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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Community Empowerment International Journal of Social Science Jurnal Abdi Masyarakat Saburai (JAMS) Journal of Innovation Research and Knowledge Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Semarak Mengabdi Journal of Public Relations and Digital Communication (JPRDC)
Fajar Sasora
Universitas Sang Bumi Ruwa Jurai
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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RADIO MARKETING COMMUNICATION STRATEGIES IN AN EFFORT TO INCREASE THE NUMBER OF LISTENERS IN THE INDUSTRY 4.0 ERA IN 2021 ( Study on Radio El John 89.7 FM Baturaja ) Sasora, Fajar; toreza, Rahmad fajrido; suryani, Eny inti
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3086

Abstract

Radio as one of the audio mass media , radio ever has become a superior event whose strength is really taken into account . along with development technology communication radio start state dimmed and replaced by audio visual media, however until moment it's still radio still exists and airs one of them namely Radio El John 89.7 FM Baturaja . This radio has a superior program namely tourism, business, investment. Study This use approach qualitative descriptive For describe communication strategies marketing El John Radio 89.7 FM through featured programs in effort maintain radio listeners. Results study show that this radio use communication strategies marketing used with more utilise social media channels in effort reach listener from circles millennials and their results significant ie happen enhancement listener to radio's flagship programs
PERSUASIVE COMMUNICATION STRATEGY OF BANDAR LAMPUNG CITY ENVIRONMENTAL OFFICE IN WASTE MANAGEMENT Ardiyanti, Ika; Choiriyati, Sri; Azizah, Meylin; Sasora, Fajar
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3583

Abstract

ABSTRAC Waste generation continues to increase rapidly along with population growth and changes in people's diets and lifestyles, thus affecting the amount of waste produced, the type of waste and the characteristics of different waste. One of them to minimize the impact of increasingly accumulated waste can be done through inviting the community to participate in maintaining the cleanliness of the environment through persuasive communication strategies to the community. The purpose of this study was to find out the persuasive communication strategy of the Environmental Office in waste management, a study in Kampung Baru Tiga Kelurahan Panjang Utara. This research uses qualitative methods. Data were collected obtained from interviews, observations and field notes. The result of this study is that Waste Management has not been carried out properly due to low public awareness and concern about proper waste management. To increase public awareness and public concern for the environment and waste management, the Environmental Office and Village Apparatus have conducted education to the community in the form of socialization, counseling, and advertisements about waste management to be useful including compost and ecobricks. Handling waste problems needs to increase public awareness of the importance of environmental cleanliness by the Environmental Agency as the main agency responsible for waste management must establish good relations with the community so that the waste management program is in accordance with its goals.
THE IMPACT OF DIGITAL TV BROADCASTS ON VIEWING BEHAVIOR OF THE COMMUNITY OF BANDAR LAMPUNG CITY Azzahra SR, Rizka Annisa; Dukhi, Rizki; Julianto, Ribut; Sasora, Fajar
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2498

Abstract

This research aims to investigate the impact of digital TV broadcasts on people's viewing behavior in Bandar Lampung City. Along with technological developments, the transition from analog television broadcasts to digital television broadcasts has occurred in many areas, including the city of Bandar Lampung. Understanding how these shifts affect people's viewing behavior is important to inform decision making and the development of future television broadcast strategies. Research reveals several challenges faced by society in adapting to digital TV broadcasts. These challenges include changing viewing habits, the need to acquire digital TV reception equipment, and accessibility gaps related to geography and infrastructure. This research provides an important contribution in understanding the impact of digital TV broadcasts on the viewing behavior of the people of Bandar Lampung City. The results of this research can be a valuable source of information for television broadcast organizers in developing relevant content strategies and improving people's viewing experience. Apart from that, these findings can also provide input to local governments in efforts to increase accessibility and support community adaptation to the transition to digital TV broadcasts.
Co-Authors Ade Sandra Dewi Apriyanto, Agus ARDIYANTI, IKA Azizah, Meylin Azzahra SR, Rizka Annisa Choiriyati, Sri Dewi, Ade Sandra Dukhi, Rizki Erwin Putubasai Erwin Putubasai Farida Juwita Gaol, Rotua Astrina Lumban Henni Kusumastuti Husna Purnama Julianto, Ribut Kenny Candra Pradana Kumara Dewi, Lies Kumara Dewi Lies Kumara Dewi Marlinda Irwanti, Marlinda Mauliana, Yunita Nelson Nelson Nelson Nelson Neysa Amallia Ningrum, Ayuni Puspa Pujiati, Ani Ratna Kumala Sari Ratna Kumala Sari Rauf, Eka Ubaya Taruna Reza Pahlepi Reza Pahlepi, Reza Sodirin Sodirin Suryani, Eny Inti Themotia Titi Widaningsih toreza, Rahmad fajrido Yuliana Yamin Yuliana, Ellyas Lisa