Article Per Year (5 Year)
p-Index From 2021 - 2026
5.121
P-Index
This Author published in this journals
All Journal Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Ensiklopedia Social Review Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Al-Tsarwah Tematik : Jurnal Teknologi Informasi Komunikasi Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Journal of Science and Technology Jurnal Ekonomika dan Bisnis Islam Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pusat Akses Kajian Manajemen Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE Islamic Economic and Business Journal Jurnal Manajemen dan Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Systems Engineering and Information Technology Jurnal Bayesian : Jurnal Ilmiah Statistika dan Ekonometrika West Science Journal Economic and Entrepreneurship Jurnal Informatika Ekonomi Bisnis JAKBS Journal of Modern Islamic Studies and Civilization Journal of Business Management and Economic Development Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan West Science Social and Humanities Studies Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Point Equilibrium Manajemen dan Akuntansi Management Studies and Business Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dedi Mardianto
Fakultas Ekonomi Universitas Sumatera Barat
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN KERAJINAN PADA SULAMAN INDAH MITRA DI DESA NARAS 1 KOTA PARIAMAN Nurtati; Febriani Fitri; Dedi Mardianto
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 3 No. 1 (2021): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v3i1.16

Abstract

This type of research is descriptive and quantitative, because this research is used to provide an objective description or description of a situation. This study aims to see the effect of market orientation on marketing performance, the effect of product innovation on marketing performance and to see the effect of market orientation and product innovation on marketing performance. This research was conducted in the form of interviews and questionnaires. The population in this study were all women in Naras 1 village, amounting to 593 people for the age group 25 to 59 years. The sample in this study were 59 people, where the sampling technique used accidental sampling method. This study uses hypothesis testing. The results of this study indicate that partially market orientation has no significant effect on marketing performance because the value of thit <ttab (1.303 <1.6715) and product innovation has a significant effect on marketing performance because thit> ttab (8.132 > 1.6715). Meanwhile, simultaneously market orientation and product innovation have a significant effect on marketing performance because fhit> ftab (37.685> 1.6715). Based on the results of the Determination (R2) test, the contribution of the independent variables of Market Orientation (X1) and Product Innovation (X2) to Marketing Performance (Y) is 57.4%, This shows that the influence between the two variables is very strong because the greater the Rsquare number the stronger the effect between the two variables.
Co-Authors Abdul Wahab Abdullah, Wahyuddin Afriliya Tri Putri Amanah, Fisa Amirudin Amirudin Andrianto Andrianto Arif Rizki Marsa Ariyadi, Ariyadi Cut Muthiadin Deby Handayani Desmita, Yelda Dian Eka Putra Dyah Ayu Suryaningrum Eva Oktavia Febriani Fitri Hertini , Etty Sri Ideva Gaputra Idris Parakkasi Ikhbal Salam, Riyan Ikhsan Irwan Misbach Irwan Misbach Ismael Judijanto, Loso KARTINI Lasmiatun, KMT Mansyuri, Ahmad Ari Milla Apriliana Muin, Rahmawati Nanda, Tyara Nichy Oktaviani Novi Yanti Nurtati Nurtati Nurtati, Nurtati Patria Nagara Putri, Afriliya Tri Putri, Noni Sartika Rafikar. T,, Rahmad Raja Ayu Mahessya Rayendra Rini Afrianti Ronal Watrianthos Rostam Ahmad Efendi Rozi Meri S Sumarlin Safitri, Ina Said, Saida Saputra, Edriagus Sembiring, Rinawati Siradjuddin Siradjuddin, Siradjuddin Syahrial Syofria Meidona Widya Wahyuni Yelda Desmita Yuhefizar Yuhefizar Zaki Zaki