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All Journal Jurnal Nasional Pariwisata Tourism & Hospitality Essentials Journal Jurnal Mirai Management JURNAL MANAJEMEN MOTIVASI JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Akademi Pariwisata Medan Jurnal Educatio FKIP UNMA SABBHATA YATRA : Jurnal Pariwisata dan Budaya Jurnal Bisnis Hospitaliti The Journal Gastronomy Tourism Gema Wisata Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility RESLAJ: Religion Education Social Laa Roiba Journal
Oman Sukirman, Oman
Manajemen Industri Katering, Fakultas Pendidikan Ilmu Pengetahuan Sosial, Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Analisis Dampak Media Sosial terhadap Minat Wisata Inbound: Studi Kasus Instagram @jaswitatourism di Jawa Barat Ibrahim, Airin Rahmanu; Sukirman, Oman; Asy'ari, Rifqi
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.109977

Abstract

The @jaswitatourism account is a digital promotional platform managed by PT Jaswita Jabar (Perseroda), a state-owned enterprise (BUMD) operating in the services and tourism sector. Social media is considered effective in shaping perceptions, destination imagery, and tourist interest. This study employs a quantitative approach using descriptive and correlational methods. Data was collected through a questionnaire distributed to 97 respondents. Since the data was not normally distributed, the Spearman Rank test and Rank-Based Regression were used to test the hypotheses. The results indicate that social media has a significant influence on inbound tourism interest, with a determination coefficient of 65.3%. This means that social media explains more than half of the variation in respondents' tourism interest. Descriptive results also show that most indicators scored high, particularly in content creation and destination image, although there are still weaknesses in content sharing.
Peran Electronic Word of Mouth terhadap Keputusan Berkunjung Wisatawan di Kawasan Jatigede Ida Rohida; Dally Nur Arif; Oman Sukirman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5022

Abstract

This study examines and analyzes the role of electronic word of mouth (e-WoM) on the decision to visit tourists to tourist destinations. In this digital era, communication to obtain information can be done online through electronic word of mouth. This communication is one of the important factors in influencing tourists' decisions to visit a destination. This study used a quantitative method with a survey approach and involved 100 respondents who had visited the Jatigede area. Data collected through distributing questionnaires online were analyzed using simple linear regression analysis to test the relationship between electronic word of mouth variables and visiting decisions. The analysis results show that electronic word of mouth is significant and its role is quite strong in influencing visiting decisions. Information in the form of reviews, and recommendations through social media platforms has proven to be able to increase tourist trust and attract tourists to visit tourist destinations. In addition, the credibility of the source, the number of positive reviews, and the completeness of the information can influence tourists' decisions to visit.  The dimensions of electronic word of mouth play a role, namely the dimension of concern for other consumers, the dimension of helping companies, the intensity dimension, the content dimension, and the opinion valance dimension. Thus, stakeholders in the tourism industry need to pay attention to marketing strategies through online review management to increase the number of tourist visits to destinations.
Efektivitas Promosi Wisata Berbasis Website Menggunakan Analisis SWOT di Tanjung Duriat Salsabila Fatin Adilah; Oman Sukirman; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5023

Abstract

The development of information technology, especially the internet, has significantly changed the way tourism is promoted. Websites as digital media play an important role in promotional strategies, especially for tourist destinations that want to expand their reach and increase tourist visits. This research aims to analyze Tanjung Duriat's tourism promotion strategy through the website with a SWOT analysis approach, to identify the destination’s strengths, weaknesses, opportunities, and threats faced by the destination. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, direct observation of the website, and study of related literature. The results showed that the Tanjung Duriat website has great potential to promote the tourist destination. However, there are still some weaknesses such as the lack of content updates and website features. In addition, the website promotion strategy also faces challenges in significantly increasing visibility and number of visits. Based on the SWOT analysis, this study suggests improving the quality of website content and features, as well as optimizing the use of social media connected to the website to increase tourist attraction. The website-based Tanjung Duriat tourism promotion strategy using the W-O strategy, strategy was chosen because the Tanjung Duriat website does not yet have a person specifically to manage the website. In the W-O strategy, there is a strategy to add human resources specifically to manage the website, if there is someone who is devoted to managing the website, it will make it easier for Tanjung Duriat to optimize the website which is used as one of the tourism promotion media. With the right strategy, the Tanjung Duriat website is expected to be an effective promotional tool in increasing tourist visits to these destinations.
The Influence of Employee Hospitality and Price Perception on Revisit Intention in Tanjung Duriat Sumedang Ahmad Muzadi; Supriyadi, Tedi; Sukirman, Oman
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8912

Abstract

This study examines the influence of employee hospitality and price perception on revisit intention at Tanjung Duriat, Sumedang. A quantitative survey was conducted with 399 respondents, analyzed using multiple linear regression in SPSS. The results show that employee hospitality and price perception significantly affect revisit intention, both partially and simultaneously, with a contribution of 48.9%. Price perception has a stronger influence than hospitality. These findings imply that improving service quality and implementing fair, value-based pricing are essential strategies to enhance tourist loyalty and ensure sustainable destination competitiveness. Keywords: Employee Hospitality; Price Perception; Revisit Intention; Tourist Loyalty; Service Quality; Value-Based Pricing; Tourism Destination; Sustainable Tourism
Pengaruh Store Atmosphere Terhadap Kepuasan Pengunjung Di FudgyBro Blok M: Studi Kuantitatif tentang Pengalaman Kuliner Perkotaan dan Perilaku Konsumen Dina fatmala; Sukirman, Oman; Pratama PUtra, Gilang
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8924

Abstract

This study aims to analyze the influence of store atmosphere on visitor satisfaction at Fudgybro Blok M. A quantitative approach using a survey method was applied, involving 399 respondents selected through purposive sampling. Data were collected through Likert-scale questionnaires and analyzed using simple linear regression. The findings reveal that store atmosphere has a positive and significant effect on visitor satisfaction, with a regression coefficient of 0.550 and an R² value of 0.962. These results indicate that store atmosphere is a dominant factor influencing satisfaction. The study highlights the importance of optimizing atmospheric elements to enhance visitor experience and customer loyalty. Keywords: Store Atmosphere; Visitor Satisfaction; Culinary Tourism; Consumer Behavior;  Servicescape; Urban Tourism;  Customer Experience; F&B Industry
AnalisisDestinationBrandExperienceDalam Meningkatkan Minat Berkunjung Kembali Wisatawan di TWA Gunung Papandayan Ervina Damayanti; Irena Novarlia; Oman Sukirman
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9850

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh destination brand experience terhadap minat berkunjung kembali wisatawan ke TWA Gunung Papandayan. Penurunan kunjungan wisatawan ke Kabupaten Garut, termasuk TWA Papandayan disinyalir ole pengalaman wisatawanyangbelumsepenuhnyamemenuhiharapan.Penelitianiniberfokuspadaketerkaitan langsung antara destinasi brand experience dan minat berkunjung kembali di TWA Gunung Papandayan yang mampu menyesuaikan preferensi wisatawan hingga mendorong untuk melakukan kunjungan ulang ke destinasi tersebut. Dengan pendekatan kuantitatif dan metode survei melalui kuesioner, penelitian ini melibatkan 68 responden yang merupakan pengunjung TWA Gunung Papandayan. Hasil penelitian menunjukkan bahwa minat berkunjung kembali wisatawan dipengaruhi oleh destination brand experience. Analisis statistik menggunakan analisis regresi linear sederhana mengindikasikan bahwa destination brand experience berpengaruh signifikan terhadap minat berkunjung kembali wisatawan. Temuan ini memberikan gambaran penting untuk pengelola destinasi dalam menjaga dan meningkatkan pengalaman wisatawan melalui aspek sensorik, afektif, perilaku dan intelektual untuk meningkatkan minat berkunjung kembali ke TWA Gunung Papandayan.
Co-Authors Abdulbaqi, Ammar Agus Sudono, Agus Agustina, Riany Ahmad Muzadi Ali, Enjang Yusup Andiansyah, Farhan Annisa Dwi Rachmawati, Annisa Arif, Dally Nur Astrie Noviyanti Caria Ningsih Dally Nur Arif Della Maghfira Napu, Della Maghfira Dina fatmala Ernawan, Yayan Ervina Damayanti Fadhyl, Rizky Ghifar Firdaus Gita Siswhara Ibrahim, Airin Rahmanu Ida Rohida Indra Safari Irena Novarlia Marwah Azizah, Marwah Novarlia, Irene Oktaviani, Shella Pratama PUtra, Gilang Reiza Miftah Wirakusuma, Reiza Miftah Renaza Salsabila Rifki Rahmanda Putra Rifqi Asy'ari Salsabila Fatin Adilah Saniah, Hothizatus Setiadi, Diding Kelana Simbolon, Sabam Fernando Siti Meisya Maulida Supriyadi, Tedi Tarmizi Taher Waliyudin, Ridwan Taufik Wildan Nurhidayat ⁠Irena Novarlia