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Pelatihan Pemberdayaan Sikap Siswa SMA Preventif terhadap Dampak Negatif Konten Media Sosial Vlog di Kembangan Utara Nur Kholisoh
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 2, No 01 (2019): Januari 2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.278 KB) | DOI: 10.32509/am.v2i1.689

Abstract

Vlog merupakan salah satu media sosial yang sedang tren dan digemari oleh remaja saat ini. Maraknya Vlog di media sosial menjadi tontonan rutin para anak muda. Fenomena ini juga muncul dalam siswa SMA, lebih khususnya siswa SMA di Jakarta. Vlog adalah satu video berisi mengenai opini, cerita atau kegiatan harian yang biasanya dibuat tertulis pada blog. Bila konten Vlog sering ditonton oleh siswa SMA, maka akan terjadi pembentukan sikap pada siswa SMA tersebut.Vlog pada awalnya menjadi sarana untuk mengekspresikan diri dan pendapat kepada publik. Namun, lama-kelamaan, hasil yang ada akhirnya, beberapa Vlogger mengekspresikan dirinya terlalu bebas dan cenderung secara negatif sehingga muncul tren seperti penggunaan kata kasar atau makian dalam video dan tren gaya hidup berbudaya barat yang bebas. Untuk menghindari dan mengantisipasi dampak negatif dari konten media sosial Vlog, maka perlu dilakukan pelatihan untuk memberdayakan sikap siswa SMA dalam mencegah dampak negatif dari konten Vlog.
Pengaruh Terpaan Informasi Vlog di Media terhadap Sikap Guru dan Dampaknya terhadap Persepsi Siswa Nur Kholisoh
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5288.827 KB) | DOI: 10.24329/aspikom.v3i5.380

Abstract

In today’s digital era, more and more information is delivered through social media, one of which is vlog which is currently a trend among high school students. Teacher as one of the main educators for high school students is still underestimate the content of social media. Teachers are more concerned about negative impact of social media. This study aims to determine the impact of information in the media on students’ perceptions of social media (vlog) content, the impact of media information on teacher attitudes, and the impact of teacher attitudes on high school students’ perceptions of vlog. This research uses a positivist paradigm with survey method by using path analysis. The result shows that (1) the information exposure in the media has influenced the attitudes of the teachers, (2) the information exposure in the media has influenced the perception of high school students, and (3) the attitude of teachers also has influenced the perception of high school students about the content in social media (vlog).
Model Komunikasi Kelompok Tentang Makna Pernikahan Antargenerasi di Kalangan Kelas Menengah Jakarta Nur Kholisoh; Primayanti Primayanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 1 (2016): Juli 2016
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.113 KB) | DOI: 10.24329/aspikom.v3i1.104

Abstract

Nowadays the meaning of marriage has changed as found in various phenomena of exiting from state regulations and laws, religion, customs and norms in society. The research aims at finding interaction model and group communication leading to changes of meaning of marriage among inter-generation of middle-class groups in in DKI Jakarta. This research refers to Alfred Schutz teories of symbolic interactionism, group-communication, and social phenomenology. Qualitative research method is used to analyze data completed by depth interview and FGD as data collection technique. The results shows that interaction model on mariage meaning is influenced by the way people grow, interact, and communicate within their group. The meaning of marriage symbols which is exchanged in the interaction of a group has changed from one generation to the next generation. Marriage is perceived as destiny, the unity between man and woman as a way of preserving human beings, justifying sexual intercourse and holding religious order. The research also fond contradictive phenomenon of marriage meaning between marriage meaning with the sacred law of marriage, whether it is in state regulations, customs and norms of society, such as same-sex marriage phenomenon (gay/lesbian), swinging behavior, samen leven, and free sex.
Konstruksi Makna Kualitas Hidup Sehat (Studi Fenomenologi pada Anggota Komunitas Herbalife Klub Sehat Ersand di Jakarta) Endang Susanti; Nur Kholisoh
LUGAS Jurnal Komunikasi Vol 2, No 1: Juni 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.978 KB) | DOI: 10.31334/jl.v2i1.117

Abstract

This study was intended to get a comprehensive picture of meaning construction in building the quality of healthy life. This research used symbolic interaction theory of George Herbert Mead. The study relied on phenomenological approach under a paradigm of constructivism using interpretative analysis. In-depth interview, observation, and documentation study were conducted to collect data. This study found that the motives of Herbalife community health club Ersanddi members to participate in a healthy life program because they wanted to lose weight and to be physically fit.  The meaning of healthy lifestyle for them is to be able to enjoy their life and worship to the Creator without any obstacles. The meaning of healthy life to the members of Herbalife community health club of Ersanddi was influenced by their environment namely significant others and reference groups.
SHORT FILM ADVERTISING CREATIVE STRATEGY IN POSTMODERN ERA WITHIN SOFTWARE VIDEO EDITING Nur Kholisoh; Dicky Andika; Suhendra Suhendra
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2391

Abstract

The evolution of integrated communication has given many opportunities for advertisers to market their products through internet, one of which is to make advertisements prepared in the form of short film advertising. Autodesk® Inc as one of the foremost producers of video editing software in America uses short film advertising entitled “Fix It In Post” as the form of its marketing communication media. The short film advertising “Fix It In Post” uses iconic signs in communicating its products through USP - Unique Selling Proposition creative strategy. The objective of this research is to find signs visualized as a description of the sophistication of software video editing, and to impart brand image to Autodesk® Smoke® as a sophisticated brand software video editing. Based on the result of research a Semiotics of of the Cinema Christian Metz analysis, it was found out that there were signs visualized to describe the sophistication of software video editing namely various features used by the video editor. Each feature of software describing such sophistication is represented in a series of scene forming a sequence, so that it can convey a brand image to the Autodesk® Smoke® as a sophisticated brand software video editing. 
The Analysis of Urban Adolescents’ Reception of Pornography on Social Media Nur Kholisoh; Rajab Ritonga; Melly Ridaryanthi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.773

Abstract

There are many pornographic sites on social media nowadays. In 2018, The Indonesian Child Protection Commission found that 91.58% of 6,000 adolescents had been exposed to pornography. Adolescents are those   in the age group that is very vulnerable to the effects of pornography. This study aims to identify and examine urban adolescents’ reception of pornography on social media. The selection of urban adolescents as research objects was because they have easier access to social media than other age groups. The sample of this research was taken from adolescents in DKI Jakarta and Surabaya considering that these two cities are among the six cities with the highest number of adolescents in Indonesia. This study uses the reception theory presented by Stuart Hall who suggests that audiences can play an active role in decoding messages. In addition, this study employs a constructivist paradigm with a qualitative approach. The method used was the reception analysis which focuses on production, text, and audience in a framework that can be utilized to analyze the relationship of each element. The informants in this study were adolescents in DKI Jakarta and Surabaya who were aged between 15 and 19 years. Informants' preference was conducted purposively by considering variations based on social and cultural context backgrounds. The results showed that all the informants had watched pornography on social media, either intentionally or not. In addition, four out of ten informants are in an Oppositional Position for rejecting messages conveyed in pornographic broadcasts on social media. Meanwhile, six other adolescents are in a Negotiated Position, where they disagree with pornography on social media but can accept the meaning of pornography because it satisfies their curiosity.
The Role of Spin Doctor in Political Communications to Win the Most Votes Nur Kholisoh; As'ad As'ad
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.832

Abstract

Winning the most votes in the legislative elections is not easy, especially in areas previously controlled by the incumbents. The election-winning team, especially spin doctors, bears an effort to conduct proper political communication. The team developed also requires support including qualified political experience of its members to build a positive public image and opinion about the candidate. This study aims to investigate the role of spin doctor political communication by legislative candidates in winning the most votes in the Administrative District of Seribu Islands Regency in the 2019 election by using the theory of persuasion communication and Political Communication proposed by Dan Nimmo. This research uses a qualitative approach with a case study method. The results showed that to understand the characteristics of voters, the spin doctor mapped voters in all parts of the Administrative District of Seribu Islands Regency and conveyed political messages that were easily accepted by the public. This political message was delivered persuasively by the spin doctor team to build a positive image of one of the legislative candidates, H. Muhammad Idris, among the people of the Administrative District of Seribu Islands Regency. Positive public opinion is built through persuasive communication to constituents face-to-face with a family approach. The effort to build positive public opinion is also supported by the personality of the candidate, who is known as a generous person and likes to meet his constituents directly. This behavior makes people perceive the candidate positively and believe that the candidate has had a positive image for a long time, not only at the time of the election. The research results also indicate that building an image properly without public lies is more manageable for constituents to accept and remember.
The effect of digital marketing communications on Adit Sopo Jarwo's animation brand awareness and brand reputation through children's educational content Aditya Permana; Nur Kholisoh
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4064

Abstract

              Indonesian animation should be able to compete with foreign animation, but in fact the broadcast of Indonesian animation in Indonesia is still inferior, especially on national television. To keep up with overseas animation, especially in the national market, there needs to be a creative strategy in marketing these local animations to increase brand awareness and a good brand reputation so that Indonesian animation can be a major choice for animation shows, as MD Animation does by utilizing the technology. Social media is a means of presenting educational content to children to increase the brand awareness and reputation of their product, the Adit Sopo Jarwo animation. This study aims to find out the effect of digital marketing communication on Adit Sopo Jarwo's brand awareness and animation reputation through child education content, a survey was conducted on followers of @mdanimation's Instagram account. In this study, the theory used is digital marketing communication theory, brand awareness, brand reputation and stimulus, organism, and response (SOR) theory, which is to see how the response from the audience affects brand reputation. This study used a positivist paradigm with a quantitative approach and used survey research methods and data analysis techniques using path analysis. The samples used in this study were 387 respondents with sample determination using purposive sampling. The results of this study were obtained in that digital marketing communication was shown to have a direct and significant influence on brand reputation. In addition, the results of the analysis with the Sobel test show the influence of the brand awareness variable as an intervening variable between the digital marketing communication variable and the brand reputation, so it can be said that the indirect effect or indirect influence is significant.
KONSTRUKSI IDENTITAS ORANG KATOBENGKE (Kontruksi Realitas Sosial dan Komunikasi Menuju Kemapanan Politik) Darmawan Abdullah; Nur Kholisoh
MediaKom : Jurnal Ilmiah Komunikasi Vol 12, No 2 (2022): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini merupakan hasil penelitian kami tentang Konstruksi Realitas Sosial Orang Katobengke sebagai Sub Etnis Buton yang bermukim diwilayah Kelurahan Katobengke, Lipu, Sulaa dan Waborobo, Kecamatan Betoambari, Kota Baubau Provinsi Sulawesi Tenggara. Sebagai kelompok termajirnalkan dalam interaksi dengan kelompok-kelompok masyarakat buton, Orang Katobengke disematkan Stereotip dan prasangka oleh kelompok lain sebagai kelompok bodoh, kotor, kuat makan, bahkan Budak (papara) sebagai beban sejarah. Hal tersebut didukung oleh situasi dan kondisi sosial Orang Katobengke dalam kesehariannya yang memiliki ciri-ciri tertentu seperti, ciri fisik, cara berpakaian, bahasa, pekerjaan, yang membedakan kelompok mereka dengan kelompok lain dalam lapis-lapis sosial masyarakat Buton. Sebagai kelompok yang termarginalkan, Orang Katobengke membangun kesadaran berpikirnya (conciousness mind), melakukan perlawanan atas stereotip dan prasangka tersebut dimulai dengan melahirkan kesadaran identitas dalam upaya melepaskan diri dari keterisolasian di berbagai sendi kehidupan serta membangun negosiasi pada berbagai panggung-panggung politik dalam tingkat lokal baik pemilihan anggota legsilaltif maupun pemilihan Kepala Daerah di Kota Baubau. Temuan yang diperoleh dalam penelitian ini adalah 1). Orang Katobengke memahami stratifikasi sosial masyarakat Buton terdiri atas tiga kelompok yakni kaomu, walaka, dan papara yang menjadi dasar tindakan dalam memahami dunia sosial sebagai status sosial masyarakat Buton sebagai realitas Objektif sekaligus menjadi realitas Subjektif. 2). Stereotipe dan prasangka yang lekatkan pada orang Katobengke sebagai kelompok sosial lapisan bawah, masih tetap direproduksi sebagai  strategi  kelompok-kelompok tertentu dalam upaya menutup peluang orang Katobengke di pangung-panggung politik lokal. 3). dalam proses internalisasi dan objektifikasi melahirkan kesadaran identitas Orang Katobengke sebagai kelompok yang didominasi dan disematkan citra negatif, maka  orang  Katobengke  melakukan  perlawanan (resistensi) sebagai bentuk penolakan terhadap sematan citra negatif atas kelompoknya dalam bentuk Wacana “Saliwu Bersatu”, namun pada realitas internal masyarakat Katobengke belum melahirkan sebuah kekuatan politik dikarenakan belum ada aktor-aktor yang mampu menyatukan hal tersebut. Parabela sebagai pranata adat hanya berfungsi lembaga sosial yang bersifat non politis. 4) Orang Katobengke sebagai sebuah realitas subjektif dalam moment eksternalisasi, melakukan resistensi lewat jalur pendidikan dan jalur  politik, sehingga kini Orang katobengke dalam setiap kontestasi politik menjadi diperhitungkan dan melahirkan ruang negosiasi baru bagi status orang Katobengke dalam struktur masyarakat Buton. 
Political Marketing Communication Strategy to be Elected as a Member of The Indonesia’s Parliament Khairatun Niswa Aceh; Nur Kholisoh
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.162

Abstract

The involvement of women in efforts to meet the minimum representation quota of 30% in the legislature is not easy. An appropriate strategy is needed to win seats in the legislature, including implementing a political marketing communication strategy. Political marketing is commonly used in economic or entrepreneurial concepts for political elements. This study aims to determine Hetifah Sjaifudian’s Political Marketing Communication Strategy to be elected as a member of the Republic of Indonesia Parliament for 2019-2024. The research paradigm is constructivist with a qualitative approach and a case study research method. This study uses the political marketing communication theory put forward by Lees-Marshment. In a Product Oriented Party (POP), the leader carries out political planning activities and expects support from members and the public. The Sales Oriented Party (SOP) approach focuses on the communication strategy adopted by a party in persuading voters and the public to choose and want things offered by that party. The Market Oriented Party (MOP) approach focuses on public priorities collected from various data collection methods such as surveys, focus group discussions, consultations, meetings, interviews, gatherings, and internal discussions. The results of the research show that of the nine stages, the market research, communication, and campaign stages were important stages in winning Hetifah Sjaifudian.