro Kecil dan Menengah (UMKM) termasuk pelaku UMKM Kecamatan Banuhampu Bukit Tinggi Kabupaten Agam Sumaatera Barat yang tergabung dalam Forum UMKM Kecamatan Banuhampu Bukit Tingi Kabupaten Agam Sumatera Barat, untuk ituUMKM dituntut untuk kreatif dan inovatif dalam menghadapi permasalahan, beberapa permasalahan yang dihadapi pelaku UMKM khususnya di Banuhampu Bukit Tinggia Kabupaten Agam Sumatera Barat adalah perrmodalan.. Salah satu solusi dalam mengatasi permasalahan permodalan, atas inisiatif para pengurus Forum UMKM Kecamatan Banuhampu dan didukung oleh Pemerintah Kecamatan Banuhampu Asosiasi Usaha Mikro Kecil dan Menengah (UMKM) Kabupaten Bengkulu Utara maka diprakarsailah sebuah ide untuk membuat sebuah koperasi yang menjalankan sistem atau konsepsyariah.Terkait dengan tekad dan keinginan yang tingi dari para pelaku UMKM Kecamatan Ketahun Kabupaten Bengkulu Utara untuk mendirikansebuah Koperasiyang menjalankan operasionalnya dengan sistem syariah, maka dari itu kami dari Tim Pengabdian Masyarakat Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu membantu para pelaku UKM Kecamatan Ketahun Banuhampu dalam hal membeerikan pelatihan dana sosialisais dalam bentuk Pengabdaian kepada Masyarakat dengan tema meningkatkan Literasi tentang Koperasi Syariah sebagai salah satu solusi permodalan menuju UMKMnaik kelas Beberapa permasalahan untuk mewujudkan keinginan tersebut yaitu masih kurangnya pemahaman para pelaku UMKM Kecamatan Banuhampu tentang konsep dan operasional dari Koperasi Syariah serta belum mengetahui bagaimana tata cara pendirian Koperasi Syariah.
Co-Authors Anugrah, Agung Apriansyah, Raju Bahrun, Khairul Bayu Nugroho Deara Shinta Lestari Dharma Setiawan Eka Setiawati Febrian S.Z, Ahmad Farhan Febriansyah, Erwin Febrianti, Nur Lia Finthariasari, Meilaty Hadikusumo, Reina A. Hartono Khutba, Andi Hartono, Lovi Herfianti, Meiffa Ilahi, Sirat Agus Rahmad Italia, Italia Jafrizal Jafrizal Kusnadi, Yogi Mukadar, Amir Mulyadi, Regi Njoman Ari Pribowo, Muhammad Galy Nopianto, Ilham Permata Sari, Reka Pratama, Jovi Andesta Pratama, Muhammad Sakti Rita Hayati Rorinsandika, Rorinsandika Sami, Nanang Sari, Jepita Setyawan, Bima Tongam Sihol Nababan Yufiter, Habib Yulinda, Ade Tiara Yuniarti Zs, Nensi Zuliyanto , Aan