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PENGEMBANGAN BUDAYA SUKU TALANG MAMAK SEBAGAI NILAI-NILAI KEARIFAN LOKAL DALAM BAGIAN CIVIC CULTURE (Studi Etnografi pada masyarakat suku Talang Mamak di Kecamatan Rakit Kulim, Kabupaten Indragiri Hulu, Propinsi Riau) Islamuddin, Islamuddin
JURNAL PENDIDIKAN ILMU SOSIAL Vol 23, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v23i2.1619

Abstract

Penelitian ini dilatarbelakangi oleh terjadinya sebuah degradasi kebudayaan dan kearifan lokal yang menyebabkan menculnya gejala krisis jati diri dan krakter bangsa, rendahnya pengetahuan mengenai kebudayaan, dan Rendahnya plestarian kebudayaan yang terjadi dalam masyarakat bangsa Indonesia. Dalam penelitian ini ini mendiskripsikan budaya suku Talang Mamak dalam bagian civic culture, mendiskripsikan kearifan lokal dalam bagian civic culture, Pelestarian kebudayaan dan kearifan lokal suku Talang Mamak dan Kendala dan Upaya dalam pelestarian kebudayaan dan kearifan lokal masyarakat suku Talang Mamak. Pendekatan penelitian menggunakan pendekatan kualitatif dengan metode etnografi. Pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan triangulasi. Tehnik analisis data dengan menggunakan reduksi data, display data dan Verifikasi data. Kesimpulan bahwa budaya masyarakat suku Talang Mamak merupakan bagian dari civic culture dibuktikan dengan adanya nilai-nilai civic culture, kearifan lokal masyarakat suku Talang Mamak bagian dari civic culture dengan adanya nilai-nilai civic culture, pelestarian dilakukan dengan cara memberikan pengetahuan mengenai kebudayaan Talang Mamak, mengikuti lomba antar kebudayaan, dan festival kebudayaan. Kendala dalam pelestarian meliputi: faktor ekonomi, faktor pendidikan yang rendah, dan faktor transporatasi.Kata kunci: Suku Talang Mamak, CIvic Culture
PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI DAN STRES KERJA TERHADAP KINERJA KARYAWAN RSUD BENGKULU TENGAH Nopianto, Ilham; Islamuddin, Islamuddin; Finthariasari, Meilaty
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.10

Abstract

This study was to investigate the effect of emotional intelligence, competence and job stress on the performance of employees at Regional Public Hospital, Central Bengkulu. The aims of this study to determine the influence between emotional intelligence, competence and work stress on employee performance, both are partially and simultaneously. The object of this study was 149 employees of RSUD Central Bengkulu, with the convenience sampling method. Data collection methods are taken through questionnaires and observations. The results found the variables of emotional intelligence (X1), competence (X2), work stress (X3) partially, and simultaneously have a significant effect on employees’ performance variables (Y). This is seen from multiple linear regression equation where Y=1,690+0.390 (X1)+0.170 (X2)-0.248 (X3). While, the multiple linear regression analysis showed its influence on emotional intelligence variables, competence and work stress on employee performance (Y), which is shown from the adjusted R square value was 0.812. This means that the magnitude of influence of variable emotional intelligence, competence and work stress is only able to influence 81.2% on employee performance variable (Y).
PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI HANDPHONE MEREK NOKIA Italia, Italia; Islamuddin, Islamuddin
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.31

Abstract

This study entitled the effect of Promotion, Product Quality, and Brand Image on Buying Interest for Nokia Brand Mobile (Case Study on Nokia Consumers in Bengkulu City).This study study aimed to know the simultaneous effect between Promotion, Product Quality and Brand Image on Purchase Intention for Nokia Brand Mobile Phones. The object of this study was Nokia consumers in Bengkulu City, using purposive sampling method. The number of respondents in this study were 96 people. The data collection method employed a questionnaire. To analyze the data, the study used multiple linear regression data analysis techniques. Based on the results of multiple linear regression, the form of regression equation is Y = 4,648 + 0.384 (X_1) + 0.571 (X2) + 0.421 (X3). The study results and hypotheses indicated that Promotion (sig α = 0.041 <0.050), Product Quality (sig α = 0.004 <0.050), and Brand Image (sig α = 0.000 <0.050). Simultaneously, it has a positive and significant effect on Buying Interest. Regarding the three variables Promotion, Product Quality, and Brand Image have an influence on Buying Interest in Nokia consumers in Bengkulu CityKeywords: promotion, product quality, brand image, purchase interest
PENGARUH SOCIAL MEDIA MARKETING DAN INOVASI PRODUK TERHADAP MINAT BELI KONSUMEN (Studi Kasus Pada Toko Jaya Rasa Bengkulu) Permata Sari, Reka; Islamuddin, Islamuddin
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 1 (2024): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i1.186

Abstract

The title of this research is The Effect of Social Media Marketing and Product Innovation on Consumer Purchase Interest (Case Study at Toko Jaya Rasa Bengkulu). This study aims to determine which factors are most dominant in influencing consumer buying interest, the research was conducted from November 2023 to March 2024.The sample of this research is consumers who have bought products and know Toko Jaya Rasa Bengkulu city from social media. This research uses quantitative methods on 140 respondents. The sampling technique is accidental sampling, the method used in this research is quantitative method with Multiple Linear Regression analysis. Based on the results of multiple linear regression, the regression equation Y= 3.427 + 0.387 (X1), + 0.289 (X2) and the coefficient of determination R Square (R2) obtained a value of 0.510 or around (51.0%). The research results and  hypotheses in this study indicate that social media marketing variables and product innovation have a positive effect partially or simultaneously on buying interest in Toko Jaya Rasa Bengkulu. Keywords: Social Media Marketing, Product Innovation, Purchase Interest
The Effect of Consumer Trust, Emotional Values, Functional Values and Social Values on Iphone Brand Loyalty in Students of Muhammadiyah University of Bengkulu Ilahi, Sirat Agus Rahmad; Islamuddin, Islamuddin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1287

Abstract

A research that has the formulation of the problem How do Consumer Trust, Emotional Values, Functional Values ​​and Social Values affect Iphone Brand Loyalty in Students of Muhammadiyah University of Bengkulu? The purpose of this study is to find out how the effect of consumer trust, emotional values, functional values ​​and social values ​​on iPhone brand loyalty in Students of Muhammadiyah University of Bengkulu. The sampling technique used was the accidental sampling based on predetermined criteria totaling 100 respondents. The data was collected using the observation, documentation and questionnaires. The data that has been processed was analyzed using the SPSS 24 formula.The hypothesis test with t-test obtained t-count > t-table (2.673> 1.699). The Consumer Trust (X1), Emotional Value (X2), Functional Value (X3) and Social Value (X4) ) has an effect on consumer brand loyalty (Y). This can be seen from the hypothesis test Simultaneously. F-table > F-count (12.749 > 1.850). This is evidenced from the correlation analysis R = 0.802 (80.2%) and almost close to 1. The coefficient of determination is R2 = 0.64.4 or about 64.4% while 35.6% is a contribution of other variables not examined
The Effect Of Work Discipline And Work Motivation On Employee Performance Dinas Pemadam Kebakaran Dan Penyelamatan Kota Bengkulu Sari, Jepita; Islamuddin, Islamuddin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1310

Abstract

The purpose of this study was to find out whether work discipline, work motivation affect the performance of employees at the Bengkulu City Fire and Rescue Service. This research is a type of quantitative research. Data collection techniques are observation, interviews and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Work discipline (X1) influences employee performance (Y) at the Bengkulu City Fire Department. Work motivation (X2) has a positive and significant effect on employee performance (Y) at the Bengkulu City Fire Department. Work discipline (X1) and work motivation (X2) affect employee performance (Y) at the Bengkulu City Fire Department.
PENGARUH STRATEGI PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA BAJU PRELOVED SECOND WOMEN DI KOTA BENGKULU Setiawati, Eka; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.6161

Abstract

This study aims to determine what factors influence purchasing decisions, which include: (1) The influence of promotional strategies on purchasing decisions on preloved second women's clothes in Bengkulu City, (2), the influence of Word of Mouth on purchasing decisions on preloved second clothes. Bengkulu City Women. The sample of this study was the Bengkulu City Preloved Second Women's employees, totaling 50 employees by taking all employee populations. Data collection used a questionnaire while data analysis was carried out using multiple regression analysis. The results of the study found that: (1) The influence of the Promotion Strategy has a significant effect on Purchase Decisions on Preloved Second Women's Shirts in Bengkulu City. (2) Word Of Mouth is significant in Purchase Decisions on Preloved Second Women's Clothing in Bengkulu City. (3) The Variable Influence of Promotion Strategy, and Word of Mouth have a significant effect on Purchase Decisions on Preloved Second Women's Shirts in Bengkulu City. Keywords: Promotion Strategy And Word Of Mouth.
PENGARUH SERVIS QUALITY DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN PONDOK MAKAN MW KECAMATAN TUGUMULYO LUBUK LINGGAU Nugroho, Bayu; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6405

Abstract

The research was conducted at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau, with the research problem formulation: How is the Influence of Services Quality and Location on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau? The population used in this study was all customers at respondents. The sampling techniques used total sampling based on predetermined criteria, with a total of 150 respondents. Data collection techniques included observation, documentation and questionnaires. The data, once processed, were analyzed using SPSS 24 formulas. Based on the results of the research conducted on the Influence of Services Quality has a significant effect on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evidenced by the t – test results showing values > (6.388 > 1.989) and (sig = 0,000 < 0,050). This means it is rejected and accepted. Location also has a significant effect on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evidenced by the t – test results showing values  > (2.806 > 1.989) and (sig = 0,006 < 0.050). This means it is rejected and accepted. Services Quality 0 and Location 0 together have a significant effect on Customer Satisfaction (Y) at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evindeced by the F – test showing values > (28.753 > 3.950) and (sig = 0,000 < 0.050). this mean it is rejected and accepted. Based on the correlation coefficient test, the obtained value of R = 0.641 and the determination coefficient = 0.411 have meaning that Service Quality (X1) and Location (X2) contribute an Influence of 0.411 or 47.6% on Customer Satisfaction (Y) at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau, while the remaining -.589 or 58.9% is influenced by other variables not influenced in this study  Keywords: Quality Service, Location, Customer Satisfaction
PENGARUH RATING, ULASAN DAN GRATIS ONGKIR TERHADAP MINAT BELI KONSUMEN PADA APLIKASI SHOPEE (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Bengkulu) Kusnadi, Yogi; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6434

Abstract

This study aims to determine the effect of ratings, reviews, and free shipping on consumer buying interest in the Shopee application (case study on students of the University of Muhammadiyah Bengkulu). This type of research uses quantitative research, the population in this study is students of the University of Muhammadiyah Bengkulu with a sample of 140 respondents, using statistics agree-disagree with an interval scale of 1 to 5 measured using the Likert scale. Data analysis techniques use Multiple Linear Regression Analysis, Coefficient of determination (R2), and Hypothesis Test. Rating (X1), Reviews (X2), and Free Shipping (X3) influence Buying Interest (Y), this can be seen in the F test which states the value of F_count>F_table, namely (9.866 > 2.79) and (sig = 0.001 < 0.05), thus it can be concluded that accepted means simultaneously the variables   Rating (X_1), Review  (X_2) and Free Shipping   (X_3)    has a significant influence on Buying Interest (Y). The results of the research conducted that the research conducted in this study show that Rating, Reviews, and Free Shipping affect Buying Interest (Y) in University of Muhammadiyah Bengkulu Students who use the Shopee application. This is intended from the Coefficient of Correlation and Determination that this study has an influence value of R = 0.885 and determination of R  2 = 0.783  where this study there are variables that are not studied are 0.783 or 7.83%. Keywords: Rating, Reviews, Free Shipping, and Buying Interest
PENGARUH DIGITAL MARKETING DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO FROZENFISH88 KOTA BENGKULU Apriansyah, Raju; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6484

Abstract

The aim of the research is to determine Digital Marketing and Product Variations on Purchasing Decisions at the Frozenfish88 Store, Bengkulu City. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents. The population used in this research was consumers of the Frozenfish88 Store in Bengkulu City and sampling in this research used a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 5.905 + 0.314 (X_1) + 0.379 (X2) is obtained. The research results and hypotheses show that Digital Marketing and Product Variations have a partial or simultaneous positive effect on Purchasing Decisions. Keywords: Digital Marketing and Product Variations on Purchasing Decisions