Article Per Year (5 Year)
p-Index From 2020 - 2025
3.189
P-Index
This Author published in this journals
All Journal COMPETITIVENESS JOURNAL Jurnal Ilmiah Mahasiswa Kelautan Perikanan Unsyiah YUME : Journal of Management Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan Jurnal Asiimetrik: Jurnal Ilmiah Rekayasa Dan Inovasi Forecasting : Jurnal Ilmiah Ilmu Manajemen Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ilmiah Teknik Mesin Poros Advances in Management & Financial Reporting PESARE: Science and Engineering Service Journal JURNAL PENGABDIAN PEMBANGUNAN PERTANIAN DAN LINGKUNGAN (JP3L) Jurnal Pengabdian Mahakarya Masyarakat Indonesia Journal of Management Branding
Agus Halim, Agus
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Golden Ratio of Marketing and Applied Psychology of Business

 1 
The Impact of Promotional Strategies and Community Perceptions on Loan Uptake Lestari, Ayu; Halim, Agus; Inzani SL, J. Fuji
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.681

Abstract

This study aims to determine the effect of promotional variables and community perceptions on the decision to use loans at Karya Mandiri Cooperative, Central Mamuju Regency. The research method used is to use quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who made loans at Karya Mandiri Cooperative, Central Mamuju Regency, the sample used was accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t test, and f test. The results in this study indicate that promotion and community perceptions have a positive and significant effect partially on the decision to use loans at Koperasi Karya Mandiri, Central Mamuju Regency. Promotion and community perception simultaneously have a significant effect on the decision to use loans at Karya Mandiri Cooperative, Central Mamuju Regency.
The Effect of Product Differentiation and Brand Image on Purchasing Decisions Nani, N.; Halim, Agus; Inzani S.L, J Fuji Inzani SL
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.684

Abstract

This study aims to determine the effect of Product Differentiation and Brand Image variables on Purchasing Decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia. The research method used quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who purchased a New Honda Scoopy motorcycle at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia, West Sulawesi; the sample used was an accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t-test, and F test. The results in this study indicate that product differentiation and brand image have a positive and significant partial effect on purchasing decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia. Product differentiation and brand image significantly affect purchasing decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia.
Co-Authors Abdullah Abdullah Adam Ramadhan Agustinus Purna Irawan Asriana Asriana, Asriana Averil, Robin AYU LESTARI Cut Nur Ichsan Eldina Fatimah Fajariani, Nur Gina Erida Hari Yeni Ichsan, Christopher Adryan Inzani S.L, J Fuji Inzani SL Inzani SL, J. Fuji Irma Dewiyanti J, Jusriadi Juliawati, Juliawati Jumini Jumini Jumini, Jumini Jumini Muchtar muchtar Muhammad Fauzi N, Naska Nani, N. Napoleon, Emanoelle Nasaiy, Qurratul 'Aini Benti Nur Fadli Panie, William Dae Purna Irawan, Agustinus Qurrata Akyun, Qurrata Raynaldo, Kevin Santi, Ira Vika Santoso, Yudha Satria Rizka, Satria Satria Satria, Satria Setiawan, Eric Budiono Siva, Farrell Steven Darmawan, Steven Tamin Tamin, Tamin Tauladan, Satrio Tolukun, Bright Levin Utama, Didi Widya Waworuntu, Jason Widya Utama, Didi ZAINAL ABIDIN MUCHLISIN