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All Journal Hukum Islam Jurnal Ilmiah Ekonomi Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Amwal MBIA Jurnal Trias Politika Kutubkhanah Jurnal Penelitian Sosial Keagamaan Jurnal Kolaboratif Sains Jurnal Pengabdian Kepada Masyarakat Abdi Putra SYNERGY: Jurnal Bisnis dan Manajemen Economics Professional in Action (E-Profit) IJBEM : Indonesian Journal of Business Economics and Management Jurmas Azam Insan Cendikia JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Community Service Journal Of Economic Education Al-Manar Journal of Public Administration and Management
Nurrahmi Hayani
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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EDUKASI POLA HIDUP BERSIH DAN SEHAT SERTA PENERAPAN ADAPTASI KEBIASAAN BARU PASCA PANDEMI COVID19 Al Sukri, Saipul; Zulfahmi, Zulfahmi; Ridha, Irfan; Ilosa, Abdiana; Zulhaida, Zulhaida; Hayani, Nurrahmi; Rahmadeni, Rahmadeni; Darni, Darni; Wahyudi, Hakmi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.274-281

Abstract

E-Warong Berkah Harapan is one of the places where the SEMBAKO program aid packages are distributed, which serves nearly 400 aid recipients every month. The crowd that occurred was not impossible to cause a new transmission clutser for Covid19. Therefore, the service team from UIN Sultan Syarif Kasim conducted counseling on "Education on Healthy Lifestyle and the application of Adaptation to New Life Habits Post-Covid19 Pandemic". Before the counseling was carried out, the SEMBAKO package distribution activities neglected to maintain a minimum distance of 1 meter, did not use a mask and did not yet provide adequate hand washing facilities. The pre-test results about the management's knowledge also showed that the average test score was quite low, amounting to 49.77. After counseling, the post-test results showed a fairly high increase with an average score of 91.14. This increase shows that the management's knowledge has increased from the previous one. The service activity was also accompanied by the handing over of personal protective equipment for administrators in the form of face shields, masks, hand sanitizers, hand washing soap, plastic gloves and hand washing vats. It is hoped that the covid19 transmission chain can be broken and e-Warong administrators can do their job well and smoothly.
Pengaruh Religious Altruism Dan Religious Enrichment Terhadap Keputusan Pembelian Produk UMKM Oleh Muslim Di Kota Pekanbaru Nurrahmi Hayani; Sri Murhayati; Darni Darni; Abdiana Ilosa
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.8991

Abstract

This study aims to determine the effect of religious altruism and religious enrichment on the purchasing decisions of MSME products by Muslims in Pekanbaru City. This study used purposive non-random sampling of 269 respondents and used primary data and secondary data. The data analysis method used is multiple linear regression method. This study found that Religious Altruism and Religious Enrichment have an influence on the purchasing decisions of SMEs products by Muslims in Pekanbaru either partially or simultaneously. These two variables have an influence of 0.483 or 48.3% on the purchasing decision variable while the remaining 51.7% is influenced by other factors not discussed in this study. This study uses a data collection method in the form of a questionnaire distributed online (google form). So it is advisable to group respondents based on generational characteristics (X, Y and generation Z.
Pengaruh Content Marketing, Product Diversity, Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Social Commerce Tiktok Shop (Studi Pada Masyarakat Kota Dumai: The Influence of Content Marketing, Product Diversity, and Electronic Word of Mouth (E-WOM) on Purchasing Decisions Through Purchase Intention as an Intervening Variable in Social Commerce TikTok Shop (A Study of the Dumai City Community) Ahsan Zaim; Nurrahmi Hayani
Jurnal Kolaboratif Sains Vol. 9 No. 4: April 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i4.10829

Abstract

erkembangan social commerce, khususnya TikTok Shop telah mengubah perilaku konsumen dalam mengambil keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh Content Marketing, Product Diversity, dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian melalui Minat Beli sebagai variabel intervening pada Social Commerce TikTok Shop (studi pada masyarakat Kota Dumai). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada masyarakat Kota Dumai yang pernah melakukan pembelian di TikTok Shop pada periode 2024-2025. Teknik analisis data menggunakan Structural Equation Model–Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Content Marketing dan Product Diversity berpengaruh positif dan signifikan terhadap Minat Beli dan Keputusan Pembelian, sedangkan Electronic Word of Mouth (e-WOM) tidak berpengaruh signifikan terhadap Minat Beli maupun Keputusan Pembelian. Selain itu, Minat Beli tidak berpengaruh signifikan terhadap Keputusan Pembelian dan tidak mampu memediasi pengaruh Content Marketing, Product Diversity, dan e-WOM terhadap Keputusan Pembelian. Nilai R-square menunjukkan bahwa variabel Keputusan Pembelian dapat dijelaskan oleh variabel Content Marketing, Product Diversity, dan Electronic Word of Mouth melalui Minat Beli sebesar 0.709 (70,9%), sedangkan sisanya 29,1% dijelasakan oleh variabel lain diluar model penelitian. Sementara itu, variabel Minat Beli dapat dijelaskan oleh variabel Content Marketing, Product Diversity, dan Electronic Word of Mouth sebesar 0.675 (67,5%), sedangkan sisanya 32,5% dijelasakan oleh variabel lain diluar model penelitian.
Co-Authors Abdiana Ilosa Abdiana Ilosa Abdiana Ilosa, Abdiana Ahsan Zaim Akabrizan Akbarizan Akbarizan Alfitra, Yolanda Ardialis, M. Bobby Arianto, Febri Assifa Fajrina Azizi, Fahri Darni Darni Darni Darni Darni Darni Darni Darni Darni Gemilang Efendi, Bintang Gusnia, Hety Hakmi Wahyudi Illosa, Abdiana Irfan Ridha M. Muzakir Muhammad Ikbal Nadila, Pinky Nazera, Wilda Nurcahaya Nurcahaya Nurcahaya, Nurcahaya Rahmadeni Rahmadeni Rahmadeni Rahmadeni Ridha, Irfan Sadiva, Rezki Fitri Saipul Al Sukri Sri Murhayati Sri Murhayati Sumayyah, Yety Yilanda Arqila Putri Zulfahmi Zulfahmi Zulfahmi Zulfahmi Zulhaida Zulhaida Zulhaida, Zulhaida