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All Journal Jurnal Pariwisata Pesona CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Resona : Jurnal Ilmiah Pengabdian Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Gorontalo Development Review Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton JOURNAL OF BUSINESS STUDIES Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) ANIMA Indonesian Psychological Journal Abdi Masyarakat Jurnal Ekuilnomi ARSY : Jurnal Aplikasi Riset kepada Masyarakat LOSARI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) Jurnal Pengabdian Mitra Masyarakat (JPMM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Engagement: Jurnal Pengabdian Kepada Masyarakat SWAGATI: Journal of Community Service
Idfi Setyaningrum, Idfi
Fakultas Bisnis Dan Ekonomika Universitas Surabaya
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

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Pola Perilaku Konsumen terhadap Keputusan Mengikuti Event K-Pop Ramadhania, Almira Fidia; Setyaningrum, Idfi; Kartikasari, Cynthia Yohanna
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i10.13804

Abstract

The present Korean wave has become a worldwide phenomenon, even in Indonesia. Consumer behaviour changes toward numerous activities, including K-Pop events, have been noticed. Participation of fans in various K-Pop events and the purchase of things as a form of social identity associated with K-Pop provide not only economic value but also satisfaction and greater self-confidence for K-Pop lovers. As a result, the purpose of this research is to better understand the consumer behaviour patterns around the decision to attend BTS K-Pop events in Surabaya. Through interviews and observations, the research uses a qualitative descriptive method. According to the survey, K-Pop events are more than just a form of entertainment; they also represent huge commercial potential. The passion of K-Pop fanbases is critical not only in changing behavioural patterns in attending various K-Pop events but also in driving social changes and fostering enhanced self-confidence in network development.
Co-Authors A.J Tjahjoanggoro Ahda, Raudah Aghnia Ahmad Zafrullah Ahmad Zafrullah Tayibnapis Ahmad Zafrullah TN. Ahmetya, Aurel Regita Aluisius Hery Pratono Andre Hermanto Antonius Rama Angga Putra Apriliani, Ernolita Kartika Aries Yoga Prasetya Bambang Budiarto, Bambang Bambang H. Santoso Benbifo, Muhammad Bonnie Soeherman Bujangga Bagus Adi Pramana Candra Nola Mardita Cynthia Yohanna Kartikasari Djumadi, Firman Rosjadi Djuwari Djuwari Fanisyah Winda Amalia Firman Rosjadi Firman Rosjadi Firman Rosjadi Djoemadi Firman Rosjadi Djoemadi Firman Rosjadi Doemadji Frisqylia Dameria Ella Leluni Sinaga Gracia Devina Setyaningrum Gunawan Gunawan Habibah, Aina Nur Hariadi, Sugeng Heidinar Megajulian Kusdianto Hermanto, Andre Intan Rohmatul Fitriyah Jeff Royce Raharjo Joshi Maharani Wibowo Junaena Deka Kartikasari, Cynthia Yohanna Kartini Kartini Kartini Kartini Livia Theterissa Made Siti Made Siti Sundari Made Siti Sundari Made Siti Sundari Maria Febri Puji Hartanti Michael Tirta Mintarti Ariani Muhammad Audi Rahmadani Handrawan Munif Jamal Baladraf Nofi Ika Nurizza Nur Achadijah Olivia Tanaya Pudjibudojo, Jatie K. Putri Radjamin, Irzameingindra Putri Walianti Aprilia Rahardjo, Seto Sugianto Prabowo Rajamin, Irza Meingindra Putri Ramadhania, Almira Fidia Ramdan Hidayat Rashad Edy Kusuma, Bryan Ratna Dewi, Margaretta Raudah Aghnia Ahda Ravito Zakaria Pramudhani Reyan Pratama Bima Sakti Reza Ainul Yaqin Rofiatun Solekha Rohsuli Edi Peni Santoso, Bambang H. Santoso, Grace Amelia Santoso, Milhan Kahandik Setiasih Sintessa Putri Alam Siswoyo, Alfian Soesanto, Daniel Sugeng Hariadi Sugierni, Dewi Sukamto, Ika Sumiyarsi Sukandriah Sulistiawati Sundari, Made Siti Sundari, Made Siti Suyanto, . Syarifah Aifa Fahira Tanaya, Olivia Tayibnapis, Ahmad Zafrullah Thomy Rizky Setiawan Tri Lailatul Humairoh Untario, Christian Wanda Wuri Waskithasari, Indri Putri Wibowo, Joshi Maharani Yasinta, Heidinez Yohanna, Cynthia Yolanda Aesi Gunawan